What Voodoo Brewing Co. does

Voodoo Brewing Co. (legal name: Voodoo Brewing Company) is a privately held US craft brewery headquartered at 834 Bessemer Street, Meadville, Pennsylvania, in a facility called The Compound. Founded in Meadville, PA with no disclosed incorporation date, the company has built a portfolio of flagship, limited-time, and seasonal craft beers — including good vibes (West Coast IPA), hazy vibes (NEIPA), Lacto-Kooler (berliner weisse), Thunder Lizard (Imperial IPA), Lil Vibes (session IPA), Empty Calories (light lager), and Voodoo Love Child (a Belgian tripel fermented with a proprietary Belgian yeast strain and aged with cherries, raspberries, and passion fruit). It has also produced branded collaborations such as Oh Mama, a Traditional Golden American Lager co-developed with the rock band Styx, and specialty releases like Vandelay Industries Double NEIPA brewed with hand-selected Mosaic and Motueka hops from Hop Revolution.

The company operates a multi-channel distribution and revenue model. Its primary channel is on-premise: 27+ company-owned and franchise brewery pubs across 14 US states (Pennsylvania, Colorado, Florida, Georgia, Idaho, Indiana, Michigan, Nevada, North Carolina, Ohio, South Carolina, Texas, Virginia, and Wisconsin) serving beer, food, and craft cocktails, plus on-site branded merchandise. A second channel is wholesale packaged and draft beer distribution through four named regional grocery partners — Giant Eagle, Giant Eagle Market District, Tops Friendly Markets, and Wegmans. A third channel is a franchise program that licenses the Voodoo brand, recipes, and operating model to franchisee partners opening new pubs in additional markets, with individual pub operators setting their own on-premise pricing (no public pricing disclosed). Marketing is conducted through the company website, email newsletter signup, social media, and earned media press coverage.

The core technology is traditional craft brewing using proprietary recipes and yeast strains, augmented by a rotating LTO and seasonal product development pipeline and supported by an ingredient-supply partnership network. The company has no documented AI/ML capabilities, no public or partner-facing API, and no documented patents, certifications, or regulatory actions. Ownership commentary indicates independent operation with no disclosed parent company, private equity sponsor, institutional investor, or public listing.

Name

Voodoo Brewing Co.

Legal name

Voodoo Brewing Company

Website

https://voodoobrewery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Voodoo Brewing Co. is a private US craft brewery headquartered in Meadville, Pennsylvania, operating 27+ corporate and franchise brewery pubs across 14 US states and selling packaged and draft beer through regional grocery wholesalers to craft beer consumers and franchise partners.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing & Brewpub Operations

NAICS

Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft beer brewing
• Brewpub operations
• Craft beer distribution
• Bar and restaurant
• Franchise brewery model

Headquarters

HQ city

Meadville

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Brewery Pub Sales: Revenue from on-premise beer, food, and cocktail sales at company-owned and franchise pub locations
2. Wholesale Distribution: Sales of packaged and draft beer to retail distributors including Giant Eagle, Wegmans, Tops Friendly Markets
3. Franchise Fees: Franchise model revenue from franchisee partners opening new Voodoo Brewing Co. locations
4. Merchandise Sales: Sales of branded merchandise including apparel and accessories at pub locations

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Voodoo Brewing Co. is a craft brewery and brewpub chain that brews and sells an award-winning portfolio of craft beers across flagship, limited-time, and seasonal lines, served alongside craft cocktails and pub fare at company-owned and franchise locations across 14 US states. The company also distributes packaged beer through regional grocery retailers and operates a franchise program for new market expansion, with branded merchandise available at pub locations.

Product overview

Voodoo Brewing Co. is a craft brewery and pub chain offering a portfolio of award-winning beers, cocktails, and pub fare across its franchise locations. The core products are the beer offerings organized into three categories: Flagship beers (good vibes, hazy vibes, Lacto-Kooler, Thunder Lizard, Lil Vibes, Empty Calories, Voodoo Love Child, Oh Mama), Limited Time Offerings (Crick Crusher, Cowbell, Lacto-Kooler Purple, Vandelay Industries, Mint Cowbell), and Seasonal Beers (Schnitzengiggle, Mosa, Big Black Voodoo Daddy, Midnight Silhouette). The company also operates pub locations serving cocktails, operates a franchise program for new locations, and sells branded merchandise. The products are distributed through company-owned and franchise pub locations as well as retail distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Vibes Flagship West Coast IPA hopped five times in the kettle and double dry-hopped with Galaxy, Amarillo, and Mosaic hops, with tropical fruit and citrus flavors at 7.3% ABV.
• Hazy Vibes New England IPA version of Good Vibes featuring juicy, tropical flavor at 7% ABV.
• Lacto-Kooler Flagship flavored Berliner Weisse sour ale made with green coloring for unique color and flavor at 5.5% ABV.
• Thunder Lizard Flagship Imperial IPA at 9.2% ABV hopped with US Idaho 7 Cryo, Cashmere Cryo, and hand-selected Citra from Yakima Chief.
• Lil Vibes Session West Coast IPA brewed with Galaxy, Amarillo, and Mosaic hops at 4.3% ABV.
• Empty Calories Light lager with legitimate craft flavor at 108 calories and 2.6 grams of carbs, 4.7% ABV.
• Voodoo Love Child Old-world Belgian Tripel fermented using proprietary Belgian yeast, aged with sour cherries, raspberries, and passion fruit at 9.5% ABV.
• Oh Mama Traditional Golden American Lager brewed for Pittsburgh in collaboration with rock band Styx, 6% ABV.
• Crick Crusher Rotating line of low-ABV beers for easy drinking, including releases such as Helles Lager, Session Hazy IPA, American Wheat, Spiced Brown Ale, Raspberry Gose, Golden Ale, Peach Cream Ale, and Coffee Porter.
• Cowbell Double Chocolate Imperial Milk Stout with rich chocolate and roasty malt flavors, nitro pour, 8.5% ABV.
• Lacto-Kooler Purple Purple variant of the Lacto-Kooler Berliner Weisse with tart, refreshing, fruit-forward pour and smooth sour finish.
• Vandelay Industries Double NEIPA brewed with hand-selected Mosaic and Motueka hops from Hop Revolution, featuring tropical fruit flavors and citrus zest, 9.3% ABV.
• Mint Cowbell Double chocolate Imperial Milk Stout with cool mint finish, rich chocolate flavor, and creamy body, nitro pour.
• Schnitzengiggle Traditional Oktoberfest lager brewed with imported German malts and German noble hops, reddish-copper color, 5.9% ABV.
• Mosa Mimosa-inspired ale conditioned with tangerine and apricot puree and Madagascar vanilla beans, 5.5% ABV.
• Big Black Voodoo Daddy Seasonal stout made with chocolate and roasted malts with a chocolate bar flavor profile, 12% ABV.
• Midnight Silhouette English-style Porter with notes of toasted bread, cocoa, and mild coffee with smooth malt character, 5% ABV.
• Craft Cocktails Cocktail menu featuring classics, seasonal favorites, and house creations served at Voodoo Brewing Co. pub locations.
• Franchise Program Franchise opportunity to open Voodoo Brewing Co. pub locations, targeted at beer lovers, food fans, and community builders in new markets.
• Merchandise Voodoo-branded merchandise including apparel and gear available at pub locations, with online merchandise offerings coming soon.
• Brewpub Locations Brick-and-mortar brewpub locations serving craft beer, cocktails, and pub fare across 14 US states including Colorado, Florida, Georgia, Idaho, Indiana, Michigan, Nevada, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, and Wisconsin.

Quantifiable outcome

• Voodoo Love Child recognized as a standout Belgian tripel with unique fruit aging

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered major and minor.

• Giant EaglemajorChannel Partner/ Reseller/ DistributorMajor retail grocery chain distributing Voodoo Brewing Co. packaged and draft beers through Giant Eagle and Giant Eagle Market District locations
• Tops Friendly MarketsmajorChannel Partner/ Reseller/ DistributorRegional grocery chain distributing Voodoo Brewing Co. packaged beers through Tops Friendly Markets locations
• WegmansmajorChannel Partner/ Reseller/ DistributorRegional grocery chain distributing Voodoo Brewing Co. packaged and draft beers through Wegmans locations
• StyxminorStrategic or Co-development PartnerAmerican rock band collaborated with Voodoo Brewing Co. on Oh Mama beer - a Traditional Golden American Lager brewed for the Steel City, inspired by Styx hit song 'Renegade'

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wicked Weed Brewing:
• Tröegs Independent Brewing: Pennsylvania-based craft brewery with a taproom, broad distribution, and rotating specialty/seasonal lineup — directly comparable to Voodoo's regional brewpub-plus-wholesale model.
• Victory Brewing Company: Pennsylvania-headquartered craft brewer with brewpub locations, wholesale distribution, and a portfolio of flagship and seasonal beers — overlaps directly with Voodoo's product mix and on-premise/wholesale GTM.
• Dogfish Head Craft Brewery: East Coast craft brewery known for flagship IPAs, rotating LTOs, and broad retail distribution; closely mirrors Voodoo's portfolio strategy of constant innovation paired with multi-state retail availability.

Broad incumbents

• Sierra Nevada Brewing Co. Large, established craft brewer with national distribution and taproom operations — a broader incumbent in the same craft-beer category where Voodoo competes for shelf and tap placement.
• New Belgium Brewing: Nationally distributed craft brewer (Fat Tire, Voodoo Ranger) with taprooms — relevant incumbent peer given Voodoo's flagship IPA focus and national wholesale ambitions via franchise.
• Yuengling & Son: Historic Pennsylvania brewery with broad regional distribution and brewery-tied pubs; a larger regional incumbent competing for the same on-premise and grocery-channel customers in Voodoo's core PA/OH markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/voodoobrewery
• Facebookfacebook.com/voodoobrewery
• LinkedInlinkedin.com/company/voodoo-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo Brewing Co.