SMAAART

Name

SMAAART

Legal name

Econocom Factory

Website

https://smaaart.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industry

Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO)

Keywords

• Refurbished electronics
• Refurbished computers
• Refurbished smartphones
• Refurbished tablets
• Electronics resale

Headquarters

HQ city

Saint-mathieu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Refurbished Electronics: Primary revenue stream from selling refurbished computers, smartphones, and tablets directly to consumers. Products are sold as one-time purchases at discounted prices compared to new equivalents, with price points ranging from approximately €65 to €1,170. The company maintains an e-commerce storefront (smaaart.fr) where customers browse and purchase directly. Revenue is generated through product margin on refurbished electronics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SMAAART is a French e-commerce retailer that sells refurbished consumer electronics — Windows PCs, Mac computers, smartphones, and tablets — directly to individual consumers and professionals through its website smaaart.fr. Devices are collected, tested, repaired, and refurbished in the company's own facility in Saint-Mathieu-de-Tréviers, France, with up to 60 quality control points for smartphones/tablets and 40 for computers, and sold with warranties of up to 24 months. The company also offers a distinct product line of refurbished devices equipped with brand-new replacement batteries, alongside computer accessories and peripherals.

Product overview

SMAAART is a French e-commerce platform specializing in refurbished electronics — computers, smartphones, and tablets — operated by Econocom Factory. The product portfolio comprises four core categories: (1) PC Windows refurbished computers (laptops and desktops from Lenovo ThinkPad, Dell Latitude/Precision, HP EliteBook/ProBook/ZBook, Microsoft Surface, Acer, and Toshiba); (2) MacBook and iMac refurbished Apple computers; (3) refurbished smartphones (iPhone, Samsung Galaxy, Motorola, Xiaomi); and (4) refurbished tablets (iPad, Samsung Galaxy Tab). Key differentiating offerings include devices with new batteries (Appareils avec Batterie Neuve), products with non-standard keyboards (foreign AZERTY/QWERTY), and gaming-focused laptops. Products are sold in three aesthetic grades (correct, very good, perfect state) and are all refurbished in SMAAART's own factory in Saint-Mathieu-de-Tréviers, Hérault, France, with up to 60 quality control points for smartphones/tablets and up to 40 for computers. All products carry a 12-month standard warranty extendable to 24 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Windows PCs (Ordinateurs Windows Reconditionnés) Refurbished Windows laptops and desktops from brands including Lenovo (ThinkPad, ThinkCentre), Dell (Latitude, OptiPlex, Precision), HP (EliteBook, ProBook, ZBook, ProDesk), Microsoft Surface, Acer, and Toshiba. Available with Windows 10 Pro and Windows 11, sold in three aesthetic grades (correct, very good, perfect state), with up to 40 quality control points. Includes sub-ranges for gaming laptops, ultralight laptops, touchscreen laptops, office laptops, models with new batteries, and models with foreign keyboard layouts (AZERTY BE / QWERTY). Designed for professionals, students, and general consumers in France.
• Refurbished Mac Computers (MacBook et iMac Reconditionnés) Refurbished Apple Mac computers including MacBook Pro (2022, 2021, 2020, 2019, 2018, 2015), MacBook Air (2022, 2020), iMac (2021, 2020, 2019), Mac Studio, and Mac Mini, along with Mac accessories and peripherals. Targets individual consumers and professionals in France seeking Apple hardware at lower prices than new equivalents.
• Refurbished Smartphones (Smartphones Reconditionnés) Refurbished smartphones including iPhone (15, 14, 13, 12, 11, X, SE), Samsung Galaxy (A series, S series including S24, S23, S22, S21, S20, XCover, Z Flip, Z Fold), Motorola, and Xiaomi. Tested on up to 60 control points, sold in three cosmetic grades with a 12-month warranty extendable to 24 months, including a distinct sub-line of smartphones with brand-new replacement batteries. Designed for individual consumers and families in France.
• Refurbished Tablets (Tablettes Reconditionnées) Refurbished tablets including iPad (iPad 9, 8, 7, 6, 5, Air 2, Air) and Samsung Galaxy Tab (Galaxy Tab S, Galaxy Tab A, Galaxy Tab Active). Tested on up to 60 control points and sold in three cosmetic grades with warranty coverage. Targets individual consumers, families, and students in France.
• Refurbished Devices with New Battery (Appareils Reconditionnés avec Batterie Neuve) A distinct product line featuring refurbished smartphones and computers (iPhone, iPad, Dell Latitude, HP EliteBook, etc.) equipped with 100% new replacement batteries, offering optimal autonomy and uncompromised daily performance. Addresses battery-life concerns that typically deter buyers of used electronics, targeting individual consumers and professionals in France willing to pay a premium within the refurbished category for guaranteed battery performance.
• Computer Accessories and Peripherals (Accessoires et Périphériques) Refurbished and new computer accessories including screens/monitors, bags and cases, mice and keyboards, hard drives and adapters, privacy filters, and docking stations for both PC and Mac. Sold alongside refurbished computers on smaaart.fr to individual consumers and professionals in France.

