Waterworks
Waterworks is a privately held, 1978-founded luxury bath and kitchen brand (501-1,000 employees, HQ Danbury, CT) that designs and sells high-end brass faucets, Italian marble fixtures, and US-made custom cabinetry to high-net-worth homeowners, interior designers, hospitality operators, and luxury builders through 15+ owned showrooms across the US, UK, and France, plus boutique and RH retail partners.
- Company typePrivate
- Founded1978
- HeadquartersDanbury, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Waterworks does
Waterworks is a privately held luxury bath and kitchen design company founded in 1978 and headquartered in Danbury, Connecticut, operating through Waterworks Operating Company LLC with its brand trademark held by Waterworks IP Company LLC. The company designs, sources, and sells a comprehensive portfolio of high-end bath and kitchen products, including faucets and shower systems (organized into Transitional, Modern, and Classic collections such as Henry, Finot, Bond, and Easton), Italian-sourced and -fabricated marble fixtures (carved sinks, washstands, vanities, and bathtubs featuring the proprietary "Waterworks Cut" 5cm marble surface), US-made custom cabinetry with integrated solid brass metalwork (Pullman, Bridle, Alta, Belden collections), solid surface bathtubs, tile and stone, and accessories including lighting, hardware, mirrors, and bath furnishings. Manufacturing relies on precision brass metalwork, Italian marble fabrication across eight stone varieties, and custom millwork, with proprietary metal finishes (burnished brass, nickel PVD, matte black) applied across the product range.
The business operates a multi-channel distribution model: 15+ company-owned Waterworks Showrooms across major US metros plus London and Paris; a US Direct Sales team reachable by phone; authorized Boutique Partners in designated geographic territories (including Canada, Thailand, and Germany); an exclusive Waterworks at RH retail partnership at select Restoration Hardware locations; and dedicated Commercial & Multi-Unit Residential sales specialists covering hospitality and large-scale residential projects. Pricing is quote-based and spans approximately $160 for basic components to $30,000+ for premium collections, with mid-range bath faucets typically $1,000-$3,000. Revenue is generated through one-time hardware and cabinetry sales with no recurring component.
The primary customer segments are high-net-worth residential consumers, the Waterworks Trade Program (which serves interior designers, architects, and builders with exclusive trade pricing, dedicated project management, and previews), hospitality and multi-unit residential operators, and luxury custom builders. The company employs 501-1,000 staff and is led by CEO Peter Sallick, with founder Barbara Sallick. There is no disclosed external investor or parent company, and no public listing.
Waterworks firmographics
Firmographics- Name
- Waterworks
- Legal name
- Waterworks Operating Company LLC
- Website
- https://waterworks.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Waterworks is a privately held, 1978-founded luxury bath and kitchen brand (501-1,000 employees, HQ Danbury, CT) that designs and sells high-end brass faucets, Italian marble fixtures, and US-made custom cabinetry to high-net-worth homeowners, interior designers, hospitality operators, and luxury builders through 15+ owned showrooms across the US, UK, and France, plus boutique and RH retail partners.
- Ownership category
- akta.pro rank
Waterworks industry classification
Industry- Product category
- Luxury Bath and Kitchen Fixtures
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Plumbing Fixture Fitting and Trim Manufacturing (332913)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
- akta.pro secondary industries
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Where Waterworks is headquartered
LocationHeadquarters
- HQ city
- Danbury
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Waterworks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Luxury Fixtures Sales: Waterworks generates revenue through the sale of high-end bath and kitchen fixtures including faucets, showers, bathtubs, sinks, and accessories. Products are sold at price points ranging from approximately $160 for basic components to $30,000+ for premium items, indicating a one-time purchase model with no recurring revenue component.
- Custom Cabinetry: Sale of custom kitchen and bath cabinetry featuring integrated metalwork, available in multiple collections (Pullman, Bridle, Alta, Belden) with over 30 paint colors and wood finishes. Cabinetry is designed and made in the USA.
- Marble Fixtures: Sale of marble bathroom fixtures including carved marble sinks, washstands, vanities, and bathtubs featuring The Waterworks Cut. Products include carved sinks with legs in solid brass, blackened steel, or bronze.
