What Bosso does

Bosso srl is an Italian robotics and automation company founded in 2001 by Marco Lazzari in Rimini, designing and manufacturing custom robotic systems for material handling, machine tending, palletizing, and pick-and-place operations. The company serves manufacturing customers primarily across Italy and broader Europe (with documented engagements in Spain, Sweden, England, Turkey, and France) across four solution categories: food industry automation, wood industry automation, pallet manufacturing automation, and bespoke special-purpose machines. Its technology stack combines proprietary robot lines (the MIDI 4 NEXT anthropomorphic series and the SGRAB Delta line) with leading commercial robotics platforms from KUKA, COMAU, FANUC, YASKAWA, and Mitsubishi Electric, supplemented by custom-engineered gripping organs, proprietary cell management software, HMI interfaces, and Keyence vision systems for applications requiring product tracing and quality inspection.

The business model is project-based and consultative: each sale involves a discovery and site assessment phase, custom engineering of the robotic cell, on-site installation and commissioning, and post-sale teleassistance and spare-parts support. Pricing is fully custom with no published tiers; quotes are generated per project and billed under multi-year contracts. Customers include both mid-market manufacturers and enterprise players (notably an unnamed Sardinian pasta factory running a four-SCARA ravioli system at 90 plates per minute, an unnamed French leader in playground and urban furniture using a COMAU-based 18-meter panel handling line, and an unnamed international oilseed processor palletizing 25-liter metal drums at 400 units per hour on a KUKA platform). Quantified customer outcomes include labor replacement of two to four operators per system and payback periods cited at approximately one year for bakery applications and 24 months for drum palletizing. Distribution is exclusively direct enterprise sales with no reseller or channel partners, and marketing is anchored on a detailed case-study library, a LinkedIn presence, and a YouTube channel showcasing installations in operation. The firm employs 11-50 people, operates from a single Italian headquarters, and in May 2024 raised its first disclosed external funding round of $400,000 from Change Com, Launch Africa, Leonard, and Renew Capital.

Name

Bosso

Legal name

Bosso srl

Website

https://bosso.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bosso is an Italian robotics company that designs and builds custom robotic automation systems for material handling, machine tending, and palletizing, serving food, wood, and pallet manufacturers primarily across Italy and broader Europe via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Industrial Automation and Robotics

NAICS

Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial & Warehouse Robotics (HDAAAIAA), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ)

Keywords

• Custom robotic automation
• Industrial machine tending
• Material handling systems
• Pick and place robotics
• Palletizing automation

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom Automation Systems and Robotic Cells: Bosso designs, manufactures, and delivers turnkey custom robotic automation systems. Revenue is generated through one-time project-based sales of complete automation solutions including robots, gripping organs, safety cells, software, and commissioning. Projects are priced based on complexity, robot brand, system capabilities, and customization level. Typical payback periods cited range from approximately 1 year (bakery products) to 24 months (metal drum palletizing).
2. Special Custom Machines: Bosso develops and produces bespoke special-purpose machines for material handling and processing, tailored to individual customer requirements and projects.
3. After-Sales Support and Service: Bosso provides customer support, teleassistance, spare parts, and technical assistance services for installed systems. The support portal on the website allows customers to request assistance and report issues.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bosso designs, engineers, and manufactures custom robotic automation systems, special machines, and tailored gripping organs for material handling, machine tending, pick-and-place, and palletizing in food, wood, and pallet manufacturing industries. The company integrates commercial robots (KUKA, COMAU, FANUC, YASKAWA, Mitsubishi) with its own proprietary robot lines (MIDI 4 NEXT, SGRAB Delta) and proprietary control software to deliver turnkey automated cells with on-site installation and commissioning.

Product overview

Bosso is a robotics and automation company founded in 2001 that designs and builds custom industrial automation solutions. Their product portfolio centers on three main robot types: Anthropomorphic Robots (using commercial brands KUKA, COMAU, FANUC, YASKAWA plus their proprietary MIDI 4 NEXT series), Delta Robots under the SGRAB brand line for high-speed applications, and Special Machines for bespoke custom automation. They serve three primary sectors: Food (pick and place, packaging), Wood (panel handling, machine tending), and Pallet (forming, nailing, palletizing). Their solutions combine robotic hardware with custom-designed gripping organs, HMI interfaces, and vision systems, often developed in partnership with technology providers like Mitsubishi Electric and Keyence.

Differentiator

Problem solved

Functional benefit

Brands

• S GRAB: DELTA line of robots for high-speed handling of objects on production lines in food and pharmaceutical industries.

Products and services

• Anthropomorphic Robots (MIDI 4 NEXT Series) Multi-purpose industrial robots used for machine tending, palletizing, packaging, and welding; Bosso's proprietary MIDI 4 NEXT series supplemented by commercial brands (KUKA, COMAU, FANUC, YASKAWA).
• Delta Robots (SGRAB Line) High-speed delta robots designed for fast, precise handling of small objects at high cycle rates, particularly suited for food and pharmaceutical controlled environments.
• Special Machines Custom-tailored bespoke machinery developed on request for handling and processing various types of materials, designed for specific customer requirements and non-standard production challenges.
• Pick and Place Robot System for Bakery Products Custom system using a Mitsubishi SCARA robot integrated with two rotating tables and custom gripping organ for sorting grissini and other bakery products from weighing stations to packaging lines at 15 cycles per minute, replacing 2 operators.
• Load and Unload System for Wood and Resin Panels Automated system using a COMAU PAL 260 robot on an 18-meter linear guide for loading, overturning, and unloading wood and resin panels up to 3050x1550mm and 120kg, serving two pantographs with 9 panel loading stations and eliminating machine stoppages.
• Automation System for Panel Handling (MDF) Custom solution using a YASKAWA MPL160 robot (160kg payload, 3.15m radius) for loading MDF panels onto pantographs, with an integrated cleaning function featuring vacuum and brushes on the gripping organ.
• Load, Unload and Palletizing System for Metal Drums System using a KUKA KR 210 R2700 robot (200kg+ capacity) for handling 25-liter metal drums with automatic palletizing on 1200x800mm europallets, achieving 400 drums per hour throughput and replacing 4 operators.
• Pick and Place Robot System for Ravioli High-performance system developed with Mitsubishi Electric featuring four SCARA robots (RH-CRH family) with vision systems and Bernoulli suction cups for delicate ravioli plate handling and stacking at 90 plates per minute, managed by the iQ-R automation platform with GOT 2000 HMIs.

Quantifiable outcome

• Labor reduction of 2 full-shift operators per system (bakery case)
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and standard.

• Mitsubishi ElectriccoreTechnology or IntegrationStrategic technology partnership between Bosso and Mitsubishi Electric for food industry automation. The collaboration produced a high-performance ravioli pick-and-place system using Mitsubishi's iQ-R automation platform (integrating PLC, PC, motion, CNC, and robot control), MR-J4 servo drives, RH-CRH family SCARA robots, and GOT2000 HMIs. The partnership leverages Mitsubishi's hardware ecosystem while Bosso provides system integration, custom gripping solutions (including Bernoulli suction cups), and application-specific programming. The joint system achieved cover story recognition in Mitsubishi Electric's Éureka publication.
• YASKAWA RoboticscoreTechnology or IntegrationBosso integrates YASKAWA Robotics MPL160 anthropomorphic robots (160kg payload, 3.15m radius) into custom automation solutions for heavy panel handling in the wood industry. YASKAWA provides the robotic hardware platform while Bosso designs and builds custom gripping organs, safety cells, and system management software tailored to each application.
• KUKAcoreTechnology or IntegrationBosso utilizes KUKA KR 210 R2700 industrial robots (210kg+ payload capacity) in heavy-duty automation applications such as metal drum loading, filling, and palletizing. The KUKA robot serves as the core hardware platform for Bosso's custom-designed gripper systems handling 25-liter metal drums at high throughput rates.
• COMAUcoreTechnology or IntegrationBosso integrates COMAU PAL 260 robots in high-precision panel handling and CNC machine tending applications. The COMAU robot was mounted on an 18-meter linear translation guide for serving multiple pantographs with a single robot, demonstrating Bosso's ability to configure commercial robots in non-standard configurations.
• FANUCstandardTechnology or IntegrationBosso integrates FANUC industrial robots as one of several commercial robot brands offered to customers depending on specific application requirements, preferred brand, and performance specifications.
• KeyencecoreTechnology or IntegrationKeyence provides vision systems integrated into Bosso's robotic automation solutions, including the ravioli packaging system where Keyence vision guides SCARA robots for quality control and precise product positioning. The vision systems enable product tracing, quality inspection, and coordinated multi-robot operations.
• Mitsubishi Electric (SCARA robots)coreTechnology or IntegrationBosso integrates Mitsubishi SCARA robots in food industry applications including bakery product sorting and pasta packaging. The Mitsubishi SCARA robots are praised for their ability to perform fast, gentle movements required for handling delicate food products. The partnership includes programming, custom gripping integration, and HMI development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cama Group: Italian-based supplier of secondary packaging machinery and robotic systems for the food, bakery and dairy industries. Directly comparable to Bosso's food vertical pick-and-place and packaging automation offering.
• Tiesse Robot: Italian custom robotic systems integrator serving manufacturing industries. Closely comparable to Bosso in size, business model (bespoke robotic cells), and European geographic focus.
• Marchesini Group: Italian manufacturer of packaging machinery and robotic automation lines primarily for pharmaceutical and cosmetics. Comparable to Bosso's bespoke packaging automation capability in regulated, high-precision industries.

Broad incumbents

• IMA Group: Large Italian-based global manufacturer of packaging and processing machinery for pharma, food and cosmetics. A broader incumbent that operates in many of the same end markets as Bosso but at significantly greater scale and capital depth.
• Stäubli Robotics: Global Swiss manufacturer of SCARA, 6-axis and delta robots with strong presence in food, pharma and cleanroom applications — directly overlapping with Bosso's SGRAB Delta and pick-and-place food applications.
• Sidel: Global supplier of packaging equipment and robotic palletizing solutions for food, beverage and personal care. Comparable to Bosso's palletizing and food-packaging automation offering, with much larger installed base.

Regional players

• Prima Industrie: Italian industrial group active in laser machinery, industrial automation and electronics for manufacturing. Comparable to Bosso as a regional Italian automation provider with cross-vertical industrial focus.
• Bisiach & Carrù: Italian industrial automation systems integrator with European reach. Comparable to Bosso as a regional custom automation peer serving wood, metalworking and general manufacturing customers.

Others

• ABB Robotics: Global incumbent in industrial robots and automation cells. Competes with Bosso across most of its end markets via both direct sales and integrator networks, with substantially greater scale and R&D budget.
• Schunk: Global manufacturer of gripping systems, tool-changing technology and automation components. An enabling technology peer to Bosso — competing and cooperating on the gripping organ layer that is central to Bosso's differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZNiceKtcwm04SGZvsFtv2g
• LinkedInit.linkedin.com/company/bosso-automazione-e-robotica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosso