What GoPay does

GoPay, operated by PT Dompet Anak Bangsa and headquartered in Jakarta Selatan, is Indonesia's leading digital wallet, founded in 2016 as the payment instrument of the Gojek ride-hailing and super-app platform and now part of GoTo Financial within the publicly listed GoTo Group. The company serves two primary customer bases: Indonesian consumers (including Gojek and Tokopedia users plus standalone GoPay app users) and MSMEs/micro-merchants, who access the platform through the GoPay mobile application, the GoPay Merchant app, and GoPay's deep integration inside Gojek and Tokopedia.

The product stack is anchored on QRIS-based digital payments infrastructure that supports static and dynamic QR codes, NFC-based QRIS Tap (deployed on TransJakarta and other transit systems), and QRIS Cross Border for outbound payments in Malaysia, Singapore, Thailand, and Japan. On top of the wallet, GoPay has built an integrated financial services suite: cash loans via GoPay Pinjam (originated by OJK-regulated PT Mapan Global Reksa, limits up to Rp 35 million), vehicle-collateral-backed loans up to Rp 2 billion via GoPay Pinjam BPKB in partnership with BFI Finance, BNPL via GoPay Later (originated by OJK-regulated PT Multifinance Anak Bangsa), savings via GoPay Tabungan and GoPay Tabungan Syariah (Bank Jago embedded accounts), Shariah-compliant savings, the GoPay Coins cross-platform loyalty currency, bill payments covering 680+ categories, game top-ups across 50+ titles, investment (gold and mutual funds), and insurance distribution. The GoPay Spiker audio device (Rp 100,000 activation fee, Rp 1,999/day rental) addresses merchant-side QRIS fraud. Security is anchored on biometric authentication, 24/7 support, and a 100% balance refund guarantee up to 60 days.

GoPay monetizes across (a) transaction fees on QRIS, bill payments, digital services, and inter-wallet transfers (e.g., admin fees from Rp 1,000; BCA top-up Rp 1,000; other banks Rp 6,500), (b) MDR on QRIS merchant payments where applicable (0% for UMI micro-merchants under Rp 500,000 per Bank Indonesia regulation effective December 2024), (c) interest and fee income from Pinjam and Pinjam BPKB (1.13%-2.69% per installment period; APR 14.52%-32.28%), (d) GoPay Later installment fees from 2%, (e) GoPay Spiker device rental, and (f) loyalty-driven engagement that feeds transaction volume. Distribution is product-led and direct-to-consumer, anchored on the Gojek super-app and Tokopedia e-commerce platform, supplemented by the standalone GoPay app launched in 2023, Google Play and App Store listings, Bank Indonesia partnerships, and a network of cash top-up agents (Indomaret, Alfamart, BRI Link, Pos Indonesia, Pegadaian) and bank partners (BCA, Mandiri, BRI, BNI, Jago, Permata).

Name

GoPay

Legal name

PT Dompet Anak Bangsa

Website

https://gopay.co.id

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

GoPay is Indonesia's leading digital wallet, operated as PT Dompet Anak Bangsa under GoTo Group, serving consumers and MSMEs with QRIS payments, transfers, lending (cash and vehicle-collateral loans), BNPL, embedded savings, bill payments, and cross-border payments.

Ownership category

akta.pro rank

Product category

Digital Payments / Mobile Wallet

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industries

QR Code Payments Wallets (FSAMAEAC), mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB), Mobility Payments & Wallets (Transit + Mobility) (THADALAD)

Keywords

• Digital wallet payments
• QRIS payment services
• Mobile financial services
• Buy now pay later
• Consumer digital lending

Headquarters

HQ city

Kebayoran Baru

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. GoPay Pinjam (Cash Lending): Interest income from cash loans (pinjaman tunai) extended to consumers, with interest rates starting from 1.13% per installment period, tenors of 1-12 months, and limits up to Rp 35 million. Provided by PT Mapan Global Reksa (Findaya) under OJK license.
2. GoPay Pinjam BPKB (Vehicle Collateral Loans): Interest and fee income from vehicle registration book (BPKB)-backed loans, offered in partnership with BFI Finance, with limits up to Rp 2 billion and 1-day disbursement. PT Mapan Global Reksa is the lending entity.
3. GoPay Later (BNPL): Installment fees charged to consumers for buy-now-pay-later transactions. GoPay Later is provided by PT Multifinance Anak Bangsa (MAB) under OJK supervision. Fees start from 2% of transaction value.
4. QRIS Merchant MDR (Merchant Discount Rate): Revenue from merchant discount rate (MDR) on QRIS transactions. For micro-merchants (Usaha Mikro/UMI), MDR is 0% as of December 2024 per Bank Indonesia regulation. For other merchants, MDR applies.
5. Digital Wallet Transaction Fees: Transaction fees for services such as bill payments (pulsa, electricity tokens, BPJS, internet bills), gaming top-ups, and digital service purchases across 1,500+ digital services. Some transfers to e-wallets incur admin fees starting from Rp 1,000.
6. GoPay Coins Loyalty Monetization: GoPay Coins is a universal cashback/loyalty points system across the GoTo ecosystem (Gojek, Tokopedia) and external merchants. While coins are a cost to GoPay (redemption liability), they drive transaction volume and engagement that generates revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels15 records

