SmartRay
SmartRay GmbH is a German manufacturer of high-precision 3D laser triangulation sensors (ECCO X, ECCO 95+, ECCO 85+) and the JOSY turnkey automated weld inspection platform, sold primarily to automotive OEMs, tier-1 suppliers, electronics manufacturers, and system integrators across Europe, North America, and Asia.
- Company typePrivate
- Founded2007
- HeadquartersWolfratshausen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SmartRay does
SmartRay GmbH is a privately held German developer and manufacturer of high-precision 3D laser triangulation sensors and turnkey automated inspection systems, headquartered in Wolfratshausen near Munich with 51–100 employees and wholly-owned offices in China, South Korea, Malaysia, and the United States. Its core technology projects a Brilliant Blue Laser line (450 nm) onto a target, captures the reflection via image sensor, and converts height-induced shifts into 3D profiles; the current ECCO X platform supports up to 40 kHz scan rates, up to 4,096 3D points per profile, up to 163 million 3D points per second throughput, and Z-repeatability as low as 0.06 µm, with all sensors factory pre-calibrated for plug-and-play deployment.
The product portfolio spans the ECCO X premium high-speed family, the ECCO 95+ premium resolution family (including G-series for glass and reflective surfaces), the ECCO 85+ entry-level family, and Dual-Head variants for occlusion-free scanning. On top of these sensors, SmartRay sells the JOSY (formerly WeldVision) turnkey platform for automated 3D weld inspection, which the company ships with AI-driven zero-shot border detection and AI-generated inspection pathing co-developed with Wandelbots and Grid Dynamics. The company reports more than 500 installed JOSY systems globally.
Revenue is generated primarily through one-time hardware sales of ECCO sensors and complete JOSY systems, supplemented by professional services for installation, commissioning, training, and after-sales support. Distribution is hybrid: direct enterprise field sales from five regional offices handle key OEM and tier-1 accounts, while an extensive channel partner network (anchored by Abicor Binzel globally and ~12 regional distributors across Europe, the Americas, and Asia) extends reach into machine builders and system integrators. End customers concentrate in automotive OEMs (Audi, BMW, Daimler, Volkswagen, Nissan, Porsche), tier-1 suppliers (Bosch, Magna, thyssenkrupp, Schaeffler, Benteler, Gestamp), with secondary exposure in electronics (Infineon, TDK), industrial automation (ABB), research (Fraunhofer, DLR), and consumer goods (Nestlé). The company remains founder-owned by Mathias Reiter, with Ettore Cucchetti (formerly of Cognex and Isra Vision) as Managing Director since June 2020.
SmartRay firmographics
Firmographics- Name
- SmartRay
- Legal name
- SmartRay GmbH
- Website
- https://smartray.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SmartRay GmbH is a German manufacturer of high-precision 3D laser triangulation sensors (ECCO X, ECCO 95+, ECCO 85+) and the JOSY turnkey automated weld inspection platform, sold primarily to automotive OEMs, tier-1 suppliers, electronics manufacturers, and system integrators across Europe, North America, and Asia.
- Ownership category
- akta.pro rank
SmartRay industry classification
Industry- Product category
- Industrial 3D Sensors and Machine Vision
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- 3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line) (IMAAAHAA)
- akta.pro secondary industries
- Metrology Automation & Robotics (Automated Cells, In-Line Gauging) (IMAAAHAH), LiDAR & 3D Sensing Modules (HDAHALAG)
Keywords
Where SmartRay is headquartered
LocationHeadquarters
- HQ city
- Wolfratshausen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
SmartRay business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- 3D Sensor Hardware Sales: SmartRay generates revenue primarily from the sale of industrial 3D laser sensors (ECCO X, ECCO 95+, ECCO 85+ series) and Dual-Head variants. These are one-time hardware purchases sold directly or through channel partners.
- JOSY Turnkey Weld Inspection Systems: SmartRay sells complete turnkey JOSY automated 3D weld inspection systems combining sensors, software, and support services. The all-in-one solution includes hardware (sensors, controllers, terminal), configurable software, and professional commissioning and after-sales service.
- Professional Services and After-Sales Support: SmartRay provides customized after-sales service, installation, commissioning, training, and ongoing system optimization as part of its turnkey solution offering, including over 500 installed JOSY systems globally.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
SmartRay product offering
Product offeringCore offering
SmartRay designs, manufactures, and sells high-precision industrial 3D laser triangulation sensors (ECCO X, ECCO 95+, ECCO 85+, and Dual-Head series, including glass-scanning G-variants) used for inline quality inspection, dimensional metrology, and robot guidance in manufacturing. The company also delivers the JOSY turnkey automated 3D weld inspection system, combining its sensors with AI-powered software and professional services for automotive and industrial customers.
