Peas of Heaven

What Peas of Heaven does

Peas of Heaven is a Sweden-based producer of plant-based food products founded in 2018 by two brothers with prior experience in the charcuterie industry (charkindustrin). The company manufactures pea-protein-based alternatives to traditional meat products, organized around three core categories: fresh sausages (Chorizo, Cabanossy, Grillkorv, Prinskorv, Middagskorv), burgers and balls, and tofu, with a recent extension into a plant-based cheese alternative called Cheeze. Its technical differentiation centers on a proprietary plant-based casing made from algae (sodium alginate, konjac gum, guar gum) that the company positions as replicating the texture and bite of a conventional sausage casing, paired with pea-and-sunflower-protein formulations developed by founders with hands-on protein-processing expertise.

The company operates a hybrid go-to-market: direct-to-consumer e-commerce through its own website (peasofheaven.se), supplemented by retail distribution via central warehouses across six European countries — Sweden, Germany, Denmark, Finland, the United Kingdom, and Spain. Peas of Heaven describes itself as market leader in fresh vegetarian food in Sweden, and as of 2025 has actively consolidated its assortment, discontinuing several legacy SKUs (Vegan Bratwurst, Vegan Burgare, Tofu Asia, Tofu Teriyaki) to focus engineering and marketing resources on its highest-velocity sausage, burger, and ball lines. The production facility is operated without gluten-containing ingredients.

The business is privately held, founder-owned, and has raised approximately €2.7 million (~$3.05M) in a single seed funding round in November 2021, led by Oyster Bay Venture Capital with participation from Nicoya, with stated use of funds for geographic expansion across Europe. No follow-on funding round, revenue figures, or detailed headcount have been disclosed publicly. Marketing is concentrated on Instagram and the company website, and the company has signaled at least one co-branded product collaboration (a Marcus Samuelsson Grill Sausage) within its Perfect Bite sausage line.

Name

Peas of Heaven

Legal name

Peas of Heaven

Website

https://peasofheaven.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Peas of Heaven is a Swedish plant-based food company founded in 2018 that produces pea-protein sausages, burgers, balls, tofu, and a plant-based cheese alternative, selling to consumers through retail across six European countries and a direct e-commerce storefront.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Plant-based meat alternatives
• Vegan sausages
• Pea protein products
• Plant-based food
• Meat substitutes

Headquarters

HQ city

Härryda

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Food Product Sales: Revenue generated from selling plant-based food products (sausages, burgers, balls, tofu) through retail stores and direct e-commerce channels. Products are sold as physical goods with unit-based pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Peas of Heaven manufactures and sells plant-based food products made primarily from pea protein, including a range of fresh sausages (Chorizo, Cabanossy, Grillkorv, Prinskorv, Middagskorv), a plant-based cheese alternative (Cheeze), and organic tofu. The company uses a proprietary plant-based casing made from algae to replicate the texture of traditional sausage casings, and operates as the market leader in fresh vegetarian food in Sweden.

Product overview

Peas of Heaven is a Swedish plant-based food company founded in 2018 by two brothers with backgrounds in the meat industry. The company produces pea-based alternatives to traditional meat products, positioning itself as a market leader in fresh vegan food in Sweden. The product portfolio centers on three core categories: (1) sausages including Chorizo (250G and 210G), Cabanossy, Grillkorv, Prinskorv, and Middagskorv, all featuring plant-based casings made from algae; (2) a cheese alternative called Cheeze; and (3) organic tofu. Products are distributed across Sweden, Germany, Denmark, Finland, the United Kingdom, and Spain. The company previously offered a wider range including burgers, bratwurst, and tofu variants but has consolidated focus onto its most popular sausage, burger, and ball offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Chorizo 250G A pea-based chorizo sausage made with pea and sunflower protein, rapeseed oil, and spices including paprika, chili, and garlic. Contains nutmeg. Targeted at consumers seeking plant-based alternatives to traditional chorizo.
• Chorizo 210G A smaller portion pea-protein chorizo sausage with pea flour, rapeseed oil, and chili, encased in plant-based sausage casing made from algae (sodium alginate, konjac gum, guar gum). Targeted at health-conscious consumers seeking smaller portions.
• Cabanossy 210G A pea-protein based sausage flavored with spices, paprika, and garlic, encased in plant-based casing derived from algae. Targeted at consumers seeking plant-based alternatives to traditional cabanossi-style sausages.
• Grillkorv 250G A grill sausage made with pea and sunflower protein, suitable for grilling applications. Targeted at consumers seeking plant-based grilling alternatives.
• Prinskorv 250G A prince sausage made with pea and sunflower protein, potato and corn starch, with paprika and ginger seasoning. Targeted at consumers seeking plant-based alternatives to traditional Swedish prince sausages.
• Middagskorv 350G A dinner sausage made with sunflower and pea protein, rapeseed oil, and vegetable-based thickeners. Contains vitamin B12 and riboflavin. Sausage casing is not edible. Targeted at consumers seeking nutritionally fortified plant-based dinner sausages.
• Cheeze 210G A plant-based cheese alternative made with pea protein, Violife vegan cheese block (10%), rapeseed oil, and citrus fiber. Features a vegetable-based skin made from sodium alginate, konjac gum, and guar gum. Vacuum packaged. Targeted at consumers seeking plant-based cheese alternatives.
• Tofu 540G Organic tofu made from soybeans and water. Certified gluten-free despite containing purified wheat starch that keeps gluten below 20 ppm. Store at max +7°C and consume within 2 days of opening. Targeted at consumers seeking organic, gluten-free tofu.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Beyond Meat: US-listed pioneer of plant-based burgers and sausages using pea protein as the primary base. Directly comparable product mix, category, and target consumer (flexitarian/vegetarian), competing against Peas of Heaven on European retail shelves.
• Impossible Foods: Global plant-based meat brand with burgers and sausages targeting mainstream retail and foodservice. Direct competitor in the plant-based meat end-product category, with overlapping European distribution ambitions.
• Rügenwalder Mühle: German traditional charcuterie company that has pivoted aggressively into plant-based meat (Vegan/vegetarian range), with deep DACH retail penetration. Closest regional comparable to Peas of Heaven due to the charcuterie-to-plant-based origin story and overlapping DACH/Nordic retail footprint.
• LikeMeat: Berlin-based plant-based meat startup with burger and sausage ranges distributed through European grocery. Comparable size and stage, similar geographic push into DACH and adjacent Nordic markets, and similar end-product portfolio.
• Anamma: Swiss plant-based meat brand with a similar range of sausages, burgers, and mince. Comparable European scale, distribution depth, and positioning within mainstream grocery.

Broad incumbents

• Garden Gourmet (Nestlé): Nestlé-owned plant-based brand offering burgers, mince, and sausages across European retail. Significant incumbent competitor with deeper marketing budgets and broader SKU depth than Peas of Heaven.
• Quorn: Established UK-based meat alternative brand (mycoprotein-based) with broad European grocery presence. Larger incumbent with overlapping retail customers, though differentiated protein base.
• The Vegetarian Butcher (Unilever): Unilever-owned plant-based meat brand originally Dutch, distributing across Europe. Operates as a focused brand within Unilever's portfolio; comparable end-product range (sausages, burgers, mince).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/peasofheaven

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peas of Heaven