Maven Clinic
Maven Clinic is a virtual care platform for women's and family health, serving 17M+ members and 2,300+ employer and health plan clients covering 28M lives globally across fertility, maternity, parenting, and menopause, with AI-powered personalization and a recently launched direct-to-consumer channel.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Maven Clinic does
Maven Clinic is a digital health platform founded in 2014 that delivers virtual care across women's and family health life stages — fertility, maternity, parenting, and menopause. The platform connects 17M+ members to 600+ providers across 30+ specialties with 24/7 coverage in 175+ countries and 35+ languages, anchored by Maven Intelligence, an AI orchestration layer built on OpenAI and Google LLMs over a proprietary dataset of more than 1 billion structured data points. The system is HIPAA-, HITRUST-, SOC 2 Type II-, NCQA Health Equity-, and ISO 42001-certified, and reports Milliman-validated outcomes including up to 28% reduction in NICU admissions, up to 15% reduction in C-section rates, $9,600 average savings per birth, and 56% lower C-section risk for Black members with doula support.
Maven Clinic firmographics
Firmographics- Name
- Maven Clinic
- Legal name
- Maven Clinic Co.
- Website
- https://mavenclinic.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Maven Clinic is a virtual care platform for women's and family health, serving 17M+ members and 2,300+ employer and health plan clients covering 28M lives globally across fertility, maternity, parenting, and menopause, with AI-powered personalization and a recently launched direct-to-consumer channel.
- Ownership category
- akta.pro rank
Maven Clinic industry classification
Industry- Product category
- Virtual Women's and Family Health Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Medical Laboratories (8071), Services-Health Services (8000)
- akta.pro primary industry
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
Keywords
Where Maven Clinic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Maven Clinic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Enterprise B2B Subscription (Employer + Health Plan): Recurring subscription contracts with employers and health plans covering 28 million lives across 175+ countries. Includes Fertility & Family Building, Maternity & Newborn Care, Parenting & Pediatrics, and Menopause & Midlife Health programs, plus program extensions (Maven Wallet, Maven Milk). Clients include Amazon, Microsoft, AT&T, SoFi, and 2,300+ employers. Annual enterprise contracts; the largest fertility benefits provider globally by lives under management.
- Direct-to-Consumer Subscription: Launched nationwide in 2026, includes Maven Virtual Clinic (pay-per-visit across 30+ specialties), GLP-1 Care ($150/month), and Hormone Care ($150 one-time fee + visits). Pricing structured around life stage requirements. Plans to integrate into employer benefits structures beginning in 2027.
- Maven Wallet (Reimbursement Administration Services): Administrative reimbursement services for employer-sponsored family-building benefits plans. Maven processes participant expense submissions, issues weekly Wallet Invoices to customers, and remits reimbursements within 5 business days via direct deposit. Customers remain plan fiduciary and pre-fund reimbursements.
- Maven Managed Benefit (Fertility Benefits Administration): Program extension administering fertility benefits including earlier diagnostic lab testing and condition-specific care pathways for PCOS and endometriosis. Includes first FDA-listed ovulation prediction integration from Oura. The largest fertility benefits provider globally by lives under management with 400% client growth in Maternity & Newborn Care.
- Pay-Per-Visit Specialty Care: On-demand virtual appointments across 30+ women's and family health specialties priced per visit for individual consumers outside subscription offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GLP-1 Care (DTC) |
| One time/ perpetual license | Pay-as-you-go | Hormone Care (DTC) |
| Usage-based | Pay-as-you-go | Virtual Clinic (DTC) |
| Other | Multi-year contract | Maven for Employers / Health Plans |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Maven Clinic product offering
Product offeringCore offering
Maven Clinic is a virtual care platform that delivers 24/7 women's and family health services across 30+ provider specialties (OB-GYN, midwives, doulas, lactation consultants, mental health, reproductive endocrinology, fertility, pediatrics, menopause, surrogacy) through a digital platform integrating agentic AI personalization. The company contracts with 2,300+ employers and health plans covering 28 million lives across 175+ countries, with named Fortune 500 customers, and in 2026 expanded into direct-to-consumer offerings (GLP-1 Care, Hormone Care, Virtual Clinic).
