KWERKY
KWERKY is a UK-based, founder-led plant-based food company selling a single 1kg powdered oat drink (gluten-free oats + pea protein) direct-to-consumer and to foodservice professionals, with a 24-month shelf-stable format.
- Company typePrivate
- Founded2020
- HeadquartersHarrow, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What KWERKY does
KWERKY (legally The Good Pea Limited) is a UK-based, privately held plant-based food company founded in 2020 and headquartered in Harrow. It produces a single core product: a 1kg powdered oat drink combining gluten-free oats and pea protein, formulated with only five ingredients (oat base, coconut MCT powder, pea protein isolate, calcium carbonate, vitamin B12) and free from gums, seed oils, and added sugars. The product is Coeliac UK gluten-free certified, Non-GMO, nut-free, vegan, and carries a 24-month shelf life, with each pouch reconstituting into up to 10 litres of oat drink.
The company operates a direct-to-consumer e-commerce model via its Shopify-powered storefront (kwerkyfoods.com), shipping exclusively within the United Kingdom and offering both one-time purchase (£15.99 per 1kg pouch) and a subscription option with a 10% discount and flexible delivery cadences. A secondary B2B trade channel targets foodservice professionals and chefs with a free sample programme and a commercial recipe book (25+ recipes, including for HMPPS settings).
Revenue mechanics are concentrated in a single SKU sold through a single geography; the business is founder-led (Nikki), bootstrapped with no disclosed external institutional funding beyond participation in the 2025 Amazon Sustainability Accelerator, and operates with a 1–10 person team. The company was previously known as The Good Pea Co before rebranding to KWERKY, and supports the Akshaya Patra Foundation through a per-pouch giving model while being listed on the Buy Women Built directory.
KWERKY firmographics
Firmographics- Name
- KWERKY
- Legal name
- The Good Pea Limited
- Website
- https://kwerkyfoods.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KWERKY is a UK-based, founder-led plant-based food company selling a single 1kg powdered oat drink (gluten-free oats + pea protein) direct-to-consumer and to foodservice professionals, with a 24-month shelf-stable format.
- Ownership category
- akta.pro rank
KWERKY industry classification
Industry- Product category
- Plant-Based Powdered Oat Drink
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (311930), Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH)
- akta.pro secondary industries
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL), Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
Keywords
Where KWERKY is headquartered
LocationHeadquarters
- HQ city
- Harrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
KWERKY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchase of 1kg pouches at £15.99 through the company's Shopify-powered online store, shipped within the UK
- Subscription/Recurring Revenue: Subscription model offering 10% discount (£14.39 per pouch) with flexible delivery frequencies (every 2, 4, 6, 8, or 12 weeks). Customers can skip, reschedule, edit, or cancel subscriptions anytime
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase - 1Kg pouch |
| Subscription | Monthly | Subscription - 1Kg pouch with 10% discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
KWERKY product offering
Product offeringCore offering
KWERKY sells a single product, the KWERKY Powdered Oat Drink, a 1kg pouch of plant-based powder made from gluten-free oats and pea protein that consumers reconstitute with water to produce up to 10 litres of oat drink. The shelf-stable powder (24-month shelf life) is sold primarily through the company's own e-commerce store for cooking, baking, and beverage preparation, with a trade channel serving foodservice professionals and chefs.
Product overview
KWERKY is a single-product food and beverage company offering one core product: the KWERKY Powdered Oat Drink. This is a plant-based drink powder formulated with gluten-free oats and pea protein that consumers reconstitute with water. The product serves as a versatile ingredient for cooking, baking, and beverage preparation, positioning itself as a sustainable alternative to traditional liquid oat milk with a 24-month shelf life and no refrigeration requirement.
Differentiator
Problem solved
Functional benefit
Products and services
- KWERKY Powdered Oat Drink – 1Kg (10L)
Quantifiable outcome
- Up to 10x less packaging waste compared to liquid oat drink cartons
- +3 more outcomes
Companies that use KWERKY
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
KWERKY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
KWERKY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Akshaya Patra FoundationminorCharitable partnership where for every KWERKY pouch sold, the company supports feeding underprivileged children through Akshaya Patra Foundation. This aligns with their 'Giving back is personal to us' philosophy embedded in the 'Be You, Be Different, Be KWERKY' mission.
- Buy Women BuiltminorProud to be part of Buy Women Built, indicating the company is women-founded and/or women-led, positioning them within the women-owned business ecosystem for visibility and marketing purposes.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
KWERKY competitors and assessment
Company assessmentDirect peers
- Ripple Foods: US pea-protein-based milk brand. Comparable on pea-protein ingredient choice and clean-label positioning; direct competitor for the protein-forward, allergen-friendly consumer segment.
- Minor Figures: UK-based plant-based oat milk brand focused on barista and foodservice channels. Directly comparable on UK foodservice GTM and overlapping chef/customer audiences.
- Plenish: UK plant-based drink brand offering organic, clean-label milks including oat. Operates in the same UK health-and-sustainability-conscious consumer segment and competes for the same recipe, drinks, and cooking occasions.
- Rude Health: UK-based premium plant-based drink brand with strong clean-label, no-added-sugar positioning. Operates in the same UK health-conscious consumer segment KWERKY targets with overlapping use cases (drinks, cooking, baking).
- Califia Farms: US-based plant-based beverage brand with strong barista and foodservice presence across oat, almond, and other formats. Comparable clean-label positioning and overlapping foodservice channel.
Emerging players
- Bob's Red Mill: US-based whole-grain and plant-based foods manufacturer with powdered formats (oat, plant-based drink mixes). Comparable on powdered format and gluten-free / specialty grain positioning; larger established player in baking ingredients.
Broad incumbents
- Alpro: Danone-owned European plant-based beverage leader with extensive UK retail distribution across soy, oat, almond, and pea-protein milks. Broad incumbent with overlapping customers and clean-label positioning, but also liquid-only.
- Oatly: Category-defining oat milk brand, headquartered in Sweden with strong UK presence. Direct competitor in plant-based oat beverages, but offers liquid-only formats at scale and lacks KWERKY's powdered convenience proposition.
- Carnation (Nestlé): Nestlé's evaporated/powdered milk brand with broad retail coverage. Relevant comparator on powdered beverage format, shelf-stability, and trade-channel distribution even though formulations differ.
Regional players
- Rebel Kitchen: UK-based plant-based beverage brand with dairy-free Mylk and other formats. UK competitor for the same consumer demographic and use cases, with overlapping retail and online channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KWERKY social profiles
Digital presenceKWERKY compliance and trust
Trust signalCompliance1 record
KWERKY financial estimates
Financial estimateRevenue estimate
Valuation estimate
KWERKY leadership team
Management profileNumber of profiles
Profiles1 record
KWERKY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KWERKY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KWERKY
What does KWERKY do?
KWERKY sells a single product, the KWERKY Powdered Oat Drink, a 1kg pouch of plant-based powder made from gluten-free oats and pea protein that consumers reconstitute with water to produce up to 10 litres of oat drink. The shelf-stable powder (24-month shelf life) is sold primarily through the company's own e-commerce store for cooking, baking, and beverage preparation, with a trade channel serving foodservice professionals and chefs.
Is KWERKY a public or private company?
KWERKY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KWERKY founded?
KWERKY was founded in 2020. It employs 1 to 10 people.
Where is KWERKY based?
KWERKY is headquartered in Harrow, United Kingdom, in the Europe region.
How does KWERKY make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Recurring Revenue.
Who are KWERKY's main competitors?
Direct peers on record are Ripple Foods, Minor Figures, Plenish, Rude Health and Califia Farms. Bob's Red Mill is listed as an emerging player. Broad incumbents are Alpro, Oatly and Carnation (Nestlé). Rebel Kitchen is listed as a regional player.
Does KWERKY have an API?
No public API is recorded for KWERKY.
What industry is KWERKY in?
KWERKY's product category is Plant-Based Powdered Oat Drink. Its primary akta.pro industry code is AFAHAJAH, Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases), with a secondary code of AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes). Its NAICS code is 311930 and its SIC code is 2090.