What Boombah does

Boombah, Inc. is a private direct-to-consumer e-commerce company founded in 2003 and headquartered in Yorkville, Illinois, that designs, manufactures, and sells custom team sports uniforms, athletic footwear, and equipment. The company serves a horizontal customer base spanning youth, high school, collegiate, and adult recreational sports teams across 15+ sports — including baseball, softball, football, basketball, volleyball, lacrosse, soccer, hockey, track, cheer, fishing, wrestling, ultimate frisbee, bowling, esports, and golf — as well as individual athletes purchasing personal equipment such as footwear, batting helmets, fielding masks, and bags.

The company's product portfolio is anchored by made-to-order custom sublimated uniforms and apparel, custom bags and hats, and branded equipment lines such as the DEFCON batting helmet series (manufactured in Boombah's Dominican Republic facility) and proprietary footwear lines (Viper, Victor, Raptor series). Core technology consists of an online Uniform Builder — a web-based design tool with color/logo/roster configuration and mockup approval — extended by a 3D Uniform Builder for design preview. Pricing is unit-based with volume discounts (e.g., custom hats from $9.50/ea at 50 units down to $5.50/ea at 1,000 units), plus customization fees ($50 artwork, $6 player names), rush surcharges (25%), and a minimum order fee ($25 under 10 garments). Standard lead time is two weeks post-mockup approval; made-to-order items are non-returnable.

Boombah operates exclusively through DTC channels — primarily boombah.com — with phone customer care (815-941-1431) for volume orders and live chat integration on product pages. Shipping is via UPS within the contiguous US (free ground on orders over $99.99) and to Canada, with Hawaii, Alaska, and APO addresses excluded from standard e-commerce checkout. The company has no disclosed external investment, no parent company, and appears to be independently/founder-owned. With 251–500 employees and broad multi-sport coverage, Boombah occupies a mid-sized niche in the custom youth and amateur team sporting goods market.

Name

Boombah

Legal name

Boombah, Inc.

Website

https://boombah.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Boombah is a private DTC e-commerce company that designs, manufactures, and sells custom team uniforms, athletic footwear, and equipment for youth, high school, collegiate, and recreational sports teams and individual athletes across 15+ sports, primarily in the US and Canada.

Ownership category

akta.pro rank

Product category

Custom Sports Uniforms and Athletic Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team & School Athletic Uniforms Retail (CRAMACAJ), Athletic / Performance & Activewear Brands (CRAAAAAD), Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

Keywords

• Custom sports uniforms
• Athletic footwear
• Team apparel
• Sports equipment
• Custom team gear

Headquarters

HQ city

Yorkville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Uniform Sales: Made-to-order custom uniforms for sports teams including baseball, softball, football, basketball, volleyball, lacrosse, soccer, hockey, track, cheer, fishing, wrestling, ultimate frisbee, bowling, esports, and golf. Features online design builder with mockup approval process.
2. Athletic Footwear Sales: Ready-to-ship and custom athletic footwear including turf shoes, molded cleats, metal cleats, and specialty pitching toe shoes for softball. Minimum order of 12 pairs for custom footwear.
3. Equipment and Bags: Bat bags, rolling bat bags, casual bags, fielding masks, batting helmets, and other athletic equipment sold through e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Boombah designs, manufactures, and sells custom team uniforms, athletic footwear, and sports equipment through a direct-to-consumer e-commerce platform. The company offers made-to-order customizable uniforms across 15+ sports supported by online design tools (Uniform Builder and 3D Builder), and operates its own manufacturing facility in the Dominican Republic for DEFCON batting helmets. Product portfolio spans custom sublimated uniforms, custom apparel, custom bags, custom hats, batting helmets, athletic footwear (turf shoes, molded cleats, metal cleats), and fielding masks.

