Tommy’s

What Tommy’s does

Tommy's is a UK-registered charity (England and Wales charity 1060508; Scotland SC039280; company limited by guarantee 3266897) founded in 1992 by obstetricians Dr Ian Fergusson and Dr Anthony Kenney alongside patient Lucy Nelson at St Thomas' Hospital in London. The organization operates four major research centres — the Maternal and Fetal Health Research Centre in Manchester (opened 2001), the National Centre for Miscarriage Research (2016, Europe's largest), the National Centre for Maternity Improvement (2019), and the National Centre for Preterm Birth Research (2024) — embedded in partnerships with Imperial College London, University of Manchester, University of Birmingham, University of Oxford, University of Warwick, UCL, King's College London, Queen Mary University of London, and the University of Leeds, alongside affiliated NHS trusts.

Its service portfolio combines digital health information, clinical decision-support tools, midwife-led direct support, and community programmes. Digital assets include the QUiPP app (a clinical preterm-birth risk-assessment tool deployed across the NHS), the Miscarriage Support Tool, the Planning for Pregnancy Tool, and Tommy's Pathway clinical decision support. Direct services comprise a freephone midwife helpline (0800 0147 800) that handled 8,211 support interactions in 2024-2025, specialist NHS-affiliated clinics that cared for 7,223 patients that year, and baby-loss support communities of 19,778 members.

Tommy's has no commercial revenue model: all services are free to beneficiaries and funded through individual donations (one-off and monthly recurring), event fundraising (notably the London Landmarks Half Marathon, which has raised over £75 million collectively since 2018), corporate partnerships, legacies and in-memory giving, philanthropy and major gifts, and grants such as the £2.25 million from NHS England in March 2023. Reach in 2024-2025 covered 10 million information users, 32,123 healthcare-professional resource downloads, 45,409 fundraisers, and 50 published research papers.

Name

Tommy’s

Legal name

Tommy's

Website

https://tommys.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Tommy's is a UK pregnancy and baby-loss charity that funds four national research centres with universities and NHS trusts, providing free midwife-led information, digital clinical tools, and support services to pregnant women and bereaved families, funded by donations and fundraising events.

Ownership category

akta.pro rank

Product category

Maternal Health Charity Services

NAICS

Voluntary Health Organizations (813212), Family Planning Centers (621410)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy health information
• Maternity research funding
• Baby loss support
• Midwife helpline services
• Pregnancy charity

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations: Charitable donations from individuals, including one-off and monthly recurring gifts. Suggested donation amounts include £10, £20, £25, £40, £50, £100.
2. Event Fundraising: Fundraising through events including London Landmarks Half Marathon (2,506 runners in 2024-2025), Rainbow Quest summer activities, and other challenge events. Participants raise funds for the charity.
3. Corporate Partnerships: Corporate supporters engage through partnerships, workplace giving programs, and donations from company sales.
4. Legacies and In-Memory Giving: Gifts left in wills and in-memory donations in honor of lost babies.
5. Philanthropy and Major Gifts: High-value donations from major donors and philanthropists.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tommy's is a UK pregnancy and baby charity that funds research into miscarriage, stillbirth, and premature birth while providing free, midwife-led pregnancy information and support services. The charity operates NHS-affiliated specialist research clinics, digital tools (Miscarriage Support Tool, QUiPP App, Tommy's Pathway), and a freephone midwife helpline. All services are provided free of charge and funded entirely through donations, fundraising events, and corporate partnerships.

Product overview

Tommy's is a UK-based pregnancy and baby charity offering a comprehensive suite of services centered around research, information, and support. The organization operates as a platform combining digital tools (including the Miscarriage Support Tool, Planning for Pregnancy Tool, and QUiPP App), direct support services (midwife helpline, Wellbeing after Miscarriage Programme), and care models (Graded Model of Miscarriage Care, Tommy's Pathway). The portfolio includes specialist research clinics for miscarriage, stillbirth, and premature birth, along with fundraising events like the London Landmarks Half Marathon and community programmes such as Rainbow Quest. The organization funds four major research centres across the UK and provides evidence-based pregnancy information through its digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rainbow Quest: Summer fundraising activity for children involving colourful clothing and walking/scooting to find rainbow colours
• Graded Model of Miscarriage Care
• Tommy’s Pathway

