Stromer
myStromer AG (Stromer) is a Swiss premium manufacturer of 45 km/h Speed Pedelecs and the acquired Desiknio brand, sold exclusively through 500+ authorized European dealers and powered by its proprietary OMNI cloud-connected platform with GPS, anti-theft, and over-the-air features.
- Company typePrivate
- Founded2014
- HeadquartersOberwangen, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stromer does
myStromer AG, operating as Stromer, is a Swiss premium manufacturer of Speed Pedelecs — electric bicycles with pedal assistance up to 45 km/h, classifying them as L1e light motorcycles in the EU and distinguishing them from standard 25 km/h e-bikes. Founded and headquartered in Oberwangen (Canton Bern), the company designs, produces, and markets a five-tier hardware lineup (ST1 through ST7) priced from approximately CHF 4,699 to CHF 11,990+, plus the acquired Desiknio sub-brand (25 km/h lightweight e-bikes from Spain, acquired 2022). Its flagship technological differentiator is the OMNI connect platform, launched in 2014 as the world's first fully connected e-bike system: cloud-based 4G LTE-M and Bluetooth connectivity with an integrated SIM, GPS localization, anti-theft motor locking, Smartlock proximity access, over-the-air updates, and remote dealer diagnostics, all managed through the OMNI smartphone app on iOS and Android.
Stromer monetizes primarily through hardware sales via a 500+ authorized specialist dealer network across at least six European countries, supplemented by accessories, the one-time OMNI C connectivity upgrade fee (CHF 390), and a data subscription for cellular network exchange on connected models. The company has progressively introduced service-like revenue through the AMAG All-Inclusive Leasing program in Switzerland, bundling maintenance, insurance, warranty extension, and a BikeFinder-powered Lost & Found service into a single monthly payment. Distribution is exclusively dealer-mediated (plus a flagship store in Oberwangen) with online configuration tools, while a dedicated fleet solutions channel targets corporate customers, with named accounts including BASF Belgium and On Running.
The company operates European subsidiaries in Germany (Frankfurt), the Netherlands ('s-Hertogenbosch, myStromer Europe B.V.), and Romania (Cluj-Napoca), serving markets in Switzerland, Germany, the Netherlands, Belgium, and Sweden. As of the most recent disclosure, myStromer AG employs approximately 130 people and reports a customer base exceeding 150,000 riders. Leadership transitioned in early 2026 with Marcel Korner appointed Group CEO effective 1 May 2026 to drive the next growth phase, with the company privately held under founder/management ownership and no disclosed institutional funding.
Stromer firmographics
Firmographics- Name
- Stromer
- Legal name
- myStromer AG
- Website
- https://stromerbike.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- myStromer AG (Stromer) is a Swiss premium manufacturer of 45 km/h Speed Pedelecs and the acquired Desiknio brand, sold exclusively through 500+ authorized European dealers and powered by its proprietary OMNI cloud-connected platform with GPS, anti-theft, and over-the-air features.
- Ownership category
- akta.pro rank
Stromer industry classification
Industry- Product category
- Premium Electric Bicycles (Speed Pedelecs)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Stromer is headquartered
LocationHeadquarters
- HQ city
- Oberwangen
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Stromer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Speed Pedelec Hardware Sales: Stromer generates the majority of revenue from the direct sale of Speed Pedelec e-bikes (ST1 through ST7 models) and accessories through authorized dealers. Bikes are priced from approximately CHF 4,699 to over CHF 12,000 depending on model and configuration. Accessories include batteries, tires, saddles, bags, and smart helmets.
- OMNI Connectivity Upgrade Fees: One-time fees for unlocking full OMNI C connectivity on ST1 models (e.g., CHF 390 / EUR 370). The OMNI app itself is free to use once activated, with no ongoing data or roaming charges.
- Leasing & Financing: Stromer offers leasing programs through financial partners including AMAG Leasing (Switzerland) and individual dealer financing. All-Inclusive Leasing bundles maintenance, insurance, warranty extension, and Lost & Found service into monthly payments (e.g., ST1 from CHF 53/month).
- Data Services via OMNI: Some OMNI functions require a valid data subscription with myStromer AG for cellular network exchange. The SIM card is permanently installed in the bike and cannot be removed. A data subscription is required for features like remote lock/unlock, GPS tracking, and theft alerts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | ST1 — entry-level Speed Pedelec from CHF 4,699 / €8,558 |
| Unit Pricing | Monthly | ST2 — mid-range Speed Pedelec from €6,890 |
| Unit Pricing | Monthly | ST3 — premium Speed Pedelec from €8,558 |
| Unit Pricing | Monthly | ST5 — power-packed Speed Pedelec from €10,990 |
| Unit Pricing | Monthly | ST7 — flagship Speed Pedelec from CHF 11,490 / €12,990 |
| One time/ perpetual license | Pay-as-you-go | OMNI C Upgrade for ST1 |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Stromer product offering
Product offeringCore offering
Stromer (myStromer AG) designs, manufactures, and sells premium Speed Pedelecs (e-bikes with pedal assistance up to 45 km/h) under model designations ST1, ST2, ST3, ST5, and ST7, plus the Desiknio sub-brand of 25 km/h lightweight e-bikes. All connected models feature the proprietary OMNI cloud platform (4G LTE-M + Bluetooth) for GPS tracking, anti-theft, remote diagnostics, and over-the-air updates. The company sells primarily through 500+ authorized specialist dealers across Europe, supported by an online configurator, a flagship store in Oberwangen, Switzerland, and All-Inclusive Leasing via AMAG.
