Perkier Foods
Perkier Foods is a UK-based B-Corp that manufactures plant-based, vitamin-fortified snack bars sold direct-to-consumer via perkier.co.uk and through major UK retailers including Tesco, Sainsbury's, and Waitrose, targeting health-conscious consumers seeking vegan, gluten-free, functional snacks.
- Company typePrivate
- Founded2012
- HeadquartersSlough, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Perkier Foods does
Perkier Foods Ltd is a UK-based, privately-held snack bar company founded in 2012 by Ann Perkins and Steve Turner. Operating from Slough, the company manufactures plant-based functional snack bars under the Perkier brand, formulated with prebiotic chicory fibre (up to 8g per bar), plant protein (4–6.3g per bar from peanuts, almonds, and soy crisps), natural date-based sweeteners delivering up to 40% less sugar than competitor bars, and 100% NRV fortification with Vitamins C, D, and B12. The product portfolio comprises approximately ten SKUs split between chocolate-coated variants (Salted Caramel & Dark Chocolate, Peanut Dark Chocolate, Madagascan Vanilla & Dark Chocolate, Nutty Toffee & Dark Chocolate) and non-chocolate bars (Peanut, Salted Caramel, Cranberry, Cocoa Orange, Cocoa & Cashew), sold individually and through an 18-bar Variety Snack Box. All products are positioned as gluten-free, vegan, wheat-free, palm-oil-free, and under approximately 170 calories per bar.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce through perkier.co.uk with multi-channel retail and foodservice distribution across the UK. The D2C storefront offers one-off purchases with volume discounts (any 3 packs for £40, any 4 packs for £50), a monthly subscription model with a minimum 3-month commitment, and DPD-tracked delivery with free shipping over £35. The retail channel spans the UK's principal supermarket chains (Tesco, Sainsbury's, Morrisons, Waitrose, Ocado, Amazon UK, and Boots), while the foodservice channel runs through Bidfood, Compass Group, Brakes, and specialist distributors KFF and DDC. Pricing for multi-packs of 15–18 bars is set at approximately £16.99 per pack at retail.
Perkier positions itself as an ethical, sustainability-credentialed B-Corp, certified Carbon Neutral by the Carbon Trust, Vegan by the Vegan Society, and Palm Oil Free, with recyclable packaging. The company employs 1–10 staff and has raised approximately $1.4M in disclosed funding (August 2021). End customers are predominantly health-conscious UK consumers seeking functional, allergen-friendly snacks, with secondary demand from foodservice catering operators and grocery retail. The website's "one Perkier bar sells every second" claim is treated as marketing positioning rather than independently verified throughput.
Perkier Foods firmographics
Firmographics- Name
- Perkier Foods
- Legal name
- Perkier Foods Ltd
- Website
- https://perkier.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Perkier Foods is a UK-based B-Corp that manufactures plant-based, vitamin-fortified snack bars sold direct-to-consumer via perkier.co.uk and through major UK retailers including Tesco, Sainsbury's, and Waitrose, targeting health-conscious consumers seeking vegan, gluten-free, functional snacks.
- Ownership category
- akta.pro rank
Perkier Foods industry classification
Industry- Product category
- Healthy Snack Bars
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industry
- Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)
Keywords
Where Perkier Foods is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Perkier Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales (D2C): Direct-to-consumer online sales through perkier.co.uk. Individual bars, multi-packs, and variety boxes sold at retail prices. Volume discounts offered (buy 3 for £40, buy 4 for £50). Subscription model with minimum 3-month commitment.
- Retail Distribution: Wholesale distribution through major UK supermarket chains and foodservice operators including Tesco, Sainsbury's, Morrisons, Waitrose, Ocado, Boots, Bidfood, Compass Group, and Brakes.
- Subscription Service: Recurring subscription orders for automatic delivery. Minimum subscription period of 3 months. Provides predictable recurring revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Multi-Pack (15-18 bars) |
| Unit Pricing | Pay-as-you-go | Variety Snack Box (18 Bars) |
| Subscription | Monthly | Subscription Model |
| Unit Pricing | Pay-as-you-go | Consumer Delivery |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Perkier Foods product offering
Product offeringCore offering
Perkier Foods manufactures and sells a range of plant-based, gluten-free, vegan snack bars (chocolate-coated and non-chocolate lines) plus a multi-flavor Variety Snack Box. Each bar is fortified with 100% NRV of Vitamins C, D and B12, contains up to 8g of prebiotic chicory fibre and 4-6.3g of plant protein, with up to 40% less sugar than competitor bars, and is sold direct-to-consumer through perkier.co.uk and via UK supermarkets, Boots, Amazon UK and foodservice distributors.