Products and services

• Tommy's Pregnancy Information Hub Expert, midwife-led pregnancy information covering planning for pregnancy, being pregnant, giving birth, and after the birth. Includes digital tools, calculators, and resources.
• Tommy's Helpline Freephone helpline (0800 0147 800) staffed by specialist midwives, providing advice and support on planning for pregnancy, pregnancy, pregnancy loss, and mental health.
• Tommy's Miscarriage Support Tool Online tool to help women understand their chance of a successful next pregnancy and get personalized information and support after miscarriage.
• Tommy's Planning for Pregnancy Tool Digital tool to help individuals prepare for pregnancy, including health assessments and lifestyle guidance.
• Tommy's Wellbeing after Miscarriage Programme Specialized programme providing emotional and psychological support for individuals after miscarriage.
• Tommy's Rainbow Quest Summer fundraising activity for children to walk, scoot, or ride to spot rainbow colors and raise money for pregnancy research.
• QUiPP App Clinical tool that uses test results and medical history to help doctors assess the likelihood of premature birth, used throughout the UK NHS.
• London Landmarks Half Marathon Annual charity running event hosted by Tommy's, which has collectively raised over £75 million since 2018.
• Tommy's Graded Model of Miscarriage Care A standardized care model designed to improve care and support for women experiencing miscarriage, providing graded support after each loss rather than waiting for three miscarriages.
• Tommy's Pathway Digital clinical decision support tool developed by Tommy's National Centre for Maternity Improvement to help healthcare professionals provide personalized care and reduce stillbirth and premature birth rates.

Quantifiable outcome

• 8,540 miscarriages could be prevented annually with progesterone treatment
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and legacy.

• University College LondoncoreStrategic or Co-development Partner · 1 March 2024Partner university in Tommy’s National Centre for Preterm Birth Research, bringing together world-renowned preterm birth experts from 5 universities.
• King's College LondoncoreStrategic or Co-development Partner · 1 March 2024Partner university in Tommy’s National Centre for Preterm Birth Research, contributing to research into causes and prevention of premature birth.
• Queen Mary University of LondoncoreStrategic or Co-development Partner · 1 March 2024Partner university in Tommy’s National Centre for Preterm Birth Research, working with UK Preterm Clinical Network for national reach.
• University of LeedscoreStrategic or Co-development Partner · 1 March 2024Partner university in Tommy’s National Centre for Preterm Birth Research. Leeds Teaching Hospitals NHS Trust hosts preterm birth prevention clinics.
• Royal College of Obstetricians and Gynaecologists (RCOG)coreStrategic or Co-development Partner · 1 September 2019RCOG supports Tommy’s National Centre for Maternity Improvement, working to close the gap between best clinical science and best care. RCOG backs the centre's work to develop clinical decision support tools and improve maternity services across the UK.
• Royal College of Midwives (RCM)coreStrategic or Co-development Partner · 1 September 2019RCM supports Tommy’s National Centre for Maternity Improvement, collaborating on initiatives to improve maternity care quality and safety across UK maternity services.
• University of OxfordcoreStrategic or Co-development Partner · 1 April 2016Partner university in Tommy’s National Centre for Miscarriage Research, a collaboration between 4 top research universities. Oxford University Hospitals NHS Foundation Trust hosts associated clinics.
• University of BirminghamcoreStrategic or Co-development Partner · 1 April 2016Partner university in Tommy’s National Centre for Miscarriage Research. Birmingham Women's Hospital hosts specialist research clinics where 24,000 women access treatment annually.
• University of WarwickcoreStrategic or Co-development Partner · 1 April 2016Partner university in Tommy’s National Centre for Miscarriage Research, contributing to research into miscarriage causes and prevention including stem cell research.
• Imperial College LondoncoreStrategic or Co-development Partner · 1 April 2016Partner university in Tommy’s National Centre for Miscarriage Research and leads Tommy’s National Centre for Preterm Birth Research. Queen Charlotte's & Chelsea Hospital and St Mary's Hospital host specialist clinics.
• University of ManchestercoreStrategic or Co-development Partner · 1 January 2001Home of Tommy’s Maternal and Fetal Health Research Centre at St Mary's Hospital, focusing on stillbirth research and placental dysfunction. Achieved 28% stillbirth rate reduction between 2017-2022.
• St Mary's Hospital, ManchestercoreStrategic or Co-development Partner · 1 January 2001Home of Tommy’s Maternal and Fetal Health Research Centre since 2001, focusing on stillbirth and placental research. Multiple specialist clinics operate here including Rainbow Clinic and Placenta Clinic.
• St Thomas' HospitallegacyStrategic or Co-development Partner · 1 January 1992Founding location of Tommy’s campaign in 1992, where Dr Ian Fergusson and Dr Anthony Kenney started fundraising for pregnancy research in a spare cupboard. Tommy’s funded UK's first pregnancy research centre here from 1997-2021.
• Five X MorecoreStrategic or Co-development PartnerPartnership to run a Black and Black Mixed-Heritage Helpline addressing the higher risk of pregnancy problems among Black and Black Mixed-Heritage women and birthing people. Addresses racial disparities in maternity care.
• Birmingham Women's Hospital NHS TrustcoreStrategic or Co-development PartnerPartner NHS trust hosting specialist recurrent miscarriage clinics as part of Tommy’s National Centre for Miscarriage Research. 24,000 women access treatment, support and research trials annually.
• Oxford University Hospitals NHS Foundation TrustcoreStrategic or Co-development PartnerPartner NHS trust hosting specialist recurrent miscarriage clinics as part of Tommy’s National Centre for Miscarriage Research.
• University Hospitals Coventry and Warwickshire NHS TrustcoreStrategic or Co-development PartnerPartner NHS trust hosting specialist recurrent miscarriage clinics as part of Tommy’s National Centre for Miscarriage Research. Research includes SIMPLANT trial on sitagliptin for recurrent miscarriage.
• UK Preterm Clinical NetworkcoreTechnology or IntegrationAlliance enabling national reach for Tommy’s National Centre for Preterm Birth Research, connecting preterm birth prevention clinics across the UK.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• March of Dimes: Leading US-based nonprofit funding research and support for maternal and infant health, including miscarriage, stillbirth, and premature birth. Most directly comparable global peer in mission, structure, and revenue model (charity-funded research with patient information and support services).
• NCT (National Childbirth Trust): UK charity supporting parents through pregnancy, birth, and early parenthood via information, courses, and peer support. Comparable as a UK-based maternal-health nonprofit serving overlapping audiences with pregnancy information and community support.
• BabyCenter: Global digital pregnancy and parenting information platform with week-by-week tracking, ovulation tools, and clinician-reviewed content. Overlaps with Tommy's digital pregnancy information, planning tools, and ovulation calculator.
• Cancer Research UK: Large UK health-research charity combining public engagement, fundraising events, research funding, and policy advocacy. Comparable operating model (donations, events, retail partnerships) at much larger scale, illustrating a potential scaling benchmark.

Direct peers

• Sands (Stillbirth and Neonatal Death Society): UK charity dedicated to saving babies' lives and supporting families affected by stillbirth and neonatal death. Direct UK peer sharing Tommy's mission, NHS partnership model, support-group structure, and donation-funded operating model.
• Miscarriage Association: UK charity providing information and support for people affected by miscarriage, with a direct overlap in Tommy's miscarriage information, support groups, and pregnancy-after-loss services. Operates as a smaller-scale direct peer in the same niche.
• Bliss: UK charity for babies born premature or sick, funding neonatal research and supporting families in NICU. Adjacent peer given Tommy's focus on premature birth prevention and Bliss's specialism in premature birth care.

Emerging players

• Maven Clinic: Digital women's and family health platform offering virtual care for pregnancy, postpartum, and reproductive health. Comparable as a tech-enabled maternal-health platform but operates a commercial B2B/B2C model rather than charity-funded.
• Baby Loss Retreat / Saying Goodbye: UK organisations supporting families through pregnancy and baby loss with retreats and remembrance services. Comparable in baby-loss community-building segment of Tommy's support offering.

Others

• Wellcome Trust: Major UK charitable foundation funding biomedical research and public engagement on health. Adjacent as a UK research-funder peer that Tommy’s competes with and partners alongside for pregnancy-research grants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tommys
• Facebookfacebook.com/tommys
• LinkedInlinkedin.com/company/tommy's
• Instagraminstagram.com/tommys
• TikToktiktok.com/@tommyscharity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommy’s