Pague Menos
- Company typePrivate
- Founded1981
- HeadquartersCeará, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Pague Menos firmographics
Firmographics- Name
- Pague Menos
- Legal name
- Pague Menos
- Website
- https://paguemenos.com.br
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Pague Menos industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industry
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)
Keywords
Where Pague Menos is headquartered
LocationHeadquarters
- HQ city
- Ceará
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Pague Menos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Pharmacy Sales: Pague Menos generates revenue through the retail sale of pharmaceutical products, health items, and related consumer goods across its pharmacy store network in Brazil.
Go-to-market motion1 record
Distribution channels1 record
Pague Menos product offering
Product offeringCore offering
Pague Menos operates a nationwide chain of retail pharmacies in Brazil, selling prescription medications, over-the-counter drugs, health and wellness products, and personal care items directly to individual consumers through physical storefronts. The chain's scale was significantly expanded through the 2021 acquisition of Extrafarma from Ultrapar for R$ 700 million, making it the second-largest drugstore operator in Brazil.
Product overview
Pague Menos is a Brazilian pharmacy chain retailer. The company operates as a retail pharmacy business offering pharmaceutical products and health-related goods to consumers. The company expanded its market presence through the acquisition of rival pharmacy chain Extrafarma from Ultrapar for R$ 700 million in 2021. No detailed product portfolio or service module information is available from the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail pharmacy sales Retail sale of prescription medications, over-the-counter drugs, health and wellness products, and personal care items to Brazilian consumers through the Pague Menos physical pharmacy network.
- Extrafarma pharmacy retail operations Wholly-owned retail pharmacy subsidiary offering pharmaceutical and health products under the Extrafarma brand, retained following Pague Menos's 2021 acquisition.
Companies that use Pague Menos
Customer profileSegments1 record
Ideal customer profiles1 record
Pague Menos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pague Menos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UltraparcorePague Menos completed the acquisition of rival pharmacy chain Extrafarma from Ultrapar for R$ 700 million. This strategic transaction significantly expanded Pague Menos' market presence, making it the second-largest player in the Brazilian drugstore sector.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
Pague Menos competitors and assessment
Company assessmentDirect peers
- Raia Drogasil: Raia Drogasil (RD) is the largest drugstore chain in Brazil, formed from the merger of Drogaria Raia and Drogasil. It is Pague Menos's primary direct competitor, operating a similar physical retail pharmacy model with overlapping product categories including prescription, OTC, personal care, and wellness across Brazil.
- DPSP (Drogaria São Paulo & Drogarias Pacheco): DPSP is a major Brazilian pharmacy chain resulting from the combination of Drogaria São Paulo and Drogarias Pacheco, operating physical storefronts across multiple states. It directly competes with Pague Menos in the Brazilian drugstore retail sector with comparable product mix and customer base.
- Panvel Farmácias: Panvel is a Brazilian pharmacy chain with a strong presence in the South region (Rio Grande do Sul and surrounding states), offering prescription drugs, OTC, beauty, and wellness products. It is comparable to Pague Menos as a multi-state physical retail pharmacy operator, though with a more regional footprint.
Regional players
- Drogaria Araújo: Drogaria Araújo is one of the largest pharmacy chains in Minas Gerais, operating a physical retail pharmacy network with comparable product categories to Pague Menos. It is comparable as a Brazilian physical pharmacy chain but operates primarily within a single state rather than nationally.
- Drogaria Venancio: Drogaria Venancio is a long-established pharmacy chain headquartered in Rio de Janeiro, operating physical storefronts with prescription, OTC, and health product offerings. It is comparable to Pague Menos as a Brazilian physical pharmacy retailer, though concentrated in the Rio de Janeiro metropolitan area.
Broad incumbents
- CVS Health: CVS Health is the largest pharmacy retail chain in the United States, combining drugstores with pharmacy benefit management, insurance, and healthcare services. It is comparable to Pague Menos as a broad retail pharmacy operator at scale, though operating in a very different healthcare system.
- Walgreens Boots Alliance: Walgreens Boots Alliance operates one of the largest global pharmacy retail footprints including U.S. Walgreens and international Boots stores. It is comparable to Pague Menos as a national-scale physical drugstore chain with overlapping product categories of prescription, OTC, and personal care.
Others
- McKesson: McKesson is a global pharmaceutical wholesale distributor and supply chain partner to retail pharmacies. It is comparable to Pague Menos as a participant in the drug distribution value chain, though McKesson operates upstream in wholesale rather than downstream retail.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pague Menos social profiles
Digital presencePague Menos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pague Menos leadership team
Management profileNumber of profiles
Profiles1 record
Pague Menos subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pague Menos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pague Menos M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pague Menos
What does Pague Menos do?
Pague Menos operates a nationwide chain of retail pharmacies in Brazil, selling prescription medications, over-the-counter drugs, health and wellness products, and personal care items directly to individual consumers through physical storefronts. The chain's scale was significantly expanded through the 2021 acquisition of Extrafarma from Ultrapar for R$ 700 million, making it the second-largest drugstore operator in Brazil.
Is Pague Menos a public or private company?
Pague Menos is a private company. It is classified as public and is currently operating.
When was Pague Menos founded?
Pague Menos was founded in 1981. It employs 5,001 to 10,000 people.
Where is Pague Menos based?
Pague Menos is headquartered in Ceará, Brazil, in the Latin America region.
How does Pague Menos make money?
One revenue line is on record: retail Pharmacy Sales.
Who are Pague Menos's main competitors?
Direct peers on record are Raia Drogasil, DPSP (Drogaria São Paulo & Drogarias Pacheco) and Panvel Farmácias. Regional players are Drogaria Araújo and Drogaria Venancio. Broad incumbents are CVS Health and Walgreens Boots Alliance. McKesson is listed as an others.
Does Pague Menos have an API?
No public API is recorded for Pague Menos.
What industry is Pague Menos in?
Pague Menos's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail. Its NAICS code is 456110 and its SIC code is 5912.