What L37 Creative does

L37 Creative is a Chicago-based private creative agency founded in 2013 that helps brands across industries deliver live experiences and creative storytelling. The firm positions itself as a partner for brand activations, experiential campaigns, and narrative-driven event work, with the company description characterizing its offering as "incredible live experiences and powerful creative storytelling." The studio is led by founder Joe Cooper, who serves as founder and Creative Director, indicating a principal-led creative model where the founder's creative direction is central to the firm's output.

Operationally, L37 Creative operates as a small boutique agency with a headcount range of 11-50 employees and a single Chicago headquarters (no additional offices disclosed). Capital structure signals are limited: the company has raised at least one disclosed funding round of $2,000,000 in April 2019, with no subsequent rounds or public valuation events in the dataset. The firm is privately held and for-profit, with no parent company, subsidiary, or M&A activity disclosed.

The bulk of the aggregated source material in the input concerns BCD Meetings & Events (BCD M&E), an unrelated global event-production firm — that content does not pertain to L37 Creative and is not relied upon in this description. Customer composition, pricing model, segment mix, technology stack, and detailed service-line breakdown are not specified in the L37 Creative firmographic record; consequently, deeper operating detail cannot be supported without speculation.

Name

L37 Creative

Website

https://l37.com

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

L37 Creative is a Chicago-based boutique creative agency, founded in 2013, that helps brands across industries deliver live experiences and creative storytelling under the direction of founder and Creative Director Joe Cooper.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Live event production
• Creative storytelling
• Brand experience design
• Corporate event services
• Creative production agency

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Design & Production Services: Project-based professional services revenue from designing and producing live, virtual and hybrid corporate events including conferences, sales meetings, leadership meetings, and global broadcasts. Engagement scope is typically multi-day programs and multi-event programs managed under Strategic Production Management (SPM).
2. Creative Content Production: Revenue from creative content production including video production, motion graphics/animation, presentation development, scriptwriting, branding/visual identity, podcast and multimedia production, often integrated into broader event production engagements.
3. Strategic Production Management (Program-Level Retainer/Managed Service): Ongoing managed service engagement where BCD M&E provides production leadership, governance and reporting across a client's full portfolio of events, improving consistency, quality and cost efficiency at higher program volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

L37 Creative is a Chicago-based creative production agency that helps brands across industries deliver live experiences and powerful creative storytelling. Founded in 2013 and operating with 11-50 employees, the firm functions as a boutique creative services shop producing live brand experiences and storytelling deliverables for its clients.

Product overview

The offering is a service-based portfolio organized around an Event Design & Production umbrella rather than a single unified software product. The core offering delivers creative event design and production for live, virtual and hybrid programs, composed of named capability modules — Event Design & Conference Design, Staging & Set Design, Technical Direction & Execution, Live Broadcasting & Webcasting, Speaker Support & Presentation Management, Interpretation & Accessibility Services, and Creative Content & Production Integration (including Films) — that together cover creative concept, staging, technical execution and content production. The Collective, powered by BCD Meetings & Events, layers creative integration on top of production execution, while Strategic Production Management (SPM) provides a cross-program governance and reporting framework that coordinates the modules across regions and suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Experience Production Production of live experiences for brands across industries, aligned with the firm's stated mission of helping brands deliver incredible live experiences.
• Creative Storytelling Services Creative storytelling services that produce powerful brand narratives and storytelling deliverables for clients across industries.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• BCD TravelflagshipStrategic or Co-development PartnerBCD Travel is listed as part of the BCD Family of companies alongside BCD Meetings & Events. As a sibling entity within the BCD Group ecosystem, BCD Travel operates the corporate travel management business and shares corporate ownership with BCD M&E, enabling cross-sell and integrated meetings + travel solutions.
• AdvitocoreStrategic or Co-development PartnerAdvito is listed as part of the BCD Family alongside BCD Travel and BCD Meetings & Events. As a sibling consultancy under BCD Group, Advito provides travel sourcing and consulting that complements BCD M&E's meetings and events services.
• BCD GroupflagshipStrategic or Co-development PartnerBCD Group is the parent organization of the BCD Family (BCD Travel, BCD Meetings & Events, Advito). Listed in the footer as a related entity, BCD Group provides the corporate umbrella and shared infrastructure for BCD M&E.

Scale indicators3 records

Recent moves1 record

Expansion highlights2 records

Emerging players

• Meow Wolf: Meow Wolf is an immersive arts and experience company creating large-scale narrative-driven installations. Comparable as an emerging player in experiential storytelling that pushes the boundaries of live, immersive brand experiences.

Direct peers

• MKG: MKG is a creative experiential and brand experience agency that designs and produces live events, activations, and storytelling campaigns for major brands — directly comparable to L37 Creative's live-experience and creative-storytelling positioning.
• Optimist: Optimist is a creative agency producing brand storytelling, content, and live experiences for global brands — a comparable boutique-sized creative shop with a similar emphasis on storytelling-driven brand work.
• Sparks: Sparks is a global experiential marketing agency delivering live brand experiences, events, and storytelling engagements for enterprise clients, overlapping with L37 Creative on event design and brand experience work.
• MAS Event Design: MAS (Massive) is a live event design and production agency delivering staging, scenic, and brand experiences for corporate and entertainment clients — a direct comparably-sized peer in live event design and production.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency within the IPG network producing live, digital, and hybrid events for major brands. A broader incumbent that competes for the same enterprise event and brand-experience budgets as L37 Creative.
• McKinney: McKinney is an independent creative agency with strong brand storytelling and event-adjacent capabilities for major brands. Comparable as a broader creative incumbent that intersects with L37 Creative's storytelling positioning.
• George P. Johnson Experience Marketing: GPJ is a large established experience-marketing agency offering end-to-end live, virtual and hybrid event programs for global brands. Comparable as a larger incumbent in the same experiential/event production category as L37 Creative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/l37creative
• LinkedInlinkedin.com/company/l37-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L37 Creative