Name

yingmi.cn

Legal name

珠海盈米基金销售有限公司

Website

https://yingmi.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Yingmi Fund is a CSRC-licensed Chinese independent fund sales and investment advisory institution that operates the Qieman retail advisory platform, the Fengniao B2B fund trading SaaS, the Qiming S2b2c platform for advisor teams, and an AI Open Platform serving ~400 institutions.

Ownership category

akta.pro rank

Product category

Fund Investment Advisory Platform

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• Fund investment advisory
• Wealth management platform
• Institutional fund trading
• Financial AI agents
• Buyer-side advisory services

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Investment advisory fees / AUM trailing commissions: Primary revenue stream generated mainly via AUM trailing commissions on funds distributed through Qieman's advisory strategies. Pilot-era clients offset advisory fees with transaction commissions. Recurring, scales with advisory AUM.
2. Fund distribution commissions (蜂鸟): Trading, settlement and operations service fees plus front-end distribution commissions from selling public-fund products to professional institutional investors via the Fengniao platform; supplemented by fees for cross-TA super conversion, redemption acceleration and other value-added services.
3. B2B technology / TAMP platform services (啟明): Licensing and operating fees from licensed fund sales institutions and advisor teams using the Qiming platform's core trading, compliance, portfolio management and CRM infrastructure under the S2b2c model.
4. AI Open Platform API / MCP usage fees: Usage-based / API-and-MCP licensing fees for the Yingmi AI Open Platform's 70+ financial MCP tools, Skills and Agent templates integrated into partner institutions' apps and workflows; pricing not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Yingmi Fund operates a buyer-side (买方投顾) investment advisory platform built on proprietary cloud-native micro-service trading and research systems, delivering fund advisory services through three core product lines: Qieman (且慢) for retail individual investors, Fengniao (蜂鸟) for institutional asset-management firms, and Qiming (啟明) for licensed advisory teams under an S2b2c model. The company pairs these with the Yingmi AI Open Platform (70+ MCP financial tools, 16 Skills, Agent templates on Tongyi/Qwen) and the Qieman AI Xiaogu intelligent advisory assistant, monetizing primarily via AUM trailing commissions on public funds, B2B platform/TAMP licensing, and AI/MCP usage fees.

Product overview

Yingmi Fund operates a platform-plus-modules architecture built on a unified core technology and trading system, delivering full-scenario fund buyer-side investment advisory (买方投顾) services through three core product lines plus supporting platforms. The three core products are: 且慢 (Qieman) — the C-end individual investor advisory platform; 蜂鸟 (Fengniao) — the institutional fund trading and operations SaaS for asset management institutions; and 啟明 (Qiming) — the B2B2C platform empowering investment advisory teams. Supporting the core products are: 盈米研究院 (Yingmi Research Institute) providing fund research; the 盈米AI开放平台 (Yingmi AI Open Platform) exposing AI/MCP capabilities; 且慢AI小顾 (Qieman AI Xiaogu) as an AI-native intelligent advisory assistant; 盈信保险经纪 (Yingxin Insurance Brokerage) with the 银杏保 (Yinxing Bao) IP for buyer-side insurance advisory; and educational platforms 大树学社 and 盈米基金助手. The 2025-2026 strategic shift emphasizes Account Management 2.0 (帐户管理2.0) and AI-native (AI原生) transformation from a tool-application model to an AI-driven service paradigm.

Differentiator

Problem solved

Functional benefit

Brands

• 且慢 (Qieman): C-end retail fund advisory platform offering the 'Four Pockets' (四笔钱) advisory framework with strategies covering cash management, stable income, long-term growth, and insurance protection.
• 蜂鸟 (Fengniao)
• 啟明 (Qiming)
• 盈米研究院 (Yingmi Research Institute)
• 盈米AI开放平台
• 银杏保 (Yinxing Bao)

