F-ness
F-ness Corporation is a Tokyo-based, 30+ year-old Japanese tourism services firm operating a Type I travel agency, a 20+ year-old industry media platform (TravelVision), and adjacent DX advisory, M&A, and startup investment lines serving corporate travelers, individual consumers, and tourism-industry enterprises.
- Company typePrivate
- Founded1990
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What F-ness does
F-ness Corporation (株式会社エフネス) is a privately held Japanese tourism-services firm founded on July 27, 1990, headquartered in Tokyo with an Osaka sales office and 11–50 employees. The company operates a Type I Travel Agency under Japan Tourism Agency registration No. 1299 and is a member of JATA and TIFS, providing a diversified portfolio across five lines: (1) TravelVision (トラベルビジョン), a tourism-industry specialized media platform operated continuously for over 20 years; (2) Travel Arrangement Services covering overseas business trips and domestic group tours, including airline tickets, hotels, visas, and insurance, sold through Tokyo/Osaka direct sales and an affiliated-agency network across multiple prefectures; (3) Tourism Industry DX/IT Support, which introduces cloud and custom-development vendors to tourism-sector companies; (4) Business Succession and M&A Advisory; and (5) a Startup Investment Business targeting companies solving social issues. Revenue is generated primarily through transaction fees on travel arrangements, with supplementary professional-services fees from DX consulting and advisory, and recurring or advertising-style revenue from the TravelVision media property; pricing is documented in a public fee schedule but specific amounts are not published.
The business is sales-led and primarily domestic, targeting three segments — corporate/business travelers (primary), individual leisure consumers, and tourism-industry enterprises seeking IT modernization — through direct engagement, channel partners, and website-driven inbound inquiries. The technology stack is not publicly disclosed; there are no APIs, mobile apps, or proprietary AI/ML capabilities referenced. On December 6, 2022, the company announced a business transfer and share transfer to T S D Corporation (株式会社ティ・エス・ディ), and on August 31, 2024, F-ness renewed its corporate website. The firm carried a 2020 Japan Finance Corporation financing of approximately $3.8M, carries registered capital of 98 million JPY, and does not disclose revenue.
F-ness firmographics
Firmographics- Name
- F-ness
- Legal name
- 株式会社エフネス
- Website
- https://f-ness.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- F-ness Corporation is a Tokyo-based, 30+ year-old Japanese tourism services firm operating a Type I travel agency, a 20+ year-old industry media platform (TravelVision), and adjacent DX advisory, M&A, and startup investment lines serving corporate travelers, individual consumers, and tourism-industry enterprises.
- Ownership category
- akta.pro rank
F-ness industry classification
Industry- Product category
- Travel Agency and Tourism Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Corporate Travel & Accommodation Coordination (HSACADAL)
Keywords
Where F-ness is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
F-ness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Arrangement Services: Revenue from arranging travel services including flights, hotels, visas, and insurance for corporate and individual clients. Services include overseas business travel, group tours, and event/inspection tours.
- Travel Industry Media — TravelVision: Operation of a professional media platform for the tourism industry with over 20 years of history, providing industry information and potentially generating advertising or subscription revenue.
- DX/IT Support Services: Introduction of cloud services and vendor development for tourism industry companies, providing specialized consulting and managed services.
- Business Succession, M&A Support, and Investment: Advisory and investment services including business succession support and M&A advisory, plus investment in startups solving social issues.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
F-ness product offering
Product offeringCore offering
F-ness Corporation is a Japan-registered Type I travel agency that arranges overseas business travel and domestic group tours (airline tickets, hotels, visas, insurance) for corporate and individual clients. The company also operates TravelVision, a 20+ year tourism industry media platform, and offers DX/IT support, business succession, M&A advisory, and investment services targeting social-issue startups.
Product overview
F-ness Corporation operates as a diversified tourism and business services company with multiple distinct offerings. The core portfolio consists of Travel Vision, a specialized media platform serving the tourism industry for over 20 years; Travel Arrangement Services handling overseas business travel and domestic group tours including airline tickets, hotels, visas, and insurance; Tourism Industry DX/IT Support introducing IT vendors and cloud services to tourism companies; Business Succession/M&A Support; and an Investment Business targeting social problem-solving startups. Based on 30+ years of experience in the tourism industry, these services address tourism and business needs with a focus on supporting client 'wants' and enabling 'goals'.
Differentiator
Problem solved
Functional benefit
Brands
- トラベルビジョン (Travel Vision): Tourism industry specialized media platform operated for over 20 years, providing information to professionals in the travel industry.
Products and services
- Travel Vision (トラベルビジョン) A specialized B2B media platform for the Japanese tourism industry, operated for over 20 years, providing news and information to travel industry professionals by connecting information providers with those who need it.
- Travel Arrangement Services (旅行手配事業) Comprehensive travel arrangement services covering overseas business trips, domestic group tours, airline tickets, hotel reservations, visas, and insurance for corporate and individual clients.
- Tourism Industry DX/IT Support (観光産業DX・IT化支援) Vendor introduction and IT support services for tourism industry companies, covering cloud services introduction and custom development solutions.
- Business Succession / M&A Support (事業承継・M&A支援) Advisory and support services for corporate business succession and M&A transactions, particularly for tourism industry SMEs.
- Investment Business (投資事業) Investment in startup companies that solve social issues, conducted alongside the business succession and M&A support offerings.