- Trade Program: Exclusive trade benefits program for interior designers, architects, and builders that provides visible trade pricing, dedicated project management for large projects, and exclusive previews of new products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing ranges from entry-level components to premium collections |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Waterworks product offering
Product offeringCore offering
Waterworks designs, manufactures, and sells luxury bath and kitchen fixtures including faucets, showers, marble bathroom fixtures (carved sinks, washstands, vanities, bathtubs), custom cabinetry with integrated solid brass metalwork, bathtubs, sinks, tile and stone, and accessories such as lighting, hardware, and mirrors. The company distributes through company-owned showrooms in the US, UK, and France, plus authorized boutique partners and an exclusive collaboration with RH.
Product overview
Waterworks is a luxury bath and kitchen design company offering a comprehensive portfolio of high-end fixtures, furnishings, and custom products. The core offering spans Faucets & Showers (including bath and kitchen faucets, showers, steam systems, bathtub faucets, and valves across transitional, modern, and classic collections like Henry, Finot, Bond, and Easton), Fixtures including marble bathroom fixtures (carved marble sinks, washstands, vanities, and bathtubs featuring the proprietary Waterworks Cut 5cm marble counter), solid surface bathtubs (Rein, Cinta, Vector collections), and accessories (lighting, hardware, mirrors, furnishings). Custom Cabinetry with integrated metalwork (Pullman, Bridle, Alta, Belden collections) extends the portfolio into furniture. Tile & Stone products, a Trade Program for designers and architects, Client Service Portal, and Commercial/Hospitality sales programs round out the ecosystem. Products are distributed through Waterworks Showrooms, Waterworks at RH partnerships, and Boutique Partner authorized distributors across the US, UK, France, and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Faucets & Showers Primary product category offering bath and kitchen faucets, showers, bathtub faucets, steam systems, valves, and related components in solid brass with proprietary metal finishes. Includes wall-mounted, deck-mounted, and exposed configurations across Transitional, Modern, and Classic collections.
- Marble Bathroom Fixtures Luxury marble fixtures including carved marble sinks, washstands, vanities, and marble bathtubs featuring The Waterworks Cut (5cm marble counter surface). All sourced and fabricated in Italy in eight marble varieties.
- Custom Cabinetry Luxury kitchen and bath cabinetry featuring seamlessly integrated solid brass metalwork. Designed and made in the USA with collections including Pullman, Bridle, Alta, and Belden. Available in over 30 paint colors and wood finishes.
- Bathtubs Freestanding bathtubs available in marble variants (Carrara, Paonazzo, Prunella, and other Italian marbles) and solid surface designs (Rein, Cinta, Vector collections), plus the Ibla oval bathtub.
- Carved Marble Sinks Hand-carved marble sinks sculpted from single blocks of Italian marble with generous deck space, integrated overflow, and backsplash. Available with legs or pedestals in solid brass, blackened steel, or bronze.
- Tile & Stone Tile and stone products for bath and kitchen applications organized by color, material, collections, and application. Includes stone tile and featured stones such as Agatha Honed.
- Accessories Complete bath accessories including lighting (wall and ceiling), hardware (knobs, pulls, hinges, shower door pulls, appliance pulls), wall-mounted items (towel bars, hooks, rings, towel warmers, grab bars, shelves, paper holders, shower baskets), mirrors and medicine cabinets, furnishings, and bath furniture.
Companies that use Waterworks
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Waterworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Waterworks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- RH (Restoration Hardware)coreWaterworks has an exclusive partnership with RH to offer Waterworks' collection of high-end fittings, fixtures, and accessories at select RH locations and online. This provides Waterworks with retail presence in RH's upscale locations while extending the Waterworks brand to RH's customer base.
- Soho House ParisminorSoho House Paris is featured as a hospitality project using Waterworks products, showcasing the brand in a luxury hospitality context. This represents a reference customer relationship rather than formal partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights7 records
Waterworks competitors and assessment
Company assessmentDirect peers
- Brizo: Delta Faucet Company's luxury bath and kitchen line, positioned at the premium designer-specification tier. Competes head-to-head with Waterworks on bath and kitchen faucets in showrooms and through designer trade programs.
