OEM Automatic
OEM Automatic Ltd is a UK-based industrial automation components distributor serving manufacturers and system integrators across five product areas (Panel, Machine Vision, Pressure & Flow, Sensors & Safety, Motors) with 40+ manufacturer brands via its e-commerce platform in the UK and Ireland.
- Company typePrivate
- Founded2002
- HeadquartersLeicester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What OEM Automatic does
OEM Automatic Ltd is a UK-based industrial automation components distributor operating from Leicester, England, and incorporated in 2002 (UK Company Registration No. 2240242). The company sources and resells components from more than forty specialised manufacturer brands across five core product areas: Panel (control-panel electrical components including circuit breakers, terminals, power supplies, HMI/touchscreens, enclosures, and surge protection), Machine Vision (industrial cameras, 3D, thermal, hyperspectral, LiDAR, vision software and industrial computing), Pressure and Flow (solenoid valves, instrumentation and hygienic equipment via the Zoedale subsidiary), Sensors and Safety (photoelectric sensors, encoders, light curtains, laser and radar scanners, and interlock switches), and Motors (AC, DC, servo and stepper motors with drives and motion control). Pricing is account-based with customer-specific discounts, supported by credit, pay-in-advance, and automatic VAT-registered business account types, with orders fulfilled via e-commerce, phone, email, live chat, and video meetings, plus next-working-day delivery through FedEx for orders placed before 4pm.
The business operates a sales-led go-to-market anchored on the oem.co.uk e-commerce platform, with distribution restricted to the United Kingdom and Ireland, while sister companies under the OEM Group (overseen via oem.se) cover other geographies. The company serves four primary customer segments - Industrial Manufacturing, Automation System Integrators, Process Industries (mobile hydraulics, water treatment, chemical processing, cooling), and Machine Safety - addressing the need for reliable, efficient components from a single supplier. Brand-agnostic curation, technical application support, in-house proof-of-concept and training facilities, and an owned industry event (IATECH) constitute the core differentiation.
Revenue is generated primarily through hardware sales of distributed third-party components, with no software-as-a-service, API, or developer platform exposure. The company has pursued growth through acquisitions, including Zoedale Ltd (pressure and flow instrumentation, completed 2020) and Motion29 Ltd (machine vision and sensing, announced 2026), alongside partnership expansion into AI-adjacent categories such as edge AI computing (Advantech), LiDAR (Ouster), radar-based safety sensors (Inxpect), and behavioural-analysis co-development with Machine Learning Technologies (MLT). No external funding, public listing, or PE ownership has been disclosed.
OEM Automatic firmographics
Firmographics- Name
- OEM Automatic
- Legal name
- OEM Automatic Ltd
- Website
- https://oem.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OEM Automatic Ltd is a UK-based industrial automation components distributor serving manufacturers and system integrators across five product areas (Panel, Machine Vision, Pressure & Flow, Sensors & Safety, Motors) with 40+ manufacturer brands via its e-commerce platform in the UK and Ireland.
- Ownership category
- akta.pro rank
OEM Automatic industry classification
Industry- Product category
- Industrial Automation Components Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)
- akta.pro secondary industries
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
Keywords
Where OEM Automatic is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OEM Automatic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Component Distribution: Distribution of industrial automation components sourced from multiple manufacturer partners. Revenue generated through product sales with pricing based on account type and order volume. The company acts as an authorized UK distributor for various branded components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing with volume discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
OEM Automatic product offering
Product offeringCore offering
OEM Automatic is an authorized UK and Ireland distributor of industrial automation components sourced from more than 40 specialized manufacturer brands. The company organizes its offering into five core product areas: Panel (electrical components for control panels), Machine Vision (cameras, sensors, software, computing), Pressure & Flow (instrumentation for liquids and gases), Sensors and Safety (sensing and machine safety products), and Motors (AC/DC motors, drives, linear solutions). Products are sold primarily through an e-commerce website with account-based pricing and next-day delivery.
Product overview
OEM Automatic Ltd is a UK-based distributor of industrial automation components operating as a multi-product portfolio company rather than a unified software platform. The company organizes its offerings into five core business areas: Panel (electrical components for control panels), Machine Vision (cameras, sensors, software, and computing for industrial vision applications), Pressure & Flow (instrumentation for measuring and controlling liquids and gases), Sensors & Safety (sensing, position control, and machine safety products), and Motors (AC/DC motors, drives, and linear solutions). Within these categories, the company offers hundreds of specific products from over 40 manufacturer brands including Conta-Clip, Auer Signal, Wöhner, AGRO, Datalogic, Crouzet, Puls, IDEM, Photoneo, Advantech, ASCO, Kubler, Klauke, Zoedale, and others. The company also provides bespoke solutions and has acquired Motion29 and Zoedale to expand capabilities. Products are sold primarily through an e-commerce website with customer account functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Panel Electrical components for use inside and on the outside of control panels, including circuit breakers, power supplies, terminals, relays, HMI/touchscreens, enclosures, safety devices, beacons, cable glands, cable lugs, busbars, cable entry systems, and cable management products from brands such as Conta-Clip, Wöhner, AGRO, Klauke, Z+F, Auer Signal, Legrand, Stego, Crouzet, Puls, Lumel, and Industrilas. Used by panel builders and industrial OEMs in manufacturing and process applications.
- Machine Vision Components and software for machine vision and computer vision applications, including vision cameras, 3D cameras, thermal imaging cameras, hyperspectral cameras, LiDAR sensors, vision software, industrial computing, optics, illumination, and heavy equipment vision systems. Brands include Photoneo, Aurora Vision Studio, Advantech, Specim, and Ouster. Used by industrial automation customers for inspection, quality control, navigation, and SLAM mapping.
- Pressure & Flow Components to measure and control the pressure, flow, and level of liquids and gases, including solenoid valves, valves and actuation, pressure monitoring, level monitoring, flow monitoring, temperature monitoring, force measurement, DIN connectors, portable instruments, pumps, pneumatics, and hygienic instrumentation. Brands include ASCO and SUCO (exclusively supplied by OEM Automatic). Used in mobile hydraulics, water treatment, chemical processing, and cooling systems.
- Sensors and Safety Components for sensing and position control applications and machine safety, including photoelectric sensors, barcode scanners, safety light curtains, safety laser scanners, safety radar scanners, guidance scanners, encoders, slip rings, connectors and IO connection systems, safety interlocks (tongue, solenoid, trapped key), safety limit switches, rope pull switches, belt alignment switches, gate bolts, emergency stop switches, safety bumpers, safety edges, safety mats, and safety relays. Brands include IDEM, Datalogic, Inxpect, and Kubler. Used for machine safety, personnel protection, and equipment safeguarding.
- Motors AC and DC motors, electronic drives, actuators and linear solutions including AC motors, DC motors, servo motors, stepper motors, motor drives, and motion control and intelligent drives. Brands include Oriental Motor, Minimotor, Doga, and Electromen. Used in industrial automation applications requiring precise motion control, compact automation, format changeover drives, and AGV motor drives.
Companies that use OEM Automatic
Customer profileSegments4 records
Ideal customer profiles4 records
OEM Automatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OEM Automatic partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and strategic.
- EmersoncoreOEM Automatic is an Approved UK Partner for Emerson, offering their range of industrial automation and instrumentation products.
- Auer SignalcoreAuer Signal produces high quality LED beacon lights including strobe, flashing, steady and rotating beacons with various mounting options and IP ratings up to IP69K.
- IDEMcoreIDEM offers the industry's most comprehensive ranges of machine safety switches including safety interlocks, solenoid interlocks, trapped key interlocks, limit switches, rope pull switches, and emergency stop stations.
- WöhnercoreWöhner offers trend-setting system solutions for safe power distribution with products ranging from 125A to 2500A, featuring over 100 registered patents and manufactured in Germany.
- AGROcoreAGRO is a Swiss manufacturer of high-quality cable glands including nickel plated brass, stainless steel, EMC glands, and custom gland solutions.
- Conta-ClipcoreConta-Clip provides cable entry systems, terminals, cable management products, PCB connectors, and marking solutions with IP66 rating and Ecolab approval.
- KlaukecoreKlauke offers cable lugs and crimping tools using the Klauke system ensuring connections withstand any load, suitable for fine-stranded conductors.
- Z+FcoreZ+F provides cable ferrules, cable preparation machines, and marking solutions for high-quality electrical installations.
- ASCOcoreASCO offers solenoid valves controlling critical flow of air, gas, water, oil, and steam with 2-way, 3-way options.
- Zoedale LtdcoreZoedale Ltd is now part of the OEM Automatic group, expanding their pressure and flow instrumentation capabilities.
- Motion29 LtdcoreOEM Automatic has acquired Motion29 Ltd, bringing together expertise in machine vision and sensing technologies.
- PhotoneocorePhotoneo provides advanced machine vision software including MotionCam-3D for 2D and 3D imaging solutions.
- Aurora Vision StudiocoreAurora Vision Studio offers code-free machine vision software platform for automation applications.
- AdvantechcoreAdvantech provides industrial GPUs, modular IPCs, and rugged Panel PCs for machine vision and edge AI performance.
- SpecimcoreSpecim offers hyperspectral cameras capturing hundreds of spectral bands per pixel for material property analysis.
- OustercoreOuster provides LiDAR sensors including the REV8, the world's first native colour LiDAR sensor built directly into silicon.
- LegrandcoreLegrand provides circuit breakers for overcurrent prevention and time switches including the AlphaRex series.
- StegocoreStego offers enclosure cooling, heating, and LED lighting solutions including filter fans with high air flow and convection/fan heaters.
- CrouzetcoreCrouzet provides HMIs, logic controllers, nano PLCs, monitoring relays, timer relays, and servo motors for automation applications.
- LumelcoreLumel offers panel meters, energy analyzers, data recorders, current transformers, signal transducers, and power controllers for industrial measurement.
- SUCOcoreSUCO provides mechanical pressure switches renowned for reliability and robustness in industrial applications, exclusively supplied by OEM Automatic.
- DehncoreDehn offers market-leading surge protection solutions defending against voltage surges in electrical installations.
- KublercoreKubler provides counters, timers, tachometers, and process displays for precise measurement and efficient control.
- Oriental MotorcoreOriental Motor offers a range of motors including stepper motors, brushless motors, and linear actuators.
- MinimotorcoreMinimotor provides micro motors, gearmotors, brushless motors, and format changeover drives for compact automation applications.
- DogacoreDoga offers motors and drives for industrial automation applications.
- KatkocoreKatko provides load break switches from 16-1600A with multiple mounting options and enclosed variants.
- IndustrilascoreIndustrilas offers access hardware including locks, hinges, handles, sealing profiles, and ventilation products for industrial applications.
- LutzecoreLutze provides LOCC Box for DC circuit protection and signal transducers/separators for industrial applications.
- InxpectcoreInxpect offers radar-based safety sensors using FMCW radar technology for industrial automation and robotics, the world's first SIL 2/PL d certified radar safety system.
- DatalogiccoreDatalogic provides safety laser scanners including the Enhanced Safety Laser Sentinel (SLS) and industrial barcode scanners.
- Machine Learning Technologies (MLT)strategicMLT and OEM Automatic have collaborated on behavioural analysis through advanced sensing and vision technologies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OEM Automatic competitors and assessment
Company assessmentDirect peers
- AutomationDirect: Specialist industrial automation components distributor selling PLCs, HMIs, sensors, motors, and pneumatics direct to end users. Comparable in vertical focus on automation components and B2B e-commerce, but US-centric with different geographic coverage.
- Farnell / element14: Global distributor of electronic components, industrial automation, and maintenance products serving UK and European engineering customers. Directly comparable distribution model, similar account-based B2B e-commerce experience, and overlapping product categories in control, sensing, and motion components.
