Droit de Regard
Droit de Regard is a French optical retailer selling prescription eyeglasses, sunglasses, and blue light glasses fully reimbursed under France's 100% Santé law, serving individual consumers through six owned boutiques in major French cities and an e-commerce platform.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Droit de Regard does
Droit de Regard is a French optical eyewear retailer operating under the legal entity Conscious Eyewear SAS. Founded in 2019 by Diego Magdelénat and Éric Jean and opening its first Parisian boutique on 25 August 2020, the company was built around France's "100% Santé" reform (effective 2021), which mandates full reimbursement of a baseline basket of optical products. The retailer offers prescription eyeglasses, sunglasses, blue light glasses, and progressive lenses across six owned boutiques (Paris, Marseille, Toulon, Lille, Lyon, Le Havre) and a June 2023-launched e-commerce site, with stated plans to scale to 50 boutiques over five years. Headcount is reported in the 11-50 range; ownership remains founder-controlled with a single disclosed ~$2.5M funding round in May 2022.
Droit de Regard firmographics
Firmographics- Name
- Droit de Regard
- Legal name
- Conscious Eyewear SAS
- Website
- https://droitderegard.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Droit de Regard is a French optical retailer selling prescription eyeglasses, sunglasses, and blue light glasses fully reimbursed under France's 100% Santé law, serving individual consumers through six owned boutiques in major French cities and an e-commerce platform.
- Ownership category
- akta.pro rank
Droit de Regard industry classification
Industry- Product category
- Optical Retail and Eyewear
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Sunglasses & Luxury Eyewear (CRAKAEAE), Individual & Family Vision Insurance Plans (HLAEAJAB)
Keywords
Where Droit de Regard is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Droit de Regard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Optical Glasses Sales (100% Health Reimbursement): Revenue is generated through sales of prescription eyeglasses that are 100% reimbursed under the French 100% Santé law. The company collects payment directly from the French national health insurance (CPAM) and supplementary health insurers (mutuelles/OCAM), with no out-of-pocket cost to the customer. The company practices immediate 'tiers payant' (direct billing) with 95% of complementary health insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Prescription eyeglasses (frames + lenses) at 0€ with 100% reimbursement |
| Unit Pricing | Pay-as-you-go | Reading/screen glasses without prescription at 30€ |
| Unit Pricing | Pay-as-you-go | Sunglasses (non-prescription) at 50€ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Droit de Regard product offering
Product offeringCore offering
Droit de Regard designs, manufactures, and retails prescription eyeglasses, sunglasses, and blue-light glasses under its proprietary PUR 7.0 lens label and 350+ handmade frame models, distributing them via 6 owned French boutiques and an e-commerce site. Products and services are priced at zero euros out-of-pocket for customers with responsible French complementary health insurance, with payment collected directly from CPAM and mutuelles through tiers payant.
Product overview
Droit de Regard is a French optical retailer offering a unified eyewear platform combining physical boutiques with e-commerce. The core offering consists of prescription eyeglasses, sunglasses, and blue light glasses, all featuring the proprietary PUR 7.0 lens label with 7 treatments included. The product portfolio includes over 350 handmade frame models in acetate, titanium, and surgical steel materials. Supplementary services include video consultation (VisioOpticien), in-store eye examinations, and the Hors Les Murs outreach program. The company operates on a 100% reimbursed model under the French 100% Santé framework, with progressive lenses and virtual try-on technology as key differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunettes de vue (Prescription Eyeglasses) Prescription eyeglasses available across 350+ handmade frame models in acetate, titanium, and surgical steel for men, women, and children, fitted with PUR 7.0 lenses carrying 7 integrated treatments. Priced at €0 out-of-pocket for customers with responsible French complementary health insurance, with payment collected directly via tiers payant.
- Lunettes de soleil (Sunglasses) Sunglasses available in prescription or non-prescription variants with multiple lens tints (amber, green, smoke), made in the same premium handmade materials as the prescription range. Non-prescription sunglasses start at €50 per frame; prescription sunglasses are eligible for full 100% Santé reimbursement.
- Lunettes anti-lumière bleue (Blue Light Glasses) Non-prescription glasses that filter harmful blue light emitted by LED screens, intended to reduce visual fatigue and improve sleep quality. Available across men, women, and children collections in the same handmade frame materials.
- Verres progressifs (Progressive Lenses) Custom-made progressive lenses built with proprietary next-generation geometry using point-by-point manufacturing technology, designed to provide ultra-wide field of vision and personalized comfort. Available at zero cost under the 100% Santé framework; prescribed fitting is performed in-store.
- VisioOpticien (Video Consultation) Remote optician consultation service delivered via Doctolib, enabling customers anywhere in France to receive personalized frame selection guidance and prescription advice from licensed opticians via video. Sold as a complementary consultation channel supporting the prescription eyewear offering.
- Hors Les Murs (Outreach Program) Mobile outreach service where Droit de Regard licensed opticians travel to ESAT centers, companies, and community organizations to deliver free vision screenings and eyewear on-site. Provided at no cost to participating institutions or individuals as part of the company's social solidarity mission.
Quantifiable outcome
- 55% of French eyeglass wearers have experienced needing to change glasses less often or choosing lower-quality options due to cost
- +5 more outcomes
Companies that use Droit de Regard
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Droit de Regard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature3 records
Droit de Regard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EmmaüscorePartnership with Emmaüs for providing quality, fully-reimbursed eyeglasses to Emmaüs community members and beneficiaries. Part of the company's social mission to eliminate healthcare renunciation among underserved populations.
- ESAT (Establishment and Service for Assisted Employment)coreOngoing 'Hors Les Murs' program bringing free vision screenings and eyewear to ESAT centers serving people with disabilities. First intervention was March 24, 2021 at ESAT Berthier. Since launch, interventions at 25 centers reaching 577 people, with 77% in healthcare renunciation situations.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Droit de Regard competitors and assessment
Company assessmentEmerging players
- Happyview: French online optical retailer offering low-cost prescription eyewear. Comparable as a French online optical competitor targeting price-sensitive customers, but with a different (non-reimbursement-led) commercial model.
- Warby Parker: US-headquartered DTC optical brand with vertical integration (own frames and lenses), stores, and virtual try-on. Comparable in vertical integration, omnichannel model, and proprietary brand strategy, though operating in a different regulatory and reimbursement environment.
Broad incumbents
- Atol Les Opticiens: French optical cooperative with several hundred stores offering 100% Santé bundles. Comparable in regulatory positioning and physical store model, but with a larger established footprint and broader product mix.
- Générale d'Optique: Large French optical chain offering 100% Santé-eligible products with hundreds of stores. Comparable in operating within the 100% Santé basket and serving a similar value-conscious French customer base.
- Krys Group: Largest French optical cooperative with thousands of affiliated stores nationwide (including Krys, Vision Plus, Lynx Optique). Comparable in operating under the 100% Santé framework, but vastly larger scale, brand portfolio, and capital base than Droit de Regard.
- Optic 2000: Major French optical cooperative with ~1,500 stores. Comparable in offering 100% Santé-eligible frames and lenses and in operating a national physical retail footprint, but with broader product assortment and longer operating history.
- Alain Afflelou: Iconic French optical retailer with national and international franchise/store presence. Comparable in serving French consumers under 100% Santé, but with greater scale, brand recognition, and product breadth.
Direct peers
- Lunettes Pour Tous: French optical chain offering low-cost and 100% Santé-reimbursed eyeglasses with multi-store presence. Comparable in target customer (price-sensitive French eyewear buyers), regulatory alignment, and physical retail model.
- Direct Optic: French online optical retailer offering affordable prescription eyewear with home try-on. Comparable as a France-based, online-led optical competitor targeting value-conscious consumers.
- Polette: Online-first French eyewear retailer offering affordable prescription frames and lenses. Closely comparable as a French-headquartered optical e-commerce player targeting value-conscious consumers, though with a different (non-reimbursement-led) pricing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Droit de Regard social profiles
Digital presenceDroit de Regard compliance and trust
Trust signalCompliance3 records
Droit de Regard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Droit de Regard leadership team
Management profileNumber of profiles
Profiles3 records
Droit de Regard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Droit de Regard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Droit de Regard
What does Droit de Regard do?
Droit de Regard designs, manufactures, and retails prescription eyeglasses, sunglasses, and blue-light glasses under its proprietary PUR 7.0 lens label and 350+ handmade frame models, distributing them via 6 owned French boutiques and an e-commerce site. Products and services are priced at zero euros out-of-pocket for customers with responsible French complementary health insurance, with payment collected directly from CPAM and mutuelles through tiers payant.
Is Droit de Regard a public or private company?
Droit de Regard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Droit de Regard founded?
Droit de Regard was founded in 2020. It employs 11 to 50 people.
Where is Droit de Regard based?
Droit de Regard is headquartered in Paris, France, in the Europe region.
How does Droit de Regard make money?
One revenue line is on record: optical Glasses Sales (100% Health Reimbursement).
Who are Droit de Regard's main competitors?
Emerging players on record are Happyview and Warby Parker. Broad incumbents are Atol Les Opticiens, Générale d'Optique, Krys Group, Optic 2000 and Alain Afflelou. Direct peers are Lunettes Pour Tous, Direct Optic and Polette.
Does Droit de Regard have an API?
No public API is recorded for Droit de Regard.
What industry is Droit de Regard in?
Droit de Regard's product category is Optical Retail and Eyewear. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of CRAKAEAE, Sunglasses & Luxury Eyewear. Its NAICS code is 45613 and its SIC code is 3851.