What Drogaria Venancio does

Drogaria Venancio is a Brazilian drugstore chain founded in 1979 and headquartered in Rio de Janeiro, operating an online pharmacy platform that serves individual consumers across Brazil. The company offers a broad multi-category assortment spanning prescription and over-the-counter medications (including generics), dermocosmetics, health and wellness supplements, personal care and hygiene, baby care, hair care, senior care ("Melhor Idade"), pet care, and Asian beauty brands, alongside a private-label line ("Exclusivos Venancio") and a medical-hospital sub-brand ("Venancio Medical"). Service offerings include vaccinations, buy-online-pickup-in-store, and dedicated phone ordering (Televendas) for specialized medications.

The business runs on a VTEX-powered e-commerce storefront complemented by a dedicated mobile app, WhatsApp ordering at +55 21 9797-20253, and traditional phone sales. Fulfillment capabilities include same-day delivery within one hour in select Rio de Janeiro areas and free shipping in Rio on orders over R$130, with payment options including PIX (Brazil's instant payment rail) and installments up to 6x without interest.

Revenue is generated through direct product sales on a unit-pricing model, supported by aggressive promotional activity including weekly offers, discount coupons, and bundle deals with observed discounts of 14-48%. The target customer base is segmented horizontally into five personas: general individual consumers, health-conscious shoppers, parents and expecting mothers, senior consumers, and pet owners. The company is privately held with 1,001-5,000 employees; ownership structure, management team, and financial figures are not disclosed in available data.

Name

Drogaria Venancio

Legal name

Drogaria Venancio

Website

https://venancio.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Drogaria Venancio is a Brazilian drugstore chain founded in 1979, selling medications, dermocosmetics, baby, senior, and pet care products to individual consumers through a VTEX-powered e-commerce site, mobile app, WhatsApp, and phone ordering, primarily in Rio de Janeiro.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industries

Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE), Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)

Keywords

• Online pharmacy retail
• Drugstore chain
• Generic medications
• Health and wellness products
• Personal care pharmacy

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct sales of pharmaceutical products, medications, dermocosmetics, personal care items, baby products, and pet care supplies to individual consumers through online, mobile app, WhatsApp, and telephone channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Drogaria Venancio is a Brazilian drugstore chain that sells prescription and over-the-counter medications, generic drugs, dermocosmetics, health and wellness supplements, personal care, baby care, senior care, and pet care products through its e-commerce website, mobile app, WhatsApp ordering, and phone sales (Televendas). It also operates an exclusive private-label line (Exclusivos Venancio), a medical/hospital supplies sub-brand (Venancio Medical), and offers pharmaceutical services such as vaccinations. The company serves individual consumers across Brazil with a strong focus on Rio de Janeiro.

Product overview

Drogaria Venancio is a Brazilian online pharmacy offering a comprehensive e-commerce platform for health and wellness products. The platform operates as a multi-category online pharmacy with product lines including Medications (prescription and OTC), Dermocosmetics (skincare and sunscreen products from brands like Adcos, Eucerin, and CeraVe), Health and Wellness supplements, Personal Care and Hygiene, Baby Care products (Huggies, Baby Dove), Hair Care treatments, Senior Care, and Pet Care. The company also offers private-label products under the Exclusivos Venancio brand and medical-hospital supplies through Venancio Medical. Service features include same-day delivery (up to 1 hour), free shipping in Rio de Janeiro, WhatsApp ordering, phone sales (Televendas), in-store pickup, PIX payment integration, and a mobile app. The platform features weekly promotional offers, discount coupons, generic medications, Asian beauty brands, and a dedicated new products section.

Differentiator

Problem solved

Functional benefit

Brands

• Venancio Medical: Produtos médico-hospitalares (medical-hospital products)

Products and services

• Medicamentos (Medications) Prescription and over-the-counter medications sold online to individual consumers in Brazil for treating common health conditions.
• Medicamentos Genéricos (Generic Medications) Cost-effective generic drug alternatives sold to consumers seeking lower-priced equivalents to branded medications.
• Dermocosméticos (Dermocosmetics) Dermatological skincare and cosmetic products from brands such as Adcos, Eucerin, CeraVe, Cetaphil, and Dermage sold to consumers seeking skincare treatments.
• Saúde e Bem Estar (Health and Wellness) Vitamins, dietary supplements, and general health and wellness products sold to health-conscious consumers.
• Higiene e Cuidados Pessoais (Personal Hygiene and Care) Personal hygiene products including body care, oral hygiene, and general personal care items for everyday consumer use.
• Mundo Infantil (Baby Care) Baby and infant care products including diapers, wipes, and infant hygiene essentials sold to parents of young children.
• Cabelos (Hair Care) Hair care products including shampoos, conditioners, and treatments from brands like Lola, L'Oréal Elseve, and Clear.
• Melhor Idade (Senior Care) Specialized health and personal care products tailored to the needs of elderly consumers.
• Cuidados com os Pets (Pet Care) Pet care and grooming products for dogs and cats sold to pet owners.
• Marcas Asiáticas (Asian Beauty Brands) Curated selection of Asian (K-beauty and J-beauty) skincare and beauty brands offered to consumers.
• Exclusivos Venancio (Private Label Products) Private label brand of products sold exclusively through Drogaria Venancio, differentiating it from competitors.
• Cuidados na Gestação (Pregnancy Care) Health, wellness, and personal care products targeted at pregnant women and expectant mothers.
• Venancio Medical Medical and hospital supplies sub-brand catering to professional healthcare buyers.
• Vacinas e Serviços Farmacêuticos (Vaccinations and Pharmaceutical Services) Pharmaceutical services including vaccinations and other health services offered in-store to consumers.
• Televendas (Phone Ordering Service) Telephone-based ordering service that allows customers to purchase medications and health products, including specialty medications, via phone.
• WhatsApp Ordering Service Ordering service accessible via WhatsApp at number 21979720253 enabling customers to place orders through messaging.
• Mobile App (Venancio App) Mobile application for iOS and Android that enables consumers to browse and purchase products conveniently from mobile devices.

Quantifiable outcome

• Same-day delivery within 1 hour for select areas
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ultrafarma: Brazilian online-first pharmacy retailer competing aggressively on price and assortment nationally. Comparable to Drogaria Venancio in e-commerce pharmacy model but with a national rather than regional footprint and a heavier discount-led playbook.

Direct peers

• Panvel Farmácias: Regional pharmacy chain based in Southern Brazil with strong e-commerce, dermocosmetics, and own-brand offering. Comparable to Drogaria Venancio in mid-sized chain scale, multi-category strategy, and digital-first positioning.
• Pague Menos: Major Brazilian pharmacy chain with strong presence in the Northeast and expanding nationally, offering Rx/OTC, dermocosmetics, and private label. Competes with Drogaria Venancio in multi-category drugstore retail and omnichannel pharmacy.
• RD (Raia Drogasil): Largest Brazilian pharmacy chain, formed from the merger of Raia and Drogasil, operating thousands of stores plus a national e-commerce and delivery platform. Directly competes with Drogaria Venancio across Rx/OTC, dermocosmetics, and online pharmacy in the same consumer segments.
• Extrafarma: Brazilian pharmacy chain with Northeast concentration, offering Rx/OTC, beauty, and personal care plus online ordering. A direct competitor in multi-category drugstore retail with similar value positioning.
• Drogaria São Paulo: Established São Paulo-based pharmacy chain with broad Rx/OTC, beauty, and wellness assortment. A direct peer in format, assortment, and urban Brazilian drugstore competition.
• Drogaria Pacheco: Large Brazilian pharmacy chain headquartered in Rio de Janeiro, directly overlapping Drogaria Venancio's home market. Offers similar product categories and competes head-to-head on promotions, dermocosmetics, and delivery.

Regional players

• Drogaria Araujo: Minas Gerais-based pharmacy chain with strong regional brand and growing digital presence. Comparable to Drogaria Venancio as a heritage regional drugstore chain expanding e-commerce and delivery, though operating in a different state.
• Farma & Farma: Mid-sized Brazilian pharmacy chain focused on regional markets with online ordering. Similar in scale and category mix to Drogaria Venancio but operating in different geographies.

Broad incumbents

• Mercado Livre: Latin America's largest e-commerce marketplace, increasingly active in pharmacy, health, and beauty categories with third-party sellers and its own logistics. Adjacent competitor that pressures Drogaria Venancio's online discovery, pricing, and delivery economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drogvenancio
• Facebookfacebook.com/venancio.drogaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogaria Venancio