Midi Health
Midi Health operates an insurance-covered virtual clinic providing menopause, perimenopause, weight management, and longevity care to women across all 50 U.S. states through 500 specialized clinicians, with additional distribution via employers, health systems, and benefits platforms.
- Company typePrivate
- Founded2021
- HeadquartersPalo Alto, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Midi Health does
Midi Health is a virtual-first women's health clinic founded in 2021 and headquartered in Palo Alto, California, that delivers insurance-covered specialty care to women in midlife (approximately ages 35-65) across all 50 U.S. states. The company addresses perimenopause, menopause, weight management, sexual wellness, mood and memory, hair and skin, sleep, cancer survivorship, testosterone therapy, and longevity through 30-minute initial visits and 15-minute follow-ups staffed by 500 nurse practitioners, certified nurse midwives, MDs, and naturopathic doctors who have completed Midi University's training program—an offering explicitly designed to close the gap that 80% of U.S. OB/GYNs receive no required menopause training. The clinical product is delivered through athenahealth-integrated telehealth with Labcorp lab ordering and Capsule pharmacy fulfillment, supported by a proprietary AI clinical chatbot built on retrieval-augmented generation over validated women's-health research and a custom AI medical search engine purpose-built for women's midlife data, both used to standardize guidance, accelerate provider training, and streamline documentation.
The platform monetizes through three coordinated streams: (1) insurance-covered telehealth visits billed to commercial PPO plans (Aetna, UnitedHealthcare, Cigna and others) reaching 45M+ women, with self-pay at $250 initial / $150 follow-up for uninsured patients; (2) cash-pay compounded prescriptions via Midi Custom Rx (Estriol+ Face Cream, Hair Regrowth Serum, Sermorelin, Low-Dose Naltrexone, NAD+ Nasal Spray, testosterone cream, and others at $40-$179 per month) and the Midi Supplements line (Daily Cortisol Support, Daily Fiber+, Daily Brain Boost) launched August 2025; and (3) B2B distribution to Fortune 100 employers, health systems (Mount Sinai, Keck Medicine of USC), benefits platforms (Transcarent, Delta Dental Next Stage), and referring clinicians, with no PEPM or integration fees since Midi bills insurance directly. The platform is HIPAA-compliant, CCPA-compliant, and NCQA-accredited, and integrates with Oura's Perimenopause Check-In and Hinge Health for MSK co-care.
Midi has cumulatively served 230,000+ patients via 500 providers, treats 25,000+ patients weekly, and scaled reported revenue from approximately $60M at end of 2024 to a ~$150M run rate by October 2025. In February 2026, the company closed a $100M Series D led by Goodwater Capital at a $1B+ valuation, becoming only the second women's health company to reach unicorn status, and has earmarked capital for expansion into urgent care, research, metabolic health, weight management, and musculoskeletal care. The leadership team is founder-led (CEO Joanna Strober, President Sharon Meers), with clinical leadership including Chief Medical Officer Kathleen Jordan MD, Chief Clinical Officer Mindy Goldman MD (cancer survivorship), and Chief AgeWell Officer Mary Claire Haver MD, supported by a CFO hire from Tesla and Google alongside the Series D.
Midi Health firmographics
Firmographics- Name
- Midi Health
- Legal name
- Midi Health, Inc.
- Website
- https://joinmidi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Midi Health operates an insurance-covered virtual clinic providing menopause, perimenopause, weight management, and longevity care to women across all 50 U.S. states through 500 specialized clinicians, with additional distribution via employers, health systems, and benefits platforms.
- Ownership category
- akta.pro rank
Midi Health industry classification
Industry- Product category
- Virtual Women's Health Clinic (Menopause and Midlife Telehealth)
- NAICS
- Offices of Physicians (6211), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)
Keywords
Where Midi Health is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midi Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Insurance-Covered Telehealth Visits: Per-visit revenue from clinical consultations billed to commercial PPO insurance plans (Aetna, UnitedHealthcare, Cigna and others); patients pay standard specialist copay/deductible while Midi bills insurance directly. Visits are 30 minutes initial / 15 minutes follow-up, with ongoing care plans including hormonal and non-hormonal prescriptions.
- Midi Custom Rx Compounded Prescriptions: Direct-to-consumer cash-pay revenue from Midi's own formulary of compounded prescription skincare, hair regrowth, sexual wellness, longevity, and weight-loss products prescribed by Midi clinicians and shipped to the patient's door. Pricing per product ranges from $40/month (Low-Dose Naltrexone) to $179/month (Sermorelin).