Product overview
Perkier Foods is a UK-based healthy snack bar company offering two product lines: chocolate-coated bars (Salted Caramel & Dark Chocolate, Peanut Dark Chocolate, Madagascan Vanilla & Dark Chocolate, Nutty Toffee & Dark Chocolate) and non-chocolate bars (Peanut, Salted Caramel, Cranberry, Cocoa Orange, Cocoa & Cashew). The company also sells a Variety Snack Box bundling 18 bars across multiple flavors. All products are positioned as functional snack bars with added vitamins (C, D, B12), high protein, high fibre, and reduced sugar content. The company operates as a B-Corp and emphasizes plant-based, gluten-free, and palm oil-free formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Variety Snack Box (18 Bars) 18-bar multi-flavor variety box containing Salted Caramel & Dark Chocolate, Peanut and Cocoa & Cashew bars (among others), offering an assortment for different consumer preferences; priced at £17.99.
- Salted Caramel & Dark Chocolate Chocolate-coated bar with crunchy peanuts, caramel and sea salt dipped in dark chocolate; fortified with Vitamins C, D and B12, 6g plant protein, high prebiotic chicory fibre, under 165 kcals per 37g bar; 15-pack at £16.99.
- Peanut Dark Chocolate Crunchy and chewy bar with peanuts and almonds dipped in real dark chocolate; fortified with Vitamins C, D and B12, 6.3g protein and 7g fibre per 37g bar; 15-pack at £16.99.
- Madagascan Vanilla & Dark Chocolate Peanut and almond bar with natural Madagascan vanilla extract and a dark chocolate base; fortified with Vitamins C, D and B12; 15 x 37g bars at £16.99.
- Nutty Toffee & Dark Chocolate Bar combining crunchy peanuts, almonds and real toffee pieces dipped in dark chocolate; fortified with Vitamins C, D and B12 for a lower-sugar treat; 15 x 37g bars at £16.99.
- Peanut Non-chocolate bar with peanuts, almonds and sea salt; high in prebiotic chicory fibre, 6g plant protein, 5g natural sugar, under 160 kcals per 35g bar; 18-pack at £16.99.
- Salted Caramel Non-chocolate bar with crunchy peanuts, almonds, caramel and sea salt providing a nutritious energy boost; high fibre, plant protein content; 18 x 35g bars at £16.99.
- Cranberry Nut-free bar combining cranberries, raisins and raspberries with sunflower and pumpkin seeds; high prebiotic chicory fibre, 4g plant protein, 122 kcals per 35g bar; 18-pack at £16.99.
- Cocoa Orange Bar combining crunchy nuts and cocoa with dates and orange oil; 6g plant protein, 6g natural sugar, under 150 kcals per 35g bar; 18-pack at £16.99.
- Cocoa & Cashew Bar with cashews, raisins and peanuts in a creamy, fruity and crunchy combination; 5g plant protein, high fibre, 7g natural sugar, under 135 kcals per 35g bar; 18-pack at £16.99.
- Perkier Subscription Service Recurring monthly subscription orders of Perkier snack bars via perkier.co.uk with a minimum 3-month commitment, providing 'subscribe & save' repeat deliveries.
Quantifiable outcome
- Up to 40% less sugar than competitor snack bars
- +3 more outcomes
Companies that use Perkier Foods
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Perkier Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Perkier Foods partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- TescocoreMajor UK supermarket retailer distributing Perkier snack bars through their grocery stores and online platform.
- Sainsbury'scoreMajor UK supermarket retailer distributing Perkier snack products through their retail and online channels.
- MorrisonscoreUK supermarket chain distributing Perkier snack bars.
- WaitrosecoreUK premium supermarket retailer distributing Perkier products.
- OcadocoreUK online-only supermarket distributing Perkier snack products.
- Amazon UKcoreUK marketplace listing for Perkier products, expanding e-commerce reach.
- BootscoreUK health and beauty retailer distributing Perkier snack bars as part of their health food range.
- BidfoodcoreUK foodservice wholesaler distributing Perkier products to catering businesses, hotels, and restaurants.
