Alcedo Care

What Alcedo Care does

Alcedo Care is a privately held, family-owned specialist home care group headquartered in Southport, United Kingdom, founded in 2017 by husband-and-wife team Andy Boardman (Managing Director) and Jo Boardman (Co-founder and Director). The company delivers a wide range of nurse-led care and support services across England and Wales, operating more than 25 branches spanning the North West, Yorkshire, North Wales, the West Midlands and surrounding regions, with a publicly stated target of 30 branches by end of 2025. Its headcount exceeds 1,000 qualified care professionals, and the business is structured through a network of wholly owned subsidiary entities registered in England and Wales (Alcedo Orange, Blue, Red and Green Limited).

The service portfolio spans core home care (personal care, companionship, overnight and respite support), specialist nurse-led complex care (covering neurological conditions, brain and spinal injuries, complex mental health, paediatric and end-of-life needs), targeted population services for learning disability and neurodiverse clients, and a Regulated Live-In Care offering. Underpinning delivery are an in-house Training Academy providing qualifications from Level 2 to Level 7, the Rising Stars employee development programme (launched October 2024), the Rapid Response Team for urgent mobilisation, and a digital care software platform with digital care plans, electronic medication administration records and family access portals.

Revenue is generated from four principal streams: local authority-commissioned home and complex care services, NHS trust contracts (including hospital discharge support), private-pay arrangements with individuals and families, and case management clients funded via personal injury and clinical negligence settlements. Pricing is quote-based and not publicly disclosed, with services billed monthly on a subscription basis or pay-as-you-go for respite. The go-to-market relies on a direct enterprise field-sales motion through each branch, complemented by self-serve website enquiries, marketing through homecare.co.uk, multi-channel content and PR tied to awards (homecare.co.uk Top 20 for six consecutive years; Princess Royal Training Award 2024; Specialist Care Expertise Award 2026; Large Employer of the Year 2025). The only external capital on record is a £2 million debt facility from Close Brothers Invoice Finance secured in July 2021 to fund branch expansion and workforce growth.

Name

Alcedo Care

Legal name

Alcedo Care Ltd

Website

https://alcedocare.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alcedo Care is a family-owned specialist home care group in the UK operating 25+ branches across the North of England, Wales and West Midlands, delivering nurse-led home, complex clinical, dementia, mental health and live-in care to over 1,000 qualified professionals' worth of clients commissioned by local authorities, NHS trusts and private payers.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Home care services
• Complex clinical care
• Dementia care
• Live-in care
• Personal care

Headquarters

HQ city

Southport

HQ country

United Kingdom

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commissioned Care Services: Government-funded care services commissioned by local authorities, NHS trusts, and healthcare commissioners. Services include domiciliary care, complex care, and clinical services under public funding arrangements.
2. Private Pay Services: Direct private client services paid for by individuals or families requiring care at home. Includes hourly care, overnight care, live-in care, and respite services.
3. Case Management Services: Care services for case management clients, working with case managers, solicitors, and insurance companies for personal injury and clinical negligence cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Alcedo Care delivers nurse-led home care and clinical support services to individuals of all ages across England and Wales through more than 25 branch offices. The offering spans hourly visiting care, personal care, complex nurse-led clinical care, dementia care, brain and spinal injury care, palliative care, supported living, and 24/7 live-in care. Clients include private-pay individuals, local authority commissioned cases, NHS continuing healthcare referrals, and personal injury case management instructions.

Product overview

Alcedo Care is a multi-award-winning specialist care group delivering nurse-led care and support services across England and Wales. The portfolio consists of core home care services (Home Care, Personal Care, Companionship, Respite Care) combined with specialist clinical services (Complex Care, Dementia Care, Brain Injury Care, Spinal Injury Care, Complex Mental Health Care) and targeted population services (Learning Disabilities Support, Neurodiverse Conditions Support, Children & Young People's Services). The offering is delivered through a network of local branches supplemented by the Regulated Live-In Care service, Supported Living, and the Rapid Response Team for urgent complex care mobilisation. Internal technology includes digital care plans, electronic medication records and family access portals. The company operates the Rising Stars Programme for staff development and the Alcedo Training Academy providing qualifications from Level 2 to Level 7. Services span from hourly visiting care to 24/7 live-in care packages.

Differentiator

Problem solved

Functional benefit

Brands

• Rapid Response Team (RRT): A specialist mobilisation service designed to provide fast, expert support for individuals with complex care needs, enabling highly trained complex care staff to respond quickly when urgent care packages are required.

Products and services

• Home Care (visiting and personal care) Hourly visiting and personal care delivered to adults in their own homes, supporting washing, dressing, medication prompts, meal preparation, and daily living tasks across North of England and Wales.
• Complex Care Nurse-led clinical home care for adults and children with complex and high-acuity needs including tracheostomy care, PEG feeding, ventilator support and other clinical interventions, overseen by registered nurses.
• Dementia Care Specialist home care for people living with dementia, delivered by dementia-trained carers with consistent routines and family-focused support to enable living safely at home.
• Brain and Spinal Injury Care Rehabilitation and ongoing support packages for adults with acquired brain injury or spinal injury, delivered by trained support workers with clinical input and detailed case reporting for case managers.
• Live-in Care 24/7 live-in care where a dedicated carer resides in the service user's home, providing continuous personal care, companionship, and clinical support as an alternative to residential care.
• Supported Living Services Supported living services for adults with learning disabilities, autism, mental health needs, or complex needs, helping them live independently in their own tenancy with personalised support packages.
• Palliative and End-of-Life Care Palliative and end-of-life home care supporting individuals with life-limiting conditions to remain at home, with sensitive personal and clinical support in collaboration with hospice and district nursing teams.
• Children's Home Care Home care for children with complex clinical or behavioural needs, supporting families with trained carers and clinically supervised packages in the family home.

Quantifiable outcome

• Blackburn branch delivers 1,200 hours of care weekly
• +3 more outcomes

Named customers5 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hugh Baird CollegeminorStrategic or Co-development Partner · 13 October 2025Joined Hugh Baird College's Employer Stakeholder Pledge to enhance the Transitions Hub sensory garden, funding and installing a wildlife pond. Partnership supports students with additional needs and creates future recruitment opportunities.
• Elsie’s StoryminorStrategic or Co-development Partner · 9 May 2025Charity partner for 2025 fundraising. Team of 60 colleagues completed white water rafting and canoeing challenges on the Pontcysyllte Aqueduct, raising over £7,700 for the charity.
• Spinal Injuries AssociationcoreStrategic or Co-development Partner · 23 May 2024Trusted Partner of Spinal Injuries Association. Raised over £6,000 through fundraising activities including white water rafting, gorge walking, and abseiling. Employees from across the company participated in charity events.
• homecare.co.ukcoreStrategic or Co-development PartnerPlatform that recognises Alcedo Care as Top 20 Home Care Group. Clients use the platform to find and review care providers.
• Spinal Injury AssociationcoreStrategic or Co-development PartnerAlcedo Care's nurse-led teams provide specialist training in spinal cord injury care including autonomic dysreflexia management, neurogenic bowel and bladder care. Supports clients with spinal cord injuries to have better quality of life.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Helping Hands Home Care: One of the UK's largest home care providers offering hourly visiting care, live-in care and complex/specialist care delivered through a national branch network. Highly comparable in service mix (live-in, complex care, dementia) and geographic build-out across multiple UK regions.
• Home Instead (UK): Major UK home care franchise network delivering personal care, dementia care, live-in care and complex care to older adults in their own homes. Comparable in target customer (predominantly elderly, home-based) and regulated service portfolio.
• Bluebird Care: UK-wide home care franchise providing personal care, dementia care, respite, live-in and complex care under CQC registration. Directly comparable in service breadth, regulated status and branch-based operating model.
• Right at Home (UK): UK franchise network delivering personal care, dementia care, respite and end-of-life care to older adults in their own homes. Shares Alcedo's mix of regulated CQC-registered services, branch footprint and private / local-authority pay mix.
• Cera Care: Tech-enabled UK home care provider offering hourly, live-in and complex care with a digital platform for families and carers. Comparable in service range and customer base, with an additional technology-led positioning.
• Caremark: UK home care franchise delivering domiciliary, complex and live-in care for older people, people with learning disabilities and those with complex needs. Comparable service portfolio and branch-led operating model.
• Prestige Nursing & Care: UK-wide home care provider offering nurse-led complex care, live-in care, dementia care and social care packages. Highly comparable in nurse-led complex care focus and CQC-regulated multi-region branch footprint.
• Total Community Care: Specialist UK home care provider focused on complex care including spinal injury, brain injury and ventilated clients. Closely comparable niche overlap with Alcedo's spinal injury, brain injury and complex care services.
• Nurseplus: UK provider of home care, complex care and supported living services including live-in care and nurse-led packages. Comparable across service mix, regulated care delivery and multi-branch operating model.

Emerging players

• Heritage Healthcare: Mid-sized UK home care provider offering personal care, complex care, dementia care and live-in services across multiple regional branches. Comparable service portfolio, smaller scale and partially overlapping geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AlcedoCare
• YouTubeyoutube.com/@alcedocare9644
• Facebookfacebook.com/alcedocare
• LinkedInuk.linkedin.com/company/alcedo-care

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcedo Care