Product overview
Maven Clinic is a platform-plus-modules architecture rather than a single product: the core Maven virtual clinic delivers 24/7 care across four employer/health plan-covered programs — Fertility & Family Building, Maternity & Newborn Care, Parenting & Pediatrics, and Menopause & Midlife Health — supporting 30+ provider specialties and 28 million lives across 175+ countries. These core programs are extended by Maven Wallet (reimbursement administration), Maven Milk (lactation/breast milk shipping), and Maven Managed Benefit (clinically managed fertility benefits). On top of this enterprise platform, Maven launched a direct-to-consumer layer in 2026 comprising GLP-1 Care, Hormone Care, and the on-demand Virtual Clinic for individual self-pay members, with a partnership-enabled Oncofertility Care Pathway (with Color Health) and a Cycle Tracker & Male Fertility Tools module. Maven Intelligence (introduced March 2026 at NVIDIA GTC) is the AI orchestration layer embedded across all of these products, using over 1 billion structured data points and genAI/agentic AI built on OpenAI and Google LLMs to personalize care and report outcome gains such as up to 28% lower NICU admissions and up to 15% lower C-section rates. The Maven Clinical Research Institute (January 2026) provides the underlying evidence base.
Differentiator
Problem solved
Functional benefit
Brands
- Maven Wallet: Financial reimbursement/wallet program for eligible family-building and fertility expenses.
- Maven Milk
- Maven Managed Benefit
- Maven Intelligence
- Maven Consumer
Products and services
- Fertility & Family Building
Quantifiable outcome
- Up to 28% reduction in NICU admissions
- +12 more outcomes
Companies that use Maven Clinic
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
Maven Clinic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature10 records
Maven Clinic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered moderate, flagship and minor.
- Pomelo CaremoderateMaven Clinic and Pomelo Care are facilitating the integration of doulas into healthcare by managing credentialing and reimbursement processes as payers like UnitedHealthcare and Medicaid expand coverage for doula services.
- WellthyflagshipStrategic partnership to deliver a unified family care platform for employers combining Maven's clinical family healthcare with Wellthy's caregiving logistics and concierge support. Targets 'sandwich generation' managing fertility, postpartum, return-to-work, family building, and eldercare.
- Color HealthflagshipFirst-of-its-kind oncofertility partnership integrating Color Health's oncologist-led cancer care with Maven's virtual women's and family health model. Cancer patients of childbearing age get routed into a dedicated Maven oncofertility pathway with rapid access to multidisciplinary teams (oncologists, fertility specialists, mental health providers). Initially deployed through employers and health plans.
- Teal HealthminorTeal Health assembled a joint awareness campaign with over 30 women-focused health companies including Midi Health, Maven Clinic, Wisp, Kindbody, Evvy, and The Flex Company to promote cervical cancer screening during Cervical Cancer Awareness Month.
- HITRUSTmoderateMaven holds HITRUST certification, one of the most rigorous healthcare security frameworks in the industry, validated by an independent third-party assessor. Independent validation of security posture.
- GIVF FertilitymoderateGIVF Fertility joined the Maven Performance Fertility Network to enhance patient support services during fertility journeys. Collaboration provides comprehensive virtual care for family-building and reproductive health.
- 4Kira4MomsmoderateMaven Clinic and 4Kira4Moms announced the fourth cohort of MPact for Families Fellows in December 2025, supporting community-based organizations improving maternal health outcomes in the U.S. and addressing racial disparities.
- Manulife CanadaflagshipManulife Canada distributes Maven as part of its Group Benefits plans, providing eligible members with unlimited access to Maven's digital programs covering fertility, maternity, parenting, and menopause support. Members access via Manulife Mobile app or plan member site. Manulife is the first Canadian insurance company to offer these comprehensive programs through Maven, in 30+ specialties and 35+ languages.
- TranscarentflagshipTranscarent added Maven Clinic as a women's health partner in its Experience Store platform, joining Midi Health and Progyny alongside existing partners Carrot and Kindbody. Drives 7.6x more referrals to women's health solutions through Transcarent's AI-powered WayFinding platform, which serves 1,700+ employers and health plans covering ~20M people.
- MusiCaresmoderateMusiCares (the charitable arm of The Recording Academy) partnered with Maven Clinic to offer inclusive family planning and reproductive health support to music professionals.
- OuraflagshipMaven Clinic partnered with Oura to enable Maven members to sync biometric data from Oura Rings with the Maven platform. Includes first FDA-listed ovulation prediction insights from Oura integrated into a fertility care experience. Oura also lists Maven among its Women's Health Partner Platforms alongside Clue, Flo, Natural Cycles, Migraine Buddy, Stardust, Peanut, Mira, and Carrot Fertility.
- Zus HealthmoderateMaven uses the Zus Health Platform to connect to Health Information Exchanges (HIEs) to receive and send member health information as necessary to deliver services. Where required by law, Maven obtains consent before accessing or sharing information through Zus.
