ClubUp

What ClubUp does

ClubUp is a Charlotte, North Carolina-based SaaS company founded in 2016 that partners with country clubs and golf courses to manage their caddie programs and facilities staff through a mobile-first platform. The platform is delivered via a mobile application (used by caddies) and a web/desktop portal (used by club administrators) and is organized into two dedicated product lines: Caddie by ClubUp, which handles loop booking, availability management, real-time caddie-staff communication, and round/hours/shift activity tracking; and Crew by ClubUp, which handles scheduling, role assignments, in-app communication, shift history, and performance tracking for operational teams such as grounds crews and locker room attendants. Location-based caddie matching, intended to route caddying opportunities to nearby caddies, is described as a proprietary interoperability feature.

ClubUp monetizes primarily through transaction fees levied each time a golfer uses a caddie booked through the platform, with payment collected from the golfer via credit or debit card through Stripe within 24 hours of the completed round, ClubUp retaining its fee, and the remainder routed to the caddie's bank account under Stripe's Connected Account Agreement. A second potential revenue stream is recurring subscription or management fees from clubs for use of the Crew and Caddie products, though pricing tiers and amounts are not publicly disclosed. The customer base segments into country clubs and golf courses (primary B2B), individual caddies (treated as independent contractors under ClubUp's terms), golfers booking caddies through the platform, and facilities staff using Crew. The go-to-market motion is product-led and self-serve, supported by dedicated product marketing sites (crewbyclubup.com, caddiebyclubup.com) and the parent clubup.com domain. ClubUp is a privately held LLC with one disclosed $630,000 financing event (August 2018), no parent company, and unidentified founding leadership beyond Founder Matthew Rose and finance lead Michael Rose.

Name

ClubUp

Legal name

ClubUp, LLC

Website

https://clubup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ClubUp is a Charlotte, NC-based SaaS platform that provides country clubs and golf courses with purpose-built mobile and web tools for managing caddie programs and facilities staff, monetizing via per-engagement transaction fees processed through Stripe.

Ownership category

akta.pro rank

Product category

Golf Club Operations Software

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Caddie management software
• Golf club operations
• Staff scheduling software
• Country club software
• Golf workforce platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction fees on caddie engagements: ClubUp charges a fee each time a golfer uses a caddie through the platform. Payment is collected from the golfer within 24 hours of the completed round via credit card through Stripe. ClubUp retains its fee and remits the remainder to the caddie. This is the primary revenue stream.
2. Club subscription/management fees: ClubUp offers club management solutions (Crew and Caddie products) that may operate on a subscription basis for clubs managing their staff programs. The platform is described as purpose-built solutions for managing operations teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ClubUp sells a unified SaaS platform for golf clubs and country clubs consisting of two purpose-built products: Caddie by ClubUp for managing caddie programs (loop booking, availability, communication, hours/rounds tracking) and Crew by ClubUp for managing facilities staff (scheduling, role assignments, in-app communication, performance tracking). The platform also operates a marketplace layer that connects golfers with nearby caddies and processes payment for each engagement via Stripe.

Product overview

ClubUp is a unified platform providing purpose-built solutions for country clubs and golf courses to manage their operations. The platform consists of two core products: Caddie by ClubUp for managing caddie programs (booking loops, availability, communication, and activity tracking) and Crew by ClubUp for managing facilities staff (scheduling, communication, accountability, and performance tracking). Both products are accessible through a centralized ClubUp portal via mobile or desktop, designed to simplify the complex operations of managing caddies and operational teams at golf clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Crew by ClubUp: Staff management solution for country clubs to manage facilities staff including grounds crews and locker room attendants. Streamlines communication, shift scheduling, and accountability.
• Caddie by ClubUp

Products and services

• Caddie by ClubUp A caddie management solution designed specifically for golf clubs to handle loop assignments, real-time availability management, caddie-to-staff communication, and tracking of hours, rounds, and shift activity. Built for golf-specific workflows and accessible via mobile or desktop portal.
• Crew by ClubUp A facilities staff management solution for country clubs to manage behind-the-scenes operations including grounds crews and locker room attendants. Features simplified staff scheduling, role assignments, in-app communication for real-time updates, shift history and performance tracking, and availability management to reduce no-shows and manual coordination.

Quantifiable outcome

• Reduced no-shows and manual coordination for staff scheduling
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is the payment processing platform used by ClubUp to handle transactions. Golfers pay by credit or debit card through Stripe. Payments due to caddies are routed to their designated bank accounts via Stripe. Caddies must agree to Stripe's Connected Account Agreement to receive payments. ClubUp retains its fee from each transaction processed through Stripe.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Clubessential: Major vertical SaaS provider for private clubs and country clubs, offering member management, billing, tee sheets, and staff scheduling. Directly comparable to ClubUp because both target the same buyer (club GMs) and overlap on operations/caddie-related functionality at country clubs.
• Jonas Club Software: Established club management platform serving private clubs, country clubs, and golf clubs with accounting, POS, member engagement, and tee sheet management. Comparable to ClubUp as a broad operations platform sold into the same golf/country club vertical.
• foreUP: Cloud-based golf course management software used by public and private courses for tee sheets, POS, marketing, and member tools. Direct peer because it competes for the same club-level operations budget as ClubUp, particularly for golf-specific workflows.
• Lightspeed Golf: Golf-specific POS and course management solution from Lightspeed, offering tee sheets, inventory, and club operations tools. Comparable to ClubUp as a vertical software platform targeting golf operations, though more focused on retail/F&B than caddie workflows.
• Club Prophet Systems: Long-standing golf and country club management software provider covering tee sheets, POS, member management, and back-office tools. Direct competitor for the same club operations decision-maker ClubUp targets.
• EZLinks Golf (NBC Sports Next): Tee-time management and golf operations software owned by NBC Sports Next, integrated with GolfNow. Comparable to ClubUp because it serves the same club operations layer, particularly around tee-time booking and member engagement.

Emerging players

• TeeSnap: Smaller tee-time and event management platform targeted at smaller golf courses and clubs. Emerging peer to ClubUp with overlap on golf-specific operations scheduling, though typically at smaller-facility customers.

Others

• Arccos Golf: Consumer and enterprise golf technology company providing shot-tracking and data analytics used by clubs and caddies. Comparable to ClubUp at the data layer (caddie stat cards, round analytics) but operates as a different category (player performance vs. operations).

Broad incumbents

• Deputy: Large workforce management SaaS covering scheduling, time tracking, and shift management across industries. Indirect competitor to ClubUp's Crew product, offering a generic alternative to golf-specific facilities staff scheduling.
• When I Work: Mainstream shift scheduling and workforce management tool used across hospitality and service industries. Broadly comparable to ClubUp's Crew product as a non-vertical alternative clubs could substitute.

Market position

Strengths4 records

Weaknesses6 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/clubupapp
• LinkedInlinkedin.com/company/clubup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubUp