PeaceGeeks
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
PeaceGeeks firmographics
Firmographics- Name
- PeaceGeeks
- Legal name
- PeaceGeeks Society
- Website
- https://peacegeeks.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PeaceGeeks industry classification
Industry- Product category
- Immigrant settlement and career support software
- NAICS
- Educational Support Services (611710), Social Assistance (624), Vocational Rehabilitation Services (62431)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Access & Online Government Services for Immigrants (EDAAADAF)
- akta.pro secondary industry
- Community/Group Chat Platforms (BPAMACAH)
Keywords
Where PeaceGeeks is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
PeaceGeeks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Philanthropic/Foundation Grants: PeaceGeeks operates as a registered Canadian charity (Charitable Registration No. 843225939RR0001) funded primarily through grants and donations. Major funding includes $4 million from Accenture (June 2024) to launch the Virtual Career Coach. Additional funding from Google.org (2017 Impact Challenge), Mariam Assefa Fund through World Education Services, BMO, and government sources like IRCC for Settlement 2.0 and 3.0 projects.
- Donations and Charitable Contributions: Individual and corporate donations, including an annual Give It Up 4 Peace campaign that raised $44,163 in 2021. Donors receive tax receipts as a registered Canadian charity.
- White-Label Platform Licensing (PGLabs): The white-label Virtual Career Coach is offered to Service Provider Organizations (SPOs) under their own brand, potentially as a licensed or subscription arrangement, complementing the free direct-to-consumer offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for individual newcomers |
| Subscription | Annual | White-label Virtual Career Coach for SPOs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
PeaceGeeks product offering
Product offeringCore offering
PeaceGeeks builds and operates free digital platforms that help refugees, immigrants, and newcomers settle in Canada. Its core products are the Welcome to Canada multilingual mobile app and the AI-powered Virtual Career Coach (job board, AI interview practice, resume creator, NOC code finder), supported by the Snapp digital mentorship platform and the PGLabs white-label platform distributed through settlement service organizations.
Product overview
PeaceGeeks operates a portfolio of digital products centered on supporting newcomers and displaced people through their migration journeys. The core platform is Welcome to Canada, a multilingual mobile app providing settlement information and resources. Built upon this foundation is Virtual Career Coach, an AI-powered career support tool offering job search, interview practice, resume building, and NOC code finding. PeaceGeeks also offers Snapp, a digital mentorship platform connecting newcomers with professionals, and Meshkat Community for MENA-region peacebuilding efforts. PGLabs provides a white-label version of Virtual Career Coach for service provider organizations. The organization also produces research through Settlement 2.0 & 3.0 initiatives and runs the annual Give it up for peace fundraising campaign.
Differentiator
Problem solved
Functional benefit
Brands
- Welcome to Canada: Free multilingual mobile app that helps refugees and immigrants to Canada find information and services to plan their settlement journey.
- Virtual Career Coach
- Snapp
- PGLabs
- Meshkat Community
- Settlement 2.0 & 3.0
- Give It Up 4 Peace
Products and services
- Welcome to Canada
Quantifiable outcome
- 162,000+ newcomers supported in 2024 across Canada
- +6 more outcomes
Companies that use PeaceGeeks
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
PeaceGeeks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
PeaceGeeks partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Vancouver International Airport Authority (YVR)coreYVR's social impact program recognized Snapp's contribution to newcomer integration through the YVR Cares Grant ($10,000). YVR also became an active partner providing mentors from various professional backgrounds to support newcomers on the Snapp platform, aligning with YVR's mission of welcoming newcomers at the airport.
- Immigrant Services Society of BC (ISSofBC)coreOne of the first and largest newcomer settlement agencies in BC, ISSofBC partnered to integrate the Virtual Career Coach into its services. ISSofBC's Ed Lima noted that the partnership enables staff and clients to continue developing employability skills beyond individual sessions.
- Kamloops Immigrant Services (KIS)coreKIS partnered with PeaceGeeks to offer the Virtual Career Coach to its clients. Executive Director France Lamontagne highlighted the platform's multilingual capabilities, user-friendly interface, and personalized guidance as key alignment factors.
- Durham Region Unemployed Help Centre (DRUHC)coreDRUHC partnered with PeaceGeeks to expand newcomer employment services using the Virtual Career Coach. Employment Ontario Manager Tasha Page noted the tool helps with newcomer clients who lack Canadian work experience while alleviating caseload pressure on specialists.
- National Research Council Canada and MILA – Quebec Institute of Artificial IntelligencecorePeaceGeeks co-authored the research paper 'Human-Centered AI Applications for Canada's Immigration Settlement Sector' with NRC and MILA, exploring the potential of AI in the settlement sector while emphasizing human-centered and responsible AI approaches.
- Immigrant Services Association of Nova Scotia (ISANS)coreISANS participated in the Product Development Council (PDC) co-designing the white-label Virtual Career Coach. PDC engaged four leading refugee and immigrant organizations in Canada and the US.
- Jumpstart Refugee TalentcorePart of the PDC co-design process for the white-label Virtual Career Coach, helping shape the platform for SPO use across Canada.
- Rescue.orgcorePart of the PDC co-design process for the white-label Virtual Career Coach.
- YWCA VancouvercorePart of the PDC co-design process for the white-label Virtual Career Coach.
- Snapp 2023-2024 Pilot SPO Partnerscore13 Service Provider Organizations participated in the Snapp 2023-2024 digital mentorship pilot across Alberta, BC, and Ontario, including: Immigrant Networks, Vancouver Airport Authority, Archway Community Services, Edmonton Newcomer Centre, Immigrant Services Calgary, Mission Community Services Society, North York Community House, Polycultural Immigrant & Community Services, Social Enterprise for Canada, South Okanagan Immigrant & Community Services (SOICS), S.U.C.C.E.S.S., The Family Education and Support Center, Toronto Region Immigrant Employment Council (TRIEC), YMCA BC, and YWCA Metro Vancouver.
- Credit CanadaminorCo-designed the Butterfly app in partnership with Credit Canada, supporting newcomers in navigating Canada's financial landscape with confidence.
- Surrey Local Immigration PartnershipminorProduced a research report in collaboration with the Surrey Local Immigration Partnership to enhance the Surrey Racism Mapping Tool (RAMP).
- Women's Economic CouncilminorSupported Snapp in incorporating a gender-based lens, enriching the platform's responsiveness to the unique needs of diverse newcomer women and mentors.
- Microsoft, Unbounce, Hootsuite, Traction on Demand, East Side Games, Accenture, SolvedAF (Give It Up 4 Peace Mentors)minorDuring the Give It Up 4 Peace 2021 campaign, professionals from Microsoft, Unbounce, Hootsuite, Traction on Demand, East Side Games, Accenture, SolvedAF, and other Canadian companies volunteered time to connect directly with newcomers. Companies matched donations at $60 per hour of time donated.
- SFU Public SquareminorPartnered with SFU Public Square on the Settlement 2.0 community consultations report (second phase of the project).
Scale indicators13 records
Recent moves1 record
Expansion highlights6 records
PeaceGeeks competitors and assessment
Company assessmentDirect peers
- Welcome.US: U.S.-based non-profit that mobilizes the private sector to welcome and support newcomers, with a strong digital platform and corporate partner network. Directly comparable as a peer organization building tech-enabled newcomer integration tools backed by major corporate and government relationships.
- Talent Beyond Boundaries: Non-profit that connects skilled refugees with employers globally through a digital talent-matching platform. Closely comparable as a tech-enabled refugee employment matching organization with a global footprint and employer-focused B2B model.
- RefAid: Mobile app and platform connecting refugees and asylum seekers to nearby services, aid, and resources. Directly comparable as a multilingual digital tool for newcomers, with overlapping features (service locator, job resources) and a similar humanitarian-tech positioning.
- Jumpstart Refugee Talent: Canadian non-profit that helps refugees and newcomers connect with employers through mentorship, training, and a talent platform. Direct peer in newcomer employment matching, and a current PeaceGeeks co-design partner on the Virtual Career Coach via the Product Development Council.
- Hire Immigrants: Canadian employer-focused platform that helps companies hire, integrate, and retain newcomers. Comparable as a tech-enabled newcomer employment service provider operating in the same Canadian SPO/employer ecosystem.
- Tent Partnership for Refugees: Global non-profit mobilizing the private sector to integrate refugees through employment, mentorship, and training programs. Comparable as a corporate-partnered refugee employment organization with a similar funding model and global footprint.
- Hire for Canada: Canadian newcomer-focused employment platform connecting immigrants with employers. Direct peer in newcomer employment matching, operating in the same Canadian market with a similar SPO/employer target audience.
Broad incumbents
- World Education Services (WES): Large, established non-profit providing credential recognition and immigrant integration support across North America. Comparable as a broader-scope incumbent in the newcomer services space, including the funder of the Mariam Assefa Fund that backs PeaceGeeks' Snapp pilot.
Regional players
- ACCES Employment: Toronto-based non-profit providing employment services and settlement support for newcomers across Ontario. Comparable as a settlement and employment services provider, and a potential SPO partner / PGLabs customer for PeaceGeeks' white-label offering.
- NewToBC: British Columbia-based settlement information hub for newcomers. Comparable as a regional newcomer services organization whose clients overlap heavily with Welcome to Canada's audience and which could adopt or co-market PGLabs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
PeaceGeeks social profiles
Digital presencePeaceGeeks compliance and trust
Trust signalCompliance1 record
PeaceGeeks financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeaceGeeks leadership team
Management profileNumber of profiles
Profiles2 records
PeaceGeeks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeaceGeeks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeaceGeeks
What does PeaceGeeks do?
PeaceGeeks builds and operates free digital platforms that help refugees, immigrants, and newcomers settle in Canada. Its core products are the Welcome to Canada multilingual mobile app and the AI-powered Virtual Career Coach (job board, AI interview practice, resume creator, NOC code finder), supported by the Snapp digital mentorship platform and the PGLabs white-label platform distributed through settlement service organizations.
Is PeaceGeeks a public or private company?
PeaceGeeks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PeaceGeeks founded?
PeaceGeeks was founded in 2011. It employs 101 to 250 people.
Where is PeaceGeeks based?
PeaceGeeks is headquartered in Vancouver, Canada, in the North America region.
How does PeaceGeeks make money?
Three revenue lines are on record. Philanthropic/Foundation Grants are the primary driver. The others are donations and Charitable Contributions and white-Label Platform Licensing (PGLabs).
Who are PeaceGeeks's main competitors?
Direct peers on record are Welcome.US, Talent Beyond Boundaries, RefAid, Jumpstart Refugee Talent, Hire Immigrants, Tent Partnership for Refugees and Hire for Canada. World Education Services (WES) is listed as a broad incumbent. Regional players are ACCES Employment and NewToBC.
Does PeaceGeeks have an API?
No public API is recorded for PeaceGeeks.
What industry is PeaceGeeks in?
PeaceGeeks's product category is Immigrant settlement and career support software. Its primary akta.pro industry code is EDAAADAF, Digital Access & Online Government Services for Immigrants, with a secondary code of BPAMACAH, Community/Group Chat Platforms. Its NAICS code is 611710 and its SIC code is 8200.