Aura Cloud
Aura Cloud is a Sweden-based fintech founded in 2019 that provides a cloud-native, core-agnostic core banking platform and AI operating system (BankingCrew) to small and mid-size banks and fintechs across the Nordics and the UK.
- Company typePrivate
- Founded2019
- HeadquartersBromma, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aura Cloud does
Aura Cloud (Aura Cloud AB) is a Sweden-based fintech founded in 2019 that provides a cloud-native, core-agnostic banking platform sold to small and mid-size banks and licensed fintechs across the Nordics and the UK. The platform is delivered as a SaaS infrastructure layer requiring no on-premise IT licences and includes modules for core accounts (savings, deposits, multi-currency wallets), lending (consumer and SME), cards (issuing, processing, 3D Secure, wallets), and payment services built on a universal ISO 20022 data model. Its REST API exposes 6,500+ actions with idempotency, audit trails, and pre-built connectors to core banking systems (Temenos, Mambu), card networks (Worldline), open banking providers (enable:Banking covering 2,500+ EU banks, Plaid), KYC/AML vendors (Signicat, Pliance, Amlyze), ERP/accounting systems (SAP, Xero, Quickbooks, Fortnox, Visma), and hyperscalers (AWS, Azure, Google Cloud). On top of the core platform, Aura Cloud sells BankingCrew, an AI operating system that orchestrates teams of AI agents for SME Lending, SME Banking, and Trade Finance, with embedded Swedish, UK, and EU regulatory compliance (Finansinspektionen, PSD2, AMLD6, GDPR, MiFID II, FCA Handbook) and full audit trails; and Aura DataHub for centralised financial data integration and analytics. Customers are quoted on a multi-year SaaS subscription basis with usage-based fees for card processing, and the company claims 100% of greenfield customers go live in 12-16 weeks, a sub-5% cost/income ratio versus an industry average of 12-15%, and over 99.5% straight-through transaction processing. The company is venture-backed by Wellstreet and Almi Invest, operates offices in Bromma (Stockholm), Helsinki, London (Level39), and Bengaluru, and has a partner-led go-to-market that includes Samlink/Kyndryl, Sigma Software, Siili, Codepole, Concise Software, and S3M Technology.
Aura Cloud firmographics
Firmographics- Name
- Aura Cloud
- Legal name
- Aura Cloud AB
- Website
- https://auracloud.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aura Cloud is a Sweden-based fintech founded in 2019 that provides a cloud-native, core-agnostic core banking platform and AI operating system (BankingCrew) to small and mid-size banks and fintechs across the Nordics and the UK.
- Ownership category
- akta.pro rank
Aura Cloud industry classification
Industry- Product category
- Core Banking Platform
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Cloud Data Platforms & Analytics Migration (BPAEACAI)
Keywords
Where Aura Cloud is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Aura Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-native core banking platform delivered as a service. SaaS infrastructure with no IT licenses required. Minimal IT resources needed from customers. Automate and scale business operations.
- Card Processing Fees: Per-use pricing for card management services. Pay per use avoiding expensive capital expenditure in licensing and implementing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | SaaS Platform - Quote-based pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Aura Cloud product offering
Product offeringCore offering
Aura Cloud provides a cloud-native, SaaS-delivered core banking platform that financial institutions can subscribe to in order to launch and run digital banking, lending, payments, card, and deposit services. The platform combines a modular core with a BankingCrew AI operating system of specialized AI agents and a unified REST API, enabling banks and fintechs to deploy new products in weeks rather than months without purchasing IT licenses.
Product overview
Aura Cloud provides a cloud-native core banking platform (Aura Core Platform) that serves as the foundation for a modular, SaaS-based banking system. The platform is complemented by specialized product modules including Savings and Deposits for account management, Cards for end-to-end card issuing, Payment Services for payment processing, Consumer Loans and Credits, and SME Lending for lending operations. BankingCrew adds AI-powered autonomous agents for workflow automation with specialized crews for lending, banking, and trade finance. DataHub provides centralized data integration and analytics. All capabilities are accessible via the Aura REST API with 6,500+ actions. The platform targets financial institutions with greenfield implementations live in 12-16 weeks, achieving cost/income ratios under 5% and processing over 99.5% of transactions without human intervention.
Differentiator
Problem solved
Functional benefit
Brands
- BankingCrew: AI operating system for financial services that lets banks build and run complex automated workflows using teams of AI agents with human oversight
- Aura API
- Aura DataHub
Products and services
- Aura Core Platform
- BankingCrew
- Aura API
- Aura DataHub
- Savings and Deposits
- Cards
- Payment Services
- Consumer Loans and Credits
- SME Lending
Quantifiable outcome
- 100% greenfield customers live in 12-16 weeks
- +3 more outcomes
Companies that use Aura Cloud
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Aura Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability8 records
Feature9 records
Aura Cloud partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major, flagship and minor.
- AWS (Amazon Web Services)coreCloud infrastructure partner enabling Aura's SaaS platform delivery. AWS is a pioneer at the intersection of financial services and technology, enabling customers to optimize operations and accelerate innovation.
- Microsoft AzurecoreCloud platform partner providing infrastructure and security for customer experiences. Financial organizations have infrastructure to take customer experiences to next level.
- Google CloudcoreCloud partner for financial services transformation. Maximizes data-driven innovation, actionable insights, and customer experiences while meeting security and compliance needs.
- enable:BankingcoreOpen banking connectivity engine covering 2500+ banks across EU. Partnership to provide customers with high-end solutions for banks and fintechs in Nordics and European markets.
- WorldlinemajorCards partner providing highly flexible, scalable card programs seamlessly integrated with Aura core banking services.
- SamlinkflagshipLeading Nordic banking IT powerhouse. Partnership with Kyndryl for next-generation IT services for banking and financial sector. Progressive Incremental Modernization Strategy.
- Sigma SoftwaremajorSoftware engineering services and custom solutions provider. Partnership to revolutionize digital banking focusing on core banking layer transformation.
- SiilimajorFull-service development partner for innovating, designing, building, and running digital banking services. Over 1000 experts offering flexible solutions.
- CredPointmajorReal-time credit information creating sustainable credit market. Aura delivers CredPoint's technical platform for credit checks. Solution for controlling credit commitments in real time.
- CodepoleminorFinTech software agency with experts from Credit Suisse, Deutsche Bank, Google, Zalando. High-quality software development.
- Concise SoftwareminorEmpowers financial services firms and fintech ventures to develop and amplify digital offerings with efficient app development.
- S3M TechnologyminorDigital business solutions for rapid growth including IT solutions, digital transformation, automation, data analytics.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Aura Cloud competitors and assessment
Company assessmentBroad incumbents
- FIS: FIS is a global financial technology incumbent offering core processing, payments, and banking software solutions to banks of all sizes. It represents the legacy vendor class that Aura's SaaS positioning explicitly contrasts against.
- nCino: nCino provides a cloud banking platform focused on commercial, small business, and consumer lending workflows for financial institutions. Its lending-centric SaaS offering directly overlaps with Aura's SME lending and consumer credit modules.
- Finastra: Finastra is a large financial software provider spanning core banking, lending, payments, and capital markets. It is a broad incumbent in the same space Aura targets, especially relevant given the Kyndryl-led banking IT partnership ecosystem in the Nordics.
- Temenos: Temenos is the largest pure-play banking software vendor globally, offering a comprehensive core banking suite used by hundreds of incumbent banks. Aura already has pre-built integrations with Temenos, and Temenos represents the legacy incumbent Aura is positioning to displace or co-exist alongside.
- Newgen Software: Newgen Software offers a low-code digital banking platform covering account opening, origination, and customer onboarding for banks globally. Its process automation and origination capabilities are comparable to specific Aura modules, particularly in SME and consumer lending.
Direct peers
- Thought Machine: Thought Machine offers a cloud-native core banking platform (Vault) used by tier-1 and challenger banks. It competes with Aura in the same category of modern cloud cores, though it focuses on larger enterprises; technology and go-to-market philosophy are closely aligned.
- Mambu: Mambu provides a composable cloud-native core banking platform serving banks and fintechs globally. It is the closest direct competitor to Aura Cloud, offering similar SaaS core banking with composable architecture and comparable target segments in small-to-mid banks and lenders.
- Tuum: Tuum provides a modular cloud core banking platform for European banks and fintechs. As a smaller European-headquartered competitor, Tuum is highly comparable to Aura in geography, scale, and product scope.
- Engine by Starling: Engine by Starling offers Banking-as-a-Service infrastructure built on Starling Bank's proprietary cloud-native platform. It competes with Aura's platform for fintechs and embedded banking use cases across Europe, with a similar developer-first SaaS delivery model.
- 10x Banking: 10x Banking delivers a cloud-native core banking platform aimed at incumbent banks undergoing digital transformation. Like Aura, it pursues large-scale core modernization deals and competes for the same banking clients seeking to replace legacy systems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Aura Cloud social profiles
Digital presenceAura Cloud compliance and trust
Trust signalCompliance3 records
Aura Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aura Cloud leadership team
Management profileNumber of profiles
Profiles6 records
Aura Cloud funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aura Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aura Cloud
What does Aura Cloud do?
Aura Cloud provides a cloud-native, SaaS-delivered core banking platform that financial institutions can subscribe to in order to launch and run digital banking, lending, payments, card, and deposit services. The platform combines a modular core with a BankingCrew AI operating system of specialized AI agents and a unified REST API, enabling banks and fintechs to deploy new products in weeks rather than months without purchasing IT licenses.
Is Aura Cloud a public or private company?
Aura Cloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aura Cloud founded?
Aura Cloud was founded in 2019. It employs 11 to 50 people.
Where is Aura Cloud based?
Aura Cloud is headquartered in Bromma, Sweden, in the Europe region.
How does Aura Cloud make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are card Processing Fees.
Who are Aura Cloud's main competitors?
Broad incumbents on record are FIS, nCino, Finastra, Temenos and Newgen Software. Direct peers are Thought Machine, Mambu, Tuum, Engine by Starling and 10x Banking.
Does Aura Cloud have an API?
Yes. Aura Cloud offers a REST API with over 6,500+ actions available for developers. The API uses username/password authentication via Authorization header, supports HTTPS, and handles payloads in application/json format. HTTP methods include GET, POST, PATCH, PUT, DELETE. Features include customizable pagination (start and totalcount parameters), idempotency via Idempotency-Key header using v4 UUID format (keys expire after six hours), and an Audit Trail feature requiring User-Agent header. The API supports both business and financial operations including Client/Person/Organisation management, Branch/Currency/Service Delivery Channel parameters, and Product Types (Client Account, Term Deposit, Mortgage&Loan, Card Account). Developer documentation is at www.auracloud.com/apidocs.
What industry is Aura Cloud in?
Aura Cloud's product category is Core Banking Platform. Its primary akta.pro industry code is FSAGAAAC, Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.