Smart Bill
SmartBill is a Romanian cloud SaaS platform providing electronic invoicing, inventory management, and accounting software to over 170,000 small and medium businesses, with deep integration to ANAF for e-Factura, e-Transport, and SAF-T compliance.
- Company typePrivate
- Founded2007
- HeadquartersSibiu, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Bill does
SmartBill is a Romanian cloud SaaS platform that provides electronic invoicing, inventory management, accounting, and point-of-sale software to more than 170,000 small and medium businesses across Romania. Operated by SC Intelligent IT SRL under the corporate guarantee of Norwegian enterprise software group VISMA, the platform is built on Amazon Web Services infrastructure and is accessible via web, desktop, iOS, and Android. Its core differentiator is deep, first-party integration with Romanian fiscal systems: direct transmission and reception of e-Factura documents to and from ANAF SPV with a 99.9% first-submission validation rate, e-Transport compliance, and SAF-T statement generation implemented for medium taxpayers since 2023. Monthly throughput exceeds 6.9 million invoices and EUR 48 billion in annual invoiced value.
The product portfolio is modular: SmartBill Facturare (core invoicing), Gestiune (inventory with NIR, stock movements, and supplier payments), Conta and ManagerConta (accounting and multi-client workflows for bookkeepers), and POS (fiscal cash register including Android support). Native integrations span WooCommerce, PrestaShop, OpenCart, and Magento for e-commerce automation, plus Netopia Payments, EuPlatesc, and Stripe for card payments and automatic collection posting. A REST API is offered on Platinum and Gestiune Plus tiers with usage-based overage charges.
SmartBill monetizes through tiered monthly subscriptions (Silver at EUR 5.84/month up to Platinum), a Gestiune Plus inventory bundle, separate POS subscriptions, and a 12-month free Startup program for newly established SRL, SRL-D, PFA, II, and IF entities. Distribution is product-led via a 30-day free trial on the cloud platform, supplemented by an inside-sales consultant team converting trial users and selling SmartBill Conta to accountants, a Visa co-marketing partnership for PFA/II/IF discounts, and an accountant referral network. The company employs 11-50 staff across Sibiu (headquarters) and Bucharest offices, with over 30 personnel dedicated to customer care.
Smart Bill firmographics
Firmographics- Name
- Smart Bill
- Legal name
- SC Intelligent IT SRL
- Website
- https://smartbill.ro
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartBill is a Romanian cloud SaaS platform providing electronic invoicing, inventory management, and accounting software to over 170,000 small and medium businesses, with deep integration to ANAF for e-Factura, e-Transport, and SAF-T compliance.
- Ownership category
- akta.pro rank
Where Smart Bill is headquartered
LocationHeadquarters
- HQ city
- Sibiu
- HQ country
- Romania
- HQ region
- Europe
Offices3 records
Markets served
Smart Bill business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Facturare, Gestiune, Conta): Monthly or annual subscription plans with tiered pricing (Silver, Gold, Platinum). Recurring revenue model with automatic monthly renewal unless cancelled 30 days before expiration.
- Startup Free Tier: 12 months free for newly established businesses (in first year), including all Platinum features. Post-free period converts to paid subscription.
- POS/Cash Register Software: Separate subscription for Point of Sale and cash register program.
- API Overage Charges: Documents issued beyond API quota (700/month Platinum, 1000/month Gestiune Plus) are charged at 1.7 credits per document.
- Visa Partnership Discount: 50% discount on first year SmartBill Facturare subscription for PFA, II, IF businesses paying with Visa card (valid for accounts created Nov 2023 - Sep 2024).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver Plan - Entry level for businesses issuing under 30 invoices/month |
| Subscription | Monthly | Gold Plan - Mid-tier subscription |
| Subscription | Monthly | Platinum Plan - Full-featured top tier |
| Subscription | Monthly | Gestiune Plus - Inventory + Invoicing package |
| Freemium | Annual | Startup Program - 12 months free |
| Subscription | Monthly | eCommerce Package - Online store integration |
| Subscription | Annual | Visa Partnership - 50% discount for PFA/II/IF |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Smart Bill product offering
Product offeringCore offering
SmartBill is a modular cloud SaaS suite sold to Romanian small and medium businesses for issuing and receiving electronic invoices via the ANAF e-Factura SPV system, managing inventory and warehouses, running basic accounting and payroll, processing POS sales through fiscal cash registers, and integrating online stores (WooCommerce, PrestaShop, OpenCart, Magento). It is offered on tiered monthly subscriptions (Silver, Gold, Platinum, Gestiune Plus, eCommerce) with native iOS and Android apps, REST API access, and a free 12-month Startup tier plus 30-day trial.
