OGGS(Alternative Foods)
OGGS (Alternative Foods) is a UK-based plant-based food company producing a patented chickpea-based liquid egg replacement (OGGS Aquafaba) for commercial food manufacturers, foodservice operators, and home bakers, alongside a range of pre-made vegan celebratory cakes sold via UK retail and direct e-commerce.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OGGS(Alternative Foods) does
Alternative Foods London Ltd, trading as OGGS, is a UK-based plant-based food company founded in 2018 and headquartered at New Covent Garden Market, London, with a stated headcount of 1-10 employees. Its core technology is OGGS Aquafaba, a patented chickpea-derived liquid that functionally replaces egg whites across binding, foaming, emulsifying, and moisture-retention roles in commercial food manufacturing. The product is sold in 200ml, 1L, and 10L formats, is shelf-stable for up to 12 months unopened, contains no egg, dairy, gluten, soy, or top-14 allergens, and is positioned with documented ESG benefits including a 72% lower CO2e footprint versus eggs. The product is protected by a registered patent and the OGGS and OGGS Aquafaba trademarks.
OGGS monetises through a hybrid B2B / B2C revenue model. The D2C motion runs on a WooCommerce storefront at loveoggs.com and is supplemented by UK retail stockists (with a public store locator and 'Become a Stockist' onboarding page), packaged-cake lines (Celebratory Cakes, Victoria Sponge Cakes, Mini Vanilla Cupcakes), recipe content marketing, an owned email list ('OGGS Gang'), and broad social presence (Facebook, Twitter/X, Instagram, Pinterest, YouTube, TikTok). The B2B motion targets bakery manufacturers and foodservice/hospitality operators with a dedicated Trade section, technical support, and sample-request flows, and is amplified by Upfield's global plant-based distribution and research capabilities following Upfield's Feb 2022 minority equity stake. Capital sources include the Upfield minority investment (Feb 2022, amount undisclosed) and a Republic Europe / Seedrs equity crowdfunding campaign in April 2024 that raised approximately $727,417.
The company is privately held, with Alternative Foods London Ltd retaining operational control under company number 11299079. Distribution remains UK-anchored today, with chickpeas sourced within the EU and a stated ability to access Upfield's channels for international expansion. Strategic customer-validated problem statements include egg supply-chain volatility (e.g., bird flu), allergen management in foodservice, ESG/sustainability targets, clean-label formulation, and shelf-life extension; the company claims a 30% shelf-life extension in retail muffins as a headline outcome.
OGGS(Alternative Foods) firmographics
Firmographics- Name
- OGGS(Alternative Foods)
- Legal name
- Alternative Foods London Ltd
- Website
- https://loveoggs.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OGGS (Alternative Foods) is a UK-based plant-based food company producing a patented chickpea-based liquid egg replacement (OGGS Aquafaba) for commercial food manufacturers, foodservice operators, and home bakers, alongside a range of pre-made vegan celebratory cakes sold via UK retail and direct e-commerce.
- Ownership category
- akta.pro rank
OGGS(Alternative Foods) industry classification
Industry- Product category
- Plant-based egg alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Egg Alternatives Manufacturing (AFAKAGAC)
- akta.pro secondary industry
- Plant-Based Egg Alternatives (Liquid/Frozen/Dried Egg Replacers) (AFANAKAN)
Keywords
Where OGGS(Alternative Foods) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
OGGS(Alternative Foods) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Direct to Consumer): Direct sales of OGGS Aquafaba and vegan cakes through own e-commerce platform (loveoggs.com) using WooCommerce. Consumers purchase products for home baking and cooking applications.
- B2B Ingredient Sales: Sales of OGGS Aquafaba in commercial formats (200ml, 1L, 10L) to food manufacturers, bakeries, and foodservice operators as an egg replacement ingredient.
- Equity Investment/Crowdfunding: Republic Europe (via Seedrs) approved a financial campaign for OGGS in 2024, indicating equity crowdfunding as a funding mechanism.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
OGGS(Alternative Foods) product offering
Product offeringCore offering
OGGS (Alternative Foods) produces OGGS Aquafaba, a patented chickpea-derived liquid egg alternative that functionally replaces egg whites in binding, foaming, emulsifying, and moisture-retention applications for commercial food manufacturing and foodservice. The company also sells pre-made vegan baked goods to consumers — including Rhubarb and Custard Celebration Cakes, Victoria Sponge Cakes, and Mini Vanilla Cupcakes — built using OGGS Aquafaba as the core egg-replacement ingredient. Distribution is split between B2B ingredient supply to food manufacturers/foodservice operators in commercial formats and B2C sales via own e-commerce and UK retail stockists.
Product overview
OGGS (Alternative Foods) is a UK-based plant-based food company producing egg alternatives and vegan baked goods. The core product is OGGS Aquafaba, a patented chickpea-derived liquid that functionally replaces egg whites in commercial food manufacturing and foodservice. The product portfolio extends to consumer-facing baked goods including celebratory cakes, Victoria Sponge Cakes, and Mini Vanilla Cupcakes—all made using OGGS Aquafaba as the key plant-based egg replacement ingredient. The company serves both B2B (food manufacturers, foodservice operators, bars) and B2C markets through retail distribution.
