What Assured Allies does

Assured Allies is a Boston/Needham, Massachusetts- and Tel Aviv, Israel-based insurtech company (legal entity Assured Inc.) founded in 2018 that builds a B2B2C platform targeting the long-term care (LTC) insurance market. The company combines machine learning, predictive analytics, and clinical expertise to help insurance carriers underwrite, distribute, and manage LTC insurance products more profitably while supporting policyholder wellness. Its product suite comprises NeverStop Wellness (an LTC insurance-integrated wellness program with 150+ science-backed actions and board-certified coaches), AgeAssured (a consumer-facing aging-in-place platform), Digital Underwriting (proprietary multi-modal risk assessment delivering decisions in under 40 minutes versus traditional 10+ day timelines, with cognitive/functional screening, video-based physical testing, and integrated prescription/claims/EHR inputs), Product Development (end-to-end actuarial, pricing, and regulatory support for new LTC products), and Distribution Excellence (advisor training, sales tools, and a Preferred Marketing Organization program).

The underlying technology stack leverages population-level datasets, actuarial studies, claims patterns from mature insurance blocks, clinical assessment crosswalks, morbidity scoring validated against carrier experience, and an exclusive multi-year real-world LTC data partnership with leading carriers. Disclosed AI modalities include predictive analytics for risk and utilization, a personalized recommendation engine for wellness actions, and anomaly detection for hidden conditions (e.g., mild cognitive impairment, early Parkinson's). The platform is HIPAA-compliant and is delivered via mobile and web portals (neverstop.com, my.neverstop.com, bridge.neverstop.com, and assured.care).

Assured Allies operates a B2B2C revenue model licensing platform modules to insurance carriers (LTC insurers, life insurance companies, and annuity carriers), who then offer NeverStop and related solutions to their policyholders. NeverStop membership fees are invoiced annually by carriers to policyholders; Assured Allies receives platform and program fees from carriers. Named and logo-bearing customers/partners include MassMutual, Transamerica, Federal Life, Swiss Re, and Reframe Financial, with reported coverage of 100,000+ older adults, 7% claims reduction, 71% engagement, 70+ NPS, and 300% member growth. To date the company has raised approximately $65M in disclosed rounds (with $78M referenced on company materials) including a March 2023 $42.5M Series B led by FinTLV Ventures and Harel Insurance.

Name

Assured Allies

Legal name

Assured Inc.

Website

https://assuredallies.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Assured Allies is a B2B insurtech platform that helps insurance carriers underwrite, distribute, and manage long-term care insurance more profitably via AI-driven underwriting and an integrated wellness program, ultimately serving policyholders aged 55+.

Ownership category

akta.pro rank

Product category

Long-Term Care Insurance Technology

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Long-term care insurance
• Insurtech platform
• Digital underwriting
• Wellness programs
• Predictive analytics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing to Insurance Carriers: Assured Allies licenses its technology platform (NeverStop Wellness, Digital Underwriting, Product Development tools) to insurance carriers. The company acts as a B2B technology and wellness program provider, with carriers paying for access to the integrated platform components. Programs are offered to policyholders through LTC insurance riders, with carriers charging annual membership fees to policyholders.
2. Wellness Program Fees: NeverStop wellness program membership fees are invoiced by and paid directly to the insurance carrier, not Assured. Certain third-party activities and programs offered within NeverStop may charge separate fees paid directly by members to vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Assured Allies licenses a B2B technology and wellness platform to insurance carriers that combines machine learning-based digital underwriting, science-backed consumer wellness programs (NeverStop Wellness and AgeAssured), end-to-end product development, and distribution enablement tools to help carriers rebuild their long-term care insurance offerings and manage aging-related risk.

Product overview

Assured Allies operates as a B2B insurtech platform — a 'proven platform that makes long-term care insurance work again' — consisting of two primary consumer-facing wellness programs (AgeAssured and NeverStop Wellness) that integrate with LTC insurance products, plus four carrier-facing solution modules: Digital Underwriting (40-minute risk decisions), Product Development (end-to-end LTC product design and launch), and Distribution Excellence (agent training, sales tools, and go-to-market support). The platform combines behavioral science, machine learning, and human support to reduce age-related disability, lower claims costs, and make LTC economics viable for insurers.

