What Jack Morton Worldwide does

Jack Morton Worldwide is a global brand experience agency founded in 1940 and headquartered in Boston, Massachusetts, with regional operations across the Americas, EMEA, and APAC. Following its January 2026 merger with Impact XM, the company is privately held under The Riverside Company and operates 20 offices with more than 1,000 specialists. The agency delivers end-to-end experiential marketing services — including event marketing, tradeshows and exhibits, broadcast design, sponsorship consulting, digital experience, employee engagement, and healthcare-specific programs — through dedicated practices (Jack X for innovation, Jack 39 for sponsorship, Jack Health for healthcare, and Genuine for digital).

The firm's core offering integrates strategy, creative, production, innovation, and measurement into a single global platform. It does not operate a proprietary technology product; revenue is generated through project-based professional services engagements sold to enterprise clients via direct field sales, RFP processes, and specialty division referrals. Sub-brands (Jack X, Jack 39, Jack Health, Genuine) function as embedded specialty practices and serve as cross-sell channels within the broader portfolio. Pricing is custom and project-based, not publicly disclosed, and includes broadcast set design, large-scale event activations (CES, Cannes Lions, Mobile World Congress, US Open, FIFA World Cup), and ongoing agency-of-record relationships.

The customer base is concentrated in enterprise accounts and spans technology (Google, Meta, Amazon, Samsung, TikTok, NVIDIA, Salesforce), automotive (GM, Cadillac, Chevrolet), sports and entertainment (NFL, NBA, PGA TOUR, adidas, Disney, Netflix), food and beverage (McDonald's, Jim Beam), luxury (Coach), and government (US Chamber of Commerce). The company reports that one-third of the Fortune 100 worked with Jack Morton in the past 12 months and that 10 of the world's top 20 technology companies are clients. The agency has won 135 industry awards in the past two years, including Adweek's Experiential Agency of the Year (2023) and multiple Emmy recognitions for broadcast design.

Name

Jack Morton Worldwide

Legal name

Jack Morton Worldwide Inc.

Website

https://jackmorton.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jack Morton Worldwide is a global brand experience agency offering event marketing, broadcast design, sponsorship consulting, digital experience, and healthcare experiential services to enterprise clients. Founded in 1940 and now privately held by The Riverside Company following its 2026 merger with Impact XM, the firm operates 20 offices with 1,000+ specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: Project-based professional services delivering brand experiences including events, activations, conferences, trade shows, sponsorship activations, and broadcast design. Revenue is generated through client engagements with custom scopes and pricing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jack Morton Worldwide is a global brand experience agency that designs and delivers live, digital, and broadcast brand experiences for enterprise clients. Its core services span strategy, creative, production, and measurement across events, trade shows, sponsorship activations, broadcast set design, and digital campaigns. The agency operates through specialty divisions (Jack X, Jack 39, Jack Health, Genuine) to serve technology, healthcare, automotive, sports, luxury, and government clients across 20 global offices.

Product overview

Jack Morton Worldwide is a global brand experience agency offering a unified platform of experiential marketing services. The core offering combines strategy, creative, production, innovation, and measurement to deliver connected brand experiences. The portfolio includes specialized practices: Jack X (experience innovation), Jack 39 (sponsorship consulting), Genuine (digital experience), and Jack Health (healthcare specialization). Service modules span event and experiential marketing, tradeshows and exhibits, broadcast design, brand acts, employee experience, digital/social/mobile, and sponsorship marketing. The agency operates across 20 offices globally following the 2026 merger with Impact XM.

Differentiator

Problem solved

Functional benefit

Brands

• Genuine: Digital Experience Agency - focuses on brand evolutions, experience transformations, platforms and products, campaigns and content, and data and intelligence.
• Jack Health
• Jack 39
• Jack X

Products and services

• Event and Experiential Marketing End-to-end immersive event marketing services including launch events, press events, user conferences, sales conferences, keynotes, C-level events, and consumer tours for enterprise brand marketers.
• Tradeshows and Exhibits Strategy, design, fabrication, installation, and measurement of trade show booths, exhibits, congress experiences, and exhibition environments for B2B brands attending industry events such as CES.
• Broadcast Design Emmy-winning design of broadcast sets and studio environments for news, entertainment, sports, and corporate clients including news sets, entertainment sets, sports sets, and corporate studios.
• Brand Acts Bold, authentic brand initiatives designed to make statements and drive social, cultural, or purposeful change on behalf of enterprise brand clients.
• Employee Experience Employee engagement experiences including internal brand launches, culture initiatives, day one events, internal sponsorship, recruitment, onboarding, reward and recognition, and training events for enterprise clients.
• Digital Experience Digital marketing strategy, content development, website development, user research, social media management, mobile app development, and virtual video content for brand marketers seeking connected digital brand experiences.
• Sponsorship Marketing Comprehensive sponsorship services covering portfolio planning, activation, corporate hospitality, valuation, talent management, negotiation, and measurement across sports, entertainment, and cultural properties.
• Jack Health Specialized healthcare and pharmaceutical marketing practice delivering compliant brand experiences for medical congresses, product launches, and healthcare professional engagement.
• Jack X

Quantifiable outcome

• 3.5 billion people have experienced Jack Morton live events
• +5 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MKG: Independent experiential marketing and brand experience agency serving major consumer brands. Comparable in offering immersive event experiences, brand activations, and digital integration for enterprise clients.
• Sparks: Global experiential marketing agency (part of Hybrid Theory) specializing in live brand experiences, digital engagement, and event production. Comparable in serving major technology and consumer brands with connected experiences.
• Momentum Worldwide: Global experiential marketing agency within the Interpublic Group, offering brand experience, sponsorship, sports marketing, and shopper marketing. Direct competitor for Fortune 500 experiential accounts in the same technology, automotive, and sports verticals as Jack Morton.
• MKTG: Dentsu-owned experiential marketing agency focused on lifestyle, sports, and entertainment brand experiences. Direct competitor for sponsorship activation and live event projects across consumer brand portfolios.
• Engine Shop: Independent experiential marketing agency with strong sports and entertainment vertical focus. Comparable in delivering brand experiences, event activations, and sponsorship consulting for major global brands.
• George P. Johnson Experience Marketing: Award-winning experiential marketing agency with deep expertise in trade shows, corporate events, and product launches. Closely comparable in service offering and enterprise client base, particularly for B2B tech and automotive brand experiences.
• CSM Sport & Entertainment: Global sponsorship and experiential agency within the Chime Group. Directly comparable in sponsorship consulting, brand activation, and major event execution for sports and entertainment clients.
• MC2: Trade show exhibit and event marketing agency with expertise in booth design, fabrication, and brand environments. Comparable trade show and exhibit execution capabilities serving enterprise technology and industrial clients.
• Octagon: Global sports marketing, experiential, and entertainment agency within IPG. Highly comparable sponsorship consulting and event activation capabilities, directly competing for sports and entertainment client engagements.

Broad incumbents

• Dentsu: Global advertising and marketing services holding company with significant experiential and event marketing capabilities through its MKTG and other agencies. Larger incumbent offering overlapping brand experience services as part of a broader creative, media, and technology portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jackmorton
• YouTubeyoutube.com/user/JackMortonWW/videos
• Facebookfacebook.com/jackmortonworldwide
• LinkedInlinkedin.com/company/jack-morton-worldwide
• Instagraminstagram.com/jackmorton

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Morton Worldwide