Differentiator
Problem solved
Functional benefit
Brands
- OGGS Aquafaba: Patented plant-based liquid egg alternative derived from chickpeas, available in 200ml, 1L, and 10L formats for both consumer and commercial use.
Products and services
- OGGS Aquafaba Patented liquid egg alternative derived from chickpeas, designed to replace egg whites in binding, foaming, emulsifying, and moisture-retention applications for food manufacturers, foodservice operators, and home bakers. Free from egg, dairy, gluten, soy, and top-14 allergens, with a 12-month unopened shelf life and standardised batch performance for commercial production.
- OGGS Celebratory Cakes (Rhubarb and Custard Celebration Cake) Pre-made plant-based celebratory cake (featured SKU: Rhubarb and Custard Celebration Cake) made with OGGS Aquafaba, targeted at vegans and allergy-conscious consumers for retail purchase.
- OGGS Victoria Sponge Cakes Pre-made Victoria Sponge Cakes produced using OGGS Aquafaba as the egg replacement, available for retail purchase through the OGGS e-commerce storefront.
- OGGS Mini Vanilla Cupcakes Mini bite-sized vanilla cupcakes with vanilla icing, made using OGGS Aquafaba as an egg replacement, sold in 9-cupcake packs for retail purchase and suitable for vegans and those with egg allergies.
Quantifiable outcome
- 72% reduction in carbon emissions vs eggs
- +5 more outcomes
Companies that use OGGS(Alternative Foods)
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OGGS(Alternative Foods) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OGGS(Alternative Foods) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- The Vegan SocietyminorOfficial partner/affiliate. Listed on OGGS website as a recognized vegan certification/advocacy organization partner.
- LoveRawminorCollaborative recipe development. OGGS partnered with LoveRaw for recipe content featuring LoveRaw products (e.g., Spiced Brownies recipe using LoveRaw Caramelised Biscuit Wafer bars).
- Naked GloryminorCollaborative recipe development. OGGS partnered with Naked Glory (plant-based chicken brand) for 'Chicken' Cesar Salad recipe featuring Naked Glory chicken strips.
- Tick Tock TeaminorCollaborative recipe development. OGGS partnered with Tick Tock Tea for Ginger Muffins with Cheesecake Filling recipe using Tick Tock Ginger Boost teabags.
- Moving MountainsminorCollaborative recipe development. OGGS partnered with Moving Mountains (plant-based sausage brand) for Pancake Day recipe featuring Moving Mountains sausage burgers.
- KWERKYminorCollaborative recipe development. OGGS partnered with KWERKY (plant milk brand) for American-style pancake recipe using KWERKY powdered plant milk.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OGGS(Alternative Foods) competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OGGS(Alternative Foods) social profiles
Digital presenceOGGS(Alternative Foods) financial estimates
Financial estimateRevenue estimate
Valuation estimate
OGGS(Alternative Foods) leadership team
Management profileNumber of profiles
Profiles1 record
OGGS(Alternative Foods) funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OGGS(Alternative Foods) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OGGS(Alternative Foods)
What does OGGS(Alternative Foods) do?
OGGS (Alternative Foods) produces OGGS Aquafaba, a patented chickpea-derived liquid egg alternative that functionally replaces egg whites in binding, foaming, emulsifying, and moisture-retention applications for commercial food manufacturing and foodservice. The company also sells pre-made vegan baked goods to consumers — including Rhubarb and Custard Celebration Cakes, Victoria Sponge Cakes, and Mini Vanilla Cupcakes — built using OGGS Aquafaba as the core egg-replacement ingredient. Distribution is split between B2B ingredient supply to food manufacturers/foodservice operators in commercial formats and B2C sales via own e-commerce and UK retail stockists.
Is OGGS(Alternative Foods) a public or private company?
OGGS(Alternative Foods) is a private company. It is classified as venture growth investor backed and is currently operating.
When was OGGS(Alternative Foods) founded?
OGGS(Alternative Foods) was founded in 2018. It employs 1 to 10 people.
Where is OGGS(Alternative Foods) based?
OGGS(Alternative Foods) is headquartered in London, United Kingdom, in the Europe region.
How does OGGS(Alternative Foods) make money?
Three revenue lines are on record. Product Sales (Direct to Consumer) is the primary driver. The others are B2B Ingredient Sales and equity Investment/Crowdfunding.
Does OGGS(Alternative Foods) have an API?
No public API is recorded for OGGS(Alternative Foods).
What industry is OGGS(Alternative Foods) in?
OGGS(Alternative Foods)'s product category is Plant-based egg alternatives. Its primary akta.pro industry code is AFAKAGAC, Plant-Based Egg Alternatives Manufacturing, with a secondary code of AFANAKAN, Plant-Based Egg Alternatives (Liquid/Frozen/Dried Egg Replacers). Its NAICS code is 311 and its SIC code is 2050.