Milaap
Milaap operates India's largest zero-platform-fee crowdfunding platform, enabling individuals, families, and NGOs to raise funds for medical emergencies, education, social causes, and other personal needs via web, mobile apps, and an AI-powered WhatsApp Assistant, with cumulative fundraising exceeding Rs.1,100 Crores across 290,000+ projects since 2010.
- Company typePrivate
- Founded2010
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Milaap does
Milaap operates India's largest donation-based crowdfunding platform, enabling individuals, families, and NGOs to raise funds across eight cause categories — primarily medical emergencies, with secondary segments in education, memorials, sports, social causes, and animal welfare. The platform is accessible via web (milaap.org), native iOS and Android apps, and an AI-powered WhatsApp Assistant that supports multi-language intake (English, Hindi, Hinglish, and regional Indian languages). Since founding in 2010, Milaap has facilitated over Rs.1,100 Crores across 290,000+ projects and reports a 4.6/5 Google rating across 28,000+ reviews. The company is incorporated in Singapore as Milaap Social Ventures (International) Pte. Ltd., with primary operations in India and an international headquarters in Singapore.
The product surface spans a core crowdfunding platform with integrated social sharing, a dashboard for campaign management, employer donation matching (used by 1,000+ corporates), an 80G tax-exemption receipt workflow, and a Healthcare Resource Directory listing tertiary hospitals, accommodations, pharmacies, blood banks, and ambulance services. A sub-brand, Milaap Lending, provides interest-free micro-lending to underserved Indian communities via partner NBFC-MFIs under the RBI's External Commercial Borrowings framework. The underlying technology stack is cloud-based, with payment processing integrations across Stripe, Visa, Mastercard, UPI, Paytm, and Amazon Pay, and WhatsApp as a conversational onboarding channel.
The business model is a 0% platform fee, voluntary-tipping structure: Milaap retains no percentage of donations and passes only actual payment-gateway charges (varying by payment method, e.g., 0.75–2.45% for UPI, 2.33% for cards, 2.9% + $0.30 for USD card donations via Stripe) through to third-party processors. Revenue is therefore functionally limited to voluntary donor tips and any economics from the Milaap Lending vertical and corporate employer-matching partnerships. Distribution is direct-to-consumer via self-serve onboarding, with no disclosed institutional revenue, no public funding rounds since 2015, and no disclosed headcount beyond the 101–250 range.
Milaap firmographics
Firmographics- Name
- Milaap
- Legal name
- Milaap Social Ventures (International) Pte. Ltd.
- Website
- https://milaap.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Milaap operates India's largest zero-platform-fee crowdfunding platform, enabling individuals, families, and NGOs to raise funds for medical emergencies, education, social causes, and other personal needs via web, mobile apps, and an AI-powered WhatsApp Assistant, with cumulative fundraising exceeding Rs.1,100 Crores across 290,000+ projects since 2010.
- Ownership category
- akta.pro rank
Milaap industry classification
Industry- Product category
- Online Crowdfunding Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
- akta.pro secondary industries
- Microfinance & Community P2P Lending (FSAKAHAD), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)
Keywords
Where Milaap is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Milaap business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Fees: Milaap charges zero platform fees and operates on a voluntary tipping model. The platform only passes through actual payment gateway charges paid to third-party processors (banks, card networks, UPI apps). These fees vary by payment method and are not retained by Milaap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Zero platform fees for all users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Milaap product offering
Product offeringCore offering
Milaap operates a zero-fee crowdfunding platform that enables individuals, NGOs, and organizations in India to raise donations for medical emergencies, education, memorials, sports, social causes, and animal welfare. The platform facilitates fund transfers from donors to fundraisers via integrated payment gateways (UPI, cards, Paytm, Amazon Pay, Stripe) and charges no platform fees, relying instead on voluntary user tipping. A secondary micro-lending vertical facilitates interest-free loans to underserved communities through partner micro-finance institutions.
Product overview
Milaap is a comprehensive crowdfunding ecosystem consisting of a core donation-based crowdfunding platform complemented by a micro-lending vertical, a healthcare resource directory, and mobile applications. The primary Milaap Crowdfunding Platform enables zero-fee fundraising across 8 cause categories (Medical, Education, Memorial, Children, Animals, Sports, Community, Women, Livelihood) with dedicated features including a WhatsApp Assistant for conversational fundraising setup, a dashboard for campaign management, employer matching benefits, and an employer giving program via 1100+ DAF providers. The subsidiary Milaap Lending focuses on interest-free micro-loans for underserved communities. The Healthcare Resource Directory provides supplementary support for medical fundraisers. Together, these products serve over Rs.1,100+ Crores raised across 290,000+ projects since 2010.
Differentiator
Problem solved
Functional benefit
Products and services
- Milaap Crowdfunding Platform India's largest free crowdfunding platform enabling individuals, NGOs, and organizations to raise funds for personal needs, medical emergencies, social causes, education, memorials, animals, sports, and other important causes across 8 categories. Operates on a zero platform fee model with voluntary tipping, integrating payment gateways (UPI, cards, Paytm, Amazon Pay, Stripe) for donation processing and disbursing funds within 24 hours for INR donations.
- Milaap Lending Global crowdfunding platform for interest-free micro-lending that supports underserved communities in India. Loans are facilitated through partnering non-profit micro-finance institutions and NBFC-MFIs under the RBI's External Commercial Borrowings framework. Enables individual lenders worldwide to fund micro-entrepreneurs and women borrowers.
- Healthcare Resource Directory Resource directory providing medical services, support, and healthcare resources tailored to user needs. Includes listings for tertiary care hospitals, accommodations, pharmacies, blood banks, and ambulance services, primarily focused on Chennai (37+ hospitals, 115+ accommodations, multiple pharmacies and blood banks).
Quantifiable outcome
- Rs.1100+ Crores raised for 290,000+ projects
- +2 more outcomes
Companies that use Milaap
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Milaap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Milaap partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Andhra Pradesh GovernmentcoreCollaboration with AP Government including meeting with Hon'ble CM N. Chandrababu Naidu. Partnership involves government engagement for social impact initiatives and healthcare support programs.
- SERPs (State Educational and Rehabilitation Programs)minorPartnership with SERP CEO and Prajavani Nodal Officer Divya Devarajan for launch of Hyderabad health guide, supporting healthcare accessibility initiatives.
- KettominorMentioned alongside Milaap in industry comparison as leading Indian crowdfunding platform with Rs.3,200 crore raised for medical campaigns since 2012.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Milaap competitors and assessment
Company assessmentDirect peers
- Fundly: US-based personal-cause and nonprofit crowdfunding platform with a comparable social-sharing model and tiered pricing. Useful comp for the personal-cause segment Milaap dominates.
- Ketto: India's other leading online crowdfunding platform for medical and personal causes, operating since 2012 with a similar donation-based model and reportedly comparable scale. Most direct head-to-head competitor in the Indian market.
- GoFundMe: The global leader in personal-cause donation crowdfunding, with a nearly identical 'create a fundraiser, share socially, withdraw funds' product model. Closest international comp for platform mechanics and category dynamics.
- Indiegogo: Global crowdfunding platform spanning creative, entrepreneurial, and personal-cause campaigns. Comparable platform technology and self-serve fundraiser creation flow, though more weighted toward product/commerce use cases.
- JustGiving: UK-based donation crowdfunding platform serving individuals and charities with personal-cause fundraising. Comparable model with optional platform fees and charity-aligned giving flows.
- GiveIndia: India-focused donation and fundraising platform connecting donors to verified NGOs and individuals. Directly comparable on geography, donor base, and social-cause fundraising focus.
Emerging players
- Patreon: Creator-monetization platform using a tipping/membership model similar to Milaap's voluntary tipping mechanic. While focused on creators rather than causes, it shares the underlying donation/micro-payment revenue architecture.
- WhyDonate: European donation crowdfunding platform for individuals, NGOs, and personal causes with a similar zero/low platform fee positioning. Emerging player in adjacent geographies with a comparable mission-driven product.
Others
- GiveDirectly: Nonprofit that enables direct cash transfers to individuals in need, conceptually overlapping with Milaap's mission of channeling donor funds to underserved individuals. Provides a mission-aligned benchmark for end-to-end giving flows.
Regional players
- Crowdera: India-based crowdfunding platform supporting personal, creative, and social-cause campaigns. Directly comparable on geography and cause mix, though operating at smaller scale than Milaap or Ketto.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Milaap social profiles
Digital presenceMilaap compliance and trust
Trust signalCompliance2 records
Milaap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milaap leadership team
Management profileNumber of profiles
Profiles1 record
Milaap funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milaap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milaap
What does Milaap do?
Milaap operates a zero-fee crowdfunding platform that enables individuals, NGOs, and organizations in India to raise donations for medical emergencies, education, memorials, sports, social causes, and animal welfare. The platform facilitates fund transfers from donors to fundraisers via integrated payment gateways (UPI, cards, Paytm, Amazon Pay, Stripe) and charges no platform fees, relying instead on voluntary user tipping. A secondary micro-lending vertical facilitates interest-free loans to underserved communities through partner micro-finance institutions.
Is Milaap a public or private company?
Milaap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Milaap founded?
Milaap was founded in 2010. It employs 101 to 250 people.
Where is Milaap based?
Milaap is headquartered in Singapore, Singapore, in the Asia region.
How does Milaap make money?
One revenue line is on record: payment Processing Fees.
Who are Milaap's main competitors?
Direct peers on record are Fundly, Ketto, GoFundMe, Indiegogo, JustGiving and GiveIndia. Emerging players are Patreon and WhyDonate. GiveDirectly is listed as an others. Crowdera is listed as a regional player.
Does Milaap have an API?
No public API is recorded for Milaap.
What industry is Milaap in?
Milaap's product category is Online Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments, with a secondary code of FSAKAHAD, Microfinance & Community P2P Lending. Its NAICS code is 81321 and its SIC code is 6199.