What OTG does

OTG (On The Go) is an Australian custom apparel company founded in 2014 and headquartered in Canberra, operating a direct-to-consumer e-commerce platform at onthegosports.com.au. The business designs, manufactures, and ships personalized uniforms and apparel — including polos, tees, jerseys (basketball, soccer, AFL, cycling, BMX, cricket), hoodies, jackets, singlets, shorts, and accessories — to customers in over 2,934 cities across Australia, New Zealand, the United States, Canada, and the United Kingdom.

The core platform runs on Shopify and is differentiated by the Kit Builder, an online design tool that enables customers to self-configure apparel in real time — adding logos, colors, text, numbers, and names at no extra charge — without sales-assist intervention. A complementary feature, Squad Stores™, provides team managers with branded online storefronts that centralize ordering and distribution for sports clubs and corporate groups. Manufacturing is anchored by an Australian-owned facility accredited under Ethical Clothing Australia, supplemented by international partner factories accredited under BSCI and SMETA.

Commercially, OTG runs a product-led growth model: customers discover the platform through organic social (Facebook, Instagram, X, YouTube), email capture with a 10% discount incentive, and SEO across product and category pages, then transact online without setup fees or minimum order quantities. Pricing is per-item, ranging from AUD $34.99 for entry tees to AUD $109.99 for premium hooded softshell jackets. The customer base spans three horizontal segments — amateur and recreational sports teams, corporate and SMB uniforms, and trades/safety workwear — with no single anchor enterprise customer disclosed and revenue concentrated in small-to-mid-sized, distributed orders.

Name

OTG

Legal name

OTG

Website

https://onthegosports.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OTG is an Australian direct-to-consumer custom apparel company that sells personalized sports uniforms, corporate workwear, and tradewear globally through a Shopify-based Kit Builder platform enabling self-service design with no minimum orders or setup fees.

Ownership category

akta.pro rank

Product category

Custom Apparel & Uniforms

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

High-Visibility (Hi-Vis) Safety Apparel (CRAAALAE), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Custom sports apparel
• Team uniforms
• Corporate workwear
• Custom jerseys
• Online apparel design

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: OTG sells custom apparel directly through its Shopify e-commerce platform at onthegosports.com.au. Customers select or customize products, pay online, and orders are manufactured and shipped. Revenue is generated through one-time product transactions with per-item pricing based on product type and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OTG designs, manufactures, and sells custom-branded apparel including polo shirts, jerseys, hoodies, tee shirts, jackets, shorts, singlets, and accessories for sports teams, corporate clients, and trade/safety buyers. Customers use the Kit Builder online design tool to self-customize logos, colors, text, numbers and names at no extra cost, with products going to production only after final customer approval. All items are Australian-made in the company's own facility or through ethically accredited manufacturing partners, with worldwide shipping to over 2,934 cities.

