What Microinvest does

Microinvest is a privately held Bulgarian software company, founded in 1995 in Sofia as successor to ППП Микроинвест (1984), that develops and distributes accounting, payroll, warehouse, POS, hotel, and mobile software primarily for small and medium enterprises in Bulgaria. Its product suite is anchored on Microsoft SQL Server and includes Microinvest Делта Pro (double-entry accounting with VAT, intrastat, VIES, and NRA compliance), Microinvest ТРЗ и ЛС Pro (payroll and personnel management with NAO/NSSI electronic filings), Microinvest Склад Pro (warehouse and trading), Microinvest Хотел Pro (hospitality), Microinvest Invoice Pro (electronic invoicing), Micro.bg (online store system), and the Handy and Hotessa mobile applications, all integrated with Bulgarian fiscal devices (Datecs) and 20+ commercial banks.

The company monetizes through a hybrid model: one-time perpetual software licenses (e.g., TRZ Pro at 298 EUR, Delta Pro at 357.60 EUR), bundled packages such as the Account Package (598.80 EUR) and the hardware-plus-software Avangard Account system, monthly subscriptions for automatic updates, complementary hardware (POS terminals, fiscal printers, barcode scanners), and professional services for implementation, training, and support. Distribution combines four owned offices (Sofia, Varna, Burgas, Veliko Tarnovo) with over 130 authorized distributors across 65 Bulgarian cities and 300+ international representatives in more than 18 countries, supplemented by an e-commerce storefront at pos.microinvest.net.

Microinvest has held Microsoft Gold Partner status since 2009, maintains ISO 9001:2008 certification, and has received four gold medals at the International Fair in Plovdiv (1997, 2000, 2001, 2009). With 90+ employees, an installed base of 40,000+ customers, and no disclosed external funding or M&A activity, the business profile is that of a stable, self-sustaining Bulgarian SMB software vendor with deep regulatory specialization.

Name

Microinvest

Legal name

Microinvest

Website

https://microinvest.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Microinvest is a privately held Bulgarian software company founded in 1995 that develops accounting, payroll, warehouse, POS, and hospitality software for small and medium enterprises, primarily in Bulgaria, distributing through four offices, 130+ local distributors, and 300+ international representatives.

Ownership category

akta.pro rank

Product category

Accounting and Business Management Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Accounting software solutions
• Warehouse management systems
• Payroll hr software
• Hospitality pos systems
• SME business automation

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Software Licenses (Perpetual): One-time purchase of software products including Microinvest Делта Pro, ТРЗ и ЛС Pro, Склад Pro, and Hotel Pro, with hardware license required.
2. Subscription / Monthly Subscription: Monthly subscription model offering access to all new versions and automatic updates, with flexible terms adapted to business needs.
3. Software Packages (Bundles): Bundled packages such as 'Account' package (accounting + payroll + hardware license) and 'Avangard Account' complete trading system (computer + monitor + software).
4. Hardware Sales: Sale of POS terminals, cash registers, fiscal printers, barcode scanners, electronic scales, payment terminals, and complete computer configurations bundled with software.
5. Professional Services: Remote and on-site technical support, implementation, training, and consulting services for automation of trading and accounting operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Microinvest develops, sells, and supports a comprehensive suite of business management software for Bulgarian small and medium enterprises, including accounting (Делта Pro), payroll and HR (ТРЗ и ЛС Pro), warehouse and trading (Склад Pro), hotel and hospitality (Хотел Pro), and free invoicing (Invoice Pro), alongside mobile apps (Handy, Hotessa) and an online store platform (Micro.bg). The company also bundles its software with pre-configured hardware (Avangard Account systems) and delivers cloud backup, subscription licensing, and partner-led implementation across Bulgaria and 18+ international markets.

Product overview

Microinvest is a Bulgarian software company offering a comprehensive suite of business automation solutions consisting of accounting software (Делта Pro), payroll and HR management (ТРЗ и ЛС Pro), warehouse and trade management (Склад Pro), hotel management (Хотел Pro), restaurant management, point-of-sale systems, and mobile applications. The product portfolio includes both standalone products and bundled packages like the Account package. The ecosystem also includes cloud services (Micro.bg), mobile apps (Handy, Hotessa), and various hardware integrations with fiscal devices. The company operates primarily in Bulgaria with an extensive dealer network across 65 cities.

Differentiator

Problem solved

Functional benefit

Brands

• Microinvest Делта Pro: Next-generation double-entry accounting software system.
• Microinvest ТРЗ и ЛС Pro
• Microinvest Склад Pro
• Microinvest Hotel Pro
• Microinvest Handy
• Hotessa
• Microinvest Invoice Pro
• Micro.bg

Products and services

• Microinvest Делта Pro Accounting software for Bulgarian businesses and accounting firms covering double-entry bookkeeping, VAT reporting, NRA declarations, and multi-company management.
• Microinvest ТРЗ и ЛС Pro Payroll and human resources software for Bulgarian employers that handles employment contracts, salary calculations, NSSI contributions, and statutory payroll reporting.
• Microinvest Склад Pro Warehouse and trading management software for Bulgarian retailers and wholesalers covering inventory control, document flow, fiscal device printing, and reporting.
• Microinvest Хотел Pro Hotel and hospitality management software for Bulgarian hotel operators covering reservations, room management, guest billing, and statutory reporting.
• Microinvest Invoice Pro Free standalone invoicing software for Bulgarian businesses that issues invoices, credit notes, and protocols compliant with NRA requirements.
• Microinvest Handy Mobile sales application for warehouse and trading customers that allows field sales representatives to take orders, check stock, and issue documents from a smartphone or tablet.
• Hotessa Mobile housekeeping application for hotel staff that digitizes room status updates, cleaning task tracking, and maintenance requests for hospitality operators.
• Micro.bg Online store platform that enables Bulgarian SMEs to launch and operate their own e-commerce websites integrated with Microinvest trading and warehouse software.
• Търговска система Авангард Account Bundled turnkey trading system combining a pre-configured computer with installed Microinvest software, sized for retail and wholesale operators.
• Microinvest Счетоводен Пакет Account Complete accounting software package bundling all required modules for organizing accounting activities on a single workstation, targeted at accountants and small businesses.

Quantifiable outcome

• 40,000+ satisfied customers across Bulgaria and 18+ countries
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or Integration · 1 January 2009Microinvest has been a Microsoft Gold Certified Partner since 2009, demonstrating certified technical expertise and competency. The company's software is built on Microsoft technologies including MS SQL Server. Microinvest programmers have received Certificate of Excellence from Microsoft for their leading programming skills.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Datecs: Datecs is the leading Bulgarian manufacturer of fiscal printers, cash registers, and POS terminals (FP-550, DP-150 KL, EP-50, RP58) that integrate directly with Microinvest software; it competes at the hardware layer of the same SMB retail and hospitality stack and is also referenced as a Microinvest integration partner.

Broad incumbents

• 1C Company: 1C is the dominant Russian/CIS SMB accounting and ERP software suite, covering bookkeeping, payroll, trade, and manufacturing; it is the closest large-scale analogue to Microinvest's product breadth and SMB/vertical positioning in Eastern Europe.
• Asseco Poland: Asseco is the largest Polish/Central-Eastern European IT vendor providing ERP, banking, and SMB business software (e.g., Asseco WAPRO, Softlab), making it a directly comparable regional SMB software publisher with similar vertical coverage and channel model.
• Sage Group: Sage is a global incumbent in SMB accounting and payroll software (Sage 50, Sage Intacct, Sage Business Cloud), competing against Microinvest in the same SMB accounting niche across multiple geographies.
• Intuit QuickBooks: QuickBooks is the global cloud-native leader in SMB accounting, invoicing, and payroll, increasingly competing in CEE/SEE markets and pressuring Microinvest on subscription economics, UX, and cloud access.
• Xero: Xero is a leading cloud SMB accounting platform with a global partner/accountant ecosystem; relevant to Microinvest as a cloud-first incumbent targeting the same small-business accounting buyer with a subscription-only model.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is the SMB ERP/accounting suite from Microinvest's own Microsoft Gold Partner technology stack; it competes upstream with Microinvest for mid-market Bulgarian accounts and sets the platform standards Microinvest's MS SQL Server products must align with.

Regional players

• Logo Software (Logo Yazılım): Logo is the leading Turkish SMB and mid-market accounting/ERP vendor with a broad product suite (Logo Tiger, Go, Start) covering accounting, payroll, trade, and manufacturing; comparable to Microinvest as a regional SMB software publisher in a neighboring SEE/EM geography.

Emerging players

• Tally Solutions: Tally is the dominant SMB accounting and ERP vendor in India with a similar on-premise/legacy-rooted product architecture and vertical coverage (accounting, payroll, inventory); comparable to Microinvest as a regional SMB suite publisher expanding internationally.

Others

• Mago Software: Mago is a SMB-focused ERP/accounting suite from Microarea (Italy) referenced in Microinvest's ecosystem alongside SugarCRM; it is comparable as a regional SMB ERP/accounting suite serving SMBs with a similar on-premise architecture and partner-channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Microinvest/38610097524
• LinkedInlinkedin.com/company/microinvest-software-company
• Xx.com/microinvest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microinvest