- Hansgrohe (Axor): German premium bath and kitchen fittings group whose Axor brand targets the same designer-led luxury segment as Waterworks. Competes on designer collaboration programs (Phoenix Design, Jean-Marie Massaud) and specification-driven luxury hospitality projects.
- Dornbracht: German manufacturer of luxury bath and kitchen fittings widely specified by high-end interior designers and architects. Directly competes with Waterworks' premium faucet and shower lines in the US luxury residential and hospitality segments, with comparable designer-specification positioning.
- Duravit: German premium bath ceramics, furniture, and wellness brand with established designer collaborations (Philippe Starck, Cecilie Manz). Directly competes with Waterworks' vanity, sink, and tub lines in luxury residential and hospitality projects.
- House of Rohl: Portfolio of luxury plumbing brands (ROHL, Riobel, Perrin & Rowe, Victoria + Albert) targeting the same designer-led luxury bath and kitchen specification market. Directly competes with Waterworks across faucets, fixtures, and freestanding tubs in the US.
- Villeroy & Boch: European luxury bath ceramics and wellness brand with deep presence in luxury hospitality and residential. Overlaps directly with Waterworks on premium bathtubs, sinks, and bathroom furniture, and competes for the same designer-spec driven projects globally.
- Kohler: Largest US luxury bath and kitchen brand offering faucets, showers, bathtubs, sinks, and cabinetry through a global showroom and dealer network. Directly competes with Waterworks across the full bath/kitchen specification, with comparable trade programs for designers and architects and broader scale in hospitality.
Broad incumbents
- TOTO: Global Japanese bath fixtures leader with broad luxury and premium positioning across faucets, toilets, and washlets. Overlaps with Waterworks in luxury hospitality and high-end residential specification, though with a wider and more mass-market portfolio.
- RH (Restoration Hardware): Luxury home furnishings retailer that is both a distribution partner (Waterworks at RH) and a broader competitor in the affluent home category. RH's galleries and design services compete for the same affluent customer's renovation and specification spend.
- Ferguson Enterprises: Largest US wholesale distributor of plumbing, bath, and lighting products with a Ferguson Bath, Kitchen & Lighting Gallery showroom concept that overlaps with Waterworks' trade-channel and showroom strategy, serving similar designers, builders, and luxury residential customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Waterworks social profiles
Digital presenceWaterworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterworks leadership team
Management profileNumber of profiles
Profiles3 records
Waterworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterworks
What does Waterworks do?
Waterworks designs, manufactures, and sells luxury bath and kitchen fixtures including faucets, showers, marble bathroom fixtures (carved sinks, washstands, vanities, bathtubs), custom cabinetry with integrated solid brass metalwork, bathtubs, sinks, tile and stone, and accessories such as lighting, hardware, and mirrors. The company distributes through company-owned showrooms in the US, UK, and France, plus authorized boutique partners and an exclusive collaboration with RH.
Is Waterworks a public or private company?
Waterworks is a private company. It is classified as unknown and is currently operating.
When was Waterworks founded?
Waterworks was founded in 1978. It employs 501 to 1,000 people.
Where is Waterworks based?
Waterworks is headquartered in Danbury, United States, in the North America region.
How does Waterworks make money?
Four revenue lines are on record. Luxury Fixtures Sales are the primary driver. The others are custom Cabinetry, marble Fixtures and trade Program.
Who are Waterworks's main competitors?
Direct peers on record are Brizo, Hansgrohe (Axor), Dornbracht, Duravit, House of Rohl, Villeroy & Boch and Kohler. Broad incumbents are TOTO, RH (Restoration Hardware) and Ferguson Enterprises.
Does Waterworks have an API?
No public API is recorded for Waterworks.
What industry is Waterworks in?
Waterworks's product category is Luxury Bath and Kitchen Fixtures. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms, with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 327110 and its SIC code is 5070.