Quantifiable outcome

• 82% reduction in environmental impact compared to new device purchase (ADEME study)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Econocom FactorycoreOthersEconocom Factory is the parent company and brand owner of SMAAART. The company operates as a subsidiary under the Econocom Group, which is a European digital services company. Econocom Factory manages the SMAAART brand and its refurbishment operations. Data controller and legal entity responsible for the SMAAART website and customer data processing.
• Econocom GroupminorOthersEuropean digital services company that owns the Econocom Factory subsidiary operating the SMAAART brand. Provides corporate backing and resources for the SMAAART refurbishment business.
• Région OccitanieminorGTM or Marketing PartnerRegional government partner of Occitanie region, shown as a partner on the SMAAART website. Supports local economic development and circular economy initiatives in the region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Back Market: French-headquartered refurbished electronics marketplace operating across Europe. Closest direct competitor to SMAAART, offering refurbished smartphones, laptops, and tablets to consumers with similar warranty and quality commitments, but at much larger scale via a multi-seller marketplace model.
• Refurbed: Austrian-based refurbished electronics marketplace active in France and broader Europe. Directly competes with SMAAART on refurbished smartphones and laptops, with comparable warranty terms and a similar circular-economy value proposition targeting price-conscious European consumers.
• Certideal: French refurbished smartphone specialist offering certified pre-owned devices with warranty. Directly competes with SMAAART in the same French market for the same core product (refurbished smartphones) with similar quality grading.

Regional players

• Rebuy (rebuy.de): German refurbished electronics retailer specializing in used and refurbished smartphones, laptops, and consumer electronics. Comparable business model to SMAAART (refurbishment + retail) but focused on DACH rather than France.
• asgoodasnew (asgoodasnew electronics): European refurbished electronics retailer operating primarily in German-speaking markets. Offers refurbished smartphones and laptops with warranty, comparable model to SMAAART's DTC refurbished electronics retail but with different geographic focus.
• Cdiscount Reconditionnés: Major French e-commerce retailer offering a refurbished electronics section (smartphones, laptops, tablets). Competes with SMAAART in the same French consumer market with a similar product mix but as a marketplace rather than a single refurbisher.

Broad incumbents

• Amazon Renewed: Amazon's certified refurbished program offering refurbished electronics through Amazon's marketplace. A broad incumbent that competes with SMAAART on selection and logistics scale, though without the same single-country brand positioning or specialized quality process.
• Apple Certified Refurbished: Apple's official refurbished store selling certified pre-owned Macs, iPads, and iPhones with full warranty. Competes with SMAAART's Mac and iPad refurbished lines directly but with OEM-backed supply and pricing that SMAAART cannot match.
• Dell Refurbished / Outlet: Dell's official refurbished and outlet channel for Latitude, Precision, and XPS laptops. Competes with SMAAART's Dell refurbished business directly but at OEM scale with new-device warranty coverage.
• HP Renew / Refurbished: HP's official refurbished program for EliteBook, ProBook, and ZBook laptops. Competes with SMAAART's HP refurbished sub-brand lines directly, offering OEM-backed refurbished units with new-device warranty parity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfby9z7XCFLaRdxxtnnGOrw
• Facebookfacebook.com/SMAAARTBYSOFIGROUPE
• LinkedInlinkedin.com/company/smaaart-by-sofi-groupe
• Instagraminstagram.com/smaaart.fr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMAAART