What Amberen does

Amberen is a dietary supplement brand that develops, manufactures, and distributes clinically tested products targeted at women experiencing menopause and perimenopause symptoms. The brand is owned and operated by Alliance Pharmaceuticals Limited, a UK-based private pharmaceutical group, with US operations based in El Segundo, California. Its product portfolio spans two core SKUs — Complete Menopause Relief (available in capsule and gummy formats) and Perimenopause Relief capsules — and four targeted add-on products (Keep Cool, Libido Spark, Find Focus, Keep Agile) addressing hot flashes, sexual vitality, cognitive function, and joint/mobility support, respectively.

The company's formulations center on a proprietary mineral complex of adaptogenic succinates combined with branded, clinically studied ingredients such as Pycnogenol (160+ published clinical studies), AcuJoint® (turmeric/frankincense/Kaempferia/black pepper blend), Asian Ginseng Root Extract, Bacopa monnieri, and magnesium bisglycinate. Efficacy claims are supported by 90-day placebo-controlled trials involving 125 women for menopause and 105 women for perimenopause, with reported outcomes such as 91% hot flash relief and 97% stress reduction. All products are positioned as hormone-free, drug-free, and soy-free dietary supplements, not drugs.

Amberen operates a direct-to-consumer and retail distribution model. The primary online channel is the Amazon marketplace, including a Subscribe & Save program offering up to 30% off recurring orders, which provides a subscription revenue layer on top of one-time purchases. Physical retail distribution includes Target, Walmart, Walgreens, CVS, Meijer, and HEB, with marketing support through Instagram, Twitter, and Facebook. The brand was founded in 2018 by Roman Trunin and has raised $2 million in disclosed funding (2019), with revenue figures not publicly disclosed.

Name

Amberen

Legal name

Alliance Pharmaceuticals Limited

Website

https://amberen.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Amberen is a US dietary supplement brand owned by UK-based Alliance Pharmaceuticals that sells clinically tested, hormone-free menopause and perimenopause relief products through Amazon and major US retailers to women aged 35+.

Ownership category

akta.pro rank

Product category

Menopause Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sleep, Stress & Mood Support (HLAIADAG)

akta.pro secondary industries

Menstrual Pain Relief & Period Care Supplements (CRABAIAJ), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Menopause supplements
• Perimenopause relief
• Dietary supplements
• Hormone-free supplements
• Women's wellness

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct consumer product sales: Sale of menopause and perimenopause dietary supplements (capsules and gummies) through Amazon marketplace, major retail chains, and e-commerce channels. One-time purchase model with Subscribe & Save option for recurring revenue.
2. Retail distribution: Distribution through major retailers including Target, Walmart, Walgreens, CVS, Meijer, and HEB drugstores and mass merchants.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Amberen develops, manufactures, and sells clinically proven hormone-free dietary supplements for menopause and perimenopause symptom relief. The product line includes Complete Menopause Relief (capsules and gummies), Perimenopause Relief capsules, and targeted add-on products addressing specific symptoms such as hot flashes, libido, focus, and joint health.

