Tommy’s
Tommy's is a UK pregnancy and baby-loss charity that funds four national research centres with universities and NHS trusts, providing free midwife-led information, digital clinical tools, and support services to pregnant women and bereaved families, funded by donations and fundraising events.
- Company typePrivate
- Founded1992
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tommy’s does
Tommy's is a UK-registered charity (England and Wales charity 1060508; Scotland SC039280; company limited by guarantee 3266897) founded in 1992 by obstetricians Dr Ian Fergusson and Dr Anthony Kenney alongside patient Lucy Nelson at St Thomas' Hospital in London. The organization operates four major research centres — the Maternal and Fetal Health Research Centre in Manchester (opened 2001), the National Centre for Miscarriage Research (2016, Europe's largest), the National Centre for Maternity Improvement (2019), and the National Centre for Preterm Birth Research (2024) — embedded in partnerships with Imperial College London, University of Manchester, University of Birmingham, University of Oxford, University of Warwick, UCL, King's College London, Queen Mary University of London, and the University of Leeds, alongside affiliated NHS trusts.
Its service portfolio combines digital health information, clinical decision-support tools, midwife-led direct support, and community programmes. Digital assets include the QUiPP app (a clinical preterm-birth risk-assessment tool deployed across the NHS), the Miscarriage Support Tool, the Planning for Pregnancy Tool, and Tommy's Pathway clinical decision support. Direct services comprise a freephone midwife helpline (0800 0147 800) that handled 8,211 support interactions in 2024-2025, specialist NHS-affiliated clinics that cared for 7,223 patients that year, and baby-loss support communities of 19,778 members.
Tommy's has no commercial revenue model: all services are free to beneficiaries and funded through individual donations (one-off and monthly recurring), event fundraising (notably the London Landmarks Half Marathon, which has raised over £75 million collectively since 2018), corporate partnerships, legacies and in-memory giving, philanthropy and major gifts, and grants such as the £2.25 million from NHS England in March 2023. Reach in 2024-2025 covered 10 million information users, 32,123 healthcare-professional resource downloads, 45,409 fundraisers, and 50 published research papers.
Tommy’s firmographics
Firmographics- Name
- Tommy’s
- Legal name
- Tommy's
- Website
- https://tommys.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tommy's is a UK pregnancy and baby-loss charity that funds four national research centres with universities and NHS trusts, providing free midwife-led information, digital clinical tools, and support services to pregnant women and bereaved families, funded by donations and fundraising events.
- Ownership category
- akta.pro rank
Tommy’s industry classification
Industry- Product category
- Maternal Health Charity Services
- NAICS
- Voluntary Health Organizations (813212), Family Planning Centers (621410)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)
Keywords
Where Tommy’s is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tommy’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Individual Donations: Charitable donations from individuals, including one-off and monthly recurring gifts. Suggested donation amounts include £10, £20, £25, £40, £50, £100.
- Event Fundraising: Fundraising through events including London Landmarks Half Marathon (2,506 runners in 2024-2025), Rainbow Quest summer activities, and other challenge events. Participants raise funds for the charity.
- Corporate Partnerships: Corporate supporters engage through partnerships, workplace giving programs, and donations from company sales.
- Legacies and In-Memory Giving: Gifts left in wills and in-memory donations in honor of lost babies.
- Philanthropy and Major Gifts: High-value donations from major donors and philanthropists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free services - all pregnancy information, midwife helpline, and support provided at no cost |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Tommy’s product offering
Product offeringCore offering
Tommy's is a UK pregnancy and baby charity that funds research into miscarriage, stillbirth, and premature birth while providing free, midwife-led pregnancy information and support services. The charity operates NHS-affiliated specialist research clinics, digital tools (Miscarriage Support Tool, QUiPP App, Tommy's Pathway), and a freephone midwife helpline. All services are provided free of charge and funded entirely through donations, fundraising events, and corporate partnerships.
Product overview
Tommy's is a UK-based pregnancy and baby charity offering a comprehensive suite of services centered around research, information, and support. The organization operates as a platform combining digital tools (including the Miscarriage Support Tool, Planning for Pregnancy Tool, and QUiPP App), direct support services (midwife helpline, Wellbeing after Miscarriage Programme), and care models (Graded Model of Miscarriage Care, Tommy's Pathway). The portfolio includes specialist research clinics for miscarriage, stillbirth, and premature birth, along with fundraising events like the London Landmarks Half Marathon and community programmes such as Rainbow Quest. The organization funds four major research centres across the UK and provides evidence-based pregnancy information through its digital platform.
