East Money Information

What East Money Information does

East Money Information Co., Ltd. (东方财富信息股份有限公司, SZSE: 300059) is a Shanghai-headquartered, publicly listed Chinese internet wealth management platform founded in 2005. It operates a horizontally integrated stack spanning financial media, securities brokerage, fund distribution, futures, insurance, asset management, and a financial data terminal — anchored by the eastmoney.com portal and the Guba investor community. The platform serves primarily Chinese retail investors, with a secondary institutional and professional user base served through the Choice Data terminal and APIs.

The company's product architecture combines a flagship financial portal (covering stocks, funds, futures, bonds, forex, and macro news) with wholly owned operating subsidiaries: East Money Securities (acquired 2012, now including market-making and custody licenses), Tiantian Fund Network (one of China's first independent fund sales platforms, distributing 20,000+ funds), East Money Futures, East Money Insurance Broker, and East Money Fund (proprietary public fund manager). On top of this licensed stack, East Money has built a self-developed AI layer — the Miaoxiang (妙想) financial large language model, launched 2021 — which delivers AI-powered research, investment advisory, and AI-to-trading execution integrated across the East Money mobile app and website. The Choice Data brand provides institutional-grade market data, analytics, and a quantitative API (quantapi.eastmoney.com).

East Money earns revenue through four primary streams: securities transaction commissions (stock, margin, IPO, Stock Connect), financial e-commerce commissions from third-party fund distribution on Tiantian Fund, recurring subscription revenue from Choice Data and premium terminal services, and advertising/value-added services on the portal. FY2025 operating income reached 16.068 billion yuan (up 38.46% YoY), with net profit of 12.085 billion yuan (up 25.75% YoY), against a market capitalization of approximately 317.6 billion yuan at a 20.07 yuan share price. The company employs 5,001–10,000 staff and serves China only, with selective cross-border services via Hong Kong Stock Connect and a Hong Kong futures brokerage license.

Name

East Money Information

Legal name

东方财富信息股份有限公司

Website

https://eastmoney.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

East Money Information operates China's integrated internet wealth management platform, serving retail and institutional investors with stock trading, fund distribution, futures, insurance, financial data, and AI-powered investment research across its East Money, Tian Tian Fund, East Money Securities, and Choice Data properties.

Ownership category

akta.pro rank

Product category

Online Brokerage and Internet Wealth Management

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Online brokerage services
• Fund distribution platform
• Financial data terminal
• Wealth management portal
• Internet financial services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Business (证券业务): Stock trading commission income through East Money Securities subsidiary, offering online trading, margin financing, IPO subscriptions, and Hong Kong Stock Connect services.
2. Financial E-commerce Services (金融电子商务服务): Fund sales distribution through Tian Tian Fund (天天基金网), one of China's leading third-party fund sales platforms, earning commission fees from fund transactions.
3. Financial Data Services (金融数据服务): Choice Data subscription services and data terminal offerings for professional investors and institutions.
4. Advertising and Value-added Services: Advertising revenue from the financial portal and value-added premium services for trading terminals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

East Money Information operates a comprehensive internet wealth management ecosystem combining a flagship financial portal (eastmoney.com) with online securities brokerage, third-party fund distribution via Tiantian Fund Network, futures trading, insurance brokerage, and proprietary financial data terminals (Choice Data). It monetizes through securities trading commissions, fund distribution commissions, Choice Data subscriptions, and advertising, augmented by its self-developed Miaoxiang AI large language model for investment research and advisory.

Product overview

East Money Information is a comprehensive internet wealth management platform operating a platform-plus-modules architecture. The core offering consists of the East Money financial portal (东方财富网) providing news, data, and community features, supplemented by specialized vertical platforms including Tiantian Fund Network (天天基金网) for fund distribution, East Money Securities (东方财富证券) for securities trading, East Money Futures (东方财富期货) for futures services, and Choice Data (Choice数据) for institutional-grade financial data terminals and APIs. AI capabilities are delivered through the self-developed Miaoxiang large language model (妙想大模型) and its associated research assistant (妙想投研助理) integrated across mobile and desktop platforms. Additional modules include the Guba (股吧) social community platform and Dongcai Fund (东财基金) for proprietary fund management.

Differentiator

Problem solved

Functional benefit

Brands

• 天天基金网: Fund trading platform -首批独立基金销售机构 (first batch of independent fund distribution institutions)
• Choice数据
• 东方财富证券
• 妙想大模型
• 东财基金
• 东方财富期货

Products and services

• East Money Financial Portal (东方财富网) Flagship financial information portal for retail and professional investors in China, delivering real-time market data, financial news, research reports, and community features including stock discussion forums and blogs.
• East Money Securities Brokerage (东方财富证券) Wholly-owned online securities brokerage offering stock trading, margin financing, IPO subscriptions, Hong Kong Stock Connect, and trading client tools for individual investors, with surprise commission rates for new accounts.
• Tiantian Fund Network (天天基金网) Third-party fund distribution platform offering trading access to over 20,000 mutual funds, fund supermarket, research tools, and money market fund products (Huoqibao / 活期宝), with subscription fees starting from 1折 (10%).
• Choice Data Terminal (Choice数据 / Choice金融终端) Professional financial data terminal and API service providing real-time market data, historical data, financial statements, analyst estimates, and quantitative research tools for institutional and professional investors, available via quantapi.eastmoney.com.
• East Money Futures (东方财富期货) Futures brokerage platform under East Money offering futures trading, futures account opening, and market data services for commodities and financial futures across PC, Android, and iPhone clients.
• Miaoxiang AI Research Assistant (妙想大模型) Self-developed AI large language model integrated across the East Money APP and website, providing AI-powered investment research assistance, financial Q&A, intelligent writing, and AI-agent-to-trading-platform connectivity for retail investors.
• Dongcai Fund (东财基金) East Money's proprietary public fund management company offering mutual fund products including mixed funds, index funds, and equity funds.
• East Money Mobile APP (东方财富APP) Mobile application providing full-featured access to East Money's financial information, stock quotes, trading, fund investment, futures, and AI-powered Miaoxiang assistant on iOS and Android.
• Guba Stock Forum Community (股吧) Social community platform hosting stock discussion forums, investor blogs, investment portfolios, and interactive Q&A features connecting retail investors across China.
• East Money Insurance Brokerage (东财保险经纪) Insurance brokerage subsidiary providing insurance distribution services through East Money's integrated wealth management platform.

Quantifiable outcome

• 25.75% YoY net profit growth in 2025, with operating income up 38.46% to 16.068 billion yuan
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Morningstar (China)coreStrategic or Co-development Partner · 6 May 2026East Money participated in Morningstar (China) 2026 Investment Summit roundtable alongside Yifangda Wealth, Charles Schwab (Shanghai), and CICC Wealth to discuss value transformation in China's investment advisory industry amid fee reform reshaping the wealth management sector.
• Yifangda WealthminorStrategic or Co-development Partner · 6 May 2026Industry peer collaboration at Morningstar summit discussing wealth management transformation, fee reform impact, and AI adoption in investment advisory services.
• Charles Schwab (Shanghai)minorStrategic or Co-development Partner · 6 May 2026International wealth management firm participating in industry dialogue on value cultivation and professional advisory service models.
• CICC WealthminorStrategic or Co-development Partner · 6 May 2026Leading Chinese investment bank wealth management subsidiary participating in industry transformation discussions at professional summit.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Wind Information (万得资讯): Leading Chinese financial data terminal provider (Wind) directly competes with Choice Data for institutional and professional investor subscriptions, with comparable APIs and analytics.
• Xueqiu / Snowball (雪球): Social investment platform with stock discussion forums, portfolio sharing, and broker integration — directly comparable to East Money's Guba community and integrates trading functionality.
• Tonghuashun (同花顺) / 10jqka: Closest direct Chinese competitor, operating a comparable retail financial information portal, securities trading app, and data terminal services for individual investors in mainland China.
• Futu Holdings (富途控股): Digital brokerage targeting Chinese investors with Hong Kong and US stock trading, social community features (NiuNiu), and AI-powered advisory — overlapping product set with East Money Securities.
• Tiger Brokers (老虎证券): Online brokerage focused on Chinese investors trading US and Hong Kong equities, with similar mobile-first platform, social features, and wealth product offerings.

Broad incumbents

• Huatai Securities (华泰证券): Top-tier Chinese broker with strong retail trading app (ZhangLe Fortune) and institutional business — overlaps with East Money Securities in commission-based retail brokerage and online trading.
• Ant Group (蚂蚁集团): Operates Alipay wealth platform and Yu'e Bao (money market fund) — China's largest digital wealth distribution channel, overlapping with East Money's Tian Tian Fund and retail finance ecosystem.
• CITIC Securities (中信证券): China's largest broker by assets, dominating institutional brokerage, underwriting, and asset management — represents the state-owned incumbent that competes with East Money Securities in higher-margin B2B segments.
• Tencent Licaitong (腾讯理财通): Wealth management platform embedded in WeChat with massive user reach and money market fund / mutual fund distribution — competes with Tian Tian Fund in the same retail fund distribution category.

Others

• Charles Schwab: Global wealth management and brokerage comparable referenced in industry roundtables alongside East Money; both operate integrated retail brokerage, fund distribution, and data terminal offerings at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/dfcfw

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Money Information