- Direct-to-Consumer Supplement Line: Cash-pay e-commerce revenue from Midi's first supplement line (Daily Cortisol Support, Daily Fiber+, Daily Brain Boost) targeted at women 35-65, formulated with clinically meaningful dosages and informed by data from over 200,000 Midi patients.
- Employer / Health Plan Partnerships: B2B revenue from Fortune 100 employers and health plans that offer Midi as a covered in-network benefit; Midi bills claims directly without PEPM, contracts, or integration fees, leveraging existing insurance enrollment.
- Self-Pay Telehealth Visits: Self-pay per-visit revenue for uninsured patients at $250 initial visit and $150 continued care visits, including 7 days/week daytime and evening hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-covered virtual visits (initial $0 cost beyond standard copay; follow-ups same) |
| Unit Pricing | Pay-as-you-go | Self-pay telehealth visits ($250 initial / $150 follow-up) |
| Subscription | Monthly | Midi Custom Rx (compounded prescriptions) - cash pay per product |
| Subscription | Monthly | Midi Supplements (Daily Cortisol Support, Daily Fiber+, Daily Brain Boost) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Midi Health product offering
Product offeringCore offering
Midi Health operates an insurance-covered virtual women's health clinic that delivers specialist perimenopause, menopause, hormonal, weight-management, sexual-wellness, mood, hair/skin, sleep, cancer-survivorship and longevity care via 30-minute telehealth visits across all 50 U.S. states, staffed by 500 nurse practitioners, certified nurse midwives, MDs, and naturopathic doctors trained through Midi University. On top of this core clinical service, Midi sells a direct-to-patient compounded prescription line (Midi Custom Rx) and a consumer supplement line (Midi Supplements), and distributes the same clinical service through B2B channels for employers, health systems, and benefits platforms.
Product overview
Midi Health is a single unified virtual-care platform (an insurance-covered virtual clinic) plus a portfolio of specialty care modules, a compounded prescription product line (Midi Custom Rx), a consumer supplement line, and B2B distribution channels for employers, health systems, and referring clinicians. The core Midi Virtual Care Platform underpins all of the specialty modules — Menopause, Perimenopause, AgeWell Longevity, Weight Management, Sexual Wellness, Mood & Memory, Hair & Skin, Sleep, Cancer & Survivorship, and Testosterone Therapy for Women — and is delivered through 30-minute telehealth visits with menopause-trained nurse practitioners, CNMs, MDs, and NDs across all 50 U.S. states. On top of this clinical platform, Midi Custom Rx (Estriol+ Face Cream, Estriol+ Eye Cream, Tretinoin Active Renewal Cream, Hydroquinone Even Tone Cream, Copper Peptide Repair Cream, Hair Regrowth Serum, Testosterone Cream, DHEA/Estradiol Cream, Arousal Cream, Sermorelin, Low-Dose Naltrexone, NAD+ Nasal Spray) is shipped directly to patients, and Midi Supplements (Daily Cortisol Support, Daily Fiber+, Daily Brain Boost) extend the offering to a consumer brand. Midi's B2B distribution surfaces the same clinical platform via Midi for Employers, Midi for Health Systems, and Midi for Clinicians, while Midi University provides internal clinician training. An AI-powered clinical chatbot and custom AI medical search tool built on retrieval-augmented generation support the platform's scaling of provider training and care delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Midi Custom Rx: Compounded prescription treatments for skin, hair, weight management, and sexual health, prescribed by Midi clinicians and shipped directly from Midi's own formulary.
- Midi Supplements
- AgeWell
Products and services
- Midi Virtual Care Platform (Insurance-Covered Virtual Clinic) Insurance-covered virtual women's health clinic providing 30-minute initial visits and 15-minute follow-ups 7 days a week across all 50 U.S. states for perimenopause, menopause, weight, sexual wellness, mood, hair/skin, sleep, and cancer-survivorship care. Care is delivered by menopause-trained nurse practitioners, certified nurse midwives, MDs, and naturopathic doctors, with insurance verification, integrated Labcorp lab ordering, and secure messaging.
- Midi Custom Rx (Compounded Prescription Line) Cash-pay, direct-to-patient compounded prescription product line covering skin, hair, weight management, and sexual health; prescribed by Midi clinicians after a Midi visit and shipped from Midi's own formulary to the patient's door. Products are not insurance-reimbursable.
- Midi Supplements Consumer cash-pay supplement line tailored to women 35-65 covering metabolism, gut health, and memory support, sold via shop.joinmidi.com and informed by data from over 200,000 Midi patients.
- AgeWell Longevity Visit Proactive women's midlife longevity program offering advanced screenings, biomarker testing, and personalized interventions across brain health, cardiovascular protection, cancer prevention, and bone/muscular strength, tailored for women's bodies and hormones.
- Testosterone Therapy for Women Compounded, clinician-guided topical testosterone therapy for peri- and post-menopausal women to support libido, energy, mood, and muscle strength, available initially in 25 states with nationwide expansion planned.
- Cancer & Survivorship Program Specialty survivorship care for breast cancer survivors and at-risk women, including non-hormonal options (SSRIs, gabapentin, fezolinetant/VEOZAH), tamoxifen for prevention, and tailored vaginal estrogen and hormonal decisions, overseen by Chief Clinical Officer Dr. Mindy Goldman.
- Midi for Employers B2B employer benefit offering that delivers Midi's insurance-covered perimenopause, menopause, weight, and chronic-disease-risk management care to employees via the employer's existing PPO network, with no PEPM, no contract, and no integration required.
- Midi for Health Systems Virtual specialty menopause and perimenopause service that health systems can offer their patients to expand specialty access, reengage women in preventative screenings (mammograms, Paps, DEXA), and keep care in-network.
- Midi for Clinicians (Referral Program + Accredited Webinars) Referral and clinical-education program for healthcare professionals to refer patients to Midi and earn CE contact hours through ANCC-accredited Midi Clinical Webinars, with after-visit summaries returned to the referring clinician.
Quantifiable outcome
- 28 percentage point increase in breast cancer screening adherence vs matched comparison group
- +5 more outcomes
Companies that use Midi Health
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Midi Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature5 records
Midi Health partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship insurance / benefits partner, marketing measurement partner, sports / athlete partner, cross-company awareness campaign, strategic platform partner, series c legal advisor, fitness marketing partner, strategic wearable partner, flagship health system partner and strategic co-care partner.
- Delta Dental of Californiaflagship insurance / benefits partnerExpanded partnership integrating Midi's virtual menopause care with Delta Dental's Next Stage Women's Health dental benefit, addressing oral-systemic health awareness (83% of women over 40 unaware of menopause-related oral symptoms) and offering enhanced dental coverage, telehealth visits, and public education initiatives.
- Vault (Infra.tv)marketing measurement partnerMidi Health is among the healthcare brands using Vault's HIPAA-compliant connected TV measurement infrastructure for privacy-enhancing, full-funnel TV advertising analytics in regulated verticals.
- Muse Capital and Muse Sport (Optima Program with Red Bull Italy SailGP Team)sports / athlete partnerMidi Health included as a women's health partner in Muse Capital's Optima Program, a 360-degree health and performance platform for elite female athletes and sports executives launched in partnership with the Red Bull Italy SailGP Team and Flywheel Ventures Group; designed to bridge women's health innovation with direct athlete application.
- Teal Health (and Maven Clinic, Wisp, Kindbody, Evvy, The Flex Company)cross-company awareness campaignJoint awareness campaign with 30+ women-focused health companies to promote cervical cancer screening during Cervical Cancer Awareness Month, highlighting FDA-authorized self-collection testing as an alternative to traditional speculum exams.
- Transcarentstrategic platform partnerMidi Health added as a women's health partner on the Transcarent Experience Store platform, joining Maven Clinic, Progyny, Carrot and Kindbody to serve Transcarent's 1,700+ employers and health plans covering approximately 20 million people; the platform uses AI-powered WayFinding and reportedly delivers 7.6x more referrals to women's health solutions.
- Fenwick & Westseries c legal advisorFenwick & West advised Midi Health on its $50M Series C financing round in October 2025.
- Club Pilatesfitness marketing partnerPartnership to provide members with educational content, workshops, and resources focused on women's midlife health as part of the 'Strong Through Every Stage' initiative.
- Pure Barrefitness marketing partnerPart of the joint 'Strong Through Every Stage' partnership to bring Midi's midlife women's health resources to Pure Barre members across both Club Pilates and Pure Barre studios.
- Ourastrategic wearable partnerPartnership through Oura's Perimenopause Check-In feature, integrating wearable biometric data with Midi's specialty care for Oura members in the United States, Canada, and the UK.