Product overview

Boombah is a custom sports uniforms and athletic equipment company offering a comprehensive portfolio of customizable team sports products. The core offering centers on custom sublimated uniforms and apparel for over 15 sports (baseball, softball, football, basketball, volleyball, lacrosse, soccer, hockey, track, cheer, fishing, wrestling, ultimate frisbee, bowling, esports, golf). The product line includes: custom uniforms (jerseys and pants in various styles like reversible, medallion collar, mesh), custom apparel (hoodies, pullovers, polos), custom bags (bat bags, duffle bags), custom hats, batting helmets (DEFCON line), and footwear (Viper, Victor, Raptor series with turf, molded cleat, and metal cleat variants). Key differentiators include an in-house Uniform Builder design tool, Dominican Republic manufacturing for helmets, and themed collections (Ice Cream, Graffiti Drip, USA Store). The company operates on a made-to-order model with custom branding capabilities including logos, names, numbers, and sublimated patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Uniforms Custom sublimated team uniforms for baseball, softball, football, basketball, volleyball, lacrosse, soccer, hockey, track, cheer, fishing, wrestling, ultimate frisbee, bowling, esports, and golf. Available in men's, women's, boys', and girls' cuts, with reversible mesh jerseys, medallion collar jerseys, and integrated or non-integrated pant styles, fully customizable with team logos, colors, player names, and numbers.
• Custom Apparel Custom team apparel including hoodies, pullovers, and polos with team logos, names, and numbers for off-field and training use by teams and individual players.
• Custom Bags Custom carry bags including Superpack, Spartan, Beast, and Gamer bat bag models plus custom duffle bags for transporting sports equipment. Built for teams that need coordinated branded equipment bags.
• Custom Hats Custom embroidered and full-dye hats in snapback, flexfit, and visor styles with team branding, available in volume pricing tiers from 50 to 1,000 units.
• DEFCON Batting Helmets Baseball and softball batting helmets manufactured in Boombah's Dominican Republic facility, available in Regular Profile and Sleek Profile variants and laboratory-tested to meet required safety standards.
• Athletic Footwear Athletic footwear including turf shoes, molded cleats, and metal cleats. Key model families include Viper, Viper Pro, Viper Pureknit, Viper Pureknit PX, Victor, Victor Pro, Victor Pureknit, and Raptor Pureknit Blaze, with Pitching Toe variants designed specifically for softball pitchers.
• Custom Footwear Made-to-order custom athletic footwear that lets teams add their logos, names, and numbers to Boombah footwear styles, with a minimum order of 12 pairs per team.
• Fielding Masks Protective fielding masks designed for baseball and softball infielders and pitchers.
• Rolling Bat Bags Wheeled bat bags designed to transport baseball and softball equipment with ease for individual players and teams.
• USA Store Collection USA-themed sports products including apparel, footwear, and bags featuring American flag designs and patriotic themes, including USA 250 Special Edition bat bags.
• Ice Cream Collection Colorful sports equipment and apparel collection featuring ice cream-inspired designs, including bat bags and footwear across turf shoes, molded cleats, and metal cleats.
• Graffiti Drip Collection Sports equipment and footwear collection featuring graffiti and drip-style designs, targeted at individual athletes seeking stylized gear.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Champro Sports: Champro is one of Boombah's closest direct competitors, offering custom team uniforms, athletic apparel, and sports equipment across baseball, softball, football, and more. Both companies sell through DTC channels to teams and players with similar value propositions around customization and breadth.
• Augusta Sportswear: Augusta Sportswear manufactures and distributes team uniforms, athletic apparel, and accessories for schools, leagues, and recreational teams. Highly comparable to Boombah in target market (organized team sports) and product mix (custom jerseys, pants, shorts).
• Alleson Athletic: Alleson Athletic is a custom team-uniform manufacturer serving baseball, softball, basketball, soccer, and other sports with sublimated and traditional jerseys. Directly comparable to Boombah's core custom-uniforms business and roster-based ordering model.

Broad incumbents

• Rawlings Sporting Goods: Rawlings is a dominant baseball/softball equipment brand covering gloves, bats, helmets, and uniforms. It competes with Boombah's DEFCON batting helmet line and broader baseball equipment offering but operates at much larger scale with broader distribution.
• Under Armour: Under Armour is a major athletic apparel and footwear brand with a team-sports division (UA Team) competing for custom uniforms and cleated footwear. Comparable to Boombah at the team-uniform and athletic-footwear level but vastly larger and broader in category.
• Nike Team Sports: Nike's team-sports division (via the Nike Team platform) offers custom uniforms, footwear, and apparel to schools and leagues. It overlaps directly with Boombah's product mix but operates at a much larger scale with significantly more brand and athlete-marketing resources.
• Adidas Team Sports: Adidas serves the team-sports market through its team-customization programs, particularly strong in soccer, baseball, and football. Overlaps with Boombah in custom uniforms, cleats, and team apparel, but with global brand scale Boombah does not match.
• Easton (Easton Diamond Sports): Easton is an established baseball/softball equipment brand with bats, gloves, and protective gear. Comparable to Boombah's equipment-and-gear business, particularly in batting helmets and fielding masks, though without Boombah's broad custom-uniform layer.

Emerging players

• SquadLocker: SquadLocker is a digital team-uniform and gear platform enabling coaches to set up stores and manage team orders online. It is a digitally native competitor to Boombah in the team-customization workflow, though more platform-mediated than vertically integrated.
• Riddell: Riddell is a football protective-gear manufacturer (helmets, pads) with strong team-sports distribution. Comparable to Boombah's protective-equipment offerings and team-sports customer base, though focused on football and operating primarily through B2B/dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BoombahInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boombah