Dianjia

Name

Dianjia

Legal name

店加科技

Website

https://dianjia.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Dianjia is a Hangzhou-based retail SaaS+AI platform serving China's fashion retail industry with integrated omnichannel management software, proprietary AI modules for inventory and merchandise lifecycle, and ecosystem integrations with JD Group and Jushuitan.

Ownership category

akta.pro rank

Product category

Retail SaaS / Omnichannel Retail Management Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Retail SaaS platform
• AI inventory management
• Omnichannel retail software
• Fashion retail technology
• Retail supply chain management

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based SaaS platform providing retail management tools on a subscription basis, covering modules for inventory management, POS, CRM, marketing, and AI-powered merchandise intelligence. The platform serves as an all-in-one solution for omnichannel retail operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dianjia provides a unified retail SaaS+AI platform that integrates ERP, POS, SCRM, marketing, supply chain, and AI-driven merchandise intelligence into a single system for fashion retailers, brands, and suppliers in China. The platform enables online-offline omnichannel operations (physical stores, private domain, same-city retail, and e-commerce) with AI modules for inventory prediction, product lifecycle classification, and automated B2B replenishment. It is sold primarily as a cloud-based subscription to mid-market and enterprise fashion retail customers across China.

Differentiator

Problem solved

Functional benefit

Products and services

• SaaS ERP (店加ERP) Comprehensive inventory management system covering procurement, sales, and inventory operations, serving as the core intelligent middle platform for unified online-offline business management. Designed for fashion retailers, brands, and suppliers in China needing integrated ERP capabilities.
• Micro Mall (微商城) Full-scenario private domain store opening solution that enables businesses to launch e-commerce stores within the WeChat ecosystem for private traffic management. For fashion retailers and brands operating private domain commerce.
• SCRM (Social CRM) Full-channel private domain operations solution enabling customer relationship management across all channels, managing member private domain engagement and WeChat-based customer interactions. For fashion retailers and brands seeking unified social CRM.
• Smart Marketing (智能营销) Online-offline integrated marketing solution that unifies promotional activities across physical stores and digital channels. Part of the member private domain ecosystem for fashion retailers.
• Video Account (视频号) WeChat video account integration connecting public and private domains for traffic and sales growth, bridging content marketing with private domain commerce for fashion retailers and brands.
• Enterprise WeChat Assistant (企微助手) Enterprise WeChat management tool for efficient internal and external business connections, managing customer communications through the WeChat Work platform. For retail operations teams.
• Store POS (门店POS) Store cash register and retail management digitalization system under the Smart Store category, handling point-of-sale transactions, inventory tracking, and store operations for fashion retailers.
• Enterprise WeChat Cloud Store (企微云店) Digital store management tool leveraging Enterprise WeChat for cloud-based store operations, enabling centralized management of multiple retail locations. For multi-store fashion retailers.
• Store Profit Growth (门店利润增长) Store lifecycle management tool focused on profit optimization and growth tracking, monitoring store performance metrics and profitability indicators for multi-store fashion retailers.
• Store Partner (门店合伙人) Store partner intelligent management system for franchise or partnership retail models, managing partner relationships, profit sharing, and performance evaluation. For franchise fashion retailers.
• Supplier Platform (供应商平台) Supplier platform management system enabling digitized supplier relationships, part of the Intelligent Middle Platform for B2B collaboration. For fashion brand suppliers and wholesale vendors.
• Target Management (目标管理) Sales, member, and product target management system for performance tracking, enabling setting and monitoring KPIs across stores and channels. For retail operations leadership.
• Multi-batch Wholesale (多批批发档口) Wholesale stall intelligent management system for batch-oriented retail operations, part of the intelligent middle platform supporting B2B wholesale scenarios. For fashion wholesale vendors.
• Cloud Warehouse (云仓) Omnichannel inventory sharing and intelligent dispatch system enabling unified inventory visibility and optimized stock allocation across all sales channels. For fashion retailers with multi-channel inventory.
• AI Product Replenishment (AI商品铺补调) AI-powered target inventory forecasting and intelligent allocation/replenishment system that uses predictive analytics to optimize stock distribution across locations and prevent stockouts or overstocking. For fashion retailers managing complex multi-store inventory.
• AI Product Tags (AI商品标签) AI-powered product classification system categorizing items as hot-selling, trending, stable, or slow-moving, supporting product lifecycle management and inventory optimization. For fashion merchandisers.
• AI Ordering (AI订货) B2B intelligent replenishment ordering system that automates the procurement process by analyzing demand patterns to generate smart purchase recommendations for wholesale and retail replenishment. For fashion suppliers and B2B procurement teams.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• 聚水潭 (Jushuitan)coreTechnology or Integration聚水潭SaaS ERP integration enables unified e-commerce and store operations. Additionally, 聚水潭 invested tens of millions RMB in Dianjia's A+ funding round in 2021, making it both a technology partner and financial backer.
• 金蝶云 (Kingdee Cloud)coreTechnology or Integration金蝶云星空 (Kingdee Cloud) financial software integration enables seamless business-finance一体化 (unified business and financial operations) within the Dianjia platform ecosystem.
• 平安银行 (Ping An Bank)supportingTechnology or Integration平安银行结算通 (Ping An Bank Settlement) provides capital aggregation and automated clearing platform integrated into Dianjia's financial management capabilities.
• 京东物流 (JD Logistics)supportingTechnology or Integration京东物流TMS (Transportation Management System) integration enables logistics and express delivery management within the Dianjia platform.
• 观星HR (Guuanxing HR)supportingTechnology or Integration观星HR SaaS provides intelligent enterprise HR and compensation management, integrated as part of Dianjia's collaborative product suite.
• 诺诺发票 (Nuonuo Invoice)supportingTechnology or Integration诺诺发票 integration enables invoice management capabilities within the Dianjia platform ecosystem.

Scale indicators6 records

Direct peers

• Jushuitan (聚水潭): Leading Chinese SaaS ERP for e-commerce and retail merchants, providing procurement-sales-inventory management similar to Dianjia's SaaS ERP layer. Direct competitor and simultaneously Dianjia's A+ investor and ERP integration partner.
• Youzan (有赞): Chinese retail commerce SaaS offering micro-malls, SCRM, member private domain and marketing automation — directly comparable to Dianjia's Member Private Domain and Smart Marketing modules.
• Weimob (微盟): WeChat commerce platform serving SMB and mid-market retailers with SCRM, micro-mall, marketing and ERP capabilities — overlapping with Dianjia's omnichannel retail and private-domain offerings.
• Guanyierp (管易科技): A long-standing Chinese e-commerce/retail ERP vendor serving online storefronts and omnichannel retailers; competes with Dianjia's SaaS ERP and inventory modules.
• SHOPLINE: Cross-border retail commerce platform serving brands with storefront, POS, ERP and omnichannel tools — comparable to Dianjia on integrated online-offline retail SaaS for brand merchants.

Broad incumbents

• Kingdee (金蝶): China's largest enterprise SaaS/financial management vendor; Kingdee Cloud星空 is a deeply integrated partner of Dianjia and competes broadly in finance + ERP for mid-market retailers.
• Yonyou (用友): China's leading enterprise software conglomerate offering ERP, finance, HR and supply chain platforms to large and mid-market enterprises — broad incumbent against which Dianjia must position.
• Shopify: Global retail SaaS leader covering storefront, POS, ERP/fulfillment and AI-assisted commerce — useful comparable for monetization model and platform extensibility benchmarks versus Dianjia.
• SAP (Business One / S/4HANA): Global enterprise application incumbent serving retail and supply-chain ERP; competes with Dianjia for larger enterprise fashion/retail customers looking for an international platform.

Others

• Baozun (宝尊): China-based digital commerce enabler offering brand operations, IT solutions and supply chain services to retail brands — adjacent ecosystem participant comparable to Dianjia's customer base.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dianjia