House of Rohl

What House of Rohl does

House of Rohl (legal entity ROHL LLC) is a privately held, Irvine, California-based portfolio company that markets handcrafted kitchen and bath fixtures under seven sub-brands: Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub. Its products include kitchen faucets, bar faucets, pot fillers, filtration faucets, hot-water faucets, fireclay sinks, bathroom faucets, shower systems, valves, freestanding bathtubs, and decorative/door hardware, with proprietary inputs including Victoria + Albert's Volcanic Limestone™ (sourced and hand-polished in South Africa) and Perrin & Rowe's British-made faucets and showers. The offering also includes customizable RAL color finishes on select tubs/sinks, multiple named collections (Southbank, Armstrong, Deco, Edwardian, Georgian Era, Holborn, Seros, etc.), and a trade-facing customer portal (House of Rohl Connect) for inventory, ordering, and returns.

The portfolio sits within Fortune Brands and is sold to luxury homeowners, interior designers, architects, and (selectively) boutique hospitality projects via a combination of an authorized dealer network, company-operated design-center showrooms (e.g., House of Rohl Studio at Chicago's Merchandise Mart), localized regional websites (USA, Canada English/French, Europe, China), e-commerce on its own storefront, and sponsorship/presence on the 1stDibs luxury design marketplace. Pricing is quote-based and not publicly disclosed.

The business model is multi-brand specialty hardgoods: revenue is generated across kitchen and bath fixtures sales, with the recent addition of Emtek and Schaub extending the addressable surface into cabinet/door hardware and coordinated brassware. Distribution is channel-led (dealer network plus field-sales-at-showrooms), the customer base is diversified across consumer and trade buyers with reliance on specification by designers and architects, and the company maintains an industry-recognition profile (Grand Prix Du Design, SBID, Interior Design Best of Year, GOOD DESIGN®, Luxe RED, AD Great Design 2024) as a credibility lever into the spec community.

Name

House of Rohl

Legal name

ROHL LLC

Website

https://houseofrohl.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

101–250 employees

Short description

House of Rohl is a private, Irvine, California-based luxury décor portfolio (owned by ROHL LLC, a Fortune Brands subsidiary) that designs and markets handcrafted kitchen and bath fixtures — faucets, sinks, showers, Volcanic Limestone tubs, and brassware — under the Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub brands, sold to luxury homeowners, interior designers, architects, and select hospitality properties through authorized dealers, design-center showrooms, and regional websites across North America, Europe, and China.

Ownership category

akta.pro rank

Product category

Luxury Kitchen and Bath Fixtures

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Luxury kitchen faucets
• Bathroom fixtures
• Freestanding bathtubs
• Handcrafted kitchen sinks
• Decorative hardware

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Kitchen Fixtures Sales: Revenue generated from selling handcrafted kitchen fixtures including faucets, bar faucets, pot fillers, filtration faucets, hot water faucets, sinks, drawer pulls, and accessories through their portfolio of brands (Riobel, Perrin & Rowe, Shaws, ROHL).
2. Bathroom Fixtures Sales: Revenue from bathroom products including faucets, showers, tub faucets, bathtubs, sinks, drawer pulls, accessories, and valves across Victoria + Albert, Perrin & Rowe, Riobel, and ROHL brands.
3. Luxury Hardware and Brassware: With the addition of EMTEK and Schaub, House of Rohl expanded into luxury décor portfolio including cabinet hardware, door hardware, and coordinated brassware collections for unified design.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

House of Rohl sells handcrafted luxury kitchen and bath fixtures across a portfolio of seven brands—Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub. The product range includes kitchen faucets, bar faucets, pot fillers, filtration and hot water faucets, fireclay and artisan sinks, bathroom faucets, showers, tub fillers, freestanding Volcanic Limestone bathtubs, basins, valves, and decorative cabinet, door, and bathroom hardware. Products are sold globally through authorized dealers, design center showrooms, an own-brand e-commerce site, and a trade portal.

