DanaMojo

What DanaMojo does

DanaMojo (legally danamojo Online Solutions Private Limited) is an India-based fintech that operates a payment solutions platform purpose-built for non-governmental organizations (NGOs). Founded in 2015 and headquartered in Bengaluru, the company addresses structural friction NGOs face when collecting donations from retail individual donors — including barriers to obtaining mainstream payment gateway access, premium merchant pricing, complex integration requirements, and the regulatory burden of Indian tax-compliance workflows (80G receipts, FCRA segregation between foreign and domestic contributions, and Form 10BD/10BE reporting). Its product surface comprises a one-time donation platform, a recurring/committed-giving platform with weekly through yearly cadences, a branded UPI QR-code collection platform, an NGO dashboard for back-office reporting, an integrated email-marketing module (10,000 free emails per month), automated 80G receipt generation, FC/non-FC auto-segregation, offline donation recording with 10BD/10BE automation, online PAN verification, campaign pages, and danaVrddhi — a 16-week cohort-based eLearning programme for institutionalizing retail fundraising. Underlying payment processing runs on Cashfree's gateway infrastructure; an in-house AI assistant branded danamojoAI is in beta.

DanaMojo serves 1,100–1,400 NGOs across India (per its own marketing claims, including named customers such as ActionAid India, Goonj, Krishnamurti Foundation India, Ratna Nidhi Charitable Trust, Agewell Foundation, and Access Life Assistance Foundation), and has stated a long-term objective of equipping 10,000+ NGOs with donation-collection tooling. The business model combines an annual platform subscription (starting at Rs 3,499 per year) with a per-transaction Transaction Discount Rate (TDR) negotiated individually with each NGO and separately priced add-ons (PAN verification, offline donation recording). Distribution is primarily inside-sales driven by NGO enquiries and a network of outreach partners (CIOSA, India Cares, Caring Friends, Karmayog, Drishtant), reinforced by the #FundraisingFriday community webinar series and danaMATCH Challenges.

The company is founder-led: Dhaval Udani (ex-CEO of GiveIndia, IIM Ahmedabad, prior stints at Citibank and A. T. Kearney) is Founder & CEO. It has raised Rs 3.05 crore (~USD 407,633) in seed funding announced in July 2021 from Rohini Nilekani, Social Alpha, and Pravin Gandhi, and operates with a 1–10 person team supported by an advisory council that includes Jitendra Gupta (MD, PayU India) and Vikram Modi (ex-Visa). DanaMojo is privately held with no parent company, no public listing, and no disclosed revenue.

Name

DanaMojo

Legal name

danamojo Online Solutions Private Limited

Website

https://danamojo.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DanaMojo is an India-based, compliance-first payment solutions platform purpose-built for NGOs, offering donation collection (one-time, recurring, UPI QR), automated 80G/10BD/10BE compliance, donor dashboards, and integrated email marketing to 1,100–1,400 NGOs across India.

Ownership category

akta.pro rank

Product category

Nonprofit Payment Processing

NAICS

Other Grantmaking and Giving Services (813219)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYEDALAOAD

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship)

Education/Student Services & Campus Operations/Alumni Relations, Development & Campus Community Engagement

SECONDARYBPADAOAB

Grantmaking & Philanthropic Funds (Institutional Donors)

Business & Public Services/International Organizations & Development/Donor Coordination, Grantmaking & Development Finance Programs

SECONDARYBPADAOAL

Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs

Business & Public Services/International Organizations & Development/Donor Coordination, Grantmaking & Development Finance Programs

Keywords

• NGO payment processing
• Donation management platform
• Recurring giving solutions
• Tax compliance automation
• Fundraising infrastructure

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription (Annual): NGOs pay an annual subscription fee for access to the DanaMojo platform. Annual subscription pricing starts from Rs.3,499 per year for platforms. Subscriptions are non-refundable. Additional add-ons such as Online PAN verification are charged separately.
2. Transaction Discount Rate (TDR) per Donation: NGOs pay a Transaction Discount Rate (TDR) per completed donation transaction. The TDR is deducted from the payment payable to the NGO at settlement. TDR is non-refundable even if a transaction is charged back, refunded, or disputed.
3. Annual Subscription Fees: Annual subscription fees collected from NGOs are non-refundable if the NGO decides to withdraw.
4. Add-on Services: Optional add-on services such as Online PAN verification and offline donation recording are charged separately from the base platform subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DanaMojo provides a SaaS payment solutions platform purpose-built for NGOs in India to collect online and offline donations from individual donors. Its core offering comprises one-time donation, recurring donation (Committed Giving), and UPI QR code donation products, layered with compliance automation including instant 80G receipts, one-click Form 10BD/10BE generation, FC/Non-FC segregation, and an integrated email marketing platform for donor engagement.

Product overview

DanaMojo is India's first comprehensive payment solutions platform built specifically for NGOs. The platform consists of multiple integrated products: a core donation collection infrastructure comprising One-Time Donation, Recurring Donation (Committed Giving), and UPI QR Code platforms; an NGO Dashboard for back-office management; add-on modules including an Integrated Email Marketing Platform, Offline Donation Recording, Automated 80G Receipt System, Online PAN Verification, and danamojoAI (beta); plus educational offerings like the danaVrddhi eLearning programme and #FundraisingFriday webinar series. The platform supports domestic and international payments, handles FCRA compliance for foreign donations, and provides automated tax compliance tools including Form 10BD/10BE generation.

Differentiator

Problem solved

Functional benefit

Brands

• danaVrddhi: A cohort-based training-cum-coaching programme to help institutionalize retail fundraising within organizations. Spanning 16 weeks, this programme uses a 4-Phase LIFE approach employing principles of 'active learning by doing' to lay the foundation for continued retail fundraising within organisations.

Products and services

• One-Time Donation Platform

Quantifiable outcome

• Serving over 1,100 NGOs, positioning DanaMojo as India's largest payment solutions provider for the NGO sector
• +1 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CashfreecoreTechnology or IntegrationCashfree is identified as DanaMojo's payment gateway infrastructure partner on the website's footer. Cashfree provides the underlying payment processing technology (credit/debit cards, netbanking, UPI) that powers DanaMojo's donation collection for NGOs.
• CIOSA (Council of Indian Industry Social Associations)minorGTM or Marketing PartnerCIOSA is listed as an outreach partner helping drive NGO awareness and referrals to DanaMojo's platform.
• India CaresminorGTM or Marketing PartnerIndia Cares is listed as an outreach partner providing NGO referrals and visibility to DanaMojo's platform.
• Caring FriendsminorGTM or Marketing PartnerCaring Friends, co-founded by advisory council member Nimesh Sumati, is listed as an outreach partner. Nimesh Sumati serves on DanaMojo's advisory council, creating a mutual connection between the two organizations.
• KarmayogminorGTM or Marketing PartnerKarmayog is listed as an outreach partner driving NGO referrals to DanaMojo.
• DrishtantminorGTM or Marketing PartnerDrishtant is listed as an outreach partner on DanaMojo's website, channeling NGO referrals.
• Ingrid Srinath (Advisory Council Member)minorStrategic or Co-development PartnerFounder Director of Centre for Social Impact and Philanthropy, Ashoka University. Advisory council member with 20+ years of advocacy for human rights, social justice, and civil society. Previously Secretary General of CIVICUS and CEO of CHILDLINE India Foundation.
• Jitendra Gupta (Advisory Council Member)minorStrategic or Co-development PartnerManaging Director of PayU India and former Founder and MD of Citrus Pay. Has over 12 years of experience in banking and financial services and led Citrus Pay's acquisition by Naspers Group in 2016. Provides strategic guidance on digital payments.
• Nimesh Sumati (Advisory Council Member)minorStrategic or Co-development PartnerCo-Founder of Caring Friends, an outreach partner of DanaMojo. Focuses on quality and strengthening organizational fundamentals in the social sector since 2005.
• Suman Srivastava (Advisory Council Member)minorStrategic or Co-development PartnerFounder and Innovation Artist at Marketing Unplugged, former CEO of Euro RSCG India and CSO of Euro RSCG Asia Pacific. Provides marketing strategy guidance. Trustee of two NGOs and adviser to a third.
• Vikram Modi (Advisory Council Member)minorStrategic or Co-development PartnerExecutive with over two decades of leadership experience at Visa Inc. across India, Singapore, and the US. Deep knowledge of digital payments in developed and emerging markets. Holds multiple patents in person-to-person payments and payment authentication.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GiveIndia: India's largest online giving marketplace and donation platform for NGOs. Directly comparable to DanaMojo as both target Indian NGO fundraising with online payment infrastructure; DanaMojo's founder was previously GiveIndia's CEO for 8 years.
• Ketto: India's leading crowdfunding platform with a strong focus on social and medical causes, integrating online payments for individuals and NGOs. Comparable to DanaMojo as both enable online donation flows to NGOs and social causes in India.
• Milaap: India-focused online crowdfunding platform for medical, education, and social causes. Directly comparable to DanaMojo in serving Indian nonprofits and social-cause fundraising with integrated online payment flows.
• ImpactGuru: Indian crowdfunding and donation platform focused on medical emergencies, NGOs, and social causes. Comparable to DanaMojo in enabling online donation collection for Indian NGOs and cause-based campaigns.

Broad incumbents

• Razorpay: One of India's largest full-stack payment gateway and fintech platforms serving SMBs and enterprises. Broadly comparable to DanaMojo as a payment platform that could expand into NGO-specific verticals at scale.
• Cashfree Payments: India-wide payment gateway and banking platform that is currently DanaMojo's infrastructure partner. Directly comparable as a broader payment platform that could absorb NGO-specific compliance features and disintermediate DanaMojo.
• PayU India: India payment gateway operated by PayU (Prosus), offering online payments for SMBs and enterprises. Comparable as a broad incumbent payment platform whose MD (Jitendra Gupta) sits on DanaMojo's advisory council.
• Stripe: Global full-stack payments platform with international donation support. Comparable to DanaMojo's international payment offering for NGOs; represents the global benchmark for payment infrastructure that an India NGO specialist must differentiate against.
• PayPal Giving Fund: Global charitable giving program run by PayPal that aggregates nonprofit donations and offers receipt automation. Comparable to DanaMojo as a giving-focused platform with built-in compliance and cross-border donation support, though at global rather than India-specific scale.

Others

• Goonj: One of India's largest NGOs, both a DanaMojo customer and a sector peer. Comparable as an indicator of large-Indian-NGO donation infrastructure scale, though as a nonprofit rather than a technology vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danamojo_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DanaMojo