Name

Pulsin

Legal name

Pulsin Ltd

Website

https://pulsin.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Plant-Based Protein Nutrition

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

akta.pro secondary industries

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ), Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)

Keywords

• Plant-based protein snacks
• Keto snack bars
• Vegan protein powders
• Natural nutrition products
• Gluten-free protein bars

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Pulsin generates revenue through direct sales of plant-based protein products including keto bars, protein bars, protein powders, and brownies via their e-commerce website and through retail distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pulsin manufactures and sells plant-based protein nutrition products direct-to-consumer in the UK, including low-carb keto bars, blended and single-source vegan protein powders, grab-and-go protein bars, and vegan chocolate brownies. The portfolio targets health-conscious, vegan, and keto consumers with clean-label, gluten-free formulations free from artificial preservatives, distributed via pulsin.co.uk and major UK retailers.

Product overview

Pulsin is a UK-based food nutrition company offering a portfolio of plant-based protein products across four main categories: Keto Bars (low-carb snack bars with MCT oil), Protein Powders (single-source and blended plant proteins), Protein Bars (convenient grab-and-go snacks), and Brownies (vegan chocolate snacks). The company emphasises natural ingredients, gluten-free formulations, and no artificial preservatives. Products are sold directly via its e-commerce website and through major retailers and health-food stores. The portfolio includes both core ongoing products and clearance/end-of-line items.

Differentiator

Problem solved

Functional benefit

Products and services

• Keto Bars Low-carbohydrate snack bars formulated for ketogenic or low-carb lifestyles. Each 30g bar is individually wrapped with MCT oil and delivers 7.3-7.6g of plant-based protein. Available flavours include Choc Fudge & Peanut, Raspberry & Choc Chip, Almond & Salted Caramel, Choc Orange & Peanut, and Mint Choc & Peanut. Offered as 3-bar multipacks and as 50g single bars in packs of 18.
• Protein Powders Plant-based protein powders for everyday dietary supplementation, versatile enough for shakes, smoothies, cooking, and baking. Includes single-source options (Pea, Soya, Faba Bean, Rice) and blended varieties such as Complete Vegan Protein Blend in Chocolate, Chocolate Hazelnut, Vanilla, and Pumpkin Spice flavours. Protein content ranges from 80% to 90% depending on product; available in 250g-1kg pouches starting at £9.99.
• Protein Bars Convenient plant-based protein snacks designed for grab-and-go consumption, with each bar providing approximately 13-14g of protein. Available flavours include Maple & Peanut, Vanilla Choc & Almond, Caramel Choc & Peanut, and Vegan Peanut Choc. Sold as 50g single bars in packs of 18 (e.g., Maple & Peanut Protein Bar Pack of 18 at £38.99).
• Brownies 100% vegan chocolate brownies made with dairy-free chocolate chips and premium cacao, designed as a fibre source with a soft, fudgy texture. Flavours include Choc Hazelnut and Peanut Choc Chip. Sold as 35g brownies in packs of 18 (Peanut Choc Chip Brownie Pack of 18 at £23.99, approximately £1.33 per brownie).

Quantifiable outcome

• Bars provide 13-14g protein per serving; keto bars deliver 7.3-7.6g protein per 30g bar; Pea Protein Powder at 80% protein content; Soya Protein Powder at 90% protein content

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major UK Retailers and Health-food StorescoreChannel Partner/ Reseller/ DistributorPulsin products are distributed through major retailers and health-food stores in the UK, including supermarkets and specialist fitness retailers. This channel partnership allows broader market access beyond direct-to-consumer e-commerce.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• PhD Nutrition: UK-based sports nutrition brand producing protein powders and bars sold through gym, fitness, and grocery channels. Directly comparable to Pulsin across protein powder and bar formats with overlapping consumer base.
• Nakd: UK natural snack bar brand owned by Natural Balance, sold via major retailers and DTC. Comparable as a UK plant-based, clean-label snack bar brand with overlapping retail channels and consumer segments.
• Myprotein: UK-headquartered direct-to-consumer and retail plant-based protein brand offering bars, powders, and shakes. Most direct competitor to Pulsin in product format, channel mix, and target consumer.
• Bulk Powders: UK direct-to-consumer protein and nutrition brand offering plant-based and whey protein powders, bars, and active nutrition. Highly comparable DTC-first model and product portfolio overlap with Pulsin.
• Grenade: UK protein bar brand with Carb Killa and related low-sugar bar ranges sold via supermarkets and fitness retail. Direct competitor in the grab-and-go protein bar category where Pulsin's Keto and Protein Bars compete.
• Huel: UK-based complete nutrition brand offering plant-based powders, bars, and ready-to-drink products. Comparable as a UK plant-based nutrition brand with DTC and retail distribution, although broader in category scope.

Broad incumbents

• RXBAR: Clean-label protein bar brand owned by Kellanova, sold globally through grocery and DTC. Comparable in clean-label, protein-forward bar positioning, though US-anchored and operating at significantly larger scale.
• Optimum Nutrition: Global sports nutrition brand with broad protein powder and bar ranges including plant-based lines. Comparable as a broader incumbent in the protein nutrition category where Pulsin competes, with much larger distribution.
• Clif Bar: Established US-based energy and nutrition bar brand with plant-based ranges sold globally. Comparable as a broad incumbent in the natural protein/snack bar category where Pulsin's bars compete.

Emerging players

• Form Nutrition: UK plant-based nutrition brand offering protein powders, bars, and shakes targeted at health-conscious consumers. Comparable in plant-based positioning and premium clean-label proposition, though smaller scale than Pulsin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pulsinhq
• Facebookfacebook.com/pulsinhq
• LinkedInlinkedin.com/company/pulsin-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulsin