Snapp
Snapp is Iran's first and largest ride-hailing platform, operating as a multi-service super-app across ride-hailing, food and grocery delivery, pharmacy, travel bookings, insurance, telemedicine, and financial services for urban consumers and drivers in 31 provinces.
- Company typePrivate
- Founded2014
- HeadquartersTehran, Iran
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Snapp firmographics
Firmographics- Name
- Snapp
- Legal name
- شرکت ایده گزین ارتباطات روماک (Company Idea Gezin Ertebatat Romak)
- Website
- https://snapp.ir
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Snapp is Iran's first and largest ride-hailing platform, operating as a multi-service super-app across ride-hailing, food and grocery delivery, pharmacy, travel bookings, insurance, telemedicine, and financial services for urban consumers and drivers in 31 provinces.
- Ownership category
- akta.pro rank
Snapp industry classification
Industry- Product category
- Ride-Hailing and Super-App Marketplace
- NAICS
- Taxi and Ridesharing Services (485310), Local Messengers and Local Delivery (4922)
- akta.pro primary industry
- Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery & Convenience Delivery (TLAAADAD), Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)
Keywords
Where Snapp is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Snapp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ride-Hailing Commission: Snapp earns a commission from each ride, deducted from the driver's fare. The commission rate may be fixed or variable depending on time, location, and service tier. Drivers see their net earnings in the app.
- Food & Delivery Orders: Revenue from Snapp Food (online food ordering), Snapp Market (grocery delivery), and Snapp Box (motorcycle delivery) services. Commission is collected from restaurants and merchants on the platform.
- Snapp Pro Subscription: Monthly and multi-month subscription packages offering discounts on rides, food delivery, grocery delivery, shopping, and medical consultations. Available in 1-month, 3-month, and 6-month tiers.
- Travel Package Sales: Revenue from selling flight tickets, bus tickets, train tickets, and hotel reservations through the super-app platform, earning commissions on each booking.
- Credit & Financial Services: Snapp Pay (credit service) and other financial services contribute transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1-month subscription covering taxi, food, grocery, shop, and doctor services with discounts and free delivery benefits |
| Subscription | Multi-year contract | 3-month subscription with combined benefits across taxi, food, grocery, shop, and doctor services |
| Subscription | Multi-year contract | 6-month subscription with maximum savings across all service categories |
| Usage-based | Pay-as-you-go | Carpooling service with 10-25% savings vs regular rides |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Snapp product offering
Product offeringCore offering
Snapp operates a mobile-first super-app that connects riders, drivers, restaurants, merchants, and travel providers through a single platform. Its core offering is on-demand ride-hailing (taxi, motorcycle, pickup truck, carpooling), which it has expanded into a broader ecosystem of food delivery, grocery delivery, pharmacy, travel bookings (flights/hotels/bus/train), insurance, telemedicine, credit services, and investment products across 31 Iranian provinces.
Product overview
Snapp is Iran's first internet taxi company that evolved into a super app after five years of operation. The platform operates as a comprehensive multi-service ecosystem offering urban transportation (car, motorcycle, van), food delivery, grocery delivery, travel bookings (flights, hotels, buses, trains), healthcare services (doctor consultations, pharmacy), insurance, e-commerce, investment services, mobile charging, and vehicle services. The company, legally named Ideh Ghozine Ertebatat Romak (شرکت ایده گزین ارتباطات روماک), was founded in 2014 (1393 in Iranian calendar) and serves users across 31 provinces of Iran. The super app architecture integrates over 20 distinct services under one application, with Snapp Pro serving as a premium subscription add-on offering enhanced benefits across five core services.
Differentiator
Problem solved
Functional benefit
Brands
- اسنپ فود (Snapp Food): Food delivery service within the Snapp super-app
- اسنپ مارکت (Snapp Market)
- اسنپ پرو (Snapp Pro)
- اسنپ باکس (Snapp Box)
- اسنپ پی (Snapp Pay)
- اسنپ پرواز (Snapp Flights)
- اسنپ بیمه (Snapp Insurance)
- اسنپ دکتر (Snapp Doctor)
Products and services
- Snapp Taxi (Internet Taxi) The core ride-hailing service allowing users to request cars for urban transportation across 31 provinces in Iran.
- Snapp Food (Online Food Ordering) Online food delivery service allowing users to order meals, bread, and pastries from restaurants via the Snapp super-app.
- Snapp Market (Online Supermarket) Grocery delivery service for daily necessities offered through the Snapp super-app.
- Snapp Box (Motorcycle Delivery) Motorcycle courier service for transporting packages and small deliveries within Iranian cities.
- Pickup Truck Service Van and pickup truck service for transporting various cargo and loads.
- Home Moving Service Moving and relocation services for household goods booked via the Snapp super-app.
- Snapp Flights (Flight Tickets) Domestic and international flight ticket booking service available within the Snapp super-app.
- Hotel Reservation Online hotel booking service within the Snapp super-app.
- Accommodation Reservation Online booking service for villas and vacation rentals offered within the Snapp super-app.
- Bus Ticket Service Intercity bus ticket booking service within the Snapp super-app.
- Train Ticket Service Intercity train ticket booking service within the Snapp super-app.
- Snapp Shop (E-commerce Store) Online retail store offering various products within the Snapp super-app.
