Wellth
Wellth is a digital health company using behavioral economics and AI to drive medication adherence and healthy behaviors in chronically ill populations, serving Medicare Advantage, Medicaid, D-SNP, and provider health plans through a B2B PMPM subscription model.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wellth does
Wellth is a digital health company that applies behavioral economics and artificial intelligence to drive medication adherence and healthy behaviors among chronically ill populations. The platform is built on two core products: the Wellth App, a daily care motivation tool that uses machine vision AI to verify member-submitted photos of health behaviors (medication intake, glucose readings), and Wellth Rewards, a tangible incentive system that addresses social determinants of health by allowing members to spend earned rewards on groceries, transportation, and household essentials. The company's behavioral incentive engine is grounded in loss aversion and endowment effect principles rather than simple positive reinforcement, designed to motivate hard-to-reach, high-risk populations.
The company operates a B2B2C enterprise sales model, contracting with health plans (Medicare Advantage, Medicaid, D-SNP, ACA Marketplace), healthcare providers, hospitals, and self-insured employers on per-member-per-month (PMPM) subscription terms. Members access the platform through enterprise-distributed access codes and download the iOS/Android app, generating 70 million cumulative daily check-ins and 91% daily engagement rates. Documented customer outcomes include 42% average reduction in inpatient utilization, 29% reduction in ED utilization, 16% improvement in medication adherence, and 2-4x ROI on cost-of-care reduction for health plan partners. The technology stack includes machine vision verification, predictive analytics for high-risk member identification, and emerging generative AI personalization capabilities.
Wellth was founded in 2014 and is headquartered in New York. The company has raised approximately $75 million across nine funding rounds, most recently a $36 million Series C in August 2025 led by Mercato Partners. The leadership team is led by Co-Founder and CEO Matthew Loper and includes CTO Alec Zopf, with Chairman Frank Williams (former CEO of Evolent Health and The Advisory Board Company) bringing scaling expertise, supported by a deep bench of healthcare industry advisors from Kaiser Permanente, UnitedHealthcare/Optum, Centene, Geisinger Health Plan, and other major institutions.
Wellth firmographics
Firmographics- Name
- Wellth
- Legal name
- Wellth, Inc.
- Website
- https://wellthapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wellth is a digital health company using behavioral economics and AI to drive medication adherence and healthy behaviors in chronically ill populations, serving Medicare Advantage, Medicaid, D-SNP, and provider health plans through a B2B PMPM subscription model.
- Ownership category
- akta.pro rank
Wellth industry classification
Industry- Product category
- Digital Health Adherence Platform
- NAICS
- Other Ambulatory Health Care Services (6219), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
- akta.pro secondary industry
- Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)
Keywords
Where Wellth is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Health Plan Subscriptions (PMPM): Wellth generates revenue through per-member-per-month (PMPM) fees charged to health plans for access to the Wellth platform and member engagement program. Health plans pay Wellth to motivate their members to follow care plans, resulting in reduced utilization costs. Case studies reference 'double digit PMPM' cost savings and ROI on cost-of-care reduction of 2-4x.
- Member Rewards Administration: Wellth administers rewards programs on behalf of health plan partners. Members earn rewards for daily health behaviors that can be spent on groceries, transportation, and other essentials. This helps health plans address social determinants of health while improving engagement.
- Provider/Payer Enterprise Contracts: Direct B2B contracts with healthcare providers and payers, including Medicare Advantage plans, Medicaid plans, providers, and employers. Contracts are typically multi-year and based on membership size and program scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Health Plan Enterprise Agreement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wellth product offering
Product offeringCore offering
Wellth provides a daily member engagement mobile platform that uses behavioral economics principles and machine vision AI to drive medication adherence and care plan compliance among patients with chronic conditions. Health plans and providers pay per-member-per-month (PMPM) subscription fees to give their members access to the app, where members submit photo-verified daily health tasks (medication intake, glucose readings, appointments) and earn financial rewards via the companion Wellth Rewards program. The solution delivers documented outcomes including 90% average care plan adherence, 42% reduction in inpatient admissions, 29% reduction in ED utilization, and 2-4x ROI for health plans.
Product overview
Wellth is a digital health company offering a daily member relationship platform built on behavioral economics and AI. The core Wellth App provides personalized daily motivation for members with chronic conditions, using machine vision AI for adherence verification and predictive analytics for risk identification. The companion Wellth Rewards system delivers tangible incentives (gift cards, merchandise credits) for completing daily health behaviors like medication adherence, glucose monitoring, and attending appointments. The platform serves Medicare Advantage, D-SNP, Medicaid, providers, employers, and ACA Marketplace populations, integrating generative AI features for personalized care motivation. Proven outcomes include 90% average care plan adherence, 2-4x ROI on cost reduction, and 43% reduction in high-cost utilization.
Differentiator
Problem solved
Functional benefit
Brands
- Wellth Rewards: A daily care motivation app that uses behavioral economics to encourage medication adherence and healthy behaviors in members with chronic conditions.
Products and services
- Wellth App A daily care motivation mobile platform that uses behavioral economics and AI to encourage medication adherence and healthy behaviors. Members document daily health tasks (medication intake, blood glucose checks, etc.) and earn rewards for consistent engagement. The platform serves members of Medicare Advantage, Medicaid, D-SNP, ACA Marketplace, employer, and provider health programs, and integrates machine vision AI for adherence verification, predictive analytics for member risk identification, and generative AI features for personalized motivation.
- Wellth Rewards A rewards-based incentive system where members earn tangible rewards (gift cards, merchandise credits) for completing daily health tasks such as medication adherence, glucose monitoring, and appointment attendance. Rewards can be used on groceries, transportation, household items, and more, helping health plan partners address social determinants of health while driving daily engagement.