Core offering

GoPay operates a regulated Indonesian digital wallet and integrated financial services platform enabling QRIS payments, free bank and e-wallet transfers (up to 100 per month), bill payments across 680+ categories, cash and vehicle-collateral loans, buy-now-pay-later installments, savings accounts, a universal cashback loyalty currency, gaming top-ups, merchant QRIS acceptance, and a physical audio confirmation device for merchants. The service is delivered through a standalone Android/iOS application, embedded integration within the Gojek and Tokopedia super-apps, and a separate GoPay Merchant app for Indonesian businesses.

Product overview

GoPay is a comprehensive digital financial services platform operated by PT Dompet Anak Bangsa, comprising a core digital wallet with transfer and QRIS payment capabilities, supplemented by lending products (GoPay Pinjam, GoPay Pinjam BPKB, GoPay Later), savings solutions (GoPay Saldo, GoPay Tabungan by Jago, GoPay Tabungan Syariah), loyalty points (GoPay Coins), bill payment (GoTagihan), merchant solutions (GoPay Merchant, QRIS buat Jualan, GoPay Spiker), game top-up (GoPay Games), and security features (GoPay Aman). The platform is licensed by Bank Indonesia and regulated by OJK for lending products.

Differentiator

Problem solved

Functional benefit

Brands

• GoPay Later: Layanan pinjaman cicilan (BNPL) oleh PT Multifinance Anak Bangsa
• GoPay Pinjam
• GoPay Tabungan
• GoPay Tabungan Syariah
• GoPay Coins
• GoPay Games
• GoTagihan
• GoInvestasi
• GoSure
• GoPay Merchant
• GoPay Spiker

Products and services

• GoPay Digital Wallet Primary regulated digital wallet enabling consumers to store value, transfer money, pay via QRIS, pay bills, top up games, save, borrow, and invest from a single Android/iOS application.
• GoPay Transfer