Product overview

OTG (On The Go) is a custom apparel platform offering personalized sports uniforms, corporate workwear, and trade wear. The core offering centers on the Kit Builder platform which enables customers to design custom polo shirts (ActivTek, Activtek Raglan), t-shirts, jerseys (Teamtek for basketball/soccer, Aerotek for cycling), jackets (Rain Jacket, Hooded SoftShell Jacket), and shorts through an online design tool. Products span Team Gear (sports uniforms for cricket, athletics, oztag, netball, AFL, running, gym, soccer, cycling, hockey, fishing, touch football) and Work Gear (corporate polos, corporate tees, corporate jackets, corporate hoodies, custom trade wear, hi vis gear). All products are Australian-made with ethically sourced materials, featuring fabric technologies like 160GSM Birdseye Mesh and moisture-wicking properties. OTG also provides Squad Stores for team-based ordering and delivers to over 3,000 cities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Polo Shirts (ActivTek range) High-performance custom polo shirts including ActivTek Polo (160GSM Birdseye Mesh, moisture-wicking, 3-button placket) and Activtek Raglan Polo, used by professional athletes, sports teams and corporate uniform buyers. Fully customizable with logos, colors, text, numbers and names via Kit Builder.
• Custom Tee Shirts Custom t-shirts including ActivTek Tee (set-in sleeve, durable fabric), ActivTek Raglan Tee, and Rush Tee, with full customization for sports teams, businesses and individuals.
• Custom Sports Jerseys Custom sports jerseys including Basketball Jersey (Teamtek, 160GSM Birds Eye mesh), Soccer Jersey (Teamtek), Cycling Jersey (Aerotek), and BMX Jersey (Aerotek), each fully customizable with team logos, colors, names and numbers.
• Custom Jackets Custom jackets including the premium Hooded SoftShell Jacket (three-layer protection for cold weather, award-winning fabrics) and Rain Jacket (water-resistant, three-layer protection), fully customizable with logos and colors.
• Custom AFL Kit Custom Australian Rules Football apparel including AFL Jersey and matching AFL Shorts, fully customizable with team colors, logos and sponsor branding.
• Custom Cricket Uniforms Long sleeve Raglan Cricket Polo (LS) designed for cricket clubs, made from high-quality Australian fabrics with moisture-wicking properties and a professional finish.
• Custom Athletics Apparel Athletics-specific custom apparel including Racerback Singlet (lightweight, performance fabrics for running and track) and Women's Sport Crop Top (moisture-wicking fabric for fitness activities).
• Custom Sport Shorts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Custom Ink: US-based custom apparel platform specializing in team uniforms, corporate apparel, and group orders with an online design lab. Direct competitor to OTG's Kit Builder model for sports teams and corporate customers, with overlapping DTC e-commerce + online customization approach.
• SquadLocker: US team apparel platform offering custom team gear with online stores for sports programs—essentially the same Squad Stores™ model as OTG. Strong direct competitor for school and amateur sports team custom apparel with the same centralized ordering workflow.
• Boombah: US custom sports uniform manufacturer selling directly to teams for baseball, softball, and other sports with online design tools. Comparable custom sports apparel DTC model targeting amateur/recreational teams like OTG.
• All SportUniform (A4): US performance apparel manufacturer focused on custom team uniforms and activewear with sublimation and decoration capabilities. Comparable as a custom sports apparel manufacturer targeting the same amateur/recreational team customer base.

Broad incumbents

• Augusta Sportswear: Large US team apparel manufacturer and wholesaler with broad sports catalog and decoration services. Comparable to OTG's manufacturing-plus-team-gear positioning though operating at much larger scale via wholesale distribution.
• BSN Sports / Nike Team: US-based team athletic apparel platform and Nike's team sports distribution arm, offering custom uniforms across many sports with vast catalog scale. Represents the scaled incumbent competitor OTG faces in custom sports apparel.
• Vistaprint (Cimpress): Global online printing and custom products platform (parent Cimpress) with a custom apparel and promotional products category. A broader incumbent in custom-printed goods that overlaps with OTG's no-minimum, online-design custom apparel approach but operates across many product categories.
• Champion Teamwear: Custom team uniform and apparel program from the Champion brand, offering decorated apparel for schools and sports teams across multiple sports. Comparable as a broad incumbent custom team apparel player with stronger brand recognition than OTG.
• Adidas Team Custom: Adidas's custom team uniform program, including cricket, soccer, and other sports with online design tools and global fulfillment. Directly comparable as a global incumbent custom sports apparel provider competing against OTG for amateur and club teams.

Emerging players

• Etsy Custom / Printful-powered shops: Print-on-demand platforms enabling custom apparel shops with online design tools, no minimums, and global fulfillment. Comparable as an emerging channel for custom team and group apparel orders, often at lower cost than OTG though with longer lead times.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/onthegolife
• YouTubeyoutube.com/channel/UCtdgG92EqPbURZ7mxEvhQgQ
• Facebookfacebook.com/OTGCustomApparel
• Instagraminstagram.com/otg.custom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTG