Intersective
Intersective (brand: Practera) is an Australian EdTech company that provides a virtual learning platform and curated experiential learning programs connecting universities, employers, and government agencies across the US, Canada, UK, and Australia with real-world industry projects, mentorship, and AI-powered analytics.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intersective does
Intersective, operating under the brand name Practera, is an Australian-headquartered education technology company founded in 2010 that develops a virtual learning platform and delivers curated experiential learning programs for universities, employers, and government agencies. Its core product is the Practera Platform — a configurable system for authoring, launching, and managing experiential learning programs — combined with Practera Programs, a portfolio of named offerings (Job Smart, Global Scope, Horizons, LIVE Projects, GVIP, SAIEP, ITEC) that connect learners to authentic industry projects, internships, and mentor-led experiences. The platform incorporates templates, gamified learner and mentor apps, structured feedback loops, and AI-powered analytics for cohort outcomes and team performance.
The company serves three primary verticals — Higher Education, Employers/Corporate, and Government — across the US, Canada, UK, and Australia. Named customers include University of Sydney, UNSW, King's College London Business School, LSE, Boston University School of Public Health, University of Queensland, Southern Cross University, SOAS University of London, Northeastern University, Deloitte (innovation accelerator reaching 2,500 students across 8 universities), the Australian Government (Study Melbourne LIVE Projects), Global Victoria (GVIP), and Australia Awards Indonesia. Government partnerships include Austrade for the ITEC – India Tech Export Catalyst program.
The business operates on a subscription/recurring revenue model through two streams: platform licensing (DIY or onboarding services) and program services that source industry projects. Go-to-market is primarily enterprise field sales with consultative CTAs ('Connect for a discussion', 'Request a platform demo'), supplemented by a freemium self-serve trial for educators. The company holds AICPA SOC 2 Type 2 certification, supports a team of 11–50 employees, and is privately held with a single disclosed funding event — a A$3.75 million round in 2018 led by Main Sequence Ventures.
Intersective firmographics
Firmographics- Name
- Intersective
- Legal name
- Practera
- Website
- https://intersective.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intersective (brand: Practera) is an Australian EdTech company that provides a virtual learning platform and curated experiential learning programs connecting universities, employers, and government agencies across the US, Canada, UK, and Australia with real-world industry projects, mentorship, and AI-powered analytics.
- Ownership category
- akta.pro rank
Intersective industry classification
Industry- Product category
- Experiential Learning Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where Intersective is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Intersective business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing: Customisable platform to author, launch and manage experiential learning programs offered via DIY or onboarding services
- Program Services: Connect learners to authentic industry projects, internships and experiences sourced by Practera and delivered via the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Educators try platform for FREE |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Intersective product offering
Product offeringCore offering
Intersective, trading as Practera, sells a software platform and managed programs that connect universities, students, and employers to deliver work-integrated and experiential learning. Its offerings include the Practera Platform, Practera Programs, and named programs such as Job Smart, Global Scope, Horizons, ITEC, SAIEP, LIVE Projects, and GVIP, used by higher-education institutions, employers, and government agencies.
Product overview
Practera operates as a platform-plus-programs architecture consisting of two core components: the Practera Platform (a customizable technology system for authoring, launching, and managing experiential learning programs with AI-powered analytics and intervention tools) and Practera Programs (curated industry projects, internships, and experiences delivered through the platform). The portfolio includes named sub-products such as Job Smart, Global Scope, Horizons Program, ITEC, SAIEP, LIVE Projects, and GVIP, each targeting specific segments (higher education, employers, government) with programs for student employability, industry engagement, and international education.
Differentiator
Problem solved
Functional benefit
Products and services
- Practera Platform SaaS platform that enables institutions and employers to set up, manage, and assess student industry projects, internships, and experiential learning programs.
- Practera Programs Managed program services that combine the Practera platform with operational support to run experiential learning cohorts end-to-end for institutional clients.
- Job Smart A Practera program targeting employability and job-readiness outcomes through structured industry engagement for students.
- Global Scope Program offering international and cross-border experiential learning opportunities connecting learners with global industry partners.
- Horizons Program Cohort-based experiential learning program delivered for partner institutions under the Practera brand.
- ITEC (India Tech Export Catalyst) Government-linked experiential learning program supporting India's tech export and workforce development through industry project placements.
- SAIEP Named Practera program for student industry engagement delivered as part of partner-funded experiential learning initiatives.
- LIVE Projects Live, industry-based student projects run through the Practera platform for short-cycle experiential learning engagements with employer partners.
- GVIP Government-backed virtual internship program operated through the Practera platform, connecting students with industry project work.
Quantifiable outcome
- 92% student satisfaction rate
- +5 more outcomes
Companies that use Intersective
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Intersective technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Intersective partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Austrade (Australian Trade and Investment Commission)corePractera partners with Austrade on the ITEC (India Tech Export Catalyst) Program - an initiative to connect Indian tech talent with Australian companies. Practera powers the platform and program delivery for this government-backed export catalyst initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Intersective competitors and assessment
Company assessmentDirect peers
- Forage: Forage runs free virtual internship programs that connect university students with employer-branded project experiences. It competes directly with Practera's curated Programs offering in the same higher-education employability use case and serves a similar university and employer customer base.
- Riipen: Riipen is an experiential learning platform that matches students to industry projects and integrates with university LMS systems. It is the closest direct competitor to Practera, serving identical customer segments (universities, employers, government) with a comparable platform-plus-programs model.
- Parker Dewey: Parker Dewey operates a micro-internship platform that connects college students with paid, short-term professional projects from employers. It is comparable to Practera's industry-project matching layer and serves the same work-integrated learning outcomes for universities and corporate talent teams.
Broad incumbents
- Instructure (Canvas): Instructure's Canvas LMS is the dominant learning management system in higher education and increasingly embeds competency and project-based learning features. It is a broad incumbent threat to Practera because universities that already pay Canvas licensing may consolidate experiential-learning workflows into the LMS rather than buying a separate platform.
- Coursera for Business: Coursera for Business sells enterprise-wide skills development with credentialed outcomes to universities and corporate L&D buyers. It overlaps with Practera in the employability-and-skills narrative and competes for the same university employability and corporate upskilling budgets, though it lacks Practera's live industry-project matching.
- LinkedIn Learning: LinkedIn Learning is a broad incumbent in the corporate L&D and university employability market, leveraging LinkedIn's talent graph for career outcomes. It competes with Practera for the employability budget at universities and corporate L&D teams, though its delivery model is self-paced video rather than cohort-based industry projects.
- Salesforce Trailhead: Trailhead is Salesforce's free, gamified skills-and-credentials platform with employer-branded learning content. It is comparable as a broad incumbent in credentialed experiential learning, particularly for employer-led reskilling and university-to-employer pipelines, though it is anchored to the Salesforce ecosystem.
Emerging players
- InsideTrack: InsideTrack provides coaching and student-success services to universities focused on retention and completion outcomes. It is an adjacent emerging player that competes for parts of the student-success and employability budget that universities use to purchase Practera programs.
- Symplicity: Symplicity provides career services, employability, and student-success software to universities and law schools. It overlaps with Practera in the career-services and work-integrated learning stack and represents an emerging alternative for universities looking to consolidate employability tooling.
- Vmock: Vmock offers AI-driven career-services and employability platforms used by universities and business schools. It is an emerging player in the same employability-and-skills category as Practera, particularly in the business-school and career-services office buyer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Intersective social profiles
Digital presenceIntersective compliance and trust
Trust signalCompliance1 record
Intersective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intersective leadership team
Management profileNumber of profiles
Profiles3 records
Intersective funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intersective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intersective
What does Intersective do?
Intersective, trading as Practera, sells a software platform and managed programs that connect universities, students, and employers to deliver work-integrated and experiential learning. Its offerings include the Practera Platform, Practera Programs, and named programs such as Job Smart, Global Scope, Horizons, ITEC, SAIEP, LIVE Projects, and GVIP, used by higher-education institutions, employers, and government agencies.
Is Intersective a public or private company?
Intersective is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intersective founded?
Intersective was founded in 2010. It employs 11 to 50 people.
Where is Intersective based?
Intersective is headquartered in Sydney, Australia, in the Oceania region.
How does Intersective make money?
Two revenue lines are on record. Platform Licensing is the primary driver. The others are program Services.
Who are Intersective's main competitors?
Direct peers on record are Forage, Riipen and Parker Dewey. Broad incumbents are Instructure (Canvas), Coursera for Business, LinkedIn Learning and Salesforce Trailhead. Emerging players are InsideTrack, Symplicity and Vmock.
Does Intersective have an API?
No public API is recorded for Intersective.
What industry is Intersective in?
Intersective's product category is Experiential Learning Platform. Its primary akta.pro industry code is EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 5132 and its SIC code is 7372.