JALPAK Co.
JALPAK Co., Ltd. is a Tokyo-based Japan Airlines subsidiary operating Japan's first overseas package tour brand (since 1964), selling dynamic packages, traditional tours, and inbound DMC services across 11 offices and 13 source markets.
- Company typePrivate
- Founded1965
- HeadquartersHigashi-shinagawa, Japan
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What JALPAK Co. does
JALPAK Co., Ltd. is a Tokyo-based travel agency and wholly owned subsidiary of Japan Airlines, operating Japan's first overseas package tour brand (launched in 1964) and continuing under that brand for over 60 years. The company operates across four business lines: overseas package travel, domestic package travel, inbound tourism (DMC services for foreign visitors to Japan), and B2B tour operator services for travel agencies. Its product portfolio centers on dynamic packaging — the JAL Dynamic Package platform — which allows customers to combine JAL international or domestic flights with hotels and optional activities, bookable up to the day of departure domestically or 5-7 days before departure internationally.
Distribution is multi-channel: direct sales through the JAL website and JALPAK official storefront, plus co-branded dynamic packages on Rakuten Travel (JAL楽パック), Jalan.net (JALじゃんパック), and Yahoo! Travel (JALヤフーパック). For inbound tourism, JAL Vacations serves 13 source countries across Southeast Asia, East Asia, North America, Oceania, and Europe, supported by 7 overseas offices and subsidiaries in Honolulu, London, Rome, Frankfurt, Paris, and Jakarta. The company also offers fixed-price products under the ViV brand, accessibility-focused services (Fly Again Project, JAL うたバス), and themed tours (MLB, Clockenflap festival, Disney charters via ZIPAIR).
Revenue is generated primarily through transaction fees on package tours, dynamic packages, B2B tour operator arrangements, and inbound DMC services. The company employs 680 staff across 11 offices (4 domestic, 7 overseas) as of April 2026, with a registered capital of ¥80,000,000. No revenue figure is publicly disclosed. JALPAK holds industry-leading customer satisfaction rankings (JCSI #1 in travel for four consecutive years 2022-2025) and multiple workplace/health certifications (White 500 for seven consecutive years, PRIDE Index Gold, Sports Yell Company).
JALPAK Co. firmographics
Firmographics- Name
- JALPAK Co.
- Legal name
- 株式会社ジャルパック
- Website
- https://jalpak.jp
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JALPAK Co., Ltd. is a Tokyo-based Japan Airlines subsidiary operating Japan's first overseas package tour brand (since 1964), selling dynamic packages, traditional tours, and inbound DMC services across 11 offices and 13 source markets.
- Ownership category
- akta.pro rank
JALPAK Co. industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (56151), Tour Operators (56152)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where JALPAK Co. is headquartered
LocationHeadquarters
- HQ city
- Higashi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
JALPAK Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Package Tour Sales: Sale of domestic and overseas package tour products including flights, hotels, and optional services. Core business of JALPAK representing the primary revenue stream.
- Dynamic Package Sales: Revenue from JAL Dynamic Package products where customers combine flights and accommodations, generating transaction revenue through commission and markups.
- Tour Operator Services: B2B arrangement services for travel agencies including procurement of airline seats, hotel accommodations, and tour materials with tariff-based pricing.
- Inbound Tourism Services: DMC services for inbound tourists including customized ground arrangements, JAL Vacations packages, and Japan Explorer Pass combinations for foreign visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Package tour products with various accommodation levels |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels6 records
JALPAK Co. product offering
Product offeringCore offering
JALPAK Co., Ltd. is a JAL Group travel company that markets, plans, procures, sells, and arranges package tour products for domestic and overseas travel, including dynamic packaging services that combine JAL flights with hotels and activities. The company also operates a B2B tour operator business serving travel agencies and provides inbound tourism services including dynamic packages, DMC operations, and customized arrangements for foreign visitors to Japan.
Product overview
JALPAK is a JAL Group travel company offering a comprehensive portfolio of travel products centered on dynamic packaging services and traditional package tours. The core offerings include JAL Dynamic Package (domestic and international) enabling customers to combine JAL flights with accommodations, sold through multiple channels including JAL's own platforms, Rakuten Travel (JAL楽パック), Jalan.net (JALじゃらんパック), and Yahoo! Travel (JALヤフーパック). For inbound tourists, JALPAK operates as a DMC providing bespoke tours, incentive/MICE travel, and JAL Vacations/Japan Explorer Pass dynamic packages. The company also offers tour operator services for travel agencies, JAL Easy Hotel accommodations, and specialty products like ViV fixed-price packages and 旅アカデミー experiential learning tours.
Differentiator
Problem solved
Functional benefit
Brands
- JALパック (JALPAK): Package tour products including flights, hotels, and optional tour guides for overseas travel.