Quantifiable outcome
- 42% average reduction in inpatient utilization
- +11 more outcomes
Companies that use Wellth
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Wellth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Wellth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Health New EnglandminorPartnership announced April 2024 to provide members with tools to build healthy habits.
- SI PPS (Staten Island PPS)coreMulti-year partnership since 2018 targeting highest-risk members of Staten Island PPS diabetes population. Led to 45% reduction in hospital readmissions in RCT.
- Arizona Complete Health (Centene)flagshipArizona Complete Health, a Centene plan, partnered with Wellth to engage Medicaid members with chronic conditions. Study of 6,716 beneficiaries demonstrated improved outcomes and decreased healthcare costs.
- AdventHealth DeLandcoreHospital partnership to reduce Medicare readmissions. Achieved 57% reduction in 30-day readmission rates from 19% to 8%.
- Coordinated Behavioral CarecorePartnership with Pathway Home program for members with behavioral health conditions. Achieved 85% daily medication adherence and 100% follow-up appointment attendance.
- Desert Oasis HealthcareminorHealthcare provider that achieved 4x ROI with Wellth for population health and patient engagement.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Wellth competitors and assessment
Company assessmentDirect peers
- mPulse Mobile: Conversational AI and member engagement platform serving health plans, providers, and pharma. Comparable to Wellth on payer-targeted omnichannel member engagement, omnichannel outreach, and Medicare/Medicaid population focus, though mPulse emphasizes SMS/voice rather than mobile-app-first.
- Mango Health: Medication adherence and patient engagement app serving chronic-condition populations. Directly comparable to Wellth on daily habit formation, rewards-driven engagement, and enterprise distribution, though Mango Health has historically emphasized pharma partnerships and condition-specific sponsorships.
- Medisafe: Direct competitor offering a medication adherence app for patients with chronic conditions. Overlaps with Wellth on daily reminders, adherence tracking, and B2B distribution to pharma and payers, though Medisafe historically focused on pharma-sponsored rather than payer-PMPM models.
- Healthmine: Member engagement and rewards platform sold to Medicare Advantage, ACA, and employer health plans. Highly comparable to Wellth's payer-B2B2C model, incentive design, and focus on Star Ratings / HEDIS improvement for health plan customers.
- Force Therapeutics: Digital care platform for musculoskeletal and post-surgical recovery sold to health systems and payers. Comparable to Wellth on engaging patients between visits, daily task tracking, and reducing readmissions / avoidable utilization.
- Twistle (by Well Health): Patient engagement and care pathway automation platform acquired by Well Health. Overlaps with Wellth on automated patient outreach, care plan adherence, and health-system / payer enterprise sales.
- Vivify Health: Remote patient monitoring and chronic condition management platform sold to health systems and payers. Comparable to Wellth on daily engagement, chronic-disease adherence, and PMPM-style enterprise contracts, with more device-centric (vs. app-centric) delivery.
Broad incumbents
- Bamboo Health (formerly PatientPing): Care coordination and real-time event notification platform serving payers, providers, and ACOs. Adjacent to Wellth in reducing avoidable utilization and supporting value-based care contracts, but focuses on care transitions rather than daily member behavior change.
Emerging players
- Optimize Health: Remote patient monitoring and chronic care management platform serving provider and payer customers. Overlaps with Wellth on daily engagement, adherence monitoring, and reducing high-cost utilization, with more device / RPM hardware-centric delivery.
- Memora Health: AI-enabled patient engagement platform automating clinical workflows and care plan navigation for health systems and payers. Comparable to Wellth on enterprise health-plan sales, daily member outreach, and chronic-condition management, with stronger emphasis on AI clinical workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wellth social profiles
Digital presenceWellth compliance and trust
Trust signalCompliance2 records
Wellth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellth leadership team
Management profileNumber of profiles
Profiles15 records
Wellth funding detail
Funding detailFunding overview
Funding rounds10 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellth
What does Wellth do?
Wellth provides a daily member engagement mobile platform that uses behavioral economics principles and machine vision AI to drive medication adherence and care plan compliance among patients with chronic conditions. Health plans and providers pay per-member-per-month (PMPM) subscription fees to give their members access to the app, where members submit photo-verified daily health tasks (medication intake, glucose readings, appointments) and earn financial rewards via the companion Wellth Rewards program. The solution delivers documented outcomes including 90% average care plan adherence, 42% reduction in inpatient admissions, 29% reduction in ED utilization, and 2-4x ROI for health plans.
Is Wellth a public or private company?
Wellth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wellth founded?
Wellth was founded in 2014. It employs 101 to 250 people.
Where is Wellth based?
Wellth is headquartered in Los Angeles, United States, in the North America region.
How does Wellth make money?
Three revenue lines are on record. Health Plan Subscriptions (PMPM) is the primary driver. The others are member Rewards Administration and provider/Payer Enterprise Contracts.
Who are Wellth's main competitors?
Direct peers on record are mPulse Mobile, Mango Health, Medisafe, Healthmine, Force Therapeutics, Twistle (by Well Health) and Vivify Health. Bamboo Health (formerly PatientPing) is listed as a broad incumbent. Emerging players are Optimize Health and Memora Health.
Does Wellth have an API?
No public API is recorded for Wellth.
What industry is Wellth in?
Wellth's product category is Digital Health Adherence Platform. Its primary akta.pro industry code is HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM), with a secondary code of HSABALAI, Remote Adherence Monitoring & Smart Dispenser Services. Its NAICS code is 6219 and its SIC code is 8000.