Anamma Foods
Anamma Foods is a Swedish plant-based food brand owned by Orkla Foods Sverige that develops and sells 100% vegan meat alternatives — burgers, sausages, mince, nuggets, schnitzel, and pizza — through Swedish grocery retailers, targeting mainstream flexitarian and vegan consumers.
- Company typePrivate
- Founded1998
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anamma Foods does
Anamma Foods is a Swedish plant-based food brand that develops, manufactures, and sells 100% vegan alternatives to traditional meat products, including burgers, sausages, mince, nuggets, schnitzel, falafel, and pizza. The company operates a consumer packaged goods (CPG) business model, distributing products through Swedish grocery retailers and supermarkets where the items are typically stocked in frozen food sections. Its underlying technology centers on plant-protein formulations using soy, pea, chickpea, and fava bean, with a notable first-to-market innovation being a moldable vegan mince (Formbar vegofärs / Baljväxtfärs) that consumers can season and shape themselves. Anamma also operates the 'Jävligt Gott' sub-brand, co-developed with Swedish food blogger Gustav Johansson, and holds the registered Vegoprins® trademark for its sausage line.
The company is wholly owned by Orkla Foods Sverige, a major Norwegian-Scandinavian food conglomerate that provides manufacturing infrastructure, financial backing, and retail distribution across the region. This parent-subsidiary structure means Anamma is positioned within a larger corporate portfolio rather than as an independent operator. In 2023, Anamma rolled out climate-smart packaging made from 50% bio-based raw materials across its range, tying its environmental claims — including documented CO2e reductions of 40–95% versus equivalent meat products — to packaging-level sustainability improvements.
Commercially, Anamma targets a broad mainstream Swedish consumer base spanning vegans, vegetarians, flexitarians, and meat-reducers, rather than a niche vegan-only audience. The brand executes a content-driven marketing strategy through an extensive recipe library on anamma.eu, active Facebook and Instagram accounts, and influencer collaborations with food bloggers. Pricing is set at the retail level rather than disclosed by the company, and there is no direct-to-consumer e-commerce or subscription revenue stream indicated in the available data — all sales flow through third-party grocery retail channels.
Anamma Foods firmographics
Firmographics- Name
- Anamma Foods
- Legal name
- Anamma Foods
- Website
- https://anamma.eu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anamma Foods is a Swedish plant-based food brand owned by Orkla Foods Sverige that develops and sells 100% vegan meat alternatives — burgers, sausages, mince, nuggets, schnitzel, and pizza — through Swedish grocery retailers, targeting mainstream flexitarian and vegan consumers.
- Ownership category
- akta.pro rank
Anamma Foods industry classification
Industry- Product category
- Plant-based frozen foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Where Anamma Foods is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Anamma Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Vegan Food Products Sales: Sale of packaged vegan food products through retail grocery stores and supermarkets. Products include frozen vegan burgers, sausages, mince, nuggets, schnitzel, falafel, pizza, and pirog sold in various sizes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Anamma Foods product offering
Product offeringCore offering
Anamma Foods manufactures and sells a range of frozen vegan food products — including burgers, sausages (Vegoprins®), mince (standard and moldable/formbar variants), pea-based nuggets, schnitzel, chorizo, meatballs, falafel, vesuvio pizza, and pirog — built from soy, pea, chickpea, fava bean, and other legume proteins. Products are marketed to mainstream Swedish consumers seeking plant-based meal options and are sold through grocery retailers across Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- Jävligt Gott: A sub-brand of vegoburgers and vegokorv developed in collaboration with food blogger Gustav 'Jävligt Gott' Johansson
Products and services
- Formbar Vegofärs / Baljväxtfärs / Vegofärs (Moldable, Legume, and Standard Vegan Mince)
Quantifiable outcome
- More than 90% less climate impact compared to kebab (falafel: 0.9 CO2e/kg)
- +7 more outcomes
Companies that use Anamma Foods
Customer profileSegments1 record
Ideal customer profiles1 record
Anamma Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anamma Foods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Gustav 'Jävligt Gott' JohanssoncoreSwedish food blogger and cookbook author who collaborated with Anamma to develop the 'Jävligt Gott' (Damn Good) product line including burgers, sausages, and chorizo. Created numerous recipes featuring Anamma products.