- NaytalflagshipMaven Clinic acquired London-based women's healthcare platform Naytal to expand presence in the UK and Europe. Naytal offered virtual access to healthcare providers across more than 25 specialties for women in the UK, and had supported thousands of women since its founding in 2021. Naytal's founder Leila Thabet joined Maven as Regional Vice President. The UK is Maven's largest market outside the U.S.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Maven Clinic competitors and assessment
Company assessmentDirect peers
- Progyny: Public fertility and family-building benefits provider serving large employers and health plans. Directly competes with Maven's Fertility & Family Building and Maternity programs in the same employer benefits procurement cycle, with overlapping outcomes-driven value proposition and Fortune 500 client base.
- Carrot Fertility: Global fertility and family-forming benefits platform serving employers and health plans. Directly competes with Maven's family-building programs and is also a distribution partner in Oura's Women's Health Partner Platforms ecosystem; same enterprise GTM motion and employer RFP cycles.
- Kindbody: Fertility and family-building benefits provider combining virtual care with owned clinics. Competes with Maven across employer-sponsored fertility benefits with a vertically integrated delivery model; listed alongside Maven in Transcarent's Experience Store.
- Midi Health: Virtual care clinic focused on menopause and perimenopause for women. Directly competes with Maven's Menopause & Midlife Health program for employer-sponsored benefits contracts and is also a Transcarent partner; same enterprise B2B sales motion targeting HR benefits leaders.
Emerging players
- Ovia Health: Women's and family health platform (part of Labcorp) covering fertility, pregnancy, and parenting. Competes with Maven's Fertility, Maternity, and Parenting programs in employer benefits and health plan partnerships; overlaps in clinical content and maternal health outcomes.
- Pomelo Care: Virtual maternity care provider for health plans and employers. Directly competes with Maven's Maternity & Newborn Care program in value-based maternity contracts and is also a strategic partner on doula integration with payers like UnitedHealthcare and Medicaid.
- Tia: Women's primary care platform combining in-person and virtual care. Overlaps with Maven's Virtual Clinic and specialty providers for women seeking comprehensive care, particularly in urban employer-sponsored plans.
- Wellthy: Caregiving concierge and logistics platform serving employers and health plans. Strategic distribution partner to Maven (integrated family care platform), but overlapping employer buyer relationships and competing for the same caregiving-adjacent benefits spend.
Broad incumbents
- Ro (Roman): Direct-to-consumer digital health platform offering telehealth, pharmacy, and at-home diagnostics across men's and women's health. Overlaps with Maven's DTC Virtual Clinic and GLP-1 Care offerings, with a larger consumer brand and broader condition coverage.
- Hims & Hers Health: Public consumer telehealth platform with women's health, weight-loss (GLP-1), hormone, and primary care offerings. Most direct public competitor to Maven's newly launched DTC GLP-1 Care and Hormone Care products at comparable price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Maven Clinic social profiles
Digital presenceMaven Clinic compliance and trust
Trust signalCompliance6 records
Maven Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maven Clinic leadership team
Management profileNumber of profiles
Profiles12 records
Maven Clinic subsidiaries and ownership
Company hierarchySubsidiaries5 records
Maven Clinic funding detail
Funding detailFunding overview
Funding rounds8 records
Investors31 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maven Clinic M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maven Clinic
What does Maven Clinic do?
Maven Clinic is a virtual care platform that delivers 24/7 women's and family health services across 30+ provider specialties (OB-GYN, midwives, doulas, lactation consultants, mental health, reproductive endocrinology, fertility, pediatrics, menopause, surrogacy) through a digital platform integrating agentic AI personalization. The company contracts with 2,300+ employers and health plans covering 28 million lives across 175+ countries, with named Fortune 500 customers, and in 2026 expanded into direct-to-consumer offerings (GLP-1 Care, Hormone Care, Virtual Clinic).
Is Maven Clinic a public or private company?
Maven Clinic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maven Clinic founded?
Maven Clinic was founded in 2014. It employs 1,001 to 5,000 people.
Where is Maven Clinic based?
Maven Clinic is headquartered in New York, United States, in the North America region.
How does Maven Clinic make money?
Five revenue lines are on record. Enterprise B2B Subscription (Employer + Health Plan) is the primary driver. The others are direct-to-Consumer Subscription, maven Wallet (Reimbursement Administration Services), maven Managed Benefit (Fertility Benefits Administration) and pay-Per-Visit Specialty Care.
Who are Maven Clinic's main competitors?
Direct peers on record are Progyny, Carrot Fertility, Kindbody and Midi Health. Emerging players are Ovia Health, Pomelo Care, Tia and Wellthy. Broad incumbents are Ro (Roman) and Hims & Hers Health.
Does Maven Clinic have an API?
No public API is recorded for Maven Clinic.
What industry is Maven Clinic in?
Maven Clinic's product category is Virtual Women's and Family Health Services. Its primary akta.pro industry code is HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored). Its NAICS code is 518 and its SIC code is 8090.