Gemini Worktops

What Gemini Worktops does

Gemini Worktops, trading as F Jones (Cleveland) Ltd, is a fourth-generation family-owned UK manufacturer and direct-to-consumer retailer of quartz kitchen worktops. Founded in the 1930s-1940s and headquartered in York with manufacturing in Middlesbrough, the company designs, sources, fabricates, and installs its own stone surfaces, operating two proprietary product brands — Minerox Quartz (a 90-94% natural quartz composite with polymer resins, Mohs hardness 7) and Stonelore Quartz (an exclusive hybrid mineral surface). Core technology includes in-house laser templating for sub-millimetre precision measurement and water-suppressed CNC cutting and polishing, with internal air-quality standards set at 50% of the UK Workplace Exposure Limit for respirable crystalline silica.

The business serves UK homeowners undertaking kitchen renovations and new-build projects, providing a fully bundled service encompassing design consultation, free sample delivery, made-to-measure fabrication, and nationwide professional installation across mainland UK. Pricing is per square metre (£151-£331/m² depending on product tier) plus bundled kitchen packages (£1,222-£2,188 inclusive of VAT) with a 0% finance option via NewDay Cards Ltd. Complementary accessory lines include UKINOX and 1810 Company sinks, Quooker and UKINOX taps, and Arc LED strip lighting. Distribution operates through the geminiworktops.com website with online quoting, two by-appointment showrooms (York and Middlesbrough), and in-house installation teams covering mainland UK.

The company is privately held by the Jones family with no external institutional investors, headcount of 1-10 employees, and a small £150,000 debt facility from Reward Finance Group in July 2022. It claims over 100,000 cumulative kitchen installations, certifications including Made in Britain, NSF, Greenguard Gold, and SGS testing, and operates a sister company, Mindful Memorials, in the memorial products vertical.

Name

Gemini Worktops

Legal name

F Jones (Cleveland) Ltd

Website

https://geminiworktops.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Gemini Worktops is a fourth-generation UK family-owned DTC manufacturer and installer of quartz kitchen worktops, serving mainland UK homeowners with proprietary Minerox and Stonelore brands, in-house laser templating, nationwide installation, and bundled design services.

Ownership category

akta.pro rank

Product category

Kitchen Worktops (Quartz & Solid Surface)

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industries

Kitchen Countertops & Backsplash Installation (HSAPAAAC), Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Quartz kitchen worktops
• Stone surface fabrication
• Engineered quartz countertops
• Kitchen worktop installation
• Bespoke worktop design

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Quartz Worktop Sales: One-time sale of bespoke quartz kitchen worktops, priced per square metre. Products include Minerox Quartz and Stonelore Quartz ranges in various colours and styles. Pricing from £178/m² to £331/m² depending on product line.
2. Professional Installation Services: Nationwide installation service included with worktop purchases. Covers laser templating, delivery, and professional fitting with custom colour-matched adhesives for flawless finish.
3. Accessories and Add-ons: Sales of complementary products including kitchen sinks (from Ukinox, 1810 Company), taps (including Quooker instant boiling water taps), and LED strip lighting.
4. 0% Finance Plans: NewPay finance option allowing customers to spread costs over 18 monthly installments at 0% interest, provided through partnership with NewDay Cards Ltd.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gemini Worktops manufactures and supplies made-to-measure quartz kitchen worktops under its proprietary Minerox Quartz and Stonelore Quartz brands, accompanied by complementary sinks, taps, and LED lighting. It operates a direct-to-consumer model across mainland UK with free design consultation, laser templating, nationwide professional installation, and a 25-year material warranty plus 5-year installation guarantee. Pricing is per square metre starting from £178/m², with small, medium, and large kitchen packages available and 0% finance options up to 18 months.

Product overview

Gemini Worktops is a fourth-generation family business and the only UK company that designs, sources, manufactures, and installs its own stone surfaces. The core product portfolio centers on two main quartz worktop brands: Minerox Quartz (the UK's number one high-performance quartz brand, ~90-94% natural quartz with Mohs hardness 7) and Stonelore Quartz (a proprietary hybrid mineral surface exclusive to Gemini). Both product lines are non-porous, scratch-resistant, and heat-resistant up to 150°C, backed by a 25-year material warranty and 5-year installation guarantee. The company operates on a direct-to-consumer model, offering made-to-measure worktops with a full service bundle that includes laser templating, bespoke design options (edge profiles, splashbacks, floating shelves, waterfall ends), and nationwide professional installation. Complementary products include kitchen sinks (UKINOX, The 1810 Company brands) and taps (UKINOX, Quooker boiling water taps), plus Arc LED strip lighting. The company positions itself as a value alternative to high-street retailers, claiming savings of up to 40% compared to kitchen showrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Minerox Quartz: High-performance quartz worktop brand and the UK's number one quartz worktop brand.
• Stonelore Quartz

Products and services

• Minerox Quartz Worktops

Quantifiable outcome

• Up to 40% savings compared to high-street kitchen retailers
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CRL Stone: UK distributor of engineered quartz, marble and sintered stone surfaces (e.g. CRL Quartz, Ceralsio) supplying fabricators and kitchen retailers; a broad market incumbent competing with Gemini's quartz-only proposition.
• Caesarstone UK: Global premium engineered quartz surfaces brand with established UK distribution; competes head-on with Minerox and Stonelore quartz through kitchen studios and fabricators across the UK.
• Silestone by Cosentino: Cosentino's flagship quartz and hybrid mineral surface brand (including the recent HybriQ+ range) sold through a large UK fabrication partner network; directly competes in the same premium quartz worktop category as Gemini.
• International Decorative Surfaces (IDS): Major UK surface materials distributor (part of Broadview Holdings) supplying stone, quartz, solid surface and laminate worktops to kitchen retailers and fabricators — a broad incumbent competing for the same end customers and fabricator channel.

Direct peers

• Surrey Marble and Granite: UK stone fabrication specialist producing and installing quartz, granite and marble worktops with bespoke design services; comparable in scale and craft orientation to Gemini's vertically integrated model.
• Worktop Express: UK direct-to-consumer retailer of kitchen worktops (including quartz, solid wood, laminate and solid surface) with online quoting, sample service and nationwide delivery — the closest head-to-head D2C competitor to Gemini Worktops in the UK.
• Stone Connection: UK specialist supplier and fabricator of quartz, granite, marble and Dekton worktops offering templating and installation services; competes in the same UK bespoke quartz worktop market segment as Gemini.
• Marble & Granite (M&G): UK-based stone specialist fabricating and installing quartz, granite, marble and engineered stone worktops with templating and fitting services; directly comparable custom-fabrication offering to Gemini.

Others

• Quooker UK: Premium instant boiling water tap brand sold in the UK through kitchen retailers and directly; Gemini is a Quooker distribution partner, making Quooker an ecosystem/adjacent peer rather than a direct competitor.

Emerging players

• Granite Transformations: UK franchise network specializing in countertop resurfacing and overlay worktops using engineered stone; adjacent to Gemini but with an overlay/remodeling focus rather than full replacement quartz worktops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemini Worktops