Differentiator

Problem solved

Functional benefit

Brands

• NeverStop: LTC insurance-integrated wellness program that motivates older adults to take science-backed healthy aging actions
• NeverStop Wellness
• AgeAssured

Products and services

• NeverStop Wellness Science-backed wellness program integrated with long-term care insurance that motivates older adults to take healthy aging actions through personalized coaching, 150+ evidence-based actions, and NeverStop Credits redeemable for extended coverage or increased LTC benefits. Sold to insurance carriers who embed it as an LTC insurance rider for policyholders.
• AgeAssured Wellness program for older adults focused on reducing age-related disability and supporting longer, healthier independent living at home, part of the integrated health and wealth platform.
• Digital Underwriting Digital underwriting solution delivering clinically validated decisions in under 40 minutes through proprietary multi-modal risk assessment, at-home cognitive and functional screening, and video-based physical testing for fall risk and mobility. Sold to insurance carriers to replace traditional 10+ day underwriting processes.
• Product Development End-to-end insurance product development services enabling carrier partners to launch differentiated LTC products, including distribution-driven product design, pricing, risk analysis, actuarial services, competitive analysis, and regulatory navigation.
• Distribution Excellence Go-to-market strategy and partner network activation services including interactive training modules, customizable sales tools, calculators, product comparison tools, online support, continuing education, and Preferred Marketing Organization Program for advisors and agents.

Quantifiable outcome

• 7% claims reduction through wellness program participation
• +10 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core partnership and supporting partner.

• Federal Lifecore partnershipStrategic or Co-development Partner · 9 December 2025Federal Life partnered with Assured Allies offering rapid underwriting through their NeverStop wellness program as part of Federal Life's entry into the LTC insurance market with a portfolio of five Later Life products.
• Reframe Financialsupporting partnerStrategic or Co-development PartnerPartnership for Federal Life's LTC product portfolio launch, providing additional expertise and services within the product ecosystem.
• Swiss Resupporting partnerStrategic or Co-development PartnerPartnership for Federal Life's LTC product portfolio launch, providing reinsurance expertise and risk management support.
• Long-Term Care Insurance Carrierscore partnershipStrategic or Co-development PartnerAssured Allies partners with leading insurance companies through its platform that makes long-term care insurance work again—delivering integrated health and wealth solutions. Trusted by industry leaders including MassMutual, Transamerica, and other major carriers shown in company logos.

Scale indicators11 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Genworth Financial: Genworth is one of the largest remaining pure-play long-term care insurers in the US, with deep claims experience and the type of carrier data Assured Allies' predictive models are built on. It is both a competitor (as an LTC underwriter) and a natural customer/partner for Assured Allies' risk-assessment platform.
• Lemonade: Lemonade is a leading consumer insurtech using behavioral data and AI to underwrite and engage policyholders. While it operates in home/renters/life, its engagement-and-AI approach in insurance parallels Assured Allies' ML-driven underwriting and wellness engagement model.
• Hippo Insurance: Hippo is a digitally-native insurer modernizing homeowner insurance with smart-home data and embedded distribution. It is comparable as an insurtech that uses predictive models and embedded channels to rebuild a stagnant insurance vertical, much like Assured Allies does for LTC.
• Lincoln Financial Group: Lincoln Financial offers hybrid life/long-term care products (MoneyGuard) and is one of the carriers Assured Allies' board advisors come from. The companies are comparable in combining life insurance with LTC-style benefits and operate in adjacent product categories Assured Allies seeks to penetrate.
• OneAmerica: OneAmerica is an established player in asset-based long-term care and hybrid life/LTC solutions, with Carrier Care Solutions serving the LTC market. It competes for the same hybrid-LTC product space that Assured Allies' Product Development module serves.
• John Hancock (Vitality Program): John Hancock, a major life insurer, embeds the Vitality wellness program into its life insurance products — the most established example of behavior-linked insurance benefits. Assured Allies is building the LTC-specific analog with NeverStop, making John Hancock both a comparable model and a potential partner.

Emerging players

• Wellth: Wellth is a digital health engagement platform that uses behavioral economics to drive adherence among chronic-condition populations, often partnering with health plans. Its member-engagement mechanics and outcomes-tracking approach mirror NeverStop's model applied to a different insurance vertical.
• Ethos Life: Ethos is an insurtech focused on digital underwriting and simplified life insurance purchasing — directly comparable to Assured Allies' Digital Underwriting module that delivers LTC decisions in 40 minutes. Both use data-driven risk selection to expand distribution beyond traditional agents.
• Bestow: Bestow is an API-based life insurance platform enabling partners to offer coverage without traditional underwriting friction. Assured Allies applies a similar platform-play thesis to LTC, suggesting comparable distribution and underwriting technology.

Direct peers

• Vitality Group: Vitality Group is a wellness-incentive platform that integrates with life and health insurance products to drive healthy behaviors, very similar to Assured Allies' NeverStop embedded in LTC insurance. Both partner with insurers to monetize engagement-based wellness, using actuarial-linked rewards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Allies