- Digi-Key Electronics: US-headquartered authorised electronic components distributor serving UK engineering customers with very broad catalog. Comparable e-commerce-led distribution model with rapid shipping, but with substantially deeper SKU breadth and global scale.
- Mouser Electronics: Global authorised distributor of semiconductors and electronic components with strong UK presence. Comparable on account-based pricing, next-day shipping, and breadth of automation-relevant brands; differs in being more skewed to semiconductors and board-level components.
- RS Components (RS Group): UK-based industrial and electronics components distributor with a deep catalog spanning automation, electrical, sensors, and tools. Directly comparable to OEM Automatic in product categories served, B2B engineering customer base, account-based pricing model, and next-day delivery proposition — though operating at significantly larger scale.
Broad incumbents
- WAGO: German manufacturer of interconnection and automation products including terminals, power supplies, and I/O systems. Overlaps with OEM Automatic's Panel product area; competes as an upstream brand and through its own UK distribution.
- Phoenix Contact: Global manufacturer of industrial connection, automation, and interface solutions that also sells direct through regional subsidiaries. Comparable product portfolio overlap in terminals, relays, surge protection, and PLCs; broader incumbent rather than a pure distributor.
- Schneider Electric: Global specialist in energy management and automation with broad industrial control portfolio. Overlaps with OEM Automatic across panel components, motor control, and instrumentation, but as a vertically integrated manufacturer-incumbent.
- Siemens (Digital Industries): Major industrial automation manufacturer selling PLCs, drives, motors, HMIs, and safety systems globally with direct and partner channels. Substantial product overlap with OEM Automatic's catalog categories, but as a much larger incumbent offering integrated solutions.
Others
- OEM Group (OEM International / OEM Automatic Sweden): Parent/distributor network coordinating OEM Automatic UK with sister companies across other countries. Closely related entity sharing brands and supplier relationships; effectively a sister operation rather than a competitor but a relevant comparable for group-level scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
OEM Automatic social profiles
Digital presenceOEM Automatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
OEM Automatic leadership team
Management profileNumber of profiles
OEM Automatic subsidiaries and ownership
Company hierarchySubsidiaries2 records
OEM Automatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OEM Automatic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OEM Automatic
What does OEM Automatic do?
OEM Automatic is an authorized UK and Ireland distributor of industrial automation components sourced from more than 40 specialized manufacturer brands. The company organizes its offering into five core product areas: Panel (electrical components for control panels), Machine Vision (cameras, sensors, software, computing), Pressure & Flow (instrumentation for liquids and gases), Sensors and Safety (sensing and machine safety products), and Motors (AC/DC motors, drives, linear solutions). Products are sold primarily through an e-commerce website with account-based pricing and next-day delivery.
Is OEM Automatic a public or private company?
OEM Automatic is a private company. It is classified as unknown and is currently operating.
When was OEM Automatic founded?
OEM Automatic was founded in 2002. It employs 11 to 50 people.
Where is OEM Automatic based?
OEM Automatic is headquartered in Leicester, United Kingdom, in the Europe region.
How does OEM Automatic make money?
One revenue line is on record: component Distribution.
Who are OEM Automatic's main competitors?
Direct peers on record are AutomationDirect, Farnell / element14, Digi-Key Electronics, Mouser Electronics and RS Components (RS Group). Broad incumbents are WAGO, Phoenix Contact, Schneider Electric and Siemens (Digital Industries). OEM Group (OEM International / OEM Automatic Sweden) is listed as an others.
Does OEM Automatic have an API?
No public API is recorded for OEM Automatic.
What industry is OEM Automatic in?
OEM Automatic's product category is Industrial Automation Components Distribution. Its primary akta.pro industry code is IMAGAGAA, Industrial Electronics Manufacturing Services (EMS), with a secondary code of IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware). Its NAICS code is 334513 and its SIC code is 3823.