ASKA
ASKA is a Belgian premium speedpedelec manufacturer founded in 2019, designing and producing 45 km/h electric bicycles with patented aluminum frames and full suspension, selling through authorized dealers in Belgium, Netherlands, Germany, and France to individual commuters and corporate fleets.
- Company typePrivate
- Founded2019
- HeadquartersBertem, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ASKA does
ASKA is a Belgian designer and manufacturer of premium speedpedelecs (high-speed electric bicycles capable of 45 km/h) founded in 2019 and headquartered in Bertem, Belgium. The company operates as Filip Dehing BVBA with a core team of six founders combining mechatronics, aerospace manufacturing, procurement, marketing, and bike-shop expertise. ASKA sells two model families, the Easy Commuter (low step-through) and Super Commuter (sporty rigid geometry), each offered in four drivetrain variants (ESSENTIAL chain, BELT with Gates Carbon Drive, E-SHIFT BELT with Pinion electronic shifting, and FULL OPTION) priced from €7,999 to €12,855, plus accessory modules including a 700Wh Range Extender, Performance Pack, anti-theft tracing, and custom wraps.
The core technology centers on a patented aluminum sheet frame construction manufactured in Belgium, paired with a Neodrives Z20 RS 1200W rear hub motor, internal Pinion gearbox (6-speed or 12-speed electronic Smart Shift), Gates Carbon Drive belt, full suspension geometry derived from enduro mountain bike design, and a 1000Wh European-manufactured Li-ion battery. All bikes carry European homologation certification and a 2-year warranty (5 years on frame with registration).
Revenue is generated almost entirely from one-time hardware sales to individual commuters and corporate fleet buyers across Belgium, Netherlands, Germany, and France, distributed through a three-tier authorized dealer network (Premium, Test Center, Authorized) supplemented by an online configurator and direct test-ride booking. The company also operates a proprietary iOS/Android app with Powunity anti-theft integration and ride telemetry. ASKA has raised €1.3 million in disclosed funding (March 2022) from multiple investors to expand production, with no subsequent financing rounds publicly recorded.
ASKA firmographics
Firmographics- Name
- ASKA
- Legal name
- Filip Dehing BVBA
- Website
- https://aska-bike.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASKA is a Belgian premium speedpedelec manufacturer founded in 2019, designing and producing 45 km/h electric bicycles with patented aluminum frames and full suspension, selling through authorized dealers in Belgium, Netherlands, Germany, and France to individual commuters and corporate fleets.
- Ownership category
- akta.pro rank
ASKA industry classification
Industry- Product category
- Speedpedelecs / High-Speed Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), E-Bikes & Electric Bicycles (CRACASAA), Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where ASKA is headquartered
LocationHeadquarters
- HQ city
- Bertem
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
ASKA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Speedpedelec Sales: One-time sale of high-speed electric bicycles with multiple configuration options and price tiers ranging from €7,999 to €12,855. Optional upgrades include Performance Pack, Range Extender, anti-theft tracing, and custom designs.
- Optional Accessories and Upgrades: Add-on sales including Range Extender (+€1,599), Performance Pack (+€1,599), luggage rack (+€199), anti-theft tracing (+€259), custom cover wrapping (+€299).
- Corporate/Business Fleet Sales: Speedpedelecs sold to businesses as company bikes with full tax deductibility. 100% of purchase cost and maintenance deductible for regular commuters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Super Commuter Essential with chain drive |
| One time/ perpetual license | Pay-as-you-go | Super Commuter BELT with belt drive |
| One time/ perpetual license | Pay-as-you-go | Super Commuter E-SHIFT BELT with electronic shifting |
| One time/ perpetual license | Pay-as-you-go | Super Commuter FULL OPTION with premium components |
| One time/ perpetual license | Pay-as-you-go | Easy Commuter Essential (low step-through) |
| One time/ perpetual license | Pay-as-you-go | Easy Commuter BELT (low step-through with belt) |
| One time/ perpetual license | Pay-as-you-go | Easy Commuter E-SHIFT BELT (electronic shifting) |
| One time/ perpetual license | Pay-as-you-go | Easy Commuter FULL OPTION (premium low step-through) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ASKA product offering
Product offeringCore offering
ASKA designs, engineers, and manufactures premium speedpedelecs (high-speed electric bicycles capable of 45 km/h) in Belgium, organized into two model families — the Easy Commuter (low step-through) and Super Commuter (sporty geometry) — each offered in four configurations (Essential, Belt, E-Shift Belt, Full Option). All bikes share a patented aluminum-sheet frame, Neodrives Z20 RS rear hub motor, internal Pinion gearbox, Gates Carbon Drive belt, full suspension, and 1000Wh battery, with optional Range Extender, Performance Pack, anti-theft tracing, and custom wraps available as add-ons.
Product overview
ASKA is a Belgian manufacturer of premium speedpedelecs (high-speed electric bikes reaching 45 km/h) founded in 2019. The product portfolio is organized into two model families: the Easy Commuter series (low step-through frames for urban riders prioritizing easy mounting) and the Super Commuter series (rigid sporty frame geometry for maximum power transfer). Each family offers four variants differentiated by drivetrain: ESSENTIAL (chain), BELT (Gates Carbon Drive belt), E-SHIFT BELT (belt with electronic Pinion Smart Shift), and FULL OPTION (top-spec with belt, electronic shifting, FOX suspension, Magura brakes, Supernova lighting, and Range Extender). Add-on modules include the Range Extender battery (+700Wh), Performance Pack (FOX/Magura/Supernova upgrade), High Beam headlight, custom color/wrap design, and Powunity anti-theft tracing with companion app. All bikes share a 1000Wh battery, Neodrives Z20 RS rear hub motor (1200W peak), full suspension, and are manufactured in Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Commuter
Quantifiable outcome
- Commute time reduced from 34 to 24 minutes (for comparable distances)
- +3 more outcomes
Companies that use ASKA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ASKA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
ASKA partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
ASKA competitors and assessment
Company assessmentDirect peers
- Riese & Müller: German premium e-bike manufacturer with full-suspension speedpedelecs (Homage, Superdelite, Packster). Comparable on premium ASP, full-suspension focus, and European dealer network; broader portfolio includes cargo and touring e-bikes.
- VanMoof: Dutch premium e-bike brand (S5, A5) with integrated anti-theft, app, and D2C model. Comparable on Benelux origin, premium positioning, and connected features; recently in financial distress but historically a category-defining peer.
- Klever Mobility: German/Netherlands-based speedpedelec specialist (Bicocca, Manifesto) competing in the 25–45 km/h segment. Directly comparable on category, target commuter, and European dealer model.
- Stromer: Swiss premium speedpedelec manufacturer (ST1, ST2, ST3, ST5) reaching 45 km/h with integrated batteries and connectivity. Closest direct peer to ASKA: same category, similar ASP, and overlapping BeNeLux/DACH dealer footprint.
- Cowboy: Belgian premium connected e-bike startup (Classic, Cruiser, Cross) selling D2C across Europe. Comparable on Belgian origin, premium ASP, and connected-bike narrative; competes at lower 25 km/h speed tier.
Broad incumbents
- Gazelle: Largest Dutch bicycle manufacturer (Ultimate, Medeo, Eclipse) with broad e-bike range including speedpedelecs. Comparable on Benelux distribution and e-bike category leadership; wider product portfolio across conventional, e-bike, and speedpedelec.
- Trek (Domane+, Allant+): US-headquartered premium bike manufacturer with multiple e-bike lines including the Domane+ SLR and Allant+. Comparable on premium ASP and European dealer presence; broader portfolio across road, mountain, and e-bike.
- Flyer (Biketec): Swiss premium e-bike brand (Goroc, Upstreet, Gotour) with speedpedelec-class models. Comparable on DACH distribution, premium positioning, and full-suspension touring e-bikes.
Others
- Bosch eBike Systems: Dominant e-bike drive system supplier (Performance Line CX, Bosch Flow app). Adjacent rather than competing — supplies motors and connected-bike software to many of ASKA's competitors, including potentially Neodrives alternatives.
- Specialized (Turbo): Global premium bike and e-bike brand with Turbo Vado, Como, and Creo lines including the Turbo Tero X and Globe Haul. Comparable on premium ASP, full-suspension e-bikes, and global dealer network; operates at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
ASKA social profiles
Digital presenceASKA compliance and trust
Trust signalCompliance1 record
ASKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASKA leadership team
Management profileNumber of profiles
Profiles6 records
ASKA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASKA
What does ASKA do?
ASKA designs, engineers, and manufactures premium speedpedelecs (high-speed electric bicycles capable of 45 km/h) in Belgium, organized into two model families — the Easy Commuter (low step-through) and Super Commuter (sporty geometry) — each offered in four configurations (Essential, Belt, E-Shift Belt, Full Option). All bikes share a patented aluminum-sheet frame, Neodrives Z20 RS rear hub motor, internal Pinion gearbox, Gates Carbon Drive belt, full suspension, and 1000Wh battery, with optional Range Extender, Performance Pack, anti-theft tracing, and custom wraps available as add-ons.
Is ASKA a public or private company?
ASKA is a private company. It is classified as venture growth investor backed and is currently operating.
When was ASKA founded?
ASKA was founded in 2019. It employs 1 to 10 people.
Where is ASKA based?
ASKA is headquartered in Bertem, Belgium, in the Europe region.
How does ASKA make money?
Three revenue lines are on record. Speedpedelec Sales are the primary driver. The others are optional Accessories and Upgrades and corporate/Business Fleet Sales.
Who are ASKA's main competitors?
Direct peers on record are Riese & Müller, VanMoof, Klever Mobility, Stromer and Cowboy. Broad incumbents are Gazelle, Trek (Domane+, Allant+) and Flyer (Biketec). Others are Bosch eBike Systems and Specialized (Turbo).
Does ASKA have an API?
No public API is recorded for ASKA.
What industry is ASKA in?
ASKA's product category is Speedpedelecs / High-Speed Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.