Amplify ETFs

What Amplify ETFs does

Amplify ETFs, sponsored by Amplify Investments LLC and founded in 2014 by Christian Magoon, is a privately held US ETF issuer that designs and distributes thematic, income, and risk-management exchange-traded funds. The firm manages over $19 billion in AUM across 42 ETFs organized into three pillars: Income (19 funds, including dividend, multi-asset income, and the YieldSmart covered-call suite), Growth (18 funds covering themes such as cybersecurity, blockchain, AI, cannabis, gaming, lithium, and silver mining), and Core (5 funds including the original HACK cybersecurity ETF, digital payments, and BlackSwan-style protected equity strategies).

The product engine is built on proprietary options-overlay frameworks (the YieldSmart platform), thematic indexing partnerships with Nasdaq, Bloomberg, MarketVector, and S-Network, and sub-advisor relationships with Samsung Asset Management, Tidal Investments, Penserra Capital, and Cerity Partners. Technology differentiation is concentrated in covered-call and income strategy design rather than in-house trading systems; AIEQ uses IBM Watson for stock selection, and AIVC provides equal-weighted AI ecosystem exposure. Distribution runs through all major US retail brokerage platforms (Charles Schwab, ETrade, Fidelity, Robinhood, Webull), a regional ETF specialist sales team, and content marketing across the Amplify insights platform.

Revenue is generated entirely through recurring ETF management fees tied to expense ratios that range from 0.19% (COWS) to 3.50% (BDRY, BWET), with most core and YieldSmart funds priced between 0.45% and 0.79%. The 2024 acquisition of ETF Managers Group's 14-fund lineup roughly doubled the product set and was followed by 70% AUM growth and $4 billion of net inflows in 2025, taking AUM past $19 billion by Q1 2026.

Name

Amplify ETFs

Legal name

Amplify Investments LLC

Website

https://amplifyetfs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify ETFs is a privately held US ETF issuer managing over $19 billion across 42 thematic, income, and core exchange-traded funds, serving financial advisors, individual investors, and institutions via major brokerage platforms and a regional specialist sales team.

Ownership category

akta.pro rank

Product category

ETF Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Thematic & Megatrend ETFs (FSAAAFAI)

akta.pro secondary industries

Sector & Industry Equity ETFs (FSAAAFAC), ESG/SRI & Climate ETFs (FSAAAFAJ), Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD), Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF)

Keywords

• Exchange-traded funds
• Thematic ETF investing
• Covered call income
• ETF asset management
• Blockchain ETF products

Headquarters

HQ city

Wheaton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ETF Management Fees: Amplify ETFs generates revenue through management fees calculated as a percentage of assets under management (expense ratios). Fees range from 0.19% (COWS) to 3.50% (BDRY, BWET) depending on the fund strategy. As of 2026, the firm manages over $19 billion in AUM across 42 ETFs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amplify ETFs is a Chicago-area-based ETF sponsor that designs, issues, and manages a suite of exchange-traded funds across Income, Growth, and Core categories. The firm specializes in first-to-market thematic ETFs (such as the original HACK cybersecurity ETF) and yield-oriented strategies using proprietary covered call option overlays (YieldSmart suite), managing more than $19 billion in client assets across 42 ETFs.

Product overview

Amplify ETFs is a provider of exchange-traded funds organized around three core disciplines: Income, Growth, and Core. The Income suite includes dividend-focused ETFs (DIVO, IDVO, QDVO), multi-asset income products (YYY, YYYM), and the YieldSmart covered call platform offering crypto, fixed income, and equity option strategies. The Growth suite encompasses thematic ETFs targeting innovative sectors like blockchain (BLOK), cybersecurity (HACK, HAKY), digital payments (IPAY), AI (AIEQ, AIVC), cannabis (CNBS, MJ), lithium and battery technology (BATT), gaming (GAMR), and silver mining (SILJ). The Core suite provides diversified exposures including international equity with downside protection (ISWN, SWAN), climate leadership (ETHO), and dividend growth (COWS). The firm has expanded into digital assets with multiple cryptocurrency income ETFs (BITY, BAGY, EHY, ETTY, SOLM, XRPM, STBQ, TKNQ) targeting Bitcoin, Ethereum, Solana, XRP, stablecoin, and tokenization themes. With over $19 billion in AUM as of March 2026 and 42 ETFs, Amplify has established itself as an innovator in thematic and options-based ETF strategies, having launched the first cybersecurity ETF (HACK) in 2014 and numerous first-to-market products in covered call and crypto-linked categories.