Product overview
SmartBill is a Romanian business management software suite consisting of multiple integrated modules: SmartBill Facturare (core invoicing with e-Factura integration), SmartBill Gestiune (inventory management with invoicing), SmartBill Conta (accounting and payroll), SmartBill POS (fiscal cash register), and SmartBill ManagerConta (accountant management). The platform is offered as a modular SaaS subscription service with packages ranging from Silver to Platinum tiers. e-Factura (electronic invoice transmission to ANAF SPV) and e-Transport are included compliance modules. The eCommerce package connects with WooCommerce, PrestaShop, OpenCart, and Magento for automated invoice generation and stock sync. Pricing includes a 12-month free offer for newly established businesses and a 30-day free trial. Support is available via email, phone, and chat from Monday to Friday, 09:00-18:00.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartBill Facturare Online invoicing program for Romanian SMBs and sole proprietors to issue, send and receive electronic invoices (e-Factura), manage receipts, advance invoices, proformas and delivery notes, with multi-currency and multi-language support. Core revenue-bearing subscription SKU.
- SmartBill Gestiune Inventory management module bundled with invoicing, covering NIR (receipt notes), stock movements, supplier payments, inventory management and online store integration for stock synchronization. Sold as the Gestiune Plus tier and bundled in the eCommerce package.
- SmartBill Conta Accounting software for accountants and businesses to manage accounting records, employee payroll and integrate documents from the invoicing and inventory modules. Sold via a direct sales motion with consultants reaching out to accountants.
- SmartBill POS Sales program with fiscal cash register functionality enabling businesses to issue fiscal receipts directly from the program, including via Android mobile devices. Sold as a separate subscription.
- SmartBill ManagerConta Accounting management module for accountants handling multiple client accounts, with oversight of multi-client document flow.
- SmartBill e-Factura Direct transmission and reception of e-Factura documents to/from the ANAF SPV system with mass sending, automatic or manual transmission options, and document storage throughout the subscription period.
- SmartBill e-Transport Romanian electronic transport documentation system integration for tracking and managing goods transportation as required by Romanian fiscal legislation.
- SmartBill SAF-T SAF-T statement generation and filing in compliance with Romanian tax regulations, live for medium taxpayers since 2023.
- SmartBill eCommerce Package Subscription package that bundles online-store integrations (WooCommerce, PrestaShop, OpenCart, Magento) for automated invoice issuance from orders and stock synchronization with SmartBill Gestiune.
- SmartBill Mobile Apps (iOS and Android) Native iOS and Android applications providing SmartBill invoicing, e-Factura, collections and business report functionality from mobile devices.
Quantifiable outcome
- 170,000+ businesses use SmartBill monthly for e-Factura
- +5 more outcomes
Companies that use Smart Bill
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Smart Bill technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature10 records
Smart Bill partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)corePrimary cloud infrastructure provider hosting SmartBill on servers in Ireland and Germany. AWS provides enterprise-grade reliability and security for the SaaS platform. AWS is certified under the EU-US Data Privacy Framework.
- WooCommercecoreWordPress e-commerce plugin integration allowing automatic invoice generation, stock synchronization, and order management for WooCommerce store owners in Romania.
- PrestaShopcoreIntegration module for PrestaShop 1.7-9.x enabling automatic invoice generation and stock synchronization from online orders.
- Netopia PaymentscoreRomanian payment processor integration enabling online card payments for invoices, proformas, and vouchers with automatic collection recording.
- EuPlatesccoreRomanian online payment gateway integration for card payments on SmartBill documents, as alternative to Netopia.
- StripecoreInternational payment processor integrated for online card payments, supporting both Romanian and international businesses.
- VisaminorCo-marketing partnership offering 50% discount on first year SmartBill subscription for PFA, II, and IF businesses paying with Visa cards.
- ContzillaminorJoint content partnership producing e-Factura ebook guide synthesizing regulatory requirements for Romanian businesses.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Smart Bill competitors and assessment
Company assessmentDirect peers
- Oblio: Oblio is a Romanian cloud-based invoicing and accounting SaaS targeting SMBs and accountants, offering e-Factura integration, inventory, and POS — directly comparable to SmartBill in product, customer segment, and Romanian compliance focus.
- SAGA Software: SAGA Software is one of Romania's longest-established accounting and business-management software vendors (SAGA C, SAGA Accounting), serving SMBs and accountants with invoicing and bookkeeping — overlapping directly with SmartBill's Facturare and Conta modules.
- WinMENTOR: WinMENTOR is a Romanian ERP/accounting suite widely used by Romanian SMBs for invoicing, stock, and accounting; it competes with SmartBill in the same SME segment and overlaps in e-Factura, inventory, and accounting workflows.
- Facturis (FGO): Facturis/FGO is a Romanian online invoicing and e-Factura SaaS aimed at PFA and small businesses, with subscription tiers and ANAF integration — a head-to-head competitor in the same Romanian SMB invoicing niche as SmartBill.
Regional players
- Microinvest: Microinvest is a Bulgarian-origin accounting, POS, and inventory software vendor with a long-standing Romania presence; it targets the same SMB and retail verticals as SmartBill and competes on similar functionality across the CEE region.
Broad incumbents
- Ciel România (Sage): Ciel is Sage's Romanian SMB accounting and invoicing brand, offering e-Factura-capable cloud accounting; it is a broader incumbent that overlaps SmartBill on accounting and invoicing while also serving larger SMBs through Sage's wider portfolio.
- Xero: Xero is a global SMB cloud accounting SaaS with invoicing, inventory, and accountant collaboration features; it competes on category and product surface but does not yet offer Romania-native e-Factura compliance, making it a broad incumbent entering SmartBill's adjacent market.
- QuickBooks (Intuit): QuickBooks is a global SMB accounting and invoicing SaaS from Intuit with broad mobile and integrations ecosystems; it is comparable on product and customer segment but does not yet match SmartBill's deep Romanian fiscal-compliance integration.
- Sage: Sage is a global accounting and payroll software group with established SMB products across Europe (including the Ciel brand in Romania); it competes with SmartBill as a broader incumbent across accounting and invoicing in multiple European markets.
- Wave (H&R Block): Wave is a free/freemium SMB accounting and invoicing SaaS now owned by H&R Block; it overlaps SmartBill on invoicing and accounting for very small businesses but lacks Romania-specific fiscal-compliance depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Bill social profiles
Digital presenceSmart Bill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Bill leadership team
Management profileNumber of profiles
Profiles3 records
Smart Bill funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Bill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Bill
What does Smart Bill do?
SmartBill is a modular cloud SaaS suite sold to Romanian small and medium businesses for issuing and receiving electronic invoices via the ANAF e-Factura SPV system, managing inventory and warehouses, running basic accounting and payroll, processing POS sales through fiscal cash registers, and integrating online stores (WooCommerce, PrestaShop, OpenCart, Magento). It is offered on tiered monthly subscriptions (Silver, Gold, Platinum, Gestiune Plus, eCommerce) with native iOS and Android apps, REST API access, and a free 12-month Startup tier plus 30-day trial.
Is Smart Bill a public or private company?
Smart Bill is a private company. It is classified as corporate owned and is currently operating.
When was Smart Bill founded?
Smart Bill was founded in 2007. It employs 11 to 50 people.
Where is Smart Bill based?
Smart Bill is headquartered in Sibiu, Romania, in the Europe region.
How does Smart Bill make money?
Five revenue lines are on record. Subscription Plans (Facturare, Gestiune, Conta) is the primary driver. The others are startup Free Tier, POS/Cash Register Software, API Overage Charges and visa Partnership Discount.
Who are Smart Bill's main competitors?
Direct peers on record are Oblio, SAGA Software, WinMENTOR and Facturis (FGO). Microinvest is listed as a regional player. Broad incumbents are Ciel România (Sage), Xero, QuickBooks (Intuit), Sage and Wave (H&R Block).
Does Smart Bill have an API?
Yes. SmartBill Cloud API enables programmatic access to SmartBill services. Available for Platinum and Gestiune Plus packages. Rate limits: 3 API calls per second. Document limits: 700 documents/month for Platinum, 1000 documents/month for Gestiune Plus, with 1.7 credits charged per additional document. Supports invoice generation, document management, and stock synchronization with online stores. Access requires authentication via user, token, and fiscal code (CIF). Developer documentation is at api.smartbill.ro.