- JAL Vacations
- JAL訪日ダイナミックパッケージ
- ViV
- Japan Explorer Pass
- Japan Airlines Vacations (JAL Vacations)
- Tour Quality Japan
Products and services
- JAL Dynamic Package A dynamic packaging service that allows customers to freely combine JAL domestic and international flight tickets with accommodations and optional tours to create custom travel packages. The domestic version is bookable until the day of departure and the international version is bookable 5-7 days before departure.
- JAL Pack (Overseas Travel) Traditional overseas package tour product offering everything from simple flight-hotel-transport packages to guided tours with tour conductors, suited for honeymoons, anniversaries, and family travel.
- JAL Vacations (Inbound Dynamic Package) Inbound dynamic package service for international visitors to Japan, combining JAL international flights, domestic connections within Japan, and diverse hotel options for foreign travelers from Southeast Asia, East Asia, North America, Oceania, and Europe.
- Japan Explorer Pass Dynamic Package Inbound domestic travel package using JAL's special domestic fare for foreign residents, combined with hotels and optional tours for flexible Japan exploration by foreign visitors.
- JAL DMC Services (Inbound Arrangements) Full-service Destination Management Company operations including bespoke tours, incentive/MICE travel, diving tours, ski tours, anime tourism, luxury tours, scenic charters, and private jet arrangements for inbound travelers visiting Japan.
- Tour Operator Business B2B tour operator services proposing and arranging tour materials for travel agencies, handling bespoke product planning based on agency requests including airline seats, hotel accommodations, and ground arrangements.
- JAL Easy Hotel Hotel booking service offering a wide selection of accommodation plans at hotels and inns across Japan, available as a standalone booking or bundled with JAL Dynamic Package products.
- JAL Pack Overseas e-Hotel Overseas hotel booking service providing easy online access to quality, trusted hotels through JALPAK's network for travelers assembling overseas travel components.
- ViV (Fixed-Price Travel Products) Fixed-price travel product line offering pre-priced Hawaii and Guam vacation packages for simplified booking, including ViV Hawaii and ViV Guam with transparent upfront pricing.
Quantifiable outcome
- JCSI customer satisfaction ranking #1 in travel industry for 4 consecutive years (2022-2025)
- +2 more outcomes
Companies that use JALPAK Co.
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
JALPAK Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
JALPAK Co. partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered major, minor and core.
- Hakuhodo (博報堂)majorJoint release for reality-show travel experience pilot program using Atami as location. Co-developing experiential package travel product featuring unscripted drama journeys.
- Saudi Arabia Tourism (サウジアラビア観光)minorSpecial tour product commemorating 70th anniversary of Japan-Saudi Arabia diplomatic relations, visiting Islamic holy sites in Medina, ancient ruins, and modern cities.
- 沖永良部島minorTravel Academy program focused on learning from carbon-neutral pioneer Oknierabu Island. Japan island class curriculum promoting sustainable travel education.
- ViV Partners (Hotels)coreFixed-price ViV products featuring partnerships with premium hotels including Moana Surfrider in Hawaii. Dynamic package offerings with established hotel brands.
- GODIVA / Pierre MarcoliniminorCo-branded chocolate-themed tour including visit to Salon du Chocolat in Paris and Brussels over 6 days.
- MONSTER baSH実行委員会minorSponsorship of Chugoku-Shikoku largest outdoor rock festival 'MONSTER baSH 2025' in Manno Town, Kagawa Prefecture. Aiming to promote regional activation through youth tourism.
- まんのう町 / MONSTER baSH実行委員会minorSponsorship of MONSTER baSH 2025 outdoor music festival in Manno Town, Kagawa Prefecture. Regional activation through youth tourism promotion.
- Rakuten (楽天)coreJAL楽パック product celebrating 15th anniversary. Joint offering combining JAL flights with Rakuten Travel accommodations and services.
- JR四国 (JR Shikoku)majorJoint special企画 for chartered train experiences on Shikoku sightseeing trains. Multiple collaborative products including ' FUTSUU MONOGATARI' and 'Ai Yoshinogawa Torocco' trains.
- J-AIR × 阪急電鉄minorCollaboration tour where pilots, cabin crew, and Hankyu Railway staff co-plan a transportation-focused experience.
- M&Aベストパートナーズ 陸上部minorSponsorship contract with track team Marvelous, supporting athlete Horio in Honolulu Marathon participation.
- Hawaii Tourism Authority (HTA)minorJALPAK Hawaii received official 'Qurator' certification from Hawaii Tourism Authority's official authentication system.
- ラブライブ！虹ヶ咲学園スクールアイドル同好会minorCollaboration tour 'Nijigasaki members with Okinawa Sightseeing Air Trip' featuring anime IP partnership for tourism promotion.
- Rakuten (楽天)coreJAL楽パック cumulative users exceeded 5 million milestone.
- JTBmajorJoint marketing of travel products to Middle East, Africa, and Europe destinations. Combined JALPAK and JTB resources for expanded travel offerings.
- 大塚国際美術館minorFirst special dinner event combining art and cuisine at Otsuka International Art Museum in Tokushima. Promoting regional appeal through art and food fusion.