Products and services

• Qieman (且慢) A personal fund investment advisory platform providing the Four Pockets (四笔钱) buyer-side advisory framework to help individual Chinese investors clarify fund planning and asset allocation. Implements the three-tenths-invest seven-tenths-advise service philosophy with AI advisory support from Qieman AI Xiaogu; advisory AUM exceeds 54 billion yuan with 500,000+ signed advisory clients as of March 2026.
• Fengniao (蜂鸟 / Hummingbird) An institutional one-stop OTC fund electronic trading and operations service platform providing trading, settlement, operations, investment research and digital transformation solutions for fund companies, securities asset management, bank wealth subsidiaries, trusts and insurance firms. Integrated with Hundsun, Kingdom, Yingsheng and Hengtai investment management systems; serves 200+ institutional clients including 150+ asset-management institutions offering 5,000+ public fund products.
• Qiming (啟明) An S2b2c enablement platform providing front-end supply chain, front-end business systems, middle-office support systems and back-end advisory business systems to licensed investment advisory teams. Offers accounts, payments, trading, portfolio management, operations, CRM and information tools as a one-stop advisory solution so advisors can focus on client acquisition and management.
• Yingmi AI Open Platform (盈米AI开放平台) An open AI platform at ai.yingmi.com exposing Yingmi's buyer-side advisory expertise as standardized capabilities for external institutions. Provides 70+ MCP financial tools, 16 core Skill components and scenario-specific Agent applications across fund data, strategy data, investment research tools, advisory services and content visualization. As of June 2026, serves nearly 400 institutions with 8.6M+ cumulative API/MCP calls.
• Qieman AI Xiaogu (且慢AI小顾) An AI-native intelligent investment advisory assistant embedded in the Qieman platform that processes user text queries on investments, risk preferences and holdings and generates fund analysis, asset allocation reports, market commentary and personalized investment advice. As of May 2026, has cumulatively answered more than 2.5 million customer investment-consulting questions.
• Yingmi Research Institute (盈米研究院) Independent fund investment research department focused on public fund and fund portfolio research using buyer-side thinking; conducts multi-dimensional, objective, neutral research across the entire fund market to meet diverse investor research needs.
• Yingxin Insurance Brokerage (盈信保险经纪) A national insurance brokerage company with internet sales qualifications, focused on wealth clientele and wealth institution insurance services. Built on Yingmi's Four Pockets framework and fintech capabilities, pioneering buyer-side insurance advisory (买方保险) service model; achieved 51% average annual new-user growth and 63% annual premium scale growth over 2+ years.
• Yinxing Bao (银杏保) An IP for insurance advisory services under Yingxin Insurance Brokerage providing a comprehensive service platform integrating investment education, solutions, service and after-sales, helping clients buy insurance correctly, use insurance well and manage policies effectively (学买用管).
• AssetSTAR Bank Wealth Management Rating System A bank wealth management product rating system jointly launched with Nancai Licaitong, leveraging Yingmi's mature public fund research evaluation system and buyer-side research framework for bank wealth management product evaluation and rating.
• Dashu Xueshe (大树学社) An incubating investor education platform designed to build advisory-style investment education circles connecting users with senior investment researchers for practical learning, investment practice and witnessing returns alongside advisory services.
• CORAL Investment Research System An upgraded investment research platform evolved from the first-generation JUNIPER fund research database with more advanced architecture, stronger computing power and Lego-like modular assembly covering fund pre-investment, in-investment and post-investment analysis; identifies abnormal events to help with risk management and position control.
• JUNIPER Public Fund Database A self-developed public fund database that analyzes fund public disclosure data, organizes entire-market public funds based on actual holding reports, and provides high-quality data support for FOF investment; enables batch processing of fund investment basic data, one-click fund manager profile output, and horizontal/vertical comparison of fund managers or indices.