Product overview
SmartRay is a leading provider of high-precision 3D sensors and inline metrology solutions. The product portfolio consists of three main sensor families: the ECCO X series (premium high-speed sensors including ECCO X 012, ECCO X 025, ECCO X 025 Dual-Head, ECCO X 050, ECCO X 050G, ECCO X 100, and ECCO X 200), the ECCO 95 series (premium sensors including ECCO 95.010+, ECCO 95.020+, ECCO 95.040+, ECCO 95.100+, ECCO 95.200+, and glass-scanning variants ECCO 95.015G and ECCO 95.025G), and the ECCO 85 series (entry-level sensors ECCO 85.040+, ECCO 85.100+, ECCO 85.200+). Additionally, SmartRay offers the JOSY (Joining Systems) turnkey platform for automated 3D weld inspection, which integrates the company's 3D sensors with AI-powered software for complete weld quality control. The company also provides the MICO weld inspection sensor designed for maximum reachability. SmartRay's sensors use laser triangulation technology with Brilliant Blue Laser technology (450nm) for superior 3D image quality and repeatability.
Differentiator
Problem solved
Functional benefit
Brands
- JOSY™: Automated 3D inline weld inspection system - all-in-one solution for non-contact visual 3D inspections for all joining technologies including MIG/MAG welding, laser welding, friction stir welding, and resistance welding. Formerly known as WeldVision™.
- ECCO™
- WeldVision™
- MICO
- SmartX
Products and services
- ECCO X 012 Compact 3D laser triangulation sensor with the smallest field-of-view in the ECCO X series (12 mm), designed for high-precision inspection of BGA, PCBA, and electronic components. Features 0.4–0.6 µm vertical resolution.
- ECCO X 025 High-speed 3D laser triangulation sensor for industrial inspection and measurement with a 25 mm field of view, exceptional speed and resolution in a compact design, and up to 10,000 lux ambient light tolerance.
- ECCO X 025 Dual-Head High-speed 3D laser triangulation sensor with dual-camera design for occlusion-free scanning. First in the ECCO X range to deliver metrology-grade accuracy with shadow-free inspection at up to 40 kHz scan rate and 2 × 4,096 points per profile.
- ECCO X 050 3D sensor optimized for high-precision inspection in confined spaces, with a 50 mm field of view and micron-level resolution for inline metrology of compact electronic components and connectors.
- ECCO X 050G Glass inspection 3D sensor combining ECCO X technology with 3D scanning for highly reflective surfaces including glass, designed for mobile phones, semiconductors, camera/eyewear lenses, and windscreens/windows inspection. Features 2.2–2.9 µm vertical resolution.
- ECCO X 100 Versatile 3D sensor with a choice of laser wavelengths (450 nm blue or 660 nm red), 100 mm field of view, and flexible mounting for inspection of larger components in automotive, electronics, and industrial applications.
- ECCO X 200 Large field-of-view 3D sensor for demanding industrial environments with 200 mm field of view, robust IP67-rated housing, designed for battery cell connectors, steel/welding, automotive body-in-white, and rail/transportation applications.
- ECCO 95.010+
Quantifiable outcome
- 80% reduction in setup time for weld inspection vs. conventional systems
- +8 more outcomes
Companies that use SmartRay
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
SmartRay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
SmartRay partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- WandelbotscoreSmartRay partnered with Wandelbots to develop the Tool Path Generation software for the JOSY AI-powered weld inspection system. The collaboration integrates Wandelbots' NOVA platform with SmartRay's 3D sensor technology, enabling automated AI-generated inspection paths directly from CAD models. The close-loop workflow reduces analysis and path creation time from days to minutes and was demonstrated at EY's European Industrial AI Innovation Hub in Stuttgart.
- Grid DynamicscoreGrid Dynamics collaborated with SmartRay and Wandelbots to create SmartRay's AI Robotic Inspection Platform for robotic weld inspection. Grid Dynamics contributed AI-assisted workpiece feasibility analysis, tool path generation, and tool path execution capabilities, reducing the time required for initial analysis and path creation from days to minutes while enabling greater automation and cost reductions for automotive manufacturers.
- Abicor BinzelcoreAbicor Binzel serves as SmartRay's global sales partner for JOSY weld inspection systems, with operations in Spain (Iberica), Brazil, Mexico, and USA. Abicor Binzel provides local sales, technical support, and integration services for JOSY systems in these markets, leveraging its global coverage network.
- OEM Automatic (Finland, Sweden)minorOEM Automatic OY is a regional sales partner for SmartRay ECCO sensors in Finland and Sweden, providing local sales and technical support for 3D sensor customers in the Nordic region.
- Basler (France, Italy)minorBasler France and Basler Italy serve as regional sales partners for SmartRay ECCO sensors in France and Italy respectively.
- IDS Imaging Development Systems GmbHminorIDS Imaging Development Systems GmbH is a German sales partner for SmartRay ECCO sensors, providing distribution and technical support in Germany.
- HW-Elektrotechnik GmbHminorHW-Elektrotechnik GmbH is a German regional sales partner for SmartRay ECCO sensors.
- i-mation GmbHminori-mation GmbH is a German regional sales partner for SmartRay ECCO sensors.
- Multipix Imaging (UK)minorMultipix Imaging is a UK-based regional sales partner for SmartRay ECCO sensors.