- 品川区minorFirst in Tokyo to implement 'TABIZEKO-FUKU' (travel destination tax donation) program. Electronic gift certificates 'Shinagawa e-Gift' supporting local economic activation.
- Montbell ( mont-bell)minorExclusive charter flight tour to Okinoshima Island with Montbell representative辰野 勇 speaking at event.
- 全国古民家再生協会minorComprehensive collaboration for promoting sustainable travel through traditional Japanese folk houses nationwide. Promoting eco-friendly tourism experiences.
- 札幌国際大学minorComprehensive cooperation agreement with Sapporo International University for industry-academia collaboration in travel and tourism education.
- AEON PET (イオンペット)minorJoint charter flight tour for customers traveling with dogs. 'JAL Wan-Wan Jet Hokkaido' 3-day package including pet-friendly accommodations.
- 全国古民家再生協会minorComprehensive partnership agreement for traditional folk house accommodation experiences. Joint promotion of sustainable and culturally immersive travel.
- 北海道宝島旅行社minorComprehensive agreement for sustainable tourism product development leveraging Hokkaido's food and landscape resources, anticipating post-COVID inbound market recovery.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
JALPAK Co. competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA leader with strong accommodation inventory in Japan. Competes with JALPAK's JAL Easy Hotel and JAL Vacations in the inbound accommodation market and inbound traveler booking.
- Jalan (Recruit): Major Japanese OTA owned by Recruit, distributing JALPAK's JALじゃらんパック. Broader accommodation and travel marketplace with overlapping domestic package tour offerings.
- Rakuten Travel: Largest OTA in Japan and a key distribution partner for JALPAK's JAL楽パック. Operates a broader accommodation and package marketplace, competing indirectly on outbound and inbound travel products.
Emerging players
- Klook: Asia-Pacific focused tours, activities, and experiences marketplace. Increasingly competes with JALPAK's inbound DMC services for foreign visitors to Japan in tours and activities segment.
- Yokoso Japan / JALPAK Inbound Peers: Niche inbound tourism operators serving inbound tourists to Japan. While JALPAK's JAL Vacations is broader, these specialists compete for specific inbound segments and origin markets.
Regional players
- Trip.com Group: Leading Asian OTA with strong presence in inbound Chinese travelers to Japan. Competes with JALPAK's JAL Vacations in the Chinese inbound market and outbound travel from Asia.
Direct peers
- H.I.S. Co., Ltd. Major Japanese travel agency with strong outbound package tour business and inbound operations. Overlaps directly with JALPAK in domestic and international package tours as well as inbound tourism.
- JTB Corporation: Japan's largest travel agency offering domestic and international package tours, MICE services, and inbound tourism. Directly competes with JALPAK across all major product lines including dynamic packaging and group tours.
- Kintetsu International (KNT): Long-established Japanese travel agency offering package tours and corporate travel services. Has similar B2B tour operator services and overlapping customer segments with JALPAK.
- Tobu Top Tours: Japanese travel agency specializing in domestic and international package tours with strong corporate and group travel business. Competes directly with JALPAK in package tour and MICE segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JALPAK Co. social profiles
Digital presenceJALPAK Co. compliance and trust
Trust signalCompliance5 records
JALPAK Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
JALPAK Co. leadership team
Management profileNumber of profiles
Profiles1 record
JALPAK Co. subsidiaries and ownership
Company hierarchySubsidiaries5 records
JALPAK Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JALPAK Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JALPAK Co.
What does JALPAK Co. do?
JALPAK Co., Ltd. is a JAL Group travel company that markets, plans, procures, sells, and arranges package tour products for domestic and overseas travel, including dynamic packaging services that combine JAL flights with hotels and activities. The company also operates a B2B tour operator business serving travel agencies and provides inbound tourism services including dynamic packages, DMC operations, and customized arrangements for foreign visitors to Japan.
Is JALPAK Co. a public or private company?
JALPAK Co. is a private company. It is classified as corporate owned and is currently operating.
When was JALPAK Co. founded?
JALPAK Co. was founded in 1965. It employs 501 to 1,000 people.
Where is JALPAK Co. based?
JALPAK Co. is headquartered in Higashi-shinagawa, Japan, in the Asia region.
How does JALPAK Co. make money?
Four revenue lines are on record. Package Tour Sales are the primary driver. The others are dynamic Package Sales, tour Operator Services and inbound Tourism Services.
Who are JALPAK Co.'s main competitors?
Broad incumbents on record are Booking.com, Jalan (Recruit) and Rakuten Travel. Emerging players are Klook and Yokoso Japan / JALPAK Inbound Peers. Trip.com Group is listed as a regional player. Direct peers are H.I.S. Co., Ltd., JTB Corporation, Kintetsu International (KNT) and Tobu Top Tours.
Does JALPAK Co. have an API?
No public API is recorded for JALPAK Co..
What industry is JALPAK Co. in?
JALPAK Co.'s product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THALAFAF, Tours, Activities & Experiences Booking Marketplaces. Its NAICS code is 56151.