Product overview

Amberen is a menopause and perimenopause relief supplement brand offering a portfolio of clinically proven dietary supplements. The core product line includes Complete Menopause Relief (available in capsules and gummies) and Perimenopause Relief capsules, all featuring a proprietary mineral complex of adaptogenic succinates, amino acids, and antioxidant vitamin E. The targeted symptom relief line includes four specialized add-on modules: Keep Cool (for hot flashes, night sweats, and mood shifts using Pycnogenol), Libido Spark (for sexual vitality using Asian Ginseng), Find Focus (for cognitive support using Bacopa monnieri and Zinc), and Keep Agile (for joint/bone health and brain fog using AcuJoint and magnesium). All products are hormone-free, drug-free, and soy-free supplements designed to support women through the menopause transition.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Menopause Relief Capsules A clinically proven dietary supplement formulated with a proprietary mineral complex of adaptogenic succinates, amino acids, and antioxidant vitamin E to support hormone balance and relieve 12 menopause symptoms including hot flashes, night sweats, fatigue, mood swings, weight gain, difficulty sleeping, irritability, stress, low libido, joint aches, headaches, and difficulty concentrating. Free from drugs, hormones, sugar, and soy.
• Complete Menopause Relief Gummies A clinically proven menopause supplement in gummy form that helps relieve 12 symptoms including hot flashes, night sweats, fatigue, mood swings, weight gain, difficulty sleeping, irritability, stress, low libido, joint aches, headaches, and difficulty concentrating. Formulated with a proprietary mineral complex of adaptogenic succinates, amino acids, and antioxidant vitamin E to support hormone balance. Free from drugs, hormones, sugar, and soy.
• Perimenopause Relief Capsules The only leading perimenopause dietary supplement with a clinically proven formula combining a proprietary mineral complex of adaptogenic succinates and Smart B Complex to help support hormone balance. Provides targeted relief from common perimenopause symptoms such as difficulty sleeping, irritability, difficulty concentrating, low energy, and mood issues. Free from drugs, hormones, and soy.
• Keep Cool A targeted menopause supplement in gummy form formulated with clinically tested Pycnogenol (standardized extract from French maritime pine tree bark) to provide relief from hot flashes, night sweats, and mood shifts. Contains procyanidins that help support antioxidant processes. Hormone-free, 100% drug-free, and soy-free with black currant flavor.
• Libido Spark A menopause supplement gummy designed to support sexual vitality during menopause, including sexual desire, arousal, satisfaction, and vaginal dryness during intimacy. Formulated with clinically proven Asian Ginseng Root Extract. Hormone-free, 100% drug-free, and soy-free formula.
• Find Focus A menopause supplement capsule formulated with clinically proven Bacopa monnieri (a traditional Ayurvedic herb) and Zinc to support cognitive health, mental clarity, focus, concentration, and working memory. Helps relieve common complaints of menopausal brain fog.
• Keep Agile A menopause supplement capsule combining clinically proven AcuJoint (a botanical blend of turmeric, Indian frankincense, Kaempferia, and black pepper), magnesium bisglycinate for bone and muscle health, and clinically proven Bacopa monnieri for cognition. Supports physical and mental agility, joint comfort, mobility, and relief from occasional joint stiffness. Hormone-free, 100% drug-free, and soy-free.

Quantifiable outcome

• 91% had hot flash relief, 78% had night sweats relief, 97% had reduced stress, 80% had mood swing relief, 77% felt less tired, 74% had reduced muscle and joint aches
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Estroven: i-Health-owned OTC menopause supplement brand sold through mass, drug, and grocery channels with multi-symptom positioning. Direct competitor to Amberen's Complete Menopause Relief line across the same retail footprint.
• Bonafide Health: Menopause-focused supplement brand (e.g., Ristela, Clairvee) sold DTC and through select retail. Competes with Amberen on clinically positioned, hormone-free menopause symptom relief.
• Equelle: Menopause supplement brand (S-equol-based) marketed for hot flash relief. Competes with Amberen's Keep Cool and Complete Menopause Relief SKUs in the menopause vasomotor symptom segment.

Emerging players

• OvaMoon: DTC menopause supplement brand targeting perimenopause and menopause with clinically backed formulations. Overlaps with Amberen's perimenopause and Complete Menopause Relief offerings through similar digital-first positioning.
• HUM Nutrition: DTC women's wellness supplement brand with menopause-relevant SKUs (e.g., Fan Club, Moody Bird). Competes for the same female consumer and DTC supplement wallet share as Amberen.
• Ritual: DTC supplement brand with women's health and perimenopause/menopause-adjacent SKUs. Competes with Amberen for the same modern, ingredient-transparent, digitally engaged female consumer.
• Midi Health: Telehealth clinic providing menopause care including prescription non-hormonal therapy. Competes with Amberen at the patient-journey level — women seeking symptom relief may choose clinical care over OTC supplements.

Broad incumbents

• Nature's Way: Large established supplement manufacturer with menopause-adjacent lines (e.g., EstroG-100) sold in mass and drug channels. Competes for the same shelf space and consumer at Target, Walmart, Walgreens, and CVS where Amberen is distributed.
• Doctor's Best: Broad-line supplement brand with clinically positioned products distributed across drug and mass channels. Indirect competitor on retail shelf adjacency and ingredient transparency with Pycnogenol-based menopause products.
• New Chapter: Established women's health and perimenopause/menopause supplement brand (e.g., EstroPause, Perfect Postnatal) sold via natural and mass retail. Competes with Amberen in the women's supplement category across drug and natural channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amberenofficial
• Facebookfacebook.com/amberenofficial
• Instagraminstagram.com/kelocoteuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amberen