- Various Recipe ContributorsminorAnamma collaborates with various food creators and influencers including @javligtgott, @foodgeekz, @anoshaseyed, and @thehealthyblond who develop recipes featuring Anamma products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Anamma Foods competitors and assessment
Company assessmentOthers
- Klas Åström (Orkla Felix) vegetable protein lines: Other Orkla Foods Sverige plant-based ranges that share the same parent's distribution and marketing apparatus in Sweden. Comparable as sister products under the same owning conglomerate fighting for the same Nordic retail buyer.
Direct peers
- Quorn: UK-headquartered frozen meat-alternative brand with broad portfolio including mince, burgers, nuggets, and schnitzel serving mainstream consumers. Closest direct analog to Anamma in retail-channel position and product mix.
- Bondegårdens: Swedish plant-based brand producing soy-based meat alternatives for the Nordic retail market. Directly comparable to Anamma in product, country, and channel; competes for the same Swedish freezer shelves.
- Tivall: Europe-focused plant-based prepared foods maker including burgers, schnitzel, and ready meals sold via retail and foodservice. Comparable in frozen-prepared-meat-alternative positioning and protein-formulation expertise.
Broad incumbents
- Impossible Foods: US plant-based meat brand with burgers, mince, and sausages in retail. Comparable product formats to Anamma though most active in US foodservice and large-scale grocery partnerships.
- Beyond Meat: Global plant-based meat brand selling burgers, sausages, and mince equivalents across retail and foodservice. Directly comparable to Anamma in product format (frozen plant-based protein) though operates at vastly greater scale and geographic breadth.
- Nestlé Garden Gourmet: Nestlé's plant-based brand offering burgers, mince, and ready-meals across European grocery. Comparable as a competing frozen plant-based range from a large CPG, similar retail-channel mechanics to Anamma.
Emerging players
- Caulipower: Frozen plant-based pizza and prepared-meal brand with retail-channel growth story. Comparable as a frozen plant-based challenger brand targeting health- and sustainability-driven shoppers via grocery.
- Heura Foods: Spanish plant-based meat brand expanding across European grocery with burgers, mince, and strips. Comparable emerging European player in retail-channel plant-based protein with similar target consumer profile.
Regional players
- Oatly: Swedish-founded plant-based brand with strong Nordic grocery presence and recognizable sustainable packaging. Comparable as a Sweden-rooted plant-based CPG scaling internationally, though Oatly is dairy-alternative rather than meat-alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Anamma Foods social profiles
Digital presenceAnamma Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anamma Foods leadership team
Management profileNumber of profiles
Anamma Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anamma Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anamma Foods
What does Anamma Foods do?
Anamma Foods manufactures and sells a range of frozen vegan food products — including burgers, sausages (Vegoprins®), mince (standard and moldable/formbar variants), pea-based nuggets, schnitzel, chorizo, meatballs, falafel, vesuvio pizza, and pirog — built from soy, pea, chickpea, fava bean, and other legume proteins. Products are marketed to mainstream Swedish consumers seeking plant-based meal options and are sold through grocery retailers across Sweden.
Is Anamma Foods a public or private company?
Anamma Foods is a private company. It is classified as corporate owned and is currently operating.
When was Anamma Foods founded?
Anamma Foods was founded in 1998. It employs 11 to 50 people.
Where is Anamma Foods based?
Anamma Foods is headquartered in Malmö, Sweden, in the Europe region.
How does Anamma Foods make money?
One revenue line is on record: vegan Food Products Sales.
Who are Anamma Foods's main competitors?
Klas Åström (Orkla Felix) vegetable protein lines is listed as an others. Direct peers are Quorn, Bondegårdens and Tivall. Broad incumbents are Impossible Foods, Beyond Meat and Nestlé Garden Gourmet. Emerging players are Caulipower and Heura Foods. Oatly is listed as a regional player.
Does Anamma Foods have an API?
No public API is recorded for Anamma Foods.
What industry is Anamma Foods in?
Anamma Foods's product category is Plant-based frozen foods. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2030.