Product overview

House of Rohl is a luxury décor portfolio of handcrafted kitchen and bathroom fixtures comprising seven sub-brands: Riobel, Perrin & Rowe, Shaws, Victoria + Albert, ROHL, Emtek, and Schaub. The portfolio offers kitchen products (faucets, bar faucets, pot fillers, filtration faucets, hot water faucets, sinks, drawer pulls, accessories) and bathroom products (faucets, showers, tub faucets, bathtubs, sinks, drawer pulls, accessories, valves). Victoria + Albert specializes in South African Volcanic Limestone bathtubs and sinks with customizable RAL color finishes, while Perrin & Rowe crafts precision British-made faucets. The company expanded into brassware and hardware décor with the addition of Emtek and Schaub brands, unified under the House of Rohl umbrella offering design-curated collections like Southbank, Armstrong, Deco, Edwardian, Georgian Era, Holborn, and Seros.

Differentiator

Problem solved

Functional benefit

Brands

• Riobel: Kitchen and bathroom fixtures brand featuring modern and transitional styles.
• Perrin & Rowe
• Shaws
• Victoria + Albert
• ROHL
• EMTEK
• Schaub

Products and services

• Kitchen Faucets

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• 1stDibsflagshipGTM or Marketing Partner · 13 May 2026House of Rohl was a presenting sponsor of the 2026 1stDibs 50 recognition program, the ninth annual edition recognizing 50 design firms. The honorees were celebrated at a dinner in New York City hosted by 1stDibs executives, with the list presented in partnership with presenting sponsors Miele, House of Rohl, and CÎROC.
• MieleflagshipGTM or Marketing Partner · 13 May 2026Co-presenting sponsor with House of Rohl of the 2026 1stDibs 50 recognition program, partnering to recognize leading interior design firms.
• Fortune BrandscoreStrategic or Co-development PartnerHouse of Rohl is part of Fortune Brands portfolio, working together on product development and market positioning within the luxury home décor and fixtures market. Fortune Brands is referenced as the parent company in industry context.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Watermark Designs: Watermark Designs is a niche designer of luxury bath fittings targeting the same ultra-luxury residential and hospitality spec channel as Perrin & Rowe, sharing heritage craftsmanship narratives and dealer-driven distribution.
• Waterworks: Waterworks is a luxury kitchen and bath brand with proprietary fittings, basins, tubs, and accessories sold through its own showrooms and dealers. It competes with House of Rohl across the same affluent homeowner and interior designer segments.
• Newport Brass: Newport Brass is a premium kitchen and bath fittings brand known for traditional/transitional styling, sold through plumbing showrooms. It competes with Perrin & Rowe's Edwardian, Georgian Era, and Deco collections at the same designer spec tier.
• Kallista (Kohler): Kallista is Kohler's ultra-luxury kitchen and bath fittings and accessories line, distributed through designer showrooms. It is a direct premium-positioning peer to Victoria + Albert, Perrin & Rowe, and ROHL.
• Dornbracht: Dornbracht is a German premium fittings maker known for design-forward kitchen and bath faucets and showers, sold through design showrooms globally. It overlaps directly with Perrin & Rowe and Riobel collections in designer specifications.
• Hansgrohe: Hansgrohe is a premium German manufacturer of showers, shower systems, and faucets, competing head-to-head with Perrin & Rowe and ROHL in designer-led luxury bathroom specifications globally, including the same North American and European markets House of Rohl serves.
• Brizo (Delta Faucet Company): Brizo is Delta Faucet Company's luxury kitchen and bath fittings line, sold through designer showrooms and plumbing showrooms. It is one of the closest direct competitors to House of Rohl's ROHL, Riobel, and Perrin & Rowe brands at the premium spec channel.

Broad incumbents

• Villeroy & Boch: Villeroy & Boch is a European heritage ceramics brand with premium bathtubs and bathroom sinks, competing with Victoria + Albert's Volcanic Limestone tubs and basins in the European and global luxury bathroom segment.
• Kohler: Kohler is a broad incumbent in kitchen and bath fixtures, with overlapping kitchen faucets, sinks, bathtubs, and showers plus a much larger product and distribution footprint. House of Rohl competes most directly with Kohler's luxury portfolio (Kallista, KOHLER luxury finishes).
• TOTO: TOTO is a global premium bathroom brand with bathtubs, sinks, showers, and faucets, sold through design showrooms and bathroom showrooms. It competes with House of Rohl's Victoria + Albert and ROHL bathroom collections in luxury residential and hospitality specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/houseofrohl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Rohl