Product overview
Stromer (myStromer AG) is a Swiss premium speed pedelec manufacturer offering a lineup of high-performance electric bikes: ST7 (flagship, up to 260km range, VAB Bike of the Year 2026), ST5, ST3, ST2, and ST1. All models feature pedal assistance up to 45 km/h and cloud-based OMNI connectivity for GPS tracking, over-the-air updates, theft protection, and remote diagnostics. The product ecosystem includes the OMNI App (smartphone control), OMNI BT App (legacy Bluetooth), online Configurator and Bike Finder tools, plus All-Inclusive Leasing via AMAG. The portfolio also includes Desiknio (handcrafted 25 km/h e-bikes, acquired 2022) as a sub-brand targeting the lightweight urban segment. Stromer serves both retail customers and enterprise fleets through a network of 500+ dealers.
Differentiator
Problem solved
Functional benefit
Brands
- Desiknio: Handcrafted lightweight e-bikes supporting speeds up to 25 km/h, originating from Granada, Spain. Part of myStromer AG since 2022.
Products and services
- Stromer ST7 Flagship premium Speed Pedelec with pedal assistance up to 45 km/h, up to 260 km battery range, full OMNI C connectivity, regenerative braking, and Smart.Shift Pre.Select. Targeted at premium urban commuters and corporate fleets.
- Stromer ST5 High-performance Speed Pedelec with full OMNI C connectivity, powerful motor, and battery range up to 180 km, targeted at premium commuters and corporate fleets.
- Stromer ST3 Ltd. Daily-driver Speed Pedelec with smart extras, OMNI connectivity, and optional Pinion smart shifting with belt drive. Targeted at daily urban commuters.
- Stromer ST2 Multi-partner Speed Pedelec designed for easy commuting with OMNI connectivity, supporting multiple rider profiles and flexible configuration. Targeted at mid-range commuters.
- Stromer ST1 Entry-level Stromer Speed Pedelec with pedal assistance up to 45 km/h, available with OMNI C (upgradeable) or OMNI BT Bluetooth interface. Battery range up to 120 km. Targeted at first-time Speed Pedelec buyers.
- Desiknio Lightweight E-Bikes Handcrafted lightweight e-bikes supporting speeds up to 25 km/h, targeted at commuters preferring stylish, lower-speed alternatives to Speed Pedelecs. Part of myStromer AG since 2022.
- Stromer Accessories Branded accessories for Stromer bikes including smart helmets, tires, saddles, batteries, chargers, panniers, and suspension components, sold through dealers and the online configurator.
- AMAG All-Inclusive Leasing All-Inclusive Leasing product offered through AMAG Leasing in Switzerland, bundling maintenance, insurance, warranty extension, and Lost & Found service into a single monthly payment. Available at participating dealers.
- Stromer Fleet System (B2B) Enterprise fleet solution for corporate customers including special projects with custom branding and emergency equipment, flexible team fleet deployments, and employee purchase/lease programs. Named enterprise customers include BASF Belgium and On Running.
Quantifiable outcome
- Parking spaces reduced by 8x compared to cars
- +5 more outcomes
Companies that use Stromer
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Stromer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature8 records
Stromer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DesikniocoreDesiknio is a Spanish brand of handcrafted lightweight e-bikes (up to 25 km/h) founded in Granada, Spain, focused on design and conscious living. The Desiknio brand has been part of myStromer AG since 2022. Desiknio bikes are positioned as elegant, lightweight alternatives to Speed Pedelecs for commuters preferring slower e-bikes. They are sold alongside Stromer products at the flagship store and through the shared Stromer/Desiknio Media Center.
- Pro Velo 'Bike to work'minorStromer has a partnership with Pro Velo's 'Bike to work' initiative, which promotes health and sustainability by encouraging employees to commute by bike. Every May and June, over 100,000 participants in Switzerland cycle to work across 3,300 companies. Stromer aligns with this initiative as a fun, efficient alternative to traditional transportation, supporting sustainable mobility across Switzerland and Europe.
- Impact GstaadminorImpact Gstaad is an initiative from the Saanenland region that drives sustainable development by connecting local pioneers with international visionaries. Together with Impact Gstaad, Stromer promotes forward-thinking mobility in the Saanenland, with a shared ambition of reducing emissions, rethinking everyday transport, and creating scalable solutions for rural alpine regions using Stromer S-Pedelecs.