Quantifiable outcome

• GoPay is the most-used digital wallet in Indonesia for over 5 consecutive years (Insight Asia, 2022)
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability5 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bank Indonesia Maluku Province Representative OfficecoreStrategic or Co-development Partner · 12 May 2026Bank Indonesia's Maluku Province office partnered with GoPay to deliver a digital financial literacy talk show for 150 teachers and students in Ambon, focusing on fraud prevention (phishing, fake customer service, fake transfer proofs) and consumer protection. Both organizations committed to building a culture of safe digital transactions and supporting an inclusive digital economy ecosystem.
• BFI FinancecoreStrategic or Co-development PartnerBFI Finance partners with GoPay to offer GoPay Pinjam BPKB (vehicle collateral-backed loans), where BFI Finance handles the loan processing, collateral verification, and disbursement. GoPay serves as the distribution and customer interface channel. Limits up to Rp 2 billion with 1-day disbursement.
• Bank JagocoreTechnology or IntegrationBank Jago provides GoPay Tabungan (savings account) and GoPay Tabungan Syariah (Shariah-compliant savings) integrated directly within the GoPay app. Users can open a bank account, top up, transfer, and track expenses without leaving GoPay. This partnership enables GoPay to offer banking services without a bank license.
• GojekcoreOEM/ Whitelabel/ Licensing PartnerGoPay originated as the payment instrument within the Gojek super-app and remains deeply embedded in the Gojek ecosystem. All Gojek services (GoRide, GoCar, GoFood, GoSend, GoShop, GoTix, etc.) use GoPay as the primary payment method. GoPay is a business unit of GoTo Financial under GoTo Group.
• TokopediacoreOEM/ Whitelabel/ Licensing PartnerGoPay and GoPay Later are integrated as payment options within the Tokopedia e-commerce platform. Users can link their GoPay accounts to pay for purchases, access BNPL (GoPay Later), and earn/use GoPay Coins on Tokopedia transactions. GoTo Group owns both Gojek and Tokopedia.
• PT Mapan Global Reksa (Findaya)coreOthersPT Mapan Global Reksa (Findaya) is the licensed lending entity behind GoPay Pinjam and GoPay Pinjam BPKB cash loan products, regulated by OJK. GoPay provides the customer interface and distribution channel; Findaya handles credit assessment and funding.
• PT Multifinance Anak Bangsa (MAB)coreOthersPT Multifinance Anak Bangsa (MAB) is the licensed BNPL provider behind GoPay Later, regulated by OJK. MAB handles the credit and installment operations while GoPay provides the consumer interface and platform distribution.
• AlfamartChannel Partner/ Reseller/ DistributorAlfamart minimarket chain enables GoPay cash top-ups (with Rp 2,000 admin fee) and serves as a cash-in channel for users who prefer offline top-ups. Also supports cash-out via GoPay barcode. Listed as a partner business on gopay.co.id.
• IndomaretminorChannel Partner/ Reseller/ DistributorIndomaret minimarket chain enables GoPay cash top-ups via barcode (with Rp 1,500 admin fee) and GoPay barcode payment acceptance. Listed as a key partner on gopay.co.id.
• Tokopedia (as merchant partner)minorChannel Partner/ Reseller/ DistributorGoPay is listed as a payment partner for Tokopedia on the main website partner page, enabling users to pay Tokopedia transactions with GoPay and GoPay Later.
• Gojek (as merchant partner)minorChannel Partner/ Reseller/ DistributorGoPay is the primary payment method for Gojek services (GoRide, GoCar, GoFood, etc.), listed as a partner business on gopay.co.id. The relationship is bidirectional: GoPay enables Gojek payments, and Gojek drives GoPay transaction volume.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• DANA: Leading Indonesian e-wallet offering P2P transfers, QRIS payments, bill payments, and merchant acceptance, fully interoperable with GoPay. Directly competes with GoPay for the same Indonesian consumer and MSME segments across the QRIS standard.
• OVO: One of Indonesia's earliest digital wallets, now financially linked to Grab Indonesia. Competes with GoPay on merchant QRIS acceptance, P2P transfers, and integrated super-app payments via the Grab ecosystem.
• ShopeePay: E-wallet embedded inside Shopee Indonesia, backed by Sea Group. Directly competes with GoPay on QRIS payments, bill payments, and BNPL, leveraging Shopee's marketplace scale as its primary distribution channel.
• LinkAja: State-backed Indonesian e-wallet consortium (with Telkom, BNI, Mandiri, BRI, etc.). Competes with GoPay across QRIS payments, bill payments, and government disbursement use cases that benefit from its BUMN-affiliated ownership.
• AstraPay: E-wallet from the Astra Group ecosystem, distributed via Astra's automotive and financial services distribution network. Competes with GoPay on QRIS merchant acceptance and consumer P2P transfers in Indonesia.
• Akulaku: Indonesia-focused BNPL and consumer credit fintech (Akulaku Paylater, Kitalulus, Asetku). Directly competes with GoPay Later and GoPay Pinjam in the underbanked consumer-credit segment in Indonesia.

Broad incumbents

• GrabPay (Grab Financial Services): Regional super-app with embedded wallet across Southeast Asia, parent of OVO Indonesia. Comparable to GoPay as a super-app-anchored, multi-country fintech wallet with payments, lending, and merchant services.

Regional players

• Touch 'n Go eWallet: Malaysia's leading e-wallet, with QR interoperability into Thailand and Indonesia via regional QR linkages. Directly comparable to GoPay in product scope (payments, toll, transit, bill pay, lending) but focused on the Malaysian market.
• GCash: Philippines' leading e-wallet (Mynt, backed by Ant Group and Globe Telecom). Comparable to GoPay in QR-ph payments, bill payments, savings, and lending, and a fellow participant in ASEAN cross-border QR initiatives.
• TrueMoney: Thailand-anchored Southeast Asian e-wallet (Ascend Money, backed by Charoen Pokphand Group). Comparable to GoPay's QR-pay + bill-payment + agent-network model, though primarily serving the Thai market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gopayindonesia
• YouTubeyoutube.com/c/GOPAYIndonesia
• Facebookfacebook.com/gopayindonesia
• Instagraminstagram.com/gopayindonesia
• TikToktiktok.com/@gopayindonesia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoPay