What Seabery does

Seabery is a Spanish private technology company founded in 2009 in Huelva, Spain, by Basilio Marquínez, specializing in augmented reality-based training simulators for industrial and educational use. Its core product, the Seabery Welding Simulator (formerly Soldamatic), is built on the patented HyperReal-Sim™ technology — the only welding simulator on the market using 100% Augmented Reality rather than Virtual Reality, allowing trainees to use real welding torches, helmets, and gloves while AR overlays render the weld pool, spatter, arc light, and real-time feedback on angle, travel speed, work distance, and technique. The company has expanded its portfolio into industrial upskilling (Welding PRO), robotic welding training (Robotics Welding Simulator), industrial spray painting (Spray Painting Simulator), secondary-education gamified curricula (STEM Welding), and forensics (VirtualCSI).

Seabery serves a diversified customer base spanning vocational and technical education institutions (e.g., TWI, City College Plymouth, SENATI, EUC Nordvest, Kempten Hochschule), automotive OEMs and tier suppliers (Mercedes-Benz, BMW, Volkswagen, John Deere), shipbuilders (Samsung Smart Shipyard, Strategic Marine), railway manufacturers (Alstom), heavy machinery (SENNEBOGEN, LEWA), and workforce development organizations (Adecco). Training content is validated by the American Welding Society (AWS), German Welding Society (DVS), and Spanish Welding Society (CESOL), making it certification-aligned for enterprise and government contracts.

The business model is primarily one-time license sales of hardware-plus-software simulator systems, with quote-based pricing on multi-year enterprise contracts, supplemented by training content validation services and a global channel of resellers and distributors across 170+ countries. Direct enterprise sales are handled by Seabery Direct with a field-heavy motion (50–70% travel), while the company maintains regional headquarters in Spain, Germany, and China to support international expansion. Seabery is backed by venture investors Seaya and MCH, with founder Basilio Marquínez serving as Executive Chairman and his son Pedro Marquínez as CEO.

Name

Seabery

Legal name

Seabery Soluciones, S.L.

Website

https://seaberyat.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Seabery is a Spanish AR-based training simulator company that uses its patented HyperReal-Sim™ technology to deliver hyper-realistic welding, robotics, and spray painting training to vocational schools, automotive OEMs, shipbuilders, and heavy manufacturers across 170+ countries.

Ownership category

akta.pro rank

Product category

Industrial Training & Simulation Software

NAICS

Metalworking Machinery Manufacturing (33351), Apprenticeship Training (611513)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)

akta.pro secondary industry

Arc Welding (SMAW/GMAW/FCAW/GTAW) Training (EDAOADAA)

Keywords

• Augmented reality training
• Welding simulation
• Industrial training software
• Robotic welding training
• Skill certification

Headquarters

HQ city

Pesquero

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Welding Simulator Equipment and Software: Sale of AR welding simulation systems including hardware (real welding equipment with sensors) and software (HyperReal-Sim™ platform with training content). The product covers multiple welding processes including MIG/MAG, MMA/SMAW, TIG/GTAW, FCAW, and SAW across skill levels from beginner to professional certification.
2. Welding PRO / Industrial Solutions: Industrial welding digitalization for production environments targeting automotive, shipbuilding, oil & gas, and heavy manufacturing sectors. Reduces onboarding time and production waste in industrial welding cells.
3. Robotics Welding Simulator: AR-based training solution for robotic welding operators, preparing operators for automated welding cells without interrupting production.
4. Training Content Validation Services: Training content validated by AWS, DVS, and CESOL for certification-aligned welding training programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Seabery develops and sells augmented reality-based welding and industrial training simulators built on its patented HyperReal-Sim™ technology. The platform combines real physical welding equipment (actual torches, helmets, and gloves) with AR digital overlays to simulate weld pools, spatter, and arc light, delivering hyper-realistic training that eliminates consumables, removes safety hazards, and reduces training time. The portfolio extends beyond welding into robotic welding, industrial spray painting, STEM education, and forensics training.

Product overview

Seabery is a technology company offering a portfolio of augmented reality-based training solutions centered around its patented HyperReal-Sim technology. The core offering is the Seabery Welding Simulator (formerly Soldamatic), the world's first AR welding simulator that allows trainees to practice with real equipment while AR overlays simulate weld pools and feedback. Complementing this are specialized solutions: Welding PRO extends AR training into industrial production environments for automotive, shipbuilding, and heavy manufacturing; the Robotics Welding Simulator trains operators for automated welding cells; the Spray Painting Simulator addresses industrial coating training; and the STEM Welding Program brings gamified welding education to secondary schools. The VirtualCSI product applies AR technology to forensics training for law enforcement. All products share the common HyperReal-Sim engine, which delivers real-time feedback on welding parameters and integrates learning management systems for progress tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Seabery Welding Simulator: World's first and leading AR welding simulator; formerly known as Soldamatic
• Seabery Industrial
• Seabery Welding PRO
• Robotics Welding Simulator
• Spray Painting Simulator
• STEM Welding
• VirtualCSI
• HyperReal-Sim
• Seabery Direct

Products and services

• Seabery Welding Simulator The world's first and leading augmented reality welding simulator using patented HyperReal-Sim™ technology, allowing trainees to practice with real welding equipment while AR overlays simulate weld pools, spatter, and arc light without consuming materials or producing hazards. Supports MIG/MAG, MMA/SMAW, TIG/GTAW, FCAW, and SAW processes from beginner to professional certification levels.
• Seabery Welding PRO

Quantifiable outcome

• 68% reduction in physical training costs (less lab costs)
• +4 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major, regional and minor.

• AWS (American Welding Society)coreStrategic or Co-development PartnerAWS validates Seabery's training content, ensuring alignment with American welding standards and certification requirements. This partnership provides credibility for certification-aligned training programs.
• DVS (Deutscher Verband für Schweißen)coreStrategic or Co-development PartnerDVS validates Seabery's training content for German and European welding standards, ensuring compliance with DVS certification requirements.
• CESOL (Spanish Welding and Related Technologies Society)coreStrategic or Co-development PartnerCESOL validates Seabery's training content for Spanish and international welding standards, supporting certification programs.
• TWI (The Welding Institute)majorStrategic or Co-development PartnerTWI has implemented a Soldamatic Augmented Lab with 5 units at its Kuala Lumpur facility for welding training and certification. Strategic partnership announced to reshape the future of welding training worldwide.
• KWIC (Korea Welding Industry Cooperative)majorStrategic or Co-development PartnerKWIC signed a partnership agreement with Seabery to improve welding training in Korea through AR simulation technology.
• Korea Polytechnic UniversitymajorStrategic or Co-development PartnerKorea Polytechnic University signed an MOU with Seabery to advance innovation in welding training using AR technology.
• WB AlloysregionalGTM or Marketing PartnerSeabery and WB Alloys partnered on the UK welding market to advance innovation in welding training.
• EU Erasmus+ DIGIMAN ProjectminorStrategic or Co-development PartnerDigital manufacturing master program partnership supporting Industry 4.0 skills development.
• Arc Cup International Welding CompetitionminorGTM or Marketing PartnerSeabery supports the 10th and 11th editions of the Arc Cup International Welding Competition in China.
• Weld AustraliaregionalStrategic or Co-development PartnerPartnership with Weld Australia for NSW Government vocational schools to implement AR welding training.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Miller Electric (ITW): Major welding equipment manufacturer (subsidiary of Illinois Tool Works) that supplies both industrial welding systems and training solutions. Overlaps with Seabery on training content and is a logical adjacent or potential partner/acquirer.
• ABB Robotics: Major supplier of robotic welding cells and automation systems with extensive training programs for operators. Comparable to Seabery in serving the same industrial training buyer but focused on the robot hardware side rather than AR simulation.
• KUKA: German-based industrial robotics and automation company with significant welding robotics business. Competes for robotic welding operator training budgets and is a potential partner or competitor in the robotic welding training market Seabery targets.
• ESAB Corporation: Global welding and cutting equipment manufacturer with significant training and certification programs. Competes for industrial welding training budgets and is a major incumbent in the same customer accounts as Seabery.
• Yaskawa: Industrial robotics leader whose Motoman robotic welding systems are widely deployed in automotive and heavy manufacturing. Represents both a customer opportunity (robotic welding training) and a competitor in the broader welding automation space where Seabery's Robotics Welding Simulator operates.
• Lincoln Electric: Global leader in welding equipment, consumables, and training services. Offers welding education programs and is a dominant supplier to industrial customers; represents a potential bundling threat to standalone simulator companies like Seabery.
• Festo Didactic: Global leader in technical-vocational education and training equipment, with a broad portfolio covering mechatronics, pneumatics, automation, and Industry 4.0. Comparable in serving vocational schools and apprenticeship programs that overlap with Seabery's primary customer base.

Direct peers

• Lesta: Polish-based maker of self-developed VR and robotic welding training simulators (Lesta Weld, Lesta Bots) targeting the same vocational and industrial training customers. Closest direct competitor to Seabery in augmented/visual welding simulation.
• Fronius: Austrian welding technology manufacturer with its Welducation VR-based welding training simulator program. Competes head-to-head with Seabery in welding training content and equipment, although its core business is welding power sources rather than simulators.

Others

• STRATA Manufacturing (welding training programs): UAE-based advanced manufacturer operating welding training academies. Represents an adjacent peer — a large industrial customer / training provider ecosystem participant that uses third-party simulators (potentially including Seabery's) for workforce development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seabery-soluciones
• Xx.com/Seabery
• Facebookfacebook.com/seabery.soluciones

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seabery