- Mount Sinai Health Systemflagship health system partnerCollaboration announced in September 2024 to expand access to expert menopause care for women across the New York City area, with Midi's virtual services supplementing Mount Sinai's in-person specialty care and supporting reengagement in preventative screenings.
- Hinge Healthstrategic co-care partnerPartnership to enable holistic menopause care by integrating Midi Health's telehealth services with Hinge Health's movement-based programs for menopause-related musculoskeletal symptoms, with referrals coordinated and care summaries shared.
- Keck Medicine of USCflagship health system partnerCollaboration announced in June 2024 to expand access to expert midlife care for women in the Los Angeles area through Midi's virtual clinic.
Scale indicators14 records
Recent moves11 records
Expansion highlights6 records
Midi Health competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Virtual women's and family health clinic covering fertility, pregnancy, postpartum, and increasingly menopause and midlife care for employer-sponsored populations. Direct competitor for the same employer benefits wallet and the only other women's health unicorn.
- Elektra Health: Virtual menopause care platform providing clinician-led hormone and non-hormone treatment, community, and education. Directly comparable in condition focus (perimenopause/menopause) and B2B employer distribution, though smaller in scale.
- Carrot Fertility: Global fertility and family-forming benefits platform serving employers and health plans. Now expanding into menopause care, competing head-to-head with Midi in the employer-sponsored women's health benefits category.
- Progyny: Public fertility benefits company serving large employers; has signaled expansion into broader women's reproductive and midlife health. Competes for the same employer-sponsored women's health dollar.
- Kindbody: Hybrid virtual and in-person fertility and women's health provider operating clinics nationwide plus an enterprise benefits offering. Comparable in employer-channel women's health care delivery.
- Tia: Women's primary care platform combining in-person clinics with virtual visits, with strong focus on gynecology, hormone health, and whole-person midlife care. Comparable clinical model and patient persona.
- Wisp: Direct-to-consumer telehealth and e-commerce platform for women's sexual, reproductive, and hormonal health, including menopause care. Comparable cash-pay supplement and prescription revenue model.
Broad incumbents
- Hims & Hers Health: Large public telehealth platform with rapidly growing women's health vertical offering perimenopause and menopause care, prescription products, and supplements. Competes on brand spend and consumer reach rather than specialty depth.
- Ro: Multi-condition direct-to-patient telehealth platform with women's health, weight management, and hormone offerings. Comparable DTC telehealth infrastructure and prescription delivery model.
Emerging players
- Evvy: Fertility and vaginal microbiome testing and care platform with growing women's hormonal health offerings. Adjacent in women's midlife care and adjacent in clinical data-driven product development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Midi Health social profiles
Digital presenceMidi Health compliance and trust
Trust signalCompliance4 records
Midi Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midi Health leadership team
Management profileNumber of profiles
Profiles16 records
Midi Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
Midi Health funding detail
Funding detailFunding overview
Funding rounds5 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midi Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midi Health
What does Midi Health do?
Midi Health operates an insurance-covered virtual women's health clinic that delivers specialist perimenopause, menopause, hormonal, weight-management, sexual-wellness, mood, hair/skin, sleep, cancer-survivorship and longevity care via 30-minute telehealth visits across all 50 U.S. states, staffed by 500 nurse practitioners, certified nurse midwives, MDs, and naturopathic doctors trained through Midi University. On top of this core clinical service, Midi sells a direct-to-patient compounded prescription line (Midi Custom Rx) and a consumer supplement line (Midi Supplements), and distributes the same clinical service through B2B channels for employers, health systems, and benefits platforms.
Is Midi Health a public or private company?
Midi Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Midi Health founded?
Midi Health was founded in 2021. It employs 101 to 250 people.
Where is Midi Health based?
Midi Health is headquartered in Palo Alto, United States, in the North America region.
How does Midi Health make money?
Five revenue lines are on record. Insurance-Covered Telehealth Visits are the primary driver. The others are midi Custom Rx Compounded Prescriptions, direct-to-Consumer Supplement Line, employer / Health Plan Partnerships and self-Pay Telehealth Visits.
Who are Midi Health's main competitors?
Direct peers on record are Maven Clinic, Elektra Health, Carrot Fertility, Progyny, Kindbody, Tia and Wisp. Broad incumbents are Hims & Hers Health and Ro. Evvy is listed as an emerging player.
Does Midi Health have an API?
No public API is recorded for Midi Health.
What industry is Midi Health in?
Midi Health's product category is Virtual Women's Health Clinic (Menopause and Midlife Telehealth). Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 6211 and its SIC code is 8000.