Companies that use F-ness
Customer profileSegments3 records
Ideal customer profiles4 records
F-ness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
F-ness partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- OKUNO企画minorListed as an affiliated agency under F-ness's retail operations, operating under Hyogo Prefecture Governor's registration for travel agency intermediary services (兵庫県知事登録旅行業者代理業第174号).
- トラベルエヌminorAffiliated agency operating under Tokyo Governor's registration for travel agency intermediary services (東京都知事登録旅行業者代理業第11224号). Listed as a partner in F-ness's travel arrangement distribution network.
- 株式会社Ｚ－QuestminorAffiliated agency listed as part of F-ness's sales agent network under the travel arrangement business page.
- 一般社团法人 日本旅行业协会 (JATA)minorF-ness is a member of the General Incorporated Association Japan Association of Travel Agents, one of Japan's primary travel industry associations.
- 一般社团法人 新观光创造联合会 (TIFS)minorF-ness is a member of the General Incorporated Association New Tourism Creation Federation (TIFS), a travel industry association focused on tourism innovation.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
F-ness competitors and assessment
Company assessmentDirect peers
- JTB Corporation: Japan's largest travel agency, operating across corporate travel, leisure travel, MICE, and inbound tourism. Direct comparison to F-ness across the same Type I licensed travel arrangement, group tour, and corporate travel services in Japan, but at vastly greater scale.
- Tobu Top Tours Co., Ltd. Long-established Japanese travel agency with strong corporate and school group tour business. Comparable to F-ness on group tour logistics, corporate travel arrangement, and event/inspection tour services under Japan's Type I travel agency framework.
- Nippon Travel Agency Co., Ltd. Subsidiary of JTB Group focused on corporate travel and MICE. Direct peer to F-ness on corporate business travel arrangement and group tour services, especially for Japanese companies organizing overseas trips, conferences, and inspection tours.
- JALPAK (JAL Tours): Japan Airlines' travel agency arm offering corporate travel, leisure packages, and inbound services. Direct overlap with F-ness on outbound corporate travel arrangement and group tour services from Japan.
- KNT (Kinki Nippon Tourist) Co., Ltd. Long-established Japanese travel agency with nationwide corporate and leisure travel services. Overlaps directly with F-ness on domestic group tours, corporate travel, and event/inspection tours under the same Japan Tourism Agency regulatory framework.
- H.I.S. Co., Ltd. Major Japanese travel agency listed on the Tokyo Stock Exchange, with strong positions in leisure travel, corporate travel, and inbound tourism. Highly comparable to F-ness in core travel arrangement services, particularly for outbound business and group travel from Japan.
- World Air-Ocean Travel Co., Ltd. Mid-sized Japanese travel agency specializing in corporate travel, group tours, and MICE services. Closely comparable to F-ness in scale, customer mix (corporate + group), and service portfolio across flights, hotels, visas, and insurance arrangement.
Broad incumbents
- Trip.com Group: Global OTA with significant Japanese inbound/outbound travel presence. Indirectly competes with F-ness on the same Japanese travelers booking flights and hotels, but operates a vastly different asset-light platform model rather than a licensed travel agency.
- Jalan (Recruit Travel): Major Japanese OTA and travel media platform operated by Recruit. Overlaps with F-ness on leisure travel discovery and booking, but differs in business model (OTA vs. licensed agency) and lacks F-ness's corporate travel arrangement and DX advisory exposure.
- Rakuten Travel: Japan's dominant online travel platform operated by Rakuten Group. Competes with F-ness's leisure and group tour booking services through an OTA model, but does not replicate the licensed travel agency advisory or M&A-adjacent service layer that F-ness offers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
F-ness social profiles
Digital presenceF-ness compliance and trust
Trust signalCompliance3 records
F-ness financial estimates
Financial estimateRevenue estimate
Valuation estimate
F-ness leadership team
Management profileNumber of profiles
Profiles6 records
F-ness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F-ness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F-ness
What does F-ness do?
F-ness Corporation is a Japan-registered Type I travel agency that arranges overseas business travel and domestic group tours (airline tickets, hotels, visas, insurance) for corporate and individual clients. The company also operates TravelVision, a 20+ year tourism industry media platform, and offers DX/IT support, business succession, M&A advisory, and investment services targeting social-issue startups.
Is F-ness a public or private company?
F-ness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F-ness founded?
F-ness was founded in 1990. It employs 11 to 50 people.
Where is F-ness based?
F-ness is headquartered in Tokyo, Japan, in the Asia region.
How does F-ness make money?
Four revenue lines are on record. Travel Arrangement Services are the primary driver. The others are travel Industry Media — TravelVision, DX/IT Support Services and business Succession, M&A Support, and Investment.
Who are F-ness's main competitors?
Direct peers on record are JTB Corporation, Tobu Top Tours Co., Ltd., Nippon Travel Agency Co., Ltd., JALPAK (JAL Tours), KNT (Kinki Nippon Tourist) Co., Ltd., H.I.S. Co., Ltd. and World Air-Ocean Travel Co., Ltd.. Broad incumbents are Trip.com Group, Jalan (Recruit Travel) and Rakuten Travel.
Does F-ness have an API?
No public API is recorded for F-ness.
What industry is F-ness in?
F-ness's product category is Travel Agency and Tourism Services. Its primary akta.pro industry code is HSACADAL, Corporate Travel & Accommodation Coordination. Its NAICS code is 561510.