Quantifiable outcome

• Over 80% of Qieman advisory customers in profit (as of 2026-03-31)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• 阿里云 (Alibaba Cloud)flagshipStrategic or Co-development Partner · 1 July 2025In July 2025 Yingmi and Alibaba Cloud established a full-stack AI strategic partnership. In May 2026 they jointly released the 'Institution AI Agent Solution' (four-layer architecture: Alibaba Cloud general foundation → Tongyi Dianjin core engine → Yingmi financial service engine → application landing). Together they also released the FinMCP-Bench evaluation set (Sept 2025) and the advisory Agent model, plus Qieman AI Xiao-Gu 3.0 in June 2026 at the China International Finance Expo. Alibaba Cloud provides Tongyi/Qwen LLMs, sandbox, intelligent task orchestration and tech support; Yingmi supplies 70+ MCP tools, 16 core Skills, deep buyer-side advisory expertise and long-term memory orchestration.
• 中邮理财 (China Postal Wealth Management)coreStrategic or Co-development Partner · 1 April 2024Strategic cooperation in digital transformation, wealth technology and advisor-style sales services to empower customer service transformation for the bank wealth-management subsidiary.
• 中航证券 (China Aviation Securities)coreStrategic or Co-development Partner · 1 March 2024Strategic cooperation to co-build a new buyer-side advisory ecosystem; both sides committed to improving client investment cognition and behaviour through advisory.
• 粤开证券 (Yuekai Securities)coreStrategic or Co-development Partner · 1 February 2024Strategic cooperation to drive securities wealth-management transformation, starting with fund advisory business output to accelerate digital and intelligent transformation of wealth-management business.
• 广顾投 / 广发证券 (Guangfa Securities), 粤开证券 (Yuekai), 万联证券 (Wanlian)flagshipStrategic or Co-development Partner · 7 November 2023In November 2023 Yingmi, Guangfa Securities, Yuekai Securities and Wanlian Securities jointly initiated the Guangzhou Investment Advisory Industry Fund (广顾投) with first-round commitments totalling over 200M yuan, aiming to position Guangzhou as China's leading buyer-side advisory hub.
• 晨星 (Morningstar China)coreStrategic or Co-development Partner · 1 September 2023In September 2023 Yingmi Fund and Morningstar (China) signed a strategic cooperation agreement to upgrade the next-generation buyer-side fund advisory platform. Their joint KYC/KYP risk-matching solution has been deployed on the Qieman platform and the '启明星投顾助手' (Qimingxing advisor assistant).
• DolphinDBcoreTechnology or Integration · 1 November 2022Yingmi partnered with DolphinDB to comprehensively upgrade quantitative analytics capabilities, improving data processing, algorithm application and computing power, achieving sub-second real-time computation response speed and supporting efficient technology conversion of investment research outputs.
• 粤通卡·ETC车宝 (Guangdong ETC Carbao)coreGTM or Marketing Partner · 1 July 2022Deep strategic cooperation to deliver buyer-side advisory services and investment-education content to Guangdong's largest car-owner service platform; reaches ETC Carbao users across its APP, mini-program, WeChat service/subscription accounts and video account full media ecosystem, building the '投顾+车生态' full value chain.
• 普益标准 (Puyi Standard Financial Data Platform)coreTechnology or Integration · 15 April 2022Fengniao partnered with Puyi Standard in April 2022 to launch bank wealth-management product data analytics services. Combining Puyi's full-coverage wealth-management product database with Yingmi's mature public-fund research framework, the service supports strategy research, asset-allocation and product comparison for bank wealth subsidiaries.
• 中国证监会 / 中国证券投资基金业协会 (CSRC & AMAC)coreOthers · 1 May 2015Yingmi is licensed by the CSRC as an independent fund sales institution (founded May 2015), received the CSRC public-fund investment advisory pilot qualification in December 2019, and passed CSDC individual pension system acceptance testing in November 2022. Regulators are referenced as ongoing institutional partners via compliance reporting.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ant Fund (蚂蚁基金 / Ant Fortune): Ant Group's mutual fund distribution and advisory platform embedded inside Alipay. Like Yingmi, Ant Fund is one of the three first-batch independent fund sales institutions to receive the CSRC public-fund investment advisory pilot qualification in December 2019, making it the most direct Chinese comparable in buyer-side fund advisory.
• Tencent Tengan Fund (腾安基金销售有限公司): Tencent's licensed fund sales platform operating inside LiCaiTong (Tencent's wealth app). The third of the first-batch CSRC investment-advisory pilot qualifiers alongside Ant Fund and Yingmi, with direct overlap in C-end fund advisory targeting Chinese retail investors via a mobile super-app.
• China Universal Asset Management (中欧基金): One of China's leading public-fund managers with an established fund investment advisory service. Comparable to Yingmi in offering buyer-side advisory on public funds, though distribution is asset-manager-led rather than an independent platform.
• E Fund (易方达基金): China's largest mutual fund manager by AUM, with an active fund advisory pilot offering. Overlaps with Yingmi in the buyer-side public-fund advisory category for retail investors, though with a stronger in-house fund-supply angle.
• Fullgoal Fund (富国基金): Top-10 Chinese mutual fund manager with an active fund advisory pilot. Comparable to Yingmi as a CSRC-approved fund advisory pilot institution competing for the same retail advisory wallet, though using an asset-manager-distribution model rather than an independent platform.

Broad incumbents

• Eastmoney (东方财富): China's largest retail investment-information and online brokerage platform with a major fund distribution arm. Comparable to Yingmi in retail fund distribution and investor-education content, but operating at far larger scale across stocks, funds, futures, and credit.
• Lufax Holding (陆金所控股): Ping An-affiliated comprehensive wealth management and retail lending platform. Comparable to Yingmi as a major Chinese fintech targeting mass-affluent retail investors with diversified wealth products, though Lufax's scale and product breadth are far larger.
• Tonghuashun (同花顺): Leading Chinese retail investment-information and trading-software platform with growing fund distribution. Comparable to Yingmi in serving retail Chinese investors with portfolio tools and fund data, but with broader scope spanning equities, futures, and funds.
• Ping An Bank (平安银行): One of China's largest joint-stock banks with a rapidly growing private-bank and wealth-management franchise targeting mass-affluent and HNW clients. Comparable to Yingmi as a major Chinese buyer-side-advisory-style distribution channel, but with a bank balance sheet and a much larger captive customer base.

Others

• Hundsun Technologies (恒生电子): China's dominant financial-infrastructure software vendor serving brokers, asset managers, and banks. Comparable to Yingmi only in the institutional fund-trading back-office — Fengniao integrates with Hundsun, Kingdom, Yingsheng, and Hengtai — so Hundsun functions as an upstream technology partner/supplier rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yingmi.cn