- MV Center Systemy Wizyjne (Poland)minorMV Center Systemy Wizyjne Sp. z o.o is a Polish regional sales partner for SmartRay ECCO sensors.
- Grupo Álava (Spain)minorGrupo Álava is a Spanish regional sales partner for SmartRay ECCO sensors.
- AUROVIS AG (Switzerland)minorAUROVIS AG is a Swiss regional sales partner for SmartRay ECCO sensors.
- Logicbus Inc. (Mexico)minorLogicbus Inc. is a Mexican regional sales partner for SmartRay ECCO sensors.
- Voltrium Systems (Singapore)minorVoltrium Systems Pte Ltd is a Singapore-based regional sales partner for SmartRay ECCO sensors in Southeast Asia.
- ARGO Corporation (Japan)minorARGO Corporation is a Japanese regional sales partner for SmartRay ECCO sensors.
- Darea Vision (South Korea)minorDarea Vision is SmartRay's Korean partner, co-exhibiting at Smart Factory + Automation World 2025 in Seoul to showcase SmartRay's sensing technology for automation and smart factories in the Korean market.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
SmartRay competitors and assessment
Company assessmentBroad incumbents
- Balluff: German industrial sensor specialist expanding into machine vision and identification; overlaps with SmartRay in factory automation and serves adjacent customer segments in automotive and discrete manufacturing.
- SICK AG: German sensor and automation specialist offering 2D/3D vision, LiDAR and inspection systems for industrial and automotive applications; overlaps with SmartRay in inline quality inspection and robot guidance.
- ifm Electronic: German industrial automation sensor and control company with a growing 3D vision portfolio; competes with SmartRay for automotive and factory automation inspection sockets.
- Basler AG: German machine vision camera and 3D imaging vendor; both a SmartRay distribution partner (in France/Italy) and a competitor in the broader vision ecosystem serving similar industrial customers.
- ISRA VISION (Atlas Copco): Machine vision specialist (now part of Atlas Copco) with strong presence in automotive surface inspection, robot guidance and quality control — overlapping with SmartRay's JOSY weld inspection and robot-guidance offerings.
- Cognex Corporation: Global machine vision leader with broad 2D/3D vision, barcode reading and industrial inspection product lines; overlaps with SmartRay in inline automotive and electronics inspection and competes for the same enterprise OEM budgets, but at much larger scale.
- Keyence Corporation: Japanese industrial sensor and measurement giant with a broad catalog of laser displacement profilers, 3D scanners and machine vision systems; competes head-to-head with SmartRay ECCO sensors in factory automation and inspection applications.
Direct peers
- LMI Technologies: Specialist in 3D scanning and inspection sensors (Gocator series) using laser triangulation and structured light; one of the closest direct competitors to SmartRay in factory-floor 3D inline measurement.
- Micro-Epsilon: German-headquartered precision sensor manufacturer specializing in laser triangulation, confocal and other non-contact displacement/3D measurement sensors — the closest direct technology competitor to SmartRay's ECCO product line, serving overlapping automotive, electronics and factory automation customers.
Emerging players
- Wenglor Sensoric: German industrial sensor and machine vision provider offering 2D/3D profile sensors and inspection cameras; competes with SmartRay in automotive and general manufacturing measurement and quality control.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartRay social profiles
Digital presenceSmartRay compliance and trust
Trust signalCompliance1 record
SmartRay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartRay leadership team
Management profileNumber of profiles
Profiles7 records
SmartRay subsidiaries and ownership
Company hierarchySubsidiaries3 records
SmartRay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartRay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartRay
What does SmartRay do?
SmartRay designs, manufactures, and sells high-precision industrial 3D laser triangulation sensors (ECCO X, ECCO 95+, ECCO 85+, and Dual-Head series, including glass-scanning G-variants) used for inline quality inspection, dimensional metrology, and robot guidance in manufacturing. The company also delivers the JOSY turnkey automated 3D weld inspection system, combining its sensors with AI-powered software and professional services for automotive and industrial customers.
Is SmartRay a public or private company?
SmartRay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartRay founded?
SmartRay was founded in 2007. It employs 51 to 100 people.
Where is SmartRay based?
SmartRay is headquartered in Wolfratshausen, Germany, in the Europe region.
How does SmartRay make money?
Three revenue lines are on record. 3D Sensor Hardware Sales are the primary driver. The others are JOSY Turnkey Weld Inspection Systems and professional Services and After-Sales Support.
Who are SmartRay's main competitors?
Broad incumbents on record are Balluff, SICK AG, ifm Electronic, Basler AG, ISRA VISION (Atlas Copco), Cognex Corporation and Keyence Corporation. Direct peers are LMI Technologies and Micro-Epsilon. Wenglor Sensoric is listed as an emerging player.
Does SmartRay have an API?
No public API is recorded for SmartRay.
What industry is SmartRay in?
SmartRay's product category is Industrial 3D Sensors and Machine Vision. Its primary akta.pro industry code is IMAAAHAA, 3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line), with a secondary code of IMAAAHAH, Metrology Automation & Robotics (Automated Cells, In-Line Gauging). Its NAICS code is 33451 and its SIC code is 3823.