Hercules Electric Mobility
Hercules Electric Mobility is a Detroit-based private micro-company that designs and sells solar electric boats and hybrid vessels to eco-conscious recreational and marine consumers via a direct-to-consumer e-commerce storefront at herculesev.com.
- Company typePrivate
- Founded2018
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hercules Electric Mobility does
Hercules Electric Mobility is a Detroit, Michigan-based private company founded in 2018 that designs and sells solar electric boats and hybrid electric vessels aimed at eco-conscious recreational and marine consumers. Its single product line combines renewable solar energy capture with electric propulsion, positioned as a sustainable alternative to combustion-powered marine transport. The product overview states a mission of leading the shift to eco-friendly mobility through innovative EV solutions for the water mobility market.
The company operates as a direct-to-consumer e-commerce business, with its storefront at herculesev.com serving as the primary sales channel and digital presence. Customers can create accounts, view products, and place orders online, and the company also supports email/newsletter communications as a mid-funnel marketing channel. The website is built on a basic GoDaddy-hosted template, with Terms and Privacy Policy sections still displaying placeholder content (including the note "Privacy Policy coming soon"), and the Shop page surfaces the Solar Electric Boats & Hybrids offering without disclosed pricing, SKUs, or product imagery specifics.
Operationally, the company is led by founder James Breyer, who simultaneously serves as CEO and Chief Product Officer, with no additional management team disclosed. Headcount is reported at 1-10 employees, and there are no disclosed customers, partnerships, patents, awards, or institutional backers beyond small, dispersed funding events. Disclosed capital inflows total approximately $302,308 across four rounds between 2020 and 2023, including grants from the Michigan Office of Future Mobility and Electrification and an investment from Mirza Canada, with no revenue figures publicly available.
Hercules Electric Mobility firmographics
Firmographics- Name
- Hercules Electric Mobility
- Legal name
- Hercules Electric Mobility
- Website
- https://herculesev.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hercules Electric Mobility is a Detroit-based private micro-company that designs and sells solar electric boats and hybrid vessels to eco-conscious recreational and marine consumers via a direct-to-consumer e-commerce storefront at herculesev.com.
- Ownership category
- akta.pro rank
Hercules Electric Mobility industry classification
Industry- Product category
- Electric Boats
- NAICS
- Boat Dealers (441222), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Engines & Turbines (3510), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)
- akta.pro secondary industries
- Marine Hybrid & Electric Propulsion Systems (IMAJAHAC), Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
Keywords
Where Hercules Electric Mobility is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Markets served
Hercules Electric Mobility business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Electric Boat and Hybrid Product Sales: Revenue generated from the sale of solar electric boats and hybrid electric mobility products through the company's e-commerce platform. Customers purchase products directly through the online shop.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Hercules Electric Mobility product offering
Product offeringCore offering
Hercules Electric Mobility designs and sells solar electric boats and hybrid electric vessels for sustainable water mobility. The company markets a single product line—Solar Electric Boats & Hybrids—through its own e-commerce storefront, targeting eco-conscious consumers seeking renewable-energy-powered alternatives to combustion-engine watercraft.
Product overview
Hercules Electric Mobility offers a single product line of Solar Electric Boats & Hybrids, focused on providing smart and sustainable mobility solutions for water transport. The company's mission centers on leading the shift to eco-friendly mobility with innovative EV solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Electric Boats & Hybrids Electric boats and hybrid vessels powered by solar energy, designed for sustainable water mobility for eco-conscious recreational and marine consumers.
Companies that use Hercules Electric Mobility
Customer profileSegments1 record
Ideal customer profiles1 record
Hercules Electric Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hercules Electric Mobility partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Hercules Electric Mobility competitors and assessment
Company assessmentDirect peers
- Torqeedo: Market-leading electric marine propulsion systems (outboards, inboards, hybrids) sold to boatbuilders and consumers; directly comparable on the electric/hybrid propulsion technology axis.
- Pure Watercraft: Direct competitor in electric marine propulsion and boats; targets the same eco-conscious recreational boater with battery-electric outboards and integrated boats — the closest pure-play electric boat peer to Hercules.
- Vision Marine Technologies: Designs and sells electric boats and outboard powertrains; comparable product category (electric recreational boats) and overlapping customer base in North America.
- Elco Motor Yachts: Long-established manufacturer of electric inboard and outboard boat motors with a full-boat offering; comparable in combining electric propulsion with finished recreational vessels.
- EPropulsion: Electric outboard and pod drives for recreational and light commercial boats; competes for the same eco-conscious buyer pursuing electric alternatives to combustion marine propulsion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Hercules Electric Mobility social profiles
Digital presenceHercules Electric Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hercules Electric Mobility leadership team
Management profileNumber of profiles
Profiles1 record
Hercules Electric Mobility funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hercules Electric Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hercules Electric Mobility
What does Hercules Electric Mobility do?
Hercules Electric Mobility designs and sells solar electric boats and hybrid electric vessels for sustainable water mobility. The company markets a single product line—Solar Electric Boats & Hybrids—through its own e-commerce storefront, targeting eco-conscious consumers seeking renewable-energy-powered alternatives to combustion-engine watercraft.
Is Hercules Electric Mobility a public or private company?
Hercules Electric Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hercules Electric Mobility founded?
Hercules Electric Mobility was founded in 2018. It employs 1 to 10 people.
Where is Hercules Electric Mobility based?
Hercules Electric Mobility is headquartered in Detroit, United States, in the North America region.
How does Hercules Electric Mobility make money?
One revenue line is on record: electric Boat and Hybrid Product Sales.
Who are Hercules Electric Mobility's main competitors?
Direct peers on record are Torqeedo, Pure Watercraft, Vision Marine Technologies, Elco Motor Yachts and EPropulsion.
Does Hercules Electric Mobility have an API?
No public API is recorded for Hercules Electric Mobility.
What industry is Hercules Electric Mobility in?
Hercules Electric Mobility's product category is Electric Boats. Its primary akta.pro industry code is IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing, with a secondary code of IMAJAHAC, Marine Hybrid & Electric Propulsion Systems. Its NAICS code is 441222 and its SIC code is 3510.