Differentiator
Problem solved
Functional benefit
Brands
- Rainbow Quest: Summer fundraising activity for children involving colourful clothing and walking/scooting to find rainbow colours
- Graded Model of Miscarriage Care
- Tommy’s Pathway
Products and services
- Tommy's Pregnancy Information Hub Expert, midwife-led pregnancy information covering planning for pregnancy, being pregnant, giving birth, and after the birth. Includes digital tools, calculators, and resources.
- Tommy's Helpline Freephone helpline (0800 0147 800) staffed by specialist midwives, providing advice and support on planning for pregnancy, pregnancy, pregnancy loss, and mental health.
- Tommy's Miscarriage Support Tool Online tool to help women understand their chance of a successful next pregnancy and get personalized information and support after miscarriage.
- Tommy's Planning for Pregnancy Tool Digital tool to help individuals prepare for pregnancy, including health assessments and lifestyle guidance.
- Tommy's Wellbeing after Miscarriage Programme Specialized programme providing emotional and psychological support for individuals after miscarriage.
- Tommy's Rainbow Quest Summer fundraising activity for children to walk, scoot, or ride to spot rainbow colors and raise money for pregnancy research.
- QUiPP App Clinical tool that uses test results and medical history to help doctors assess the likelihood of premature birth, used throughout the UK NHS.
- London Landmarks Half Marathon Annual charity running event hosted by Tommy's, which has collectively raised over £75 million since 2018.
- Tommy's Graded Model of Miscarriage Care A standardized care model designed to improve care and support for women experiencing miscarriage, providing graded support after each loss rather than waiting for three miscarriages.
- Tommy's Pathway Digital clinical decision support tool developed by Tommy's National Centre for Maternity Improvement to help healthcare professionals provide personalized care and reduce stillbirth and premature birth rates.
Quantifiable outcome
- 8,540 miscarriages could be prevented annually with progesterone treatment
- +4 more outcomes
Companies that use Tommy’s
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Tommy’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tommy’s partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and legacy.
- University College LondoncorePartner university in Tommy’s National Centre for Preterm Birth Research, bringing together world-renowned preterm birth experts from 5 universities.
- King's College LondoncorePartner university in Tommy’s National Centre for Preterm Birth Research, contributing to research into causes and prevention of premature birth.
- Queen Mary University of LondoncorePartner university in Tommy’s National Centre for Preterm Birth Research, working with UK Preterm Clinical Network for national reach.
- University of LeedscorePartner university in Tommy’s National Centre for Preterm Birth Research. Leeds Teaching Hospitals NHS Trust hosts preterm birth prevention clinics.
- Royal College of Obstetricians and Gynaecologists (RCOG)coreRCOG supports Tommy’s National Centre for Maternity Improvement, working to close the gap between best clinical science and best care. RCOG backs the centre's work to develop clinical decision support tools and improve maternity services across the UK.
- Royal College of Midwives (RCM)coreRCM supports Tommy’s National Centre for Maternity Improvement, collaborating on initiatives to improve maternity care quality and safety across UK maternity services.
- University of OxfordcorePartner university in Tommy’s National Centre for Miscarriage Research, a collaboration between 4 top research universities. Oxford University Hospitals NHS Foundation Trust hosts associated clinics.
- University of BirminghamcorePartner university in Tommy’s National Centre for Miscarriage Research. Birmingham Women's Hospital hosts specialist research clinics where 24,000 women access treatment annually.
- University of WarwickcorePartner university in Tommy’s National Centre for Miscarriage Research, contributing to research into miscarriage causes and prevention including stem cell research.
- Imperial College LondoncorePartner university in Tommy’s National Centre for Miscarriage Research and leads Tommy’s National Centre for Preterm Birth Research. Queen Charlotte's & Chelsea Hospital and St Mary's Hospital host specialist clinics.
- University of ManchestercoreHome of Tommy’s Maternal and Fetal Health Research Centre at St Mary's Hospital, focusing on stillbirth research and placental dysfunction. Achieved 28% stillbirth rate reduction between 2017-2022.
- St Mary's Hospital, ManchestercoreHome of Tommy’s Maternal and Fetal Health Research Centre since 2001, focusing on stillbirth and placental research. Multiple specialist clinics operate here including Rainbow Clinic and Placenta Clinic.
- St Thomas' HospitallegacyFounding location of Tommy’s campaign in 1992, where Dr Ian Fergusson and Dr Anthony Kenney started fundraising for pregnancy research in a spare cupboard. Tommy’s funded UK's first pregnancy research centre here from 1997-2021.
- Five X MorecorePartnership to run a Black and Black Mixed-Heritage Helpline addressing the higher risk of pregnancy problems among Black and Black Mixed-Heritage women and birthing people. Addresses racial disparities in maternity care.
- Birmingham Women's Hospital NHS TrustcorePartner NHS trust hosting specialist recurrent miscarriage clinics as part of Tommy’s National Centre for Miscarriage Research. 24,000 women access treatment, support and research trials annually.