Differentiator

Problem solved

Functional benefit

Brands

• YieldSmart: Suite of covered call options-based ETFs designed for income and growth

Products and services

• Amplify Cybersecurity ETF (HACK)
• Amplify Digital Payments ETF (IPAY)
• Amplify BlueStar Israel Technology ETF (ITEQ)
• Amplify Online Retail ETF (IBUY)
• Amplify Travel Tech ETF (AWAY)
• Amplify AI Powered Equity ETF (AIEQ)
• Amplify Junior Silver Miners ETF (SILJ)
• Amplify Seymour Cannabis ETF (CNBS)
• Amplify Alternative Harvest ETF (MJ)
• Amplify Lithium & Battery Technology ETF (BATT)
• Amplify Video Game Leaders ETF (GAMR)
• Amplify Bloomberg AI Equal Weight ETF (AIVC)
• Amplify Blockchain Technology ETF (BLOK)
• Amplify BlackSwan Growth & Treasury Core ETF (SWAN)
• Amplify BlackSwan ISWN ETF (ISWN)
• Amplify Etho Climate Leadership U.S. ETF (ETHO)
• Amplify Cash Flow Dividend Leaders ETF (COWS)
• YieldSmart Covered Call ETF Suite
• Amplify CWP Enhanced Dividend Income ETF (DIVO)
• Amplify CWP Growth & Income ETF (QDVO)
• Amplify CEF High Income ETF (YYY)
• Amplify Municipal CEF High Income ETF (YYYM)
• Amplify HYG High Yield 10% Target Income ETF (HYGM)
• Amplify Samsung SOFR ETF (SOFR)
• Amplify COWS Covered Call ETF (HCOW)
• Amplify HACK Cybersecurity Covered Call ETF (HAKY)
• Amplify SILJ Junior Silver Miners Covered Call ETF (SLJY)
• Amplify LQD Investment Grade 12% Target Income ETF (LQDM)
• Amplify TLT U.S. Treasury 12% Option Income ETF (TLTP)
• Amplify Bitcoin 2% Monthly Option Income ETF (BITY)
• Amplify Bitcoin Max Income Covered Call ETF (BAGY)
• Amplify Ethereum Max Income Covered Call ETF (EHY)
• Amplify Ethereum 3% Monthly Option Income ETF (ETTY)
• Amplify Solana 3% Monthly Premium Income ETF (SOLM)
• Amplify XRP 3% Monthly Premium Income ETF (XRPM)
• Amplify Stablecoin Technology Leaders ETF (STBQ)
• Amplify Tokenization Technology Leaders ETF (TKNQ)
• Breakwave Tanker Shipping ETF (BWET)
• Breakwave Dry Bulk Shipping ETF (BDRY)
• Amplify Energy & Natural Resources Covered Call ETF (NDIV)
• Amplify Samsung U.S. Natural Gas Infrastructure ETF (USNG)
• Amplify Weight Loss Drug & Treatment ETF (THNR)
• Amplify CWP International Enhanced Dividend Income ETF (IDVO)

Quantifiable outcome

• AUM growth from $10 billion to $17 billion in 2025 (70% growth)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Foreside Fund Services, LLCcoreChannel Partner/ Reseller/ DistributorForeside Fund Services serves as the distributor for Amplify ETFs, handling the sale and distribution of fund shares through brokerage networks and other financial intermediaries.
• Penserra Capital Management LLCcoreImplementation/ SI/ Consulting PartnerPenserra Capital Management serves as sub-advisor to multiple Amplify ETFs including YYY, IPAY, and YYYM, providing index-based portfolio management expertise.
• ISE Holdings (Nasdaq)coreTechnology or IntegrationNasdaq ISE Cyber Security Index provides the underlying index for HACK ETF, tracking companies involved in cybersecurity technology and services.
• MarketVector IndexescoreTechnology or IntegrationMarketVector provides the BlueStar Israel Global Technology Index for ITEQ ETF, tracking Israeli technology companies.
• Bloomberg L.P.coreTechnology or IntegrationBloomberg provides indices for multiple Amplify ETFs including the Bloomberg U.S. High Yield Corporate Bond 10% Income Covered Call Index for HYGM.
• Samsung Asset Management (New York)coreImplementation/ SI/ Consulting PartnerSamsung Asset Management serves as sub-advisor for SOFR, HYGM, and EHY ETFs, providing institutional active management for covered call and income strategies.
• Tidal Investments, LLCcoreImplementation/ SI/ Consulting PartnerTidal Investments serves as sub-advisor for HACK and ITEQ ETFs, providing portfolio management and index tracking services.
• Amplify Investments LLCcoreStrategic or Co-development PartnerAmplify Investments LLC serves as the Investment Adviser to all Amplify ETFs, providing overall fund management and strategy direction.
• Nasdaq, Inc.coreTechnology or IntegrationNasdaq provides multiple indices for Amplify ETFs including the Nasdaq CEF High Income Index (YYY), Nasdaq CTA Global Digital Payments Index (IPAY), and Nasdaq Municipal Bond CEF High Income Index (YYYM).
• Cerity Partners LLCminorImplementation/ SI/ Consulting PartnerCerity Partners serves as sub-advisor for ISWN ETF, contributing to the international BlackSwan hedging strategy.
• Toroso Investments, LLCminorImplementation/ SI/ Consulting PartnerToroso Investments serves as sub-advisor for ISWN ETF, supporting portfolio management for the international equity hedging strategy.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Global X ETFs: Global X is one of the most prolific thematic and income ETF issuers, with a strong emphasis on first-to-market themes (e.g., lithium, cybersecurity, cannabis) and covered call strategies — directly comparable to Amplify's product mix and distribution model.
• Roundhill Investments: Roundhill is a thematic ETF sponsor focused on novel, consumer-facing investment themes (e.g., video games, sports betting, AI) and covered call income overlays — closely paralleling Amplify's first-mover, niche-thematic strategy.
• Innovator ETFs: Innovator built its brand on defined-outcome and options-based ETF strategies, comparable to Amplify's YieldSmart covered call suite. Both are mid-size sponsors competing for advisor mindshare in income and options-driven products.
• Cambria ETF Trust: Cambria is a boutique issuer known for factor, dividend, and tail-risk strategies — overlapping directly with Amplify's income (DIVO, COWS) and BlackSwan (SWAN, ISWN) product lines, and similar in size and distribution approach.
• Defiance ETFs: Defiance focuses on thematic ETFs tied to disruptive technologies (5G, AI, quantum) and offers next-gen income strategies. The overlap with Amplify's thematic Growth suite (BLOK, AIEQ, AIVC) and digital asset products makes it a strong direct comparable.
• KraneShares: KraneShares is a thematic issuer with a deep lineup spanning China, ESG, carbon, and digital assets — competing in the same thematic and digital asset ETF categories where Amplify has launched products like BLOK, STBQ, and TKNQ.

Broad incumbents

• First Trust: First Trust is a much larger established issuer with broad thematic, income, and sector ETF offerings. While its scale is greater, it competes with Amplify across several thematic and income categories.
• WisdomTree Investments: WisdomTree is a publicly traded asset manager with a large thematic, currency, and income ETF franchise — serving as a benchmark scaled incumbent that competes in nearly all of Amplify's product categories.

Emerging players

• Tema ETFs: Tema is a newer thematic ETF sponsor targeting long-term secular trends (luxury, obesity, AI) — a smaller but directly comparable emerging player chasing the same niche-thematic opportunity Amplify pioneered.
• Volatility Shares: Volatility Shares focuses on volatility-linked and options-income ETFs (covered call, buffer strategies), overlapping directly with Amplify's YieldSmart platform and competing for the same advisor-led income allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmplifyETFs
• YouTubeyoutube.com/channel/UCzKe0bCXp7U0dit-bk0ysrw
• LinkedInlinkedin.com/company/amplify-etfs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify ETFs