Worktop Express
Worktop Express was a German online retailer of kitchen worktops founded in 2009 and headquartered in Viernheim. The company has withdrawn from the German market, with its domain now redirecting to successor operator DM Custom Made GmbH.
- Company typePrivate
- Founded2009
- HeadquartersViernheim, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Worktop Express does
Worktop Express was a specialist online retailer of kitchen worktops serving customers in Germany. The firm was founded in 2009 and headquartered in Viernheim, operating under the domain worktop-express.de. Its go-to-market was a direct-to-consumer e-commerce model focused on worktop products, with the firm's primary technical and product differentiation routed through its web storefront rather than disclosed in-house manufacturing capabilities. No pricing, revenue, customer counts, or partnership data for the active Worktop Express business are available in the source material.
Worktop Express has withdrawn from the German market, and the company's operating status is recorded as closed. Visitors to worktop-express.de are now redirected to deine-massanfertigung.de, a custom manufacturing platform operated by DM Custom Made GmbH, which positions itself as the alternative supplier for the former Worktop Express German customer base. The successor platform offers made-to-measure kitchen worktops (standard laminated, Premium Matt, and solid wood variants), kitchen backsplashes, bathroom vanity tops, and an extended portfolio covering window treatments, insect protection, picture frames, foam cutting, cushions, carpets, and tablecloths, all CNC-manufactured in Germany using materials from Egger, Pfleiderer, Kaindl-Salzburg, Duropal, and Fenix.
The original Worktop Express entity has no disclosed employees, revenue, funding rounds, management team, or current product pipeline, and no parent or subsidiary structure is recorded. Ownership, investor, and control information are not available. The strategic and operational substance of the former Worktop Express customer relationship now resides with DM Custom Made GmbH, which operates deine-massanfertigung.de as the successor channel.
Worktop Express firmographics
Firmographics- Name
- Worktop Express
- Legal name
- DM Custom Made GmbH
- Website
- https://worktop-express.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Worktop Express was a German online retailer of kitchen worktops founded in 2009 and headquartered in Viernheim. The company has withdrawn from the German market, with its domain now redirecting to successor operator DM Custom Made GmbH.
- Ownership category
- akta.pro rank
Worktop Express industry classification
Industry- Product category
- Kitchen Worktops Retail
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)
- akta.pro secondary industries
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
Keywords
Where Worktop Express is headquartered
LocationHeadquarters
- HQ city
- Viernheim
- HQ country
- Germany
- HQ region
- Europe
Markets served
Worktop Express business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Worktop Express product offering
Product offeringCore offering
Worktop Express was an online retailer specializing in custom-made kitchen worktops (Arbeitsplatte nach Maß) and related surfaces, sold direct to consumers and trade buyers in Germany. The offering centered on configurable worktops across multiple material categories (laminate, premium matte, solid wood, compact laminate, mineral composites, ceramics) with custom dimensions, thicknesses, edge profiles, and cut-outs. Complementary custom products included kitchen backsplashes and bathroom vanity tops, all produced to order via the operator's CNC precision manufacturing in Germany.
Product overview
Deine-Massanfertigung.de (formerly serving as the German successor to Worktop Express) operates as a custom manufacturing platform offering made-to-order products primarily focused on kitchen and home furnishings. The core product line centers on customizable worktops/countertops (Arbeitsplatten nach Maß) available in standard laminated, Premium Matt, and solid wood variants, complemented by kitchen backsplashes and bathroom vanity tops. The broader portfolio extends to window treatments including pleated blinds and curtains, insect protection screens, custom picture frames, foam cutting services, cushions, carpets, and tablecloths. All products are manufactured in Germany using CNC precision technology with materials sourced from major manufacturers such as Egger, Pfleiderer, Kaindl-Salzburg, Duropal, and Fenix. The company differentiates through millimetric precision, pass guarantee (Passgarantie), 30-day return policy, and delivery to the installation location.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kitchen Worktops (Arbeitsplatte nach Maß) Custom-made kitchen worktops configured to the buyer's exact dimensions, with choice of material (e.g., laminate, premium matte, solid wood, compact laminate, mineral composites, ceramics), thickness, edge profile, and integrated cut-outs for hobs, sinks, and basins. Designed for homeowners and trade buyers replacing or installing a kitchen.
- Custom Kitchen Backsplashes (Wandverkleidung nach Maß) Made-to-measure decorative wall panels for kitchen splashback areas, configured to custom dimensions and décor to match the chosen worktop. Targeted at homeowners completing a coordinated kitchen refit.
- Custom Bathroom Vanity Tops (Waschtischplatte nach Maß) Custom-made vanity tops for bathrooms, produced to specified dimensions with cut-outs for washbasins and fittings. Aimed at homeowners and installers fitting or refurbishing a bathroom.