- Oxford University Hospitals NHS Foundation TrustcorePartner NHS trust hosting specialist recurrent miscarriage clinics as part of Tommy’s National Centre for Miscarriage Research.
- University Hospitals Coventry and Warwickshire NHS TrustcorePartner NHS trust hosting specialist recurrent miscarriage clinics as part of Tommy’s National Centre for Miscarriage Research. Research includes SIMPLANT trial on sitagliptin for recurrent miscarriage.
- UK Preterm Clinical NetworkcoreAlliance enabling national reach for Tommy’s National Centre for Preterm Birth Research, connecting preterm birth prevention clinics across the UK.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
Tommy’s competitors and assessment
Company assessmentBroad incumbents
- March of Dimes: Leading US-based nonprofit funding research and support for maternal and infant health, including miscarriage, stillbirth, and premature birth. Most directly comparable global peer in mission, structure, and revenue model (charity-funded research with patient information and support services).
- NCT (National Childbirth Trust): UK charity supporting parents through pregnancy, birth, and early parenthood via information, courses, and peer support. Comparable as a UK-based maternal-health nonprofit serving overlapping audiences with pregnancy information and community support.
- BabyCenter: Global digital pregnancy and parenting information platform with week-by-week tracking, ovulation tools, and clinician-reviewed content. Overlaps with Tommy's digital pregnancy information, planning tools, and ovulation calculator.
- Cancer Research UK: Large UK health-research charity combining public engagement, fundraising events, research funding, and policy advocacy. Comparable operating model (donations, events, retail partnerships) at much larger scale, illustrating a potential scaling benchmark.
Direct peers
- Sands (Stillbirth and Neonatal Death Society): UK charity dedicated to saving babies' lives and supporting families affected by stillbirth and neonatal death. Direct UK peer sharing Tommy's mission, NHS partnership model, support-group structure, and donation-funded operating model.
- Miscarriage Association: UK charity providing information and support for people affected by miscarriage, with a direct overlap in Tommy's miscarriage information, support groups, and pregnancy-after-loss services. Operates as a smaller-scale direct peer in the same niche.
- Bliss: UK charity for babies born premature or sick, funding neonatal research and supporting families in NICU. Adjacent peer given Tommy's focus on premature birth prevention and Bliss's specialism in premature birth care.
Emerging players
- Maven Clinic: Digital women's and family health platform offering virtual care for pregnancy, postpartum, and reproductive health. Comparable as a tech-enabled maternal-health platform but operates a commercial B2B/B2C model rather than charity-funded.
- Baby Loss Retreat / Saying Goodbye: UK organisations supporting families through pregnancy and baby loss with retreats and remembrance services. Comparable in baby-loss community-building segment of Tommy's support offering.
Others
- Wellcome Trust: Major UK charitable foundation funding biomedical research and public engagement on health. Adjacent as a UK research-funder peer that Tommy’s competes with and partners alongside for pregnancy-research grants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tommy’s social profiles
Digital presenceTommy’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tommy’s leadership team
Management profileNumber of profiles
Profiles5 records
Tommy’s funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tommy’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tommy’s
What does Tommy’s do?
Tommy's is a UK pregnancy and baby charity that funds research into miscarriage, stillbirth, and premature birth while providing free, midwife-led pregnancy information and support services. The charity operates NHS-affiliated specialist research clinics, digital tools (Miscarriage Support Tool, QUiPP App, Tommy's Pathway), and a freephone midwife helpline. All services are provided free of charge and funded entirely through donations, fundraising events, and corporate partnerships.
Is Tommy’s a public or private company?
Tommy’s is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tommy’s founded?
Tommy’s was founded in 1992. It employs 101 to 250 people.
Where is Tommy’s based?
Tommy’s is headquartered in London, United Kingdom, in the Europe region.
How does Tommy’s make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are event Fundraising, corporate Partnerships, legacies and In-Memory Giving and philanthropy and Major Gifts.
Who are Tommy’s's main competitors?
Broad incumbents on record are March of Dimes, NCT (National Childbirth Trust), BabyCenter and Cancer Research UK. Direct peers are Sands (Stillbirth and Neonatal Death Society), Miscarriage Association and Bliss. Emerging players are Maven Clinic and Baby Loss Retreat / Saying Goodbye. Wellcome Trust is listed as an others.
Does Tommy’s have an API?
No public API is recorded for Tommy’s.
What industry is Tommy’s in?
Tommy’s's product category is Maternal Health Charity Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HLAFAJAB, Maternal-Fetal Medicine (High-Risk Pregnancy) Centers. Its NAICS code is 813212 and its SIC code is 8090.