- AMAG LeasingcoreStromer partners with AMAG Leasing to offer All-Inclusive Leasing for e-bikes to private individuals in Switzerland. This is described as the first e-bike brand to offer All-Inclusive Leasing. The partnership covers maintenance, insurance, warranty extension, and Lost & Found services bundled into monthly payments. Available at participating dealers across Switzerland.
- VAB (Belgium)minorIn Belgium and the Netherlands, Stromer partners with VAB for e-bike insurance offerings. When buying a Stromer bike in the Netherlands and Belgium, there is a similar offer to Switzerland's TCS insurance, provided in cooperation with VAB.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Stromer competitors and assessment
Company assessmentDirect peers
- Riese & Müller: German premium e-bike manufacturer focused on high-end urban, touring, and cargo e-bikes with sophisticated connectivity and integrated designs. Most direct competitor to Stromer in the premium European Speed Pedelec segment, with similar pricing and dealer-based distribution.
- Gazelle: Royal Dutch Gazelle is a major European e-bike manufacturer headquartered in the Netherlands with deep dealer and fleet presence. Competes directly with Stromer in the European urban commuter segment, particularly in Benelux, and offers its own connected e-bike lines.
- BMC Switzerland: Swiss premium bicycle manufacturer offering e-bikes across road, mountain, and urban categories. Comparable Swiss-engineering brand heritage and premium positioning; competes with Stromer for the same affluent European commuter.
- Kalkhoff: German premium e-bike manufacturer with a deep European dealer network offering urban, trekking, and speed pedelec models. Most comparable to Stromer on price, dealer distribution, and target customer across the DACH region.
Broad incumbents
- Specialized Bicycle Components: Global premium bicycle brand offering the Turbo series of e-bikes including speed pedelecs (Turbo Vado, Como, Tero). Larger scale, broader product portfolio, and global dealer reach; competes with Stromer on the premium urban commuter segment but with mass-market distribution.
- Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with e-bike offerings (Domane+ SLR, Allant+, Rail+) including speed pedelec models. Significantly larger scale, broader category coverage, and global dealer network overlap with Stromer's positioning at the premium end.
- Yamaha Motor (e-bikes): Diversified mobility manufacturer producing PW-series e-bike drive systems and complete e-bikes sold across Europe and Asia. Larger scale and broader geographic reach, with overlapping presence in the premium urban e-bike category.
- Giant Group: World's largest bicycle manufacturer offering a broad e-bike range including premium urban models and speed pedelecs. Competes with Stromer at scale via global distribution and vertically integrated component supply.
Others
- Bosch eBike Systems: Dominant e-bike drive system and connected services supplier powering many competitor brands. While not a direct bike competitor, Bosch's connected Nyon/Kiox platform and Fleet Management solution directly compete with Stromer's OMNI for the OEM connectivity layer.
Emerging players
- Cowboy: Belgian direct-to-consumer connected e-bike brand competing in the urban commuter segment with integrated app-based connectivity. While Cowboy focuses on 25 km/h city bikes (not Speed Pedelecs), it competes for the same affluent European urban buyer via a contrasting DTC model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stromer social profiles
Digital presenceStromer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stromer leadership team
Management profileNumber of profiles
Profiles6 records
Stromer subsidiaries and ownership
Company hierarchySubsidiaries4 records
Stromer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stromer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stromer
What does Stromer do?
Stromer (myStromer AG) designs, manufactures, and sells premium Speed Pedelecs (e-bikes with pedal assistance up to 45 km/h) under model designations ST1, ST2, ST3, ST5, and ST7, plus the Desiknio sub-brand of 25 km/h lightweight e-bikes. All connected models feature the proprietary OMNI cloud platform (4G LTE-M + Bluetooth) for GPS tracking, anti-theft, remote diagnostics, and over-the-air updates. The company sells primarily through 500+ authorized specialist dealers across Europe, supported by an online configurator, a flagship store in Oberwangen, Switzerland, and All-Inclusive Leasing via AMAG.
Is Stromer a public or private company?
Stromer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stromer founded?
Stromer was founded in 2014. It employs 51 to 100 people.
Where is Stromer based?
Stromer is headquartered in Oberwangen, Switzerland, in the Europe region.
How does Stromer make money?
Four revenue lines are on record. Speed Pedelec Hardware Sales are the primary driver. The others are OMNI Connectivity Upgrade Fees, leasing & Financing and data Services via OMNI.
Who are Stromer's main competitors?
Direct peers on record are Riese & Müller, Gazelle, BMC Switzerland and Kalkhoff. Broad incumbents are Specialized Bicycle Components, Trek Bicycle Corporation, Yamaha Motor (e-bikes) and Giant Group. Bosch eBike Systems is listed as an others. Cowboy is listed as an emerging player.
Does Stromer have an API?
No public API is recorded for Stromer.
What industry is Stromer in?
Stromer's product category is Premium Electric Bicycles (Speed Pedelecs). Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.