- Premium Matt Worktops (Premium-Matt Arbeitsplatten) Custom-configured kitchen worktops in a premium matte surface finish, offered as a distinct material/finish category within the made-to-measure worktop catalogue. Targeted at design-conscious homeowners seeking a contemporary matte aesthetic.
- Solid Wood Worktops (Massivholz-Arbeitsplatten) Custom-made kitchen worktops in solid wood, supplied to specified dimensions and edge profiles with PEFC 70 certified sustainable sourcing. Suited to homeowners and trade buyers preferring natural wood surfaces.
- Compact Laminate Worktops (Kompakt-Arbeitsplatten) Custom-measured kitchen worktops in compact laminate, providing a robust thin-profile surface option. Targeted at buyers seeking durable, slim worktop solutions.
- Mineral Composite Worktops (Mineralwerkstoff-Arbeitsplatten) Custom-configured kitchen worktops in mineral composite material, offered as a premium surface category. Suited to homeowners seeking a stone-like appearance with custom sizing.
- Ceramic Worktops (Keramik-Arbeitsplatten) Custom-measured kitchen worktops in ceramic, positioned as a high-end, durable surface category. Targeted at buyers seeking premium ceramic finishes with bespoke dimensions.
Companies that use Worktop Express
Customer profileIdeal customer profiles2 records
Worktop Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Worktop Express partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Worktop Express competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global mass-market home furnishings incumbent offering standardized kitchen worktops and countertops alongside a broader home range; competes with Worktop Express primarily in price-sensitive segments and on convenience.
- Bauhaus (BAUHAUS Werkstatt): Large German DIY/home-improvement chain selling standardized kitchen worktops and related renovation materials; competing primarily on price, availability, and in-store convenience.
- Westag & Getalit: German manufacturer of decorative surfaces and worktop products; comparable as a domestic supplier/competitor in custom and semi-custom worktop fabrication.
- Lechner Group: European manufacturer of bespoke kitchen worktops and countertops; comparable as a supplier/competitor in the custom worktop category with broad European distribution.
- REHAU Worktops: Major polymer/surface brand with a worktop product line sold through kitchen retailers and trade; comparable as an upstream brand competing for the same end-customer specification decisions.
Direct peers
- Deine-Massanfertigung (DM Custom Made GmbH): Successor entity operating the German redirect target of Worktop Express; offers the same custom-made worktop, backsplash, blind, and home-textile products via online configurator with German CNC manufacturing.
- Worktop Express (UK): The original UK operations of the same brand, retailing custom kitchen worktops and related surfaces online. Most directly comparable peer given shared brand DNA, product category, and online custom-cut go-to-market motion.
- Benchmarx: UK trade-only kitchen and joinery retailer (part of Travis Perkins) offering worktops and kitchen components; comparable in product mix and trade-focused distribution.
- Howdens Joinery: UK-based trade kitchen and joinery supplier selling worktops, cabinetry, and related products primarily to trade customers; comparable in custom-cut worktop offering and trade-channel go-to-market.
Regional players
- XXXLutz: Large European furniture and home furnishings retailer with significant German store footprint; overlaps with Worktop Express's kitchen and home-textile categories from a broad-line retail angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
Worktop Express social profiles
Digital presenceWorktop Express compliance and trust
Trust signalCompliance1 record
Worktop Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worktop Express leadership team
Management profileNumber of profiles
Worktop Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worktop Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worktop Express
What does Worktop Express do?
Worktop Express was an online retailer specializing in custom-made kitchen worktops (Arbeitsplatte nach Maß) and related surfaces, sold direct to consumers and trade buyers in Germany. The offering centered on configurable worktops across multiple material categories (laminate, premium matte, solid wood, compact laminate, mineral composites, ceramics) with custom dimensions, thicknesses, edge profiles, and cut-outs. Complementary custom products included kitchen backsplashes and bathroom vanity tops, all produced to order via the operator's CNC precision manufacturing in Germany.
Is Worktop Express a public or private company?
Worktop Express is a private company. It is classified as unknown and is currently closed.
When was Worktop Express founded?
Worktop Express was founded in 2009. It employs 1 to 10 people.
Where is Worktop Express based?
Worktop Express is headquartered in Viernheim, Germany, in the Europe region.
Who are Worktop Express's main competitors?
Broad incumbents on record are IKEA, Bauhaus (BAUHAUS Werkstatt), Westag & Getalit, Lechner Group and REHAU Worktops. Direct peers are Deine-Massanfertigung (DM Custom Made GmbH), Worktop Express (UK), Benchmarx and Howdens Joinery. XXXLutz is listed as a regional player.
Does Worktop Express have an API?
No public API is recorded for Worktop Express.
What industry is Worktop Express in?
Worktop Express's product category is Kitchen Worktops Retail. Its primary akta.pro industry code is CRAIAFAF, Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms, with a secondary code of HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface). Its NAICS code is 337110 and its SIC code is 5700.