- Snapp Doctor (Doctor and Consultant) Medical and psychological consultation service connecting users with healthcare professionals via the Snapp super-app.
- Snapp Pharmacy Online pharmacy service for medication delivery within the Snapp super-app.
- Snapp Insurance Online insurance purchasing service including third-party, body, and mobile insurance.
- Snapp Pay (Credit Service) Credit service allowing users to make purchases on credit and pay later within the Snapp ecosystem.
- Snapp Pro (Professional Subscription) Premium subscription service offering discounts and free delivery on taxi, food, instant delivery supermarket, shop, and doctor/consultant services; available in 1-month, 3-month, and 6-month plans.
- Investment Service Investment service offering profitable and low-risk investment opportunities via the Snapp super-app.
- Charge and Internet Package Service Mobile credit and data package purchasing service offered within the Snapp super-app.
- Snapp CarPay (Vehicle Debt Inquiry) Vehicle debt inquiry and payment service within the Snapp super-app.
- Carpooling Service Ride-sharing service that matches passengers with similar routes for 10-25% cost savings versus regular rides.
- Corporate Panel Organizational panel for businesses to manage corporate accounts and employee transportation/travel.
Quantifiable outcome
- 10-25% cost savings through carpooling service compared to regular rides
- +2 more outcomes
Companies that use Snapp
Customer profileSegments4 records
Ideal customer profiles4 records
Snapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Snapp partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Snapp competitors and assessment
Company assessmentDirect peers
- Tapsi: Iran's other leading ride-hailing platform with an expanding super-app offering (taxi, food delivery, courier). Tapsi competes head-to-head with Snapp for drivers and riders across Iran's 31 provinces, making it the most directly comparable peer in the same domestic market.
- Careem: Middle East-born ride-hailing and super-app (food, grocery, payments, courier) that built regional dominance before being acquired by Uber/Didi. Directly comparable to Snapp in being a multi-vertical mobility + delivery super-app serving a non-Western market.
- Grab: Southeast Asian super-app offering ride-hailing, food and grocery delivery, and financial services. Closely mirrors Snapp's 'one app, many services' architecture, multi-vertical monetization strategy, and emerging-market positioning.
- Gojek: Indonesian super-app that evolved from motorcycle ride-hailing into food delivery, logistics, and payments. Highly comparable to Snapp's origin story (motorcycle/ride-hailing first) and expansion into a broad on-demand service ecosystem.
- Bolt: European-headquartered ride-hailing and food-delivery platform focused on emerging and price-sensitive markets. Comparable to Snapp in its aggressive emerging-market focus, multi-vertical mobility offering, and dynamic-pricing ride model.
- InDrive: Global emerging-markets ride-hailing platform with strong presence in CIS, LATAM, and parts of MENA. Comparable to Snapp in operating across price-sensitive emerging markets with a peer-negotiation ride model and aggressive regional expansion.
Broad incumbents
- Uber: Global ride-hailing and delivery leader whose Uber and Uber Eats platforms cover the same product categories Snapp offers (rides, food, grocery, courier). Comparable as a broad incumbent in the same product categories, though not focused on Iran.
- DiDi: Chinese ride-hailing giant that has expanded into Latin America and other emerging markets with a super-app including payments and on-demand services. Comparable as a large incumbent operating super-app mobility + financial services.
- Lyft: US-focused ride-hailing and mobility platform. Comparable as a major incumbent in ride-hailing, though Snapp's super-app breadth and emerging-market context differ materially.
Regional players
- Koru (formerly BiTaksi): Turkish ride-hailing platform serving a comparable neighboring market to Iran with similar urban-density dynamics. Comparable as a regional ride-hailing peer in a non-Western market with adjacent geopolitical context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Snapp social profiles
Digital presenceSnapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snapp leadership team
Management profileNumber of profiles
Profiles3 records
Snapp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snapp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snapp
What does Snapp do?
Snapp operates a mobile-first super-app that connects riders, drivers, restaurants, merchants, and travel providers through a single platform. Its core offering is on-demand ride-hailing (taxi, motorcycle, pickup truck, carpooling), which it has expanded into a broader ecosystem of food delivery, grocery delivery, pharmacy, travel bookings (flights/hotels/bus/train), insurance, telemedicine, credit services, and investment products across 31 Iranian provinces.
Is Snapp a public or private company?
Snapp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snapp founded?
Snapp was founded in 2014. It employs 1,001 to 5,000 people.
Where is Snapp based?
Snapp is headquartered in Tehran, Iran, in the Middle East region.
How does Snapp make money?
Five revenue lines are on record. Ride-Hailing Commission is the primary driver. The others are food & Delivery Orders, snapp Pro Subscription, travel Package Sales and credit & Financial Services.
Who are Snapp's main competitors?
Direct peers on record are Tapsi, Careem, Grab, Gojek, Bolt and InDrive. Broad incumbents are Uber, DiDi and Lyft. Koru (formerly BiTaksi) is listed as a regional player.
Does Snapp have an API?
No public API is recorded for Snapp.
What industry is Snapp in?
Snapp's product category is Ride-Hailing and Super-App Marketplace. Its primary akta.pro industry code is TLAFAIAM, Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms), with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 485310.