- Compass GroupcoreGlobal catering and hospitality company distributing Perkier products to corporate catering and workplace dining.
- BrakescoreUK foodservice distributor supplying catering companies and hospitality businesses with Perkier products.
- Carbon TrustcoreCarbon Trust certified Perkier as Carbon Neutral, verifying the company's environmental claims and sustainability credentials.
- B Lab (B Corp)coreB Lab certified Perkier as a B Corporation, verifying high standards of social and environmental performance, accountability, and transparency.
- Vegan SocietycoreVegan Society certified Perkier products as vegan, verifying their plant-based formulation claims.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Perkier Foods competitors and assessment
Company assessmentDirect peers
- Graze: UK-born subscription and retail healthy snacking brand (now Unilever-owned) with comparable D2C subscription model, multi-pack variety boxes, and listings across major UK grocers.
- Natural Balance Foods (Trek & Nakd): UK-based challenger brand portfolio owner of Trek energy bars and Nakd fruit/nut bars — directly comparable plant-based, healthier snack bar proposition with overlapping grocery and convenience distribution.
- Eat Natural: UK premium healthier snack bar maker sold in Tesco, Sainsbury's, and Waitrose. Comparable on product format (pressed nut/fruit bars), ethical positioning, and grocery distribution, though Eat Natural has a broader confectionery range.
- Bear Nibbles: UK fruit-based snack brand (now part of Lotus Bakeries) competing in the same 'better-for-you children's and adult snacking' category, with overlapping UK supermarket distribution.
- KIND Snacks UK: Mars-owned nut-based snack bar brand with deep UK grocery penetration (Tesco, Sainsbury's, Boots). Closely comparable on category (wholefood snack bars), target consumer (health-conscious on-the-go), and retail channels.
Emerging players
- PhD Nutrition: UK performance nutrition brand with plant-protein snack bar range overlapping Perkier's plant-protein positioning, though more gym/fitness-oriented in target market.
- Pulsin: UK plant-based protein bar and snack brand with comparable functional/plant-based positioning and grocery distribution, though smaller-scale and more protein-focused than Perkier.
- The Food Doctor (Bulk): UK healthier snacking brand offering snack bars and oat-based products with overlapping 'functional snack' positioning and similar UK grocery footprint.
Broad incumbents
- Nature's Path: North American organic cereal and snack maker (parent of the UK Nakd brand via Natural Balance Foods) — comparable on plant-based organic positioning and broader CPG portfolio strategy.
- Huel: UK-born complete-nutrition brand with significant D2C and grocery presence, increasingly extending into snack bars. Comparable on functional-nutrition positioning, B-Corp-style brand ethos, and the UK plant-based consumer target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Perkier Foods social profiles
Digital presencePerkier Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perkier Foods leadership team
Management profileNumber of profiles
Profiles4 records
Perkier Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perkier Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perkier Foods
What does Perkier Foods do?
Perkier Foods manufactures and sells a range of plant-based, gluten-free, vegan snack bars (chocolate-coated and non-chocolate lines) plus a multi-flavor Variety Snack Box. Each bar is fortified with 100% NRV of Vitamins C, D and B12, contains up to 8g of prebiotic chicory fibre and 4-6.3g of plant protein, with up to 40% less sugar than competitor bars, and is sold direct-to-consumer through perkier.co.uk and via UK supermarkets, Boots, Amazon UK and foodservice distributors.
Is Perkier Foods a public or private company?
Perkier Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perkier Foods founded?
Perkier Foods was founded in 2012. It employs 1 to 10 people.
Where is Perkier Foods based?
Perkier Foods is headquartered in Slough, United Kingdom, in the Europe region.
How does Perkier Foods make money?
Three revenue lines are on record. Direct Product Sales (D2C) is the primary driver. The others are retail Distribution and subscription Service.
Who are Perkier Foods's main competitors?
Direct peers on record are Graze, Natural Balance Foods (Trek & Nakd), Eat Natural, Bear Nibbles and KIND Snacks UK. Emerging players are PhD Nutrition, Pulsin and The Food Doctor (Bulk). Broad incumbents are Nature's Path and Huel.
Does Perkier Foods have an API?
No public API is recorded for Perkier Foods.
What industry is Perkier Foods in?
Perkier Foods's product category is Healthy Snack Bars. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of CRAHAKAH, Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups). Its